top seo mistakes that are costing you dearly

Top SEO Mistakes that are Costing You Dearly

Contact: [email protected] | Digital Reach

We are a B2B Digital Marketing Agency focusing on demand generation.

Companies work with us to:• Increase qualified leads• Track SEO and SEM to ROI• Marketing Automation Support

About Us

• Search Engine Optimization• Paid Search & Display• Website Redesign• Marketing Automation


1 Top 5 Costly SEO Mistakes

2 SEO Site Analyses

On the Agenda


Mistake #1: You don’t have an SEO Plan

Ensures everyone is on track and if there are hold ups, who is responsible


Mistake #1: You don’t have an SEO Plan

Decide home page or deeper page targeting – Map the keyword!

Content Gap analysis: How big of a theme am I going up against?o site:www.yoursite.com keywordo Can I achieve this with marketing pages or do I need to start

creating blog pages and use internal linking? Devise plan to increase keyword theme

Internal linking, blog posts are key here!

Who is linking to my competitors? Pending relevancy, are they accepting new link partners?

Track results monthly and revisit strategy


Mistake #2: You don't know what your prospects are actually searching in Google

1. Too often we see people optimizing for internal jargon instead of what your audience is actually searching for.

2. Keywords should span top, middle and bottom of the funnel to cover your bases AND have search volume!


Mistake #2: You don't know what your prospects are searching in Google to find you

However, when applied to a sales funnel, its no wonder the results are lacking:


Mistake #3: You don't know where you rank for your most important keywords

Keep Track of your online visibility Also important to keep tabs on competitors and if they have movement


Mistake #4: You think you should redesign your website THEN do SEO. This is backwards!

1. Expensive changes that could have easily been implemented during the design/wireframe process

2. Missed Conversion Rate best practices (CTA placement and tracking issues)

3. Optimizing SEO for internal jargon vs. what your prospects are actively searching for


Tracking Paid Search Keywords to Leads, Opportunities & Revenue

Mistake #5: You aren’t tracking SEO results to revenue


The First Trick is Simply Being Able to Track SEO to Revenue - This is How You Do it:

With closed-loop reporting you can attribute credit properly within your CRM.

AND MORE IMPORTANTLY GET THIS INFORMATION IN THE HANDS OF THOSE DOING THE OPTIMIZATIONS!

John SmithFirst touch source: Organic Search

First touch page: /prod/marketing-automation

Last touch source: Paid Search

Keyword: best marketing automation platform

Last touch page: /LP/marketing-automation

Closed Won Amount: $100,000


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Show Me an Example:Closed Loop Reporting

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SEO Site Analysis Example

Get a second opinion on your SEO & Demand Generation Approach

In a 30 minute consultation, learn: Where you rank in relation to competitors Measure revenue opportunity from Search What you can do to accelerate results from SEO now

Mike TurnerHead of New Business

Thanks for watching!

Email [email protected] or call (925) 750-8550 for more information