tsm/ tourism 101 session1

School of Hospitality Management

Principles of Tourism: Introduction to Tourism Theory

First Semester AY 2012-2013


The Professor

Prof. Tito Antonio A. Ofilada, Jr.• Education:–MBA (Ongoing) • Ateneo de Manila University Graduate

School of Business– BS Tourism (2006)• University of the Philippines- Diliman


The Professor

Prof. Tito Antonio A. Ofilada, Jr.• Work Experience:– Delta Airlines 2008-2010• Passenger Sales Agent

– Customer Service Intern (Summer 2005)• Philippine Airlines


The Professor

Prof. Tito Antonio A. Ofilada, Jr.• Consultation Hours:– Tuesdays 8am-9am


School Mission:- to be a recognized and respected educational institution

- adhere to the highest international standards

- respond to the market needs - by producing globally competitive and highly professional individuals.


Core Values:- Perfection- Innovation- Integrity- Concern- Prudence- Unity


Seal of Treston International College



• Aims to develop tomorrow’s hospitality and tourism leaders both in the national and global setting.


Class Rules

• Maximum of 3 cuts or absences per subject. Should you incur absences more than the allowed maximum number, you will be automatically dropped from the subject and will be given an “FA” or Failure due to Absences in your scholastic report.

• Wear the prescribed college uniform when inside the classroom and school premises


Class Rules

• Electronic gadgets such as but not limited to mobile phones, laptops and i-pads are not allowed inside the classroom and will be confiscated by the instructor if seen being used by students while class is ongoing. Confiscated gadgets may be claimed at the Guidance & Student Affairs Office upon submission of Letter of Explanation from the student’s parent or guardian.


Class Rules

• Charging of electronic gadgets is strictly prohibited inside the classroom.


Course Description

This course provides an introduction to the study of tourism. In this course, tourism is examined in different dimensions: as a phenomenon, as an industry and as a field of study. As a phenomenon, this course will examine the major factors that lead to growth, development and decline of tourism in the world and in the Philippines.


Course Description

As an industry this course will introduce the various sectors of the tourism industry and the interplay of these elements. And as a field of study, different terminologies, concepts and ideas pertaining to the impacts of tourism will also be discussed.


Course ObjectivesAt the end of this course, the students are expected to:

COGNITIVE:• Define what the concept of tourism and other related terms.• Identify and differentiate the components of the tourism

industry.• To evaluate the different career opportunities that await

students after graduation.

AFFECTIVE:• To answer questions on what motivates people to travel.• Describe how the different tourism industry components

interact with each other


Course Objectives

PSYCHO-MOTOR:• To be able to differentiate between the

different reasons why people travel


Grading System

• Attendance 15%

• Orals 15%

• Quizzes 10%

• Class Standing 40%

• Exam 60%

• 100%

•

• Prelim Grade 30%

• Midterm Grade 30%

• Pre- Final Grade 40%

• 100%


Reference Materials:Textbook:

Goeldner, C. (2009). Tourism: Principles, Practices, Philosophies. New Jersey: John Wiley & Sons.

References: Cruz, R. G. (2009). Principles of Travel and Tourism: Introduction to Tourism Theory. Quezon city: Tourism Research Philippines.Cruz, Z. (2006). Principles of Tourism: Part 1. Manila: Rex Book Store. Leuterio, F. (2007). Introduction to Tourism. Manila: Rex Book Store. Libosada, C. (2007). Introduction to Tourism. Pasig City: Anvil Publishing, Inc.

Web Reference: World Travel and Tourism Council. (n.d.). Retrieved from http://www.wttc.org


Lets Begin.....


What is Tourism?

• “Activities of persons travelling to and staying in places outside their usual environment for not more than one consecutive year for leisure, business and other purposes.” (WTO, 1993)


What is Tourism?

• A pure activity where money earned is spent in places visited.


Forms of Tourism

• Domestic Tourism• Inbound Tourism• Outbound


Other Forms of Tourism

Adventure Tourism Health Tourism

Arts Tourism Festival TourismCultural Tourism Heritage TourismEcotourism Sports TourismEducational Tourism Urban TourismEthnic Tourism


Elements of Tourism

• Distance• Length of stay• Residence of the Tourist


Elements of Tourism• Purpose of travel

• Visiting Friends and Relatives• Conventions, seminars and

Meetings• Business• Outdoor Recreation• Entertainment• Personal• Other purposes


Visitors• A person who engages

in Tourism.• The basic unit of

measurement for the whole tourism statistics (WTO)

• Not the same as a Traveler.


International Visitors

• “People who travel to a country outside their usual residence and their usual environment for not more than 12 months and the exercise which is compensated from within the country visited.” (Cruz, 2000)


Domestic Visitors• “People residing in a country

who Travel to a place within that country outside their usual environment for not exceeding a period of 12 months and the main purpose of visit is other than the exercise of an activity remunerated from within that place.”(Cruz, 2000)


Properties of Tourism

• It is a composite product.• Tourism is an intangible product.• Each destination provides a unique

experience.• Tourism products are perishable.• Tourism interacts with external

forces.


Properties of Tourism

• The tourist product is an export product. Rather it imports the consumer.

• Tourism is a labor intensive industry


The Economic Importance of Tourism

• For a number of countries, tourism is seen as the largest commodity in international trade.

• Tourism ranks among the top 3 industries for a number of countries.


The cost of benefits of tourism

• Tourism brings both economic and non economic benefits to host communities.

• Has positive and negative impacts.


The cost and benefits of tourismPOSITIVE (BENEFITS) NEGATIVE (COST)

Provides employment opportunities Develops excess demand for resources

Generates a supply of needed foreign exchange Creates the difficulties of seasonalityIncreases Income Causes inflation

Can be built on existing infrastructure Can result in unbalanced economic developmentDevelops infrastructure that could also help stimulate local commerce and industry

Creates social problems

Spreads development Degrades the natural physical environment

Broadens educational and cultural horizons and improves feelings of self-worth

Commercializes culture, religion and the arts

Creates a favorable image for a destination Contributes to disease, economic fluctuation and transportation problems


THANK YOU!!!