tsm 101: week 5 how tourism is organized

School of Hospitality Management

How Tourism is Organized

Organizations handling Tourism in the Philippines and the World.


Tourism Organizations

• Some organizations perform different tasks.

– Catalysts

– Planning

– Development and

– Promotion functions


Tourism Organizations

Tourism organizations can be viewed in the following ways:

–Geographically

–Ownership

–Function/ Activity

– Industry

–Motive


International Organizations

United Nations World Tourism Organization (UNWTO)

– Commonly called the World Tourism Organization.

– Central office is in Madrid, Spain

– A specialized agency of the United Nations


United Nations World Tourism Organization (UNWTO)

– Widely recognized and the leading international organization in the field of travel and tourism.

– Serves as a global forum for tourism policy measures and source of tourism know-how.

– It has 145 member countries; 350 affiliate members.


United Nations World Tourism Organization (UNWTO)• Basic goals of the organization include:

– Work with governments to make tourism a strategic economic development and employment priority.

– Move toward open and competitive markets.

– Pursue sustainable development.

– Eliminate barriers to growth in the industry.


United Nations World Tourism Organization (UNWTO)• Its major activities include:

• Transfer of tourism know how to developing countries.

• Providing Tourism Statistics and Market Research

• Human Resource Development

• Encourage World travel through the standardization of travel documents.

• Promotes sustainability

• Creates special projects


United Nations World Tourism Organization (UNWTO)• The silk road

– Project undertaken by the WTO and UNESCO

– Aims to revitalize through tourism ancient highways.

– The road passes through Japan, Korea, China, Kazakhstan, Kyrgyzyan, Pakistan, Uzbekistan, Tajikistan, Turkmenistan, Iran, Azerbaijan, Turkey, Georgia Greece and Egypt.

– Includes brochure and video, familiarization trips and special events.


World Travel and Tourism Council (WTTC)

• Forum for global business leaders in travel and tourism.

• Composed of presidents, chairs and chief executive officers of 100 of the worlds foremost companies.

• Raising awareness of the economic and social contribution of travel and tourism.



• Global Activities

– Challenges and opportunities that affect all sectors of the global industry.

– Provide an effective voice for the industry in its dialogue with governments around the world.



• Regional Initiatives

– Working with governments, local leaders and WTTC global members to identify and eliminate barriers to growth of tourism.

• Economic Research

– The primary vehicle used to convey the message that tourism is the worlds largest industry.


International Air Transport Association (IATA)

• Central office is in Montreal

• The global organization for all international air carriers.

• Its mission is to represent and serve the world airline industry.


International Air Transport Association (IATA)

• Valuable source of information on the Airline industry.

• Responsible for the safe movement of persons and goods from any point on the world air network.

• Standardization of airline tickets, baggage checks and other documents.


International Civil Aviation Organization (ICAO)

• Organized by governments to promote civil aviation on a world wide scale.

• “Guiding Civil Aviation into the 21st century” was the original plan in 1944.

• Aims to promote the safe and orderly development of international civil aviation throughout the world.


International Civil Aviation Organization (ICAO)

• It sets standards and regulations necessary for aviation safety, security, efficiency and regularity, as well as for aviation environmental protection.


Developmental Organizations

• These are large financial organizations who are willing to make developmental loans.

• World Bank

• United Nations Development Program

• Asian Development Bank

• FONATUR (Mexico)

• EMBRATUR (Brazil)


Organization for Economic Cooperation and Development (OCED)

• Established under a convention signed in Paris on December 14, 1960.

• Established to achieve the highest sustainable economic growth and employment and a rising standard of living in member countries while maintaining financial stability.

• Contribute to sound economic expansion in member as well as non member countries.


Organization for Economic Cooperation and Development (OCED)

• Contribute to the expansion of world trade on a multilateral, non discriminatory basis in accordance with international obligations.

• This organization is a forum for monitoring policies and structural changes affecting the development of international tourism


Regional International Organizations

• Pacific Asia Travel Association (PATA)

– Represents countries in the Pacific and Asia that are united to achieve a common goal.-Excellence in travel and tourism growth.


Pacific Asia Travel Association (PATA)

• Promotes tourism through programs of research, development, education and marketing.


European Travel Commission (ETC)

• The strategic alliance that provides for the collaboration between the European national tourism organizations

• This is the National Tourism Office of Europe


European Travel Commission (ETC)

• Attraction of millions of potential and existing overseas customers from the major overseas markets.


Department of Tourism

• Created in 1956 when the board of Travel and Tourist industry was created by law.

• The primary agency responsible for encouraging, promoting and developing tourism as a major socio-economic activity to generate foreign currency and employment.


Department of Tourism

• This agency is headed by a secretary with a cabinet rank.

• Its original functions include:– Effective removal of

unnecessary barriers to travel

– Integrating and simplifying travel regulations and enforcement

– Review all tourism projects which could include loans from the government.


Department of Tourism• This agency is headed by a secretary with

a cabinet rank.• Its original functions include:

– Effective removal of unnecessary barriers to travel

– Integrating and simplifying travel regulations and enforcement

– Review all tourism projects which could include loans from the government.

– Formulating suitable standards to ensure that the highest are met.


Philippine Convention and Visitors Corporation

• The Marketing arm of the Department of Tourism.

• This is the agency responsible for international tourism marketing.

• Participates in trade missions and travel trade expositions.

• Produces sales collateral and trade advertising.


Philippine Convention and Visitors Corporation

• Responsible for major international promotional campaigns:

- Islands Philippines

- Jeepney Island Adventure

- Musical Islands Philippines


Tourism Infrastructure and Enterprise Zone Authority

• Formerly called the Philippine Tourism Authority.

• Mandated to designate, regulate and supervise the TEZ’s

• Develop, manage and supervise tourism infrastructure projects in the country.


Tourism Infrastructure and Enterprise Zone Authority • To provide technical and

financial assistance to qualified tourism projects, investors and proponents (both government and private)

• To generate revenues to fund both national and corporate developmental needs and/or undertakings