top 4 about influencer marketing statistics 2017
TRANSCRIPT
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Top 4 Influencer Marketing
Statistics 2017
1. MARKETERS RECEIVE AN AVERAGE OF $6.85 IN EARNED MEDIA VALUE FOR EVERY $1 SPENT ON INFLUENCER MARKETING (ADWEEK)2.
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2. OVER 80% OF MARKETING AND COMMUNICATION PROFESSIONALS EXPECT TO BEGIN AN INFLUENCER MARKETING CAMPAIGN WITHIN THE YEAR. (EMARKETER).
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3. INFLUENCER CAMPAIGNS HAVE PROVEN EFFECTIVE FOR OVER 80% OF MARKETERS WHO HAVE TRIED THEM (EMARKETER).
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CUSTOMERS ACQUIRED THROUGH WORD-OF-MOUTH (SUCH AS INFLUENCER MARKETING) ARE RETAINED AT A 37% HIGHER RATE THAN THOSE ACQUIRED THROUGH OTHER MEANS (DELOITTE).
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