TourismAssessment 2: Online Information Resource (Group

four’s presentation)

Sharni Carroll

Kim Sardi

Julian Aguirre

Anita Savicin

Sharni

Kim

Creativity

Theme: Online marketing

Theme: Cost effectiveness.

Theme: Domestic

Subtopic: Cultural tourism

Julian

What is the best way to online market your piece of the world?

What is the best way to online market your piece of the world?

According to Greg Richards (2011, p.12) recent growth of cultural tourism has motivated countries around the world to increase and develop new cultural attractions and cultural tourism marketing strategies to stay ahead of the game in this lucrative market. He believes in order to succeed in this market, “regions not only need to have a good supply of cultural attractions and events, but they also need to be able to meet stiff international competition through effective marketing”. (Richards, 2011, p.12)

YouTube Twitter

Facebook

Some popular tourism websites:

•www.southamericatourism.com/•www.visitbritain.com/en/AU•www.australia.com•http://www.tourism.gov.my/en/au•http://www.discoveramerica.com

Apps

Popular digital platforms used for online marketing

Home Rentals – moves you into neigbourhoods and is often cheaper than hotels

Communal Living– working and living in communities

Heritage locations - many exist in low cost countries

A great way to immerse yourself in a country's society

Cost effective travel

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Cultural TourismCultural Tourism

Cultural TourismDomestic

Cultural tourism within Australia is evident in many territories. Involving the lifestyle and culture of a specific region, over 50 per cent of tourists coming to Australia take part in at least one cultural or heritage activity during their stay. On a domestic front the most

popular activities were visiting museums or galleries followed by visiting historical buildings or sites. 

Some great cultural tourist locations by state:

ACT - Parliament House where you can learn about the democracy of Australia -The Australian War Memorial commemorating those who lost their lives in war - The National Gallery of Australia home to the best art works of Australia, as well as a great selection of Aboriginal art.-The national Museum of Australia details Australia’s heritage from Aboriginals to European settlement.NT - Darwin, the largest city in the northern with a rich history regarding war in Australia.-Kakadu National Park, a diverse assortment of geographical sites and flora and fauna, owned by the Australian Aboriginals and leased back to the government.-Uluru (ayers rock) sacred to the Aboriginals and is filled with Aboriginal myths and legends from the past. NSW- The rocks, home to many old buildings detailing the past of Sydney.- Mutawintji National Park in outback NSW home to fabulous ancient Aboriginal rock art- Armidale and Regional Aboriginal Culture Centre and Keeping Place and Broken Hill Art Gallery, home to authentic Aboriginal Art.QLD - Brisbane home to cultural locations such as City Hall, Old Government House, Anzac Square and St. Stephens Cathedral-Army Museum of North Queensland, free entry to a museum full of war history.SA - Kangaroo Island, home to Australia’s most beautiful creatures in their natural habitat.-Flinders Ranges and Outback, home to some 12000 year old Aboriginal art.TAS - Hobart, home to great Australian history being originally a convict state. -Port Arthur, an English convict settlement in the 1800’s-Richmond, the oldest historic town in TasmaniaVIC- Melbourne, cosmopolitan city considered the aussie capital of sport. -The Immigration museum, gives a feel of how Australia became such a diverse culture.-National Gallery of Melbourne -Gold Treasury Museum, great for exploring the history of MelbourneWA --Western Australia Museum, home to the history of the area.-Perth Cultural Center, home of the Art Gallery of Western Australia 

 

 

 

Uluru (Ayers Rock)

National Museum Of Australia

The Rocks, Sydney

Sharni

Kim

Creativity

Theme: Cost effectiveness

Theme: Domestic.

Theme: International

Subtopic: Eco tourism

Julian

Anita

Does travelling green necessarily mean we have to pay more?

Does travelling green necessarily mean we have to pay more?

Ecotourism is a relatively new concept around the world and is often misunderstood and labelled as expensive. However, in an article titled “Leave only footprints, take only memories” (Good Planet, 2008) on it explains, “It is often thought that ecotourism holidays are more expensive than mass tourism holidays to the same destination with the same standard of accommodation, but this is not always the case”. Due to its youth, it is hard to price ecotourism holidays. However, a recent survey showed experienced eco-tourists are willing to spend up to $1,001-$1,500 per trip. (The International Ecotourism Society, 2000, p.2)

See Costas Christ’s (2007) top ten places in the world where he believes ecotourism is making a difference.

Turks and Caicos Islands

Kenya

Belize

Canada

Dubai

Brazil Gabon

Laos

Ireland

Greece

Best Eco Friendly Holidays

Top 3 Australia locations

Involves travel to natural destinations

Minimises Impact

Builds environmental awareness Financial benefits for conservation

Empowerment for local people;

Respects local culture http://www.untamedpath.com/Ecotourism/defining.html

What is it?

Why Eco Tourism

http://www.responsibletravel.com/

http://www.ozeco.com.au/

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Eco-Tourism – Domestic holidaysEco-Tourism – Domestic holidaysResponsible travel provides something to suit all interests and budgets while still ensuring minimal impact to the environment.

Locations

Eco TourismInternational

Based on ecological life and locations tourists will often seek fragile, pristine and undisturbed natural areas such as jungles, wildlife parks or rivers with the purpose of sightseeing but also being educated and helping the development of these fragile and perhaps endangered areas. It can be said that thanks to its development ecotourism is perhaps an international organisation, in charge of

conservation of ecological life and communities. 

www.ecotourism.org is home to the international ecotourism society and here there is a vast range of information regarding their programs, workshops and informative resources as well as the opportunity to become an ecotourism professional, a traveller or a

student. 

The following are considered the best locations for an eco adventure around the world:

- The Caiman Ecological Refuge located in Brazil, protecting the largest wetland’s in the world- Al Maha Desert Resort, a deser Oasis in Dubai is one of the best ecotourism models in the world- Tatshenshini-Alsek River in Canada connected to Alaska’s Glacier Bay now forms one of the largest trans-border national parks in the world- Gladden marine reserve in Belize, an aquamarine elbow formed by The Mesoamerican Reef- Samburu biodiversity conversation zone in Kenya, home to 20 per cent of endangered Grevy Zebras- National Parks in Gabon, the greatest expanse of rainforest in Africa.- Laos, considered the eco-nation, is home to 20 national parks 49 ethnic groups and countless species of birds and animals.- Costa Rica, widely known for its propagation of wildlife refuges and the diversity of its animals and plants.- The fjords in Norway, filled with snow capped mountains, tumbling waterfalls and crystal clear waters.- Containing both part of the Amazon rainforest and the Galapagos Islands Ecuador it is a dream for Eco tourists alike.

Ecuador

The fjords, Norway

Caiman Ecological Refuge, Brazil

Sharni

Kim

Creativity

Theme: International

Theme: Online marketing.

Theme: Cost effectiveness

Subtopic: Religious tourism

Julian

Anita

In stark contrast to ecotourism, religious

tourism and faith-based travel is the

oldest type of travel in the world.

(International Conference on

Religious Tourism and Tolerance, 2013)

International religious tourism

While a recent study reported by the

Associate Press found that Israel was the

number one preference of faith-based travellers

followed by Italy and then England. (Tarlow, 2010)

It is estimated that in the US alone some 25% of the travelling public is

interested in faith-basedtourism. (Tarlow, 2010)

Religious Tourism - Online MarketingReligious Tourism - Online Marketing

Fellowship Intent

Spiritual IntentReligious

destinationReligious travel

is

MarketingExamples

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MarketingExamples

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Blogs

Community forum

Online Guides

Selling ideaSelling idea Selling experienceSelling experienceSelling the locationSelling the location

Social Media

Pop-up adverts

Retail Subscriptions

Search Engines

Content Community

Online Travel Agents

Web Journals

Religious websites

Religious TourismCost Effectiveness

Religious tourism is usually based around holy cities or holy sites, the most famous being Jerusalem, Mecca and Varanasi. The Church of Nativity, The Western Wall, Brahma Temple at Pushkar and the Kaabah are the most famous holy sites for religious

tourism. Religious Tours can be accessed through some travel agencies or through the Church and they will usually compromise of 10 days, varying in price depending on the location.

Some of the most cost effective tours are the Faith Based Travel tours:www.affordabletours.com offers these in the worldwide religious travel section. They vary from $1899 for 10 days to up to $4300 for 15 days for varying locations.www.trafalgar.com is possibly the most cost effective place for a planned and organized religious tour. Offering a variety of destinations, travel options, travel styles, times and deals it offers a cost effective way to plan religious trips and tours.

Jerusalem

Kaabah

Sharni

Kim

Creativity

Theme: Domestic

Theme: International .

Theme: Online marketing

Subtopic: Volunteer tourism

Julian

Anita

In 2010,6.4 million

people volunteered in

Australia (Volunteering Australia,

2011)

In 1995, 3.3 million

people volunteered in Australia(Volunteering Australia,

2011)

Want to be a voluntourist “Down Under”?

We all love a good holiday from work but it seems Aussies are trying out a new way of taking a break by staying within the borders and volunteering in different parts of the country. According to Volunteering Australia (2011), volunteering while on holidays or “voluntourism” as some people like to call it, is becoming more and more popular among Australians.

Volunteer TourismVolunteer TourismInternational

What is it?

Why do it?

“Travel which includes

volunteering for a charitable

cause.”

Palestine

Borneo

Cambodia

AustraliaTo contribute to communities in need, provide skills free of charge to gain more experience

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Society, environment,

volunteers, NGO's, economy.Impact to

Volunteer TourismOnline Marketing

The online marketing of volunteer tourism is perhaps not as marketed as other types of tourism. However it has become much more popular, especially amongst school and university students who look to boost their resume and experiences. There is now a vast amount of online marketing, primarily online websites both national and international where those who are interested can find a

variety of volunteerism opportunities to match what they are looking for.The following websites are recommended for those interested in volunteerism, providing a wide range of opportunities and choice including country, length and type of work desired:

www.i-to-i.comwww.voluntourism.comwww.volunteerinternational.org

Alternatively regular travel websites such as www.cheaptickets.com offer volunteer vacation sections, for those wanting to help but with limited budgets.

www.i-to-i.com

International volunteers program association

locations

ConclusionIn this group presentation, four different aspects of tourism have been thoroughly explored and researched. Obviously there are so many reasons that motivate people to leave home whether it’s to explore the world, take a break from work, religious reasons or to embrace new culture. Florin Nedelcu (2010) wrote, “For some people, a week on a cruise ship or all-inclusive beach resort is pure torture. Others prefer museums and a posh hotel over a hike through a national park.”Everyone has different things that compel them to travel – what’s yours?

Reference listReference listAustralian Bureau of Statistics (2008). Cultural Tourism. Australia Council for the Arts. Retrieved 18 May, 2013 from http://www.australiacouncil.gov.au/resources/reports_and_publications/subjects/artssector/culturaltourism

Christ C (2007). The Best Green Adventures on Earth. National Geographic. Retrieved May 18, 2013 fromhttp://www.nationalgeographic.com/adventure/travel/eco-travel/index.html

ClickforAustralia (2013). Directory for things to do and see in Australia. Click for Australia. Retrieved 19 May, 2013 from http://www.clickforaustralia.com/NationalSitestoSee.htm

http://www.ecotourism.org

Good Planet (2008, July 17). Leave only footprints, take only memories. Retrieved May 18, 2013 from http://www.goodplanet.info/eng/Society/Tourism/Ecotourism

International Conference on Religious Tourism and Tolerance (2013). Aims and Scope. Retrieved May 18, 2013 from http://rtt2013.konya.edu.tr/index.php

International Ecotourism Society (2000). Ecotourism Statistical Fact Sheet, p. 2. Retrieved May 18, 2013 from http://www.active-tourism.com/factsEcotourism1.pdf

http://www.i-to-i.com/

Nature & Kind Travel (2013) BRAZIL: Caiman Ecological Refuge. Nature & Kind Travel. Retrieved May 18, 2013 from http://travel.natureandkindclub.com/product/brazil-caiman-ecological-refuge-places-to-stay/

Nedelcu F (2010, August 6). 5 Types of Alternative Tourism. Hotel Club. Retrieved May 18, 2013 from http://www.hotelclub.com/blog/5-types-of-alternative-tourism/

Richards G (2011). Tourism trends: Tourism, culture and cultural routes, p. 12. Retrieved May 18, 2013 from http://www.academia.edu/1473475/Tourism_trends_Tourism_culture_and_cultural_routes

Sarah S (2013). Top Five Destinations for Ecotourism. Independent Traveler. Retrieved May 18, 2013 from http://www.independenttraveler.com/travel-tips/none/top-five-destinations-for-ecotourismen.wikipidea.org

Tarlow P (2010, January). Religious and Pilgrimage Tourism e-Newsletter, Issue 33. Retrieved May 18, 2013 from http://www.destinationworld.info/newsletter/feature65.html  

Trafalgar (2013). Wonders of the Holy Land 2013. Trafalgar. Retrieved 18 May 2013 fromhttp://www.trafalgar.com/aus/offers/special-offers/wonders-of-the-holy-land?gclid=CLbroN6Rn7cCFUodpQodKkcAdw

Volunteering Australia (2011). The latest picture of volunteering in Australia. Retrieved May 18, 2013 from http://www.volunteeringaustralia.org/Volunteering-Facts/-Statistics/The-latest-picture-of-volunteering-in-Australia-.asp