touchspin gaming investor deck

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TouchSpin Gaming is developing the world's most advanced multiplayer social slot games. These are the next step in social casino and make slot games as competitive as poker.

TRANSCRIPT

Page 1: TouchSpin Gaming Investor Deck
Page 2: TouchSpin Gaming Investor Deck

WHAT WE DO

We Create Category-Defining Social Casino Games

Innovative Multiplayer Game Mechanics

Competition/Tournament Driven Engagement

Data Driven Validation, Testing and Development

Ongoing features releases based on audience testing

Page 3: TouchSpin Gaming Investor Deck

TOUCHSPIN GAMING AG• Fully registered Swiss AG, founded Q1 2014

• Corporate office located in canton Zurich

• Relatively low corporate taxes, 20% pre-tax

• Pro-business regime, same year write off on major expenses, etc.

• No capital gains taxes, ideal for exits

• Great place to live and work, quiet, mountains, lakes, chocolate!

Page 4: TouchSpin Gaming Investor Deck

BUSINESS MODELGame Revenues derived mainly from F2P IAP

F2P provide more than 60% of mobile rev and 90% of app downloads

In-Game Economy Optimized to Monetize

Coin and Premium Purchases to stay in the game

PowerUps and Premiums add fun and burn coins

Ongoing Features and Levels releases extend engagement

Page 5: TouchSpin Gaming Investor Deck

RECENT KPIsThe fine tuning to date has been without any CRM activity

Avg. targeted Facebook installation - $2.30

40% of downloads are - Organic

More than 25% of players - Invite Friends

One Day Retention – 38%

Seven Day Retention – 22.5%

Fourteen Day Retention – 11.5%

Thirty Day Retention – 6.5%

Player to Payer Conversion – 1%

Page 6: TouchSpin Gaming Investor Deck

TARGET KPIs Avg. targeted Facebook mobile installation - $2.00

50% of downloads - Organic

More than 33% of players - Invite Friends

One Day Retention – 50%

Seven Day Retention – 30 %

Fourteen Day Retention – 20 %

Thirty Day Retention – 12 %

Player to Payer Conversion – 2-3%

Page 7: TouchSpin Gaming Investor Deck

ACHIEVING THE TARGETSWHAT WE ARE DOING NOW TO ACHIEVE OUR TARGETS:

Completely re-engineered in game economy to increase risk/loss and maximize monetization – launch 25/09

Created new on demand levels and purchase mechanism

Hired full time CRM/Player Marketing Manager

Developed and fully integrated CRM tools and calculators

Upgraded Store items and Store shopping experience

Fine tuning the player flow top to bottom

Final stage planning advanced features and new games

Page 8: TouchSpin Gaming Investor Deck

HOW TO GROW Launch Facebook web app, acquire players at $0.25

instead of $2

Launch Tournaments and Private Tables features to enhance retention and payer conversion

Build new games, 3 already designed

Build full casino platform with new game launch schedule

Localize and market in LATAM and Asia

Enhance BI and analytics

Page 9: TouchSpin Gaming Investor Deck

Introducing Texas Reels

THE NEW WAY TO PLAY SLOTS

Page 10: TouchSpin Gaming Investor Deck

MUTIPLAYER EXCITEMENT

UNIQUE MULTIPLAYER IP, PLAY ON THE SAME REELS!

Page 11: TouchSpin Gaming Investor Deck

AVAILABLE TO PLAY NOW/

TEXASREELS.COM

Page 12: TouchSpin Gaming Investor Deck

THE TOUCHSPIN TECHFundamental IP• Patent Pending “Multiplayer Slot Machine

Gaming”

• Extendable multiplayer platform

• New games can be rapidly developed and deployed

Extensive Team Experience

Creative DevelopmentGame Design

Data Mgmnt EconomicsAnalytics

Acquisition Optimization Marketing

Page 13: TouchSpin Gaming Investor Deck

THE PEOPLETHE FOUNDERS AND ADVISORS

Sherman Sall, CEO and FounderOnline gaming entrepreneur since 1998Spiral Solutions, online casino operator and Spin3, mobile casino games developer

Naftali Merari, FounderSerial game inventor, created TouchSpin mechanic

Alex Ousach, investor and advisorSerial game developer, offshore “slot factory” provider to Playtika, Caesars, Bwin, 888

Gigi Levy, investor and advisorFormer CEO 888 Gaming Founding investor Playtika, Pacific Interactive and more

Page 14: TouchSpin Gaming Investor Deck

THE PEOPLE

Supported by a team of experts!

Ziv Baram, Data Science & Business Intelligence8 years, Spiral Solutions marketing and BI

Mark Sinosich, Game Design & Economics10 years slot game math and design Aristocrat

Gheorghe Mates, R&D/DevelopmentBetfair and Vodafone

Alex Albul, Development and Process ManagementPlaytika, Win.com, Caesars social

Page 15: TouchSpin Gaming Investor Deck

SOCIAL CASINO OPPORUNITY Earned over $590M in Q1 and $650M in Q2

Projected to generate more than $3B 2015

Growth coming from mobile, which is still underpenetrated by social casino

Get it right on mobile to grow new players and new markets

Provide the social mobile “glue” to engage players on mobile devices

TouchSpin IP will perform in many gaming environments

Page 16: TouchSpin Gaming Investor Deck

SOCIAL CASINO MATURING

Social Casino looking more like “The Casino” business = large and profitable

Major brands have moved to retention to grow profits

New game content drives player lifetime value

Acquisitions fuel growth for market leaders

Page 17: TouchSpin Gaming Investor Deck

GROWING OUR BASE Distribute thru App Store, Google Play, Amazon,

Facebook

1-3% of players are payers

Non Paying players provide liquidity and virality = organic growth

Targeted customer acquisition and optimization by demo and affinity

Acquisition and optimization by channel

Globalization – language versions and per country marketing

Promoting Prize-based Tournaments, a major attraction

Page 18: TouchSpin Gaming Investor Deck

GROWING OUR BASE

Around the clock optimization

Every two week new release optimizes apps stores, increases app ratings, pushes organic

User experience, conversion and monetization optimization per device, per release

All monetization elements server-based

Analytics and Release Schedules

Page 19: TouchSpin Gaming Investor Deck

Predictive Analytics to minimize churn

Event-driven Player Targeting and Messaging

CRM system and support website

Iterative development process enhances LTV

Player promotions and in game messaging

New Game Releases for cross sell

New Levels, Quests, Tournaments

Robust data analytics and old fashioned retention

KEEPING OUR BASE

Page 20: TouchSpin Gaming Investor Deck

Q3 2012 Original IP Conceived

Q1 2013 Multiplayer Proof Of Concept

Q2 2013 $250K Angel Investment

Q3 2013 MVP Texas Reels in Development

Q1 2014 Raised $400K in small seed round, $3M Valuation

Q2 2014 Release Version Into Production

Q3 2014 Texas Reels Pilot Release – data driven testing program

Q3 2014 Slot Development team in Ukraine activated

COMPANY MILESTONES

Page 21: TouchSpin Gaming Investor Deck

Q3 2014 Texas Reels Android to be added to pilot testing

Q4 2014 Complete Seed Round, additional $1M of which $350K is raised

Q4 2014 Pilot Release Testing New Slot Game and Tournaments

Q4 2014 Soft Launch Texas Reels

Q1 2015 Soft Launch New Slot

Q2 2015 Complete A Round Investment

Q2 2015 Full scale marketing/Continue features and news levels

PRODUCT ROADMAP

Page 22: TouchSpin Gaming Investor Deck

LONG TERM PLANSOur unique IP provides growth and exit potential

• Rapid development and deployment of additional games

• Diversify portfolio of TouchSpin Casino social games

• License and develop slot machine system for casino floor

Page 23: TouchSpin Gaming Investor Deck

$1,000,000 Seed Round:

Build Up Staff (acquisition and player marketing, CRM, game producer, analyst)

Pilot Marketing + User Acquisition + Soft Launch Games Research & Development

Product (new slot games, tournament engine, jackpots) Revenue (reach monetization targets) Analytics (further develop platform and team)

Expand to other platforms, such as Facebook/web, Amazon

FINANCING STRATEGY

Page 24: TouchSpin Gaming Investor Deck

FINANCIAL PROJECTIONS

Key Drivers: New games releases Avg spend per MAU $2 User plays 3 months

across platform

(Shown in Millions)

Page 25: TouchSpin Gaming Investor Deck

BE A PART OF THE GAME

Page 26: TouchSpin Gaming Investor Deck

CONTACT INFORMATION

Sherman SallFounder/CEO

TouchSpin Gaming [email protected]

+41 (0)78 810 07 90 Zurich, CH