top 20 biggest self-publishing boo-boos

TOP 20

SELF-PUBLISHING BOO-BOOS!

BY POLLY LETOFSKY, PRESIDENT, MY WORD

PUBLISHING

Copyright © 2015 My Word

Publishing

#20•BEING IN A HURRY. IT MAKES YOU RIPE AND VULNERABLE FOR BAD DECISIONS

Copyright © 2015 My Word Publishing

A big boo-boo you should avoid is…

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#19

•THE SPELLING OF THE WORD “ACKNOWLEDGMENTS”




#18•DESIGNING YOUR INTERIOR LAYOUT IN A WORD DOCUMENT THINKING IT’S GOOD ENOUGH AND NO ONE WILL NOTICE




#17•THINKING YOUR NEIGHBOR’S PROOF EDIT IS SUFFICIENT EDITING




#16

•HAVING PAGE-HEADERS AND PAGE NUMBERS ON BLANK PAGES




#15

•WORKING WITH AN ONLINE SUBSIDY PUBLISHING COMPANY




#14•HAVING NO OFFICIAL BISAC CATEGORY ON YOUR COPYRIGHT PAGE




#13

•DOING AN AMAZON BEST SELLER CAMPAIGN RIGHT OUT OF THE GATE




#12

•THE SPELLING OF THE WORD “FOREWORD”




#11•NOT OPTIMIZING YOUR AMAZON ACCOUNT BY OPENING AN AUTHOR CENTRAL PAGE




#10•FORGETTING TO OPEN A GOODREADS ACCOUNT AND OPTIMIZING IT TO THE NINES




#9•IGNORING THE LIBRARY MARKET. THERE ARE 120,000 LIBRARIES IN AMERICA, AND THEY ALL BUY BOOKS!




#8

•SPENDING MONEY ON A PR AGENCY




#7

•BUYING ADVERTISING IN MAGAZINE AND NEWSPAPERS




#6•FORGETTING TO USE YOUR BACK MATTER AS THE PREMIUM REAL ESTATE IT IS FOR ADVERTISING YOUR OTHER BOOKS AND SERVICES (I.E. SPEAKING/COACHING/TRAINING)




#5

•NOT STARTING YOUR MARKETING UNTIL YOUR BOOK IS OUT




#4

•STARTING WITH A 3000 BOOK PRINT ORDER!




#3

•SPENDING A LOT OF TIME MARKETING TO BOOKSTORES




#2

•SPENDING ANY MONEY TO BUY A BOOTH AT A TRADE SHOW




The exception is if you get a chance to speak – even for two minutes…

#1

•DOING IT ALL ALONE – PLEASE HIRE PROFESSIONALS TO HELP YOU MAKE GOOD DECISIONS

PSST: THE MOST EXPENSIVE PART OF SELF-PUBLISHING IS IN THE MISTAKES


And the biggest boo-boo you should avoid is…


top 20 biggest self-publishing boo-boos

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