topics in technology and marketing introduction and administration
TRANSCRIPT
Topics in
Technology and Marketing
Introduction and Administration
Introduction
● Contact info● m 210-416-8856● e [email protected]● l linkedin.com/in/PeterRisman● t @PeterRisman
● Blog● topicsintechnologyandmarketing.wordpress.com
● Office hours● Room 217, 530p-615p
My Background
● 20+ years marketing, sales, advertising experience
● Technology and services● Client- and agency-side experience● Digital marketing and social media
What You Will Learn
1. The history of the Internet2. The economic opportunities inherent in
a digital "flat" world3. The importance of Google as a marketing
medium4. A variety of internet marketing tools
and strategies5. Social media marketing tools and
strategies6. Mobile media and other emerging
technologies
What You Will Learn
● How technology innovations led to massive changes in the global economy
● Learning how to identify and exploit marketing and commercial opportunities
● The fundamentals of digital marketing and workings of the Internet
What this course is not about
How to do:● Email marketing● Internet marketing● SEO● SEM● Social media marketing● Mobile marketing
What this course is about
Context:● The promise of the Global Economy
● How the Internet works
● Foundational digital marketing strategies – independent of technology or platform
Suggested reading
● “The World is Flat” by Thomas Friedman● www.thomaslfriedman.com● "The World Is Flat 3.0" at MIT
● SmartBrief on Social Media● Seth Godin’s blog
Course Overview
1. How Did We Get Here? The Early History Of The Internet
2. The Flat World: What It Means For You3. The Unique Economic Opportunity Of Now4. The Awesomeness That Is Google5. Traditional Versus Digital Content6. Web 1.0 Versus Web 2.07. The Purpose Of A Business Website8. Pull Marketing – Search Engine
Optimization
Course Overview
9. Push Marketing – Email, Pay-per-Click, and Search Engine Marketing
10. Drive Marketing – Affiliate Marketing11. Understanding Website Effectiveness12. Web 3.0 – Social Media13. The Wonderful World of Wordpress14. Social Media Marketing15. Mobile Media Marketing16. Class Presentations
Assignments and Grading
Mid-term assignment (individual) - 20% of final grade:● Identify an actual/imaginary business to create an internet marketing plan for, based on the internet marketing principles discussed in Modules 1-4
● Due at end of Week 6.● Submit questions via class blog/email after Week 3.
● Graded on:● Insightfulness of proposals● Effectiveness of communication● Mastery of course
Assignments and Grading
Final assignment (team) - 50% of final grade:● Each 3-4 person team will select from members' Mid-Term assignment a business that will be the focus of an internet marketing plan.
● Teams will develop an internet marketing plan that demonstrating their understanding of the various digital strategies presented in class - laying out their proposed strategies and reasoning in detail.
● Assignment due at the end of the course. ● Submit questions via class blog/email after Week 8.
Assignments and Grading
Final assignment (team) - 50% of final grade:● Graded on:
● Insightfulness of proposals● Effectiveness of communication● Mastery of course concepts in proposed application
Assignments and Grading
Classroom presentation - 20% of final grade: ● Presentation will be a brief 10-15 minute summary of each team's final assignment.
● Presentations on last night of class. ● Graded on:
● Insightfulness of proposals● Effectiveness of communication● Mastery of course concepts in proposed application
● Instructor's evaluation: 10% of final grade● Peers' evaluation: 10% of final grade
Assignments and Grading
Classroom participation - 10% of final grade: ● Graded on interaction with instructor/peers
Questions?