(Marketplace) Startups to Watch

By Tory Reiss

Wait- What is a Marketplace Startup?

Most simple explanation: connects buyers and sellers

Aren’t focused on creating a need

Instead provide solutions for needs we didn’t know we had!

What Sets Them Apart?

They challenge old corporate models

Generally strip away bureaucratic structures

Direct channels are one of their greatest assets

Years ago, we wouldn’t have thought about this

Now if you’re hungry you order via seamless

Need to get somewhere in a hurry? Grab an Uber

Food and transportation would be obvious industries for startups

But there are a couple making a splash in other areas…

HomeJoy

Cleaning service!

Makes professional cleanings affordable

Aimed at those who would otherwise not hire a cleaning service

Intuitive and user-friendly platform to help find the perfect cleaner

No longer need to screen individual applicants

In addition to the certified cleaners, all new hires are properly trained

That way, they’re able to help out, too!

Traction

Traction is like a reverse of traditional marketplace startup

The buyers are the companies, and the sellers are freelancers

Basically, brands outsource their advertising departments

Freelance network of media buyers, bloggers, and marketers picks up the work

Can save companies lots of money

A lot of big brands are already using it

CBS

Sony

Kraft

Instacart

Brings your groceries to your door

Doesn’t sound super innovative? Well…

They allow shoppers to select combination goods

Breaks previous limitations

For example, ordering from Walmart meant you could only select good from that Walmart store.

Instacart shoppers run around for you, and pick up what you need

Currently operates in 11 major urban areas

Plans to increase that to 15 by the end of 2015

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