Top 5

Story Mining Campaigns

Picked by:

Lemon Scented Tea

5. Toms, One for OneIn a series of movies this shoe brand shows how they work with ‘One for one’. They give away a pair of shoes for every pair they sell. They have extended this concept for other products. With every product they sell, they help a person in need. For example: TOMS Eyewear purchases provide a person in need with a full eye exam by trained medical professionals. Each patient then receives the treatment he or she needs. The expansion is shown by this campaign.

Link: https://www.youtube.com/watch?v=7MV3HWQHl1s

4. Dodge, The Dodge brothersThe story of the dodge brothers is being told in several clips. They were some of the most dynamic characters in the auto industry. They left Ford to start their own brand. Because they believed driving is a holy endeavor. It is an fully integrated campaign that highlights the Dodge Brothers' passion for making great cars and show how this passion and spirit still drives Dodge brand today.

Link: https://www.youtube.com/watch?v=Ot8Yzm8pbew

3.Jack Daniels, Bar StoriesJack Daniels feels that everyone loves a good bar story. For this campaign they collected real bar stories from real people in real bars and presented those on the site, titled Tales of Mischief, Revelry & Whiskey. To give you a preview: there is a story about a bar guest who wanted to borrow twenty dollars and gave his glass eye as guarantee.

Link: http://barstories.jackdaniels.com/

2. Volvo, #MADEBYSWEDENVolvo Cars, Swedish football star Zlatan Ibrahimović and leading pop music producer Max Martin have joined forces for this campaign. The cooperation between the three Swedish icons is based on a shared will to highlight Sweden’s nature and people. With this campaign they want to show they are proud of Sweden and why Volvo is able to stand out in areas like safety, design and environment. In the clip you see Zlatan in a traditional Swedish environment.

Link: https://www.youtube.com/watch?v=tqrCGf9DwxU

1. GoPro, Be A HeroThis clip is part of a GoPro campaign that shows several user experiences, filmed by a GoPro camera. Here you see how fireman Cory Kalanick rescues an unconscious kitten from a burning house filled with smoke. It is truly user generated content, they have mined the existing stories of users and used them for this campaign.

Link: https://www.youtube.com/watch?v=CjB_oVeq8Lo

What is your favorite example of

story mining?