top indian travel brands on social media
TRANSCRIPT
Top Indian Travel Brands on Social Media Apr 1st – Apr 30th 2016
Image Courtesy of Pixabay
Comparison of
Indian Travel Brands’ Social Accounts
Apr 01, 2016 - Apr 30, 2016
Table of Contents
Performance Snapshot
Audience Size
Audience Growth
Engagement
Customer Service
Most Engaging Content
Brands Analyzed in this report include: Make My Trip, Thomas Cook, Cox & Kings, Holiday IQ, GoIbibo, Yatra, Cleartrip,
Via.com, Club Mahindra, IXIGO, RedBus
Apr 01, 2016 - Apr 30, 2016
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Apr 01, 2016 - Apr 30, 2016
Performance Snapshot
Network
Highest Audience
Size Make My Trip Club Mahindra Make My Trip
Highest
Growth Yatra GoIbibo IXIGO
Highest
Engagement Make My Trip Thomas Cook IXIGO
0.00M 0.20M 0.40M 0.60M 0.80M 1.00M 1.20M 1.40M 1.60M 1.80M 2.00M
Make My Trip
Thomas Cook
Cox & Kings
Holiday IQ
GoIbibo
Yatra
Cleartrip
Via.com
Club Mahindra
IXIGO
RedBus
Instagram Twitter Facebook
Audience Size
Apr 01, 2016 - Apr 30, 2016
Audience Growth
Apr 01, 2016 - Apr 30, 2016
0.00% 5.00% 10.00% 15.00% 20.00% 25.00% 30.00% 35.00%
Make My Trip
Thomas Cook
Cox & Kings
Holiday IQ
GoIbibo
Yatra
Cleartrip
Via.com
Club Mahindra
IXIGO
RedBus
Instagram Twitter Facebook
Engagement
Apr 01, 2016 - Apr 30, 2016
0 100 200 300 400 500 600 700 800 900 1000
Make My Trip
Thomas Cook
Cox & Kings
Holiday IQ
GoIbibo
Yatra
Cleartrip
Via.com
Club Mahindra
IXIGO
RedBus
Instagram Twitter Facebook
Customer Service - Reply Time (in minutes)
Apr 01, 2016 - Apr 30, 2016
0 1000 2000 3000 4000 5000 6000 7000 8000
Make My Trip
Thomas Cook
Cox & Kings
Holiday IQ
GoIbibo
Yatra
Cleartrip
Via.com
Club Mahindra
IXIGO
RedBus
Twitter Facebook
0.0% 10.0% 20.0% 30.0% 40.0% 50.0% 60.0% 70.0% 80.0% 90.0%
Make My Trip
Thomas Cook
Cox & Kings
Holiday IQ
GoIbibo
Yatra
Cleartrip
Via.com
Club Mahindra
IXIGO
RedBus
Twitter Facebook
Customer Service - Response Rate
Apr 01, 2016 - Apr 30, 2016
Most Engaging Facebook Posts Make My Trip
26-APR-16, TUE 3:35AM
Get 100% refund on your hotel
cancellations, and pay zero cancellation fee,
only on #MakeMyTrip.
So ..
ENGMT. LIKES COMMENTS SHARES SENTIMENT
1,000 94,062 197 98 Uncategorize
d
Make My Trip
25-APR-16, MON 5:42AM
Introducing 100% refund on
#hotelcancellation.
So, head to #MakeMyTrip and
#BefikarBookKar!
Make My Trip
20-APR-16, WED 7:56AM
Enjoy reading some of the funniest reasons
people have given to cancel their hotel
bookings :)
ENGMT
.
LIKES COMMENTS SHARES SENTIMENT
1,000 65,765 2,555 4,863 Uncategorized
ENGMT. LIKES COMMENTS SHARES SENTIMENT
1,000 89,250 328 338 Uncategorized
#Beattheheat with a leisurely holiday in
#Nainital, the city of nine lakes.
https://t.co/mKjWTjyLsE..
22-Apr-16, Fri 01:30AM
ENGMT. FAV. REPLIES RETWEETS
1,000 45 3 115
Most Engaging Tweets
Urrshila Kerkar, Executive Director,
@coxandkingsIN talks about
transformation in the travel indust..
Sign-Up Bonus of ₹500 goCash On
Downloading Goibibo App! Use
goCash For Hotels, Flights & Bus
Booki..
22-Apr-16, Fri 01:05AM
ENGMT. FAV. REPLIES RETWEETS
1,000 42 1 109
15-Apr-16, Fri 01:17AM
ENGMT. FAV. REPLIES RETWEETS
1,000 2,078 35 339
Cox & Kings Cox & Kings GoIbibo
Here is Q1. for our #explorefourcorners
contest. Get cracking! Hint:
http://cnk.com/InstaContestBlo..
23-Apr-16, Sat 08:46AM
ENGMT. LIKES COMMENTS FILTER
804 37 34 Normal
Most Engaging Instagram Posts
Here is Q4. for our #explorefourcorners
contest. Hint:
http://cnk.com/InstaContestBlog4
#weekendfu..
23-Apr-16, Sat 10:12AM
ENGMT. LIKES COMMENTS FILTER
770 37 30 Normal
23-Apr-16, Sat 09:20AM
ENGMT. LIKES COMMENTS FILTER
750 36 28 Normal
Cox & Kings Cox & Kings Cox & Kings
Here is Q8. for our #explorefourcorners
contest. Hint:
http://cnk.com/InstaContestBlog8
#instaread..
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