TOP 5 CONTENT MARKETING MISTAKES TO AVOID

by Kateryna Ivashchenko

1. Underestimating the Importance of SEO

• Use proper links , unique keywords, and descriptions to make sure your content is highly ranked in a search engine and is reaching your target audience

• Don’t “overoptimize”! Be aware of Google’s algorithms Panda and Penguin

• Hire a professional if you have to!

2. Little to no Visual Content

• Visual content is essential to content marketing!

• Visuals help consumers understand information, besides making it more appealing to them in the first place

• Utilize free online tools such as Canva and Piktochart!

3. Refusing to Invest

• Be ready to invest both the time and the money—it will pay off in the long run!

• Plenty of free resources available online—good start, but probably not enough for a full and effective content marketing strategy

• Finding professionals may be challenging, but as the field grows it will become less of a challenge

4. Lack of Patience

• Be patient!• Make sure you are consistent with your

content creating, but also don’t diminish your quality

• Staying consistent is a challenge for most brands, so just push through it

• Setting a schedule/plan is always a plus

5. Not Having Fun

• Make sure you are passionate about the product/brand/content marketing!

• Have fun making the content and you will be successful

• Make consumers beg for more