tourism digital marketing 101 - philippines
TRANSCRIPT
Who is this guy?
Richard Dean Anderson
Millennials are considerably more engaged with digital technology and social media than older generations.
Wherever a customer goes, so does his/her mobile device!
Welcome to the mobile experience economy!
#1
#2
#3
Sample backlink
Relevant #HASHTAGSRelevant #Campaigns
VideosInstagramFacebookTwitter
Keywords:“SOX”“EXPO”
When your customers learn from you,they buy from you – again and again.
Have to be relatable and engaging.
Blog posts, Infographics, White papers& E-books, Feature articles, Videos
Have to be shareable.
BLOGS ARE BACK
Marketers need to know a campaign‘s effectiveness and be able to scale it more broadly when it succeeds.
More personalization.
Extreme creativity.
Embrace the power of community.
Hyper-localization. Super niching.
Main take-aways:
Embrace technology.
Go hyper-local, super-niche.
Embrace the power of community.
Take analytics more seriously.
Follow the money. Own the platform.
Content will always be king.