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1 Tourism in Portugal 2018
TOURISM IN PORTUGAL 2018
2 Tourism in Portugal 2018
SALES BY REGION
12th mostcompetitive
destination in the world
17th IN TOURIST
arrivalS
20th IN TOURISM RECEIPTS
PORTUGALInternational results.
Sources:The Travel & Tourism Competitiveness Index 2019
UNWTO World Tourism Barometer (edition September 2019)
2018
2018
3 Tourism in Portugal 2018
HIGHLIGHTS
Share of Tourism Receipts/ GDP
GDP
Share of Tourism Receipts/ Global Exports
Global Exports
Share of Tourism Receipts/ Service Exports
Services Exports
Share of Tourism Receipts/ Goods Exports
Goods Exports
8,3 % 51,1 %18,7 % 29,5 %
PORTUGALMain economic results in 2018 – reinforces importance of the sector in the economy, maintains position ofmain exporting sector.
4 Tourism in Portugal 2018
Tourism activities employed 328,5 thousand
individuals in 2018.
The population employed in the
accommodation and restaurant sectors
accounted for 6,7% of the total economy.
PORTUGAL
Source:INE
5 Tourism in Portugal 2018
ESTABLISHMENTS, ROOMS AND BEDS
GLOBAL AND LODGING REVENUE
184 435+ 9 379
PASSANGERS ARRIVALS
27,4 M
PORTUGALMain results 2018 — favourable growth performance.
SEASONALITY REVPAR BED AND ROOM OCCUPANCY RATES
TOURISM RECEIPTS
36,7 % € 47,9
65,0%
- 1,5 pp
€ 16 840 M
- 0,3 pp
6 868+ 1 028 + 8,3%
52,0%
- 0,9 pp
GUESTS OVERNIGHT STAYS
25,2 M 67,7 M+ 5,4% + 3,5%+ 8,3%
€ 3 987 M
+ 6,8%
+ 9,3%€ 2 993 M
423 152+ 20 320
+ € 1,2
6 Tourism in Portugal 2018
PORTUGAL | GUESTSThey grew at a faster rate than overnight stays. The main destination are Área Metropolitana de Lisboa (29,9% share), Norte (20,9%) and Algarve (18,7%).
(million) 2018 analysis
▪ Up to 25 million guests
▪ +5,4% and +1,3 million compared to 2017
▪ Higher relative growth, +6,2% (+577 thousand) of domestic guests. Share of international guests recovered from the first time since 2014.
▪ International guests have registered a growth of +4,9% (+719 thousand)
▪ International guests represented 60,6% of global demand (-0,3 pp).
▪ Decrease in average stay (2,7 nights)
▪ International guests decrease for 3,1 nights (-0,1) and domestic guests mantained 2,0 nights+6,2%
+4,9%
+5,4%
Domestic
International
Total
7,4 8,1 8,7 9,4 9,99,9 11,1 12,6 14,6 15,3
17,3 19,2 21,3 24,0 25,2
2014 2015 2016 2017 2018Domestic International Total
Source: Statistics Portugal (final data)
Guests in hotels and similar (hotels, apartment hotels, tourist apartments, tourist villages, pousadas and quintas da Madeira), local accommodation and rural/lodging tourism (totals may not coincide with the sum of the parcels)
(local accomodation with 10 or more beds on the mainland and Autonomous Region of Açores with no minimum capacity threshold in the Autonomous Region of Madeira)
2018 (yoy)
7 Tourism in Portugal 2018
PORTUGAL | OCCUPANCY RATESInternational guests accounted for 72,4% of occupancy.
Occupancy Bed
-0,2
-0,8
-0,9
Domestic
International
Total
12,8% 13,3% 14,0% 14,6% 14,4%
32,6% 35,1% 36,7% 38,4% 37,6%
45,5% 48,4% 50,7% 53,0% 52,0%
2014 2015 2016 2017 2018Domestic International Total
Source: Turismo de Portugal
Occupancy Bed rates in hotels, apartment-hotels, pousadas and tourist apartments and tourist villas and Occupancy Room rates in hotels, apartment-hotels, pousadas and tourist apartments and tourist villas (totals may not coincide with the sum of the parcels)
2018 (yoy p.p.)
Occupancy Room
-0,3
-1,2
-1,5
Domestic
International
Total
16,0% 16,6% 17,6% 18,3% 18,0%
40,7% 43,9% 45,9% 48,2% 47,0%
56,6% 60,6% 63,4% 66,5% 65,0%
2014 2015 2016 2017 2018Domestic International Total
2018 (yoy p.p.)
8 Tourism in Portugal 2018
PORTUGAL | OVERNIGHT STAYSDomestic overnight stays grew at a faster rate. The main destinations are the Algarve (share of 30,2%), theÁrea Metropolitana de Lisboa (25,9%) and the Norte (14,5%).
(million) 2018 analysis
▪ 67,7 million overnight stays
▪ +3,5% and +2,3 million compared to 2017
▪ Higher relative growth, +7,0% (+1,3 million) in domestic overnight stays
▪ International overnight stays registered +2,1% (1 million)
▪ International overnight stays represented 70,6% of global demand (-1,0 pp).
▪ March was the month with the highest growth (+14,2%)
▪ 73,4% of growth occurred in the off-peak season
▪ Monthly average growth higher in months outside peak season (8,9% vs 8,2%)
+7,0%
+2,1%
+3,5%
Domestic
International
Total
14,9 16,2 17,4 18,6 19,9
33,8 36,9 41,8 46,8 47,8
48,7 53,1 59,1 65,4 67,7
2014 2015 2016 2017 2018Domestic International Total
2018 (yoy)
Source: Statistics Portugal (final data)
Overnight stays in hotels and similar (hotels, apartment hotels, tourist apartments, tourist villages, pousadas and quintas da Madeira), local accommodation and rural/lodging tourism (totals may not coincide with the sum of the parcels)
(local accomodation with 10 or more beds on the mainland and Autonomous Region of Açores with no minimum capacity threshold in the Autonomous Region of Madeira)
9 Tourism in Portugal 2018
PORTUGAL | OVERNIGHT STAYSEurope accounted for 81,2 % of international tourist overnight stays in Portugal. Highlight on the growth ofthe US market.
ASIA
NORTH AMERICA
EUROPE (EXCL.Portugal)
SOUTH AMERICA
81,2%-0,4%
3,8%+8,3%
6,4%+13,3%
6,6%+24,0%
AFRICA
1,1%-0,4%
OCEANIA
0,8%+4,0%
Share (%) 2018YoY (%) 2018/17
Source: Statistics Portugal (final data)
Overnight stays in hotels and similar (hotels, apartment hotels, tourist apartments, tourist villages, pousadas and quintas da Madeira), local accommodation and rural/lodging tourism (totals may not coincide with the sum of the parcels)
(local accomodation with 10 or more beds on the mainland and Autonomous Region of Açores with no minimum capacity threshold in the Autonomous Region of Madeira)
10 Tourism in Portugal 2018
9,3
6,5
4,9
4,7
2,6
19,5%
13,5%10,2% 9,8%
5,4%
U K G E RMAN Y SPAI N FRAN C E B RAZI L
(mill
ion
)
2014 2015 2016 2017 2018 Share 18
PORTUGAL | OVERNIGHT STAYSTOP 5 outbound markets: Joint share of 58,5% (-0,9 pp compared to 2017). Brazil ascends to the top 5, and the UK notes the greatest loss (-1,5 pp).
YoY 2018/17
-0,03%+1,7%
+5,8% -5,2%
+14,5%
Source: Statistics Portugal (final data)
Overnight stays in hotels and similar (hotels, apartment hotels, tourist apartments, tourist villages, pousadas and quintas da Madeira), local accommodation and rural/lodging tourism (totals may not coincide with the sum of the parcels)
(local accomodation with 10 or more beds on the mainland and Autonomous Region of Açores with no minimum capacity threshold in the Autonomous Region of Madeira)
11 Tourism in Portugal 2018
2,6
2,2
1,6
1,6
1,1
5,3% 4,7% 3,4% 3,4% 2,2%
(mill
ion
)
2014 2015 2016 2017 2018 Share 18
PORTUGAL | OVERNIGHT STAYSTOP 10 outbound markets: Share of 77,5% (-0,5 pp compared to 2017). Belgium returns to the top 10. US registered +0,9 pp.
YoY 2018/17
+2,0%
+24,9%
+2,5%
-6,0%+2,8%
Source: Statistics Portugal (final data)
Overnight stays in hotels and similar (hotels, apartment hotels, tourist apartments, tourist villages, pousadas and quintas da Madeira), local accommodation and rural/lodging tourism (totals may not coincide with the sum of the parcels)
(local accomodation with 10 or more beds on the mainland and Autonomous Region of Açores with no minimum capacity threshold in the Autonomous Region of Madeira)
12 Tourism in Portugal 2018
13,8%
2,6%
7,2%
3,9%
1,2%
11,5%
22,6%
49,1%
18,6%
59,8%
Alojamento Local
TER e TH
Apart. Turísticos
Ald. Turísticos
Pousadas e Q. Madeira
Hotel-Apart.
3*
4*
5*
Hotéis
12,2%
2,6%
7,3%
3,9%
1,3%
11,9%
22,5%
49,0%
18,8%
60,9%
Alojamento Local
TER e TH
Apart. Turísticos
Ald. Turísticos
Pousadas e Q. Madeira
Hotel-Apart.
3*
4*
5*
Hotéis
PORTUGAL | OVERNIGHT STAYSHotels stand out in the preference of tourists. Demand for local accommodation increased.
2014
8,9%
1,8%
8,9%
4,1%
1,2%
14,1%
22,4%
47,8%
19,9%
60,9%
Alojamento Local
TER e TH
Apart. Turísticos
Ald. Turísticos
Pousadas e Q. Madeira
Hotel-Apart.
3*
4*
5*
Hotéis
2017 2018
65,4 millions 67,7 millions48,7 millions
Source: Statistics Portugal (final data)
Overnight stays in hotels and similar (hotels, apartment hotels, tourist apartments, tourist villages, pousadas and quintas da Madeira), local accommodation and rural/lodging tourism (totals may not coincide with the sum of the parcels)
(local accomodation with 10 or more beds on the mainland and Autonomous Region of Açores with no minimum capacity threshold in the Autonomous Region of Madeira)
13 Tourism in Portugal 2018
0
1
2
3
4
5
6
7
8
jan feb mar apr may jun jul aug sep oct nov dec
(mill
ion
)
International Domestic Total
Continuous reduction of the seasonality rate (-0,3 pp compared to 2017). Higher seasonality in domesticovernight stays (39,5% vs 35,5%).
PORTUGAL | SEASONALITY(concentration of nights spent in July, August and September)
2014
39,4% in peak season
20182017
0123456789
10
jan feb mar apr may jun jul aug sep oct nov dec
(mill
ion
)
International Domestic Total
37,0% in peak season
0123456789
10
jan feb mar apr may jun jul aug sep oct nov dec
(mill
ion
)
International Domestic Total
36,7% in peak season
Source: Statistics Portugal (final data)
Overnight stays in hotels and similar (hotels, apartment hotels, tourist apartments, tourist villages, pousadas and quintas da Madeira), local accommodation and rural/lodging tourism (totals may not coincide with the sum of the parcels)
(local accomodation with 10 or more beds on the mainland and Autonomous Region of Açores with no minimum capacity threshold in the Autonomous Region of Madeira)
14 Tourism in Portugal 2018
OUTLOOK
United Kingdom
35,7%
-1,2 pp
Holland
35,5%
-0,2 pp
USA
35,2%
+1,0 p.p.
GERMANY
30,7%
+0,01 pp
SPAIN
44,0%
- 0,01 pp
IRELAND
41,9%
-0,7 pp
ITALY
40,0%
-0,8 pp
FRANCE
37,2%
-0,9 pp
Brazil
29,1%
+0,6 pp
Belgium
41,4%
-1,1 pp
PORTUGAL | SEASONALITY(concentration of nights spent in July, August and September)
With the exception of the USA, Brazil and Germany all markets performed favorably. Brazil and Germanywere the markets with lower seasonality rates as opposed to Spain and Ireland.
Source: Statistics Portugal (final data)
Overnight stays in hotels and similar (hotels, apartment hotels, tourist apartments, tourist villages, pousadas and quintas da Madeira), local accommodation and rural/lodging tourism (totals may not coincide with the sum of the parcels)
(local accomodation with 10 or more beds on the mainland and Autonomous Region of Açores with no minimum capacity threshold in the Autonomous Region of Madeira)
15 Tourism in Portugal 2018
PORTUGAL | REVENUESDouble digit growth through 2017, continuously higher than the growth of guests and overnight stays.
(million EUR) 2018 analysis
▪ € 4,0 billion of global revenue and €3,0 billion in lodging revenue
▪ +8,3% and +€ 305 billion in global revenues, as compared to 2017
▪ Lodging revenue grew at a higher rate, +9,3% and +€ 255 million
▪ Lodging revenues accounted for 75,1% of global revenues (+0,7 pp compared to 2017)
▪ Results demonstrate growth in the profitability of the means of tourist accommodation
+9,3%
+8,3%
LodgingRevenues
GlobalRevenues
1 627 1 900 2 2652 738 2 993
2 286 2 6283 104
3 681 3 987
2014 2015 2016 2017 2018Lodging Revenues Global Revenues
2018 (yoy)
Source: Statistics Portugal (final data)
Revenues in hotels and similar (hotels, apartment hotels, tourist apartments, tourist villages, pousadas and quintas da Madeira), local accommodation and rural/lodging tourism (totals may not coincide with the sum of the parcels)
(local accomodation with 10 or more beds on the mainland and Autonomous Region of Açores with no minimum capacity threshold in the Autonomous Region of Madeira)
16 Tourism in Portugal 2018
PORTUGAL | REVPAR
(€) 2018 analysis
▪ The average yield per room available (RevPar) reached record figure of €47,9
▪ +2,5% and +€1,2, compared to 2017
+2,5%RevPar
31,5 35,1 40,2 46,7 47,9
2014 2015 2016 2017 2018
2018 (y-o-y)
Source: Statistics Portugal (final data)
RevPAR in hotels and similar (hotels, apartment hotels, tourist apartments, tourist villages, pousadas and quintas da Madeira), local accommodation and rural/lodging tourism (totals may not coincide with the sum of the parcels)
(local accomodation with 10 or more beds on the mainland and Autonomous Region of Açores with no minimum capacity threshold in the Autonomous Region of Madeira)
17 Tourism in Portugal 2018
(in July)
PORTUGAL | SUPPLYSupply continues to grow.
2018 analysis
▪ +17,6% establishments
▪ +5,4% rooms
▪ +5,0% bed places
3 5
78
15
1 8
96
34
2 4
97
4 3
39
15
8 8
53
36
2 0
05
4 8
05
16
6 4
48
38
0 8
18
5 8
40 17
5 0
56
40
2 8
32
6 868
184 435
423 152
Establishments Rooms Beds
2014 2015 2016 2017 2018
+ 1 028
+ 9 379
+ 20 320
Source: Statistics Portugal (final data)
Hotels (hotels, villages and tourist apartments and farms in Madeira), Local Housing, Tourism in the Rural Space and Tourism of Housing (local accomodation with 10 or more beds on the mainland and Autonomous Region of Açores with no minimum capacity threshold in
the Autonomous Region of Madeira)
18 Tourism in Portugal 2018
PORTUGAL | TOURISM RECEIPTSContinuous growth between 2014 and 2017, higher than the growth of guests and overnight stays.
(million €) 2018 analysis
▪ International Tourism Receipts amounted to €16,8 billion
▪ Impressive growth of +8,3% and +1,3 billion, compared to 2017
▪ Higher growth registered in the month of March (+18,4%)
▪ The months of January, February, March and May registered growth above 10%
▪ 79,9% of the Tourism Receipts were generated by European markets, followed by the American continent with 12,2%.+8,3%
TourismReceipts
10 284 11 605 12 81115 550 16 840
2014 2015 2016 2017 2018
Source:Banco de Portugal (2015 to 2018 provisional data — 18.10.2019)
Balance of payments ‘Travel and Tourism’ of the Balance of Payments
2018 (yoy)
19 Tourism in Portugal 2018
+9,3%+9,0%
+13,4%
3 0
07
,3
2 4
89
,7
1 9
15
,7
1 6
87
,2
99
1,6
17,9% 14,8% 11,4% 10,0%5,9%
U K FRAN C E G E RMAN Y SPAI N U SA
(mill
ion
€)
2014 2015 2016 2017 2018 Share 18
PORTUGAL | TOURISM RECEIPTSTOP 5 outbound markets: Share of 59,9% (+0,4 pp compared to 2017).US registered +0,7 pp
YoY 2018/17
+3,1%
+22,9%
Source:Banco de Portugal (2015 to 2018 provisional data — 18.10.2019)
Balance of payments ‘Travel and Tourism’ of the Balance of Payments
20 Tourism in Portugal 2018
+13,4%
+1,7%+2,1%
72
2,5
65
7,1
61
3,9
57
7,2
41
3,2
4,3% 3,9% 3,6% 3,4% 2,5%
N E THE RLAN DS B RAZI L I RE LAN D SWI TZE RLAN D I TALY
(mill
ion
€)
2014 2015 2016 2017 2018 Share 18
PORTUGAL | TOURISM RECEIPTSTOP 10 outbound markets: Share of 77,6% (+0,2 pp compared to 2017). Both Ireland and Italy enterthe top 10 while Belgium leaves it.
YoY 2018/17
+12,1%
+8,4%
Source:Banco de Portugal (2015 to 2018 provisional data — 18.10.2019)
Balance of payments ‘Travel and Tourism’ of the Balance of Payments
21 Tourism in Portugal 2018
PORTUGAL | TOURISM RECEIPTSClear trend of growth, strengthening the importance of the sector in the economy. Historical growth in 2017 (+21,4%).
Tourism Balance (million €) 2018 analysis
+6,3% in the TourismBalance, as compared to 2017
Tourism in the GDP and Exports 2018 analysis
51,1% of service exports, +0,8 pp compared to 2017
8,3% of GDP, +0,4 pp compared to 2017
16 840,1
4 662,7
12 177,4
Receitas Despesas Saldo2014 2015 2016 2017 2018
14,6% 15,7% 16,9% 18,5% 18,7%
44,6% 46,6% 48,2% 50,3% 51,1%
21,7% 23,7% 26,1% 29,2% 29,5%
5,9% 6,5% 6,9% 7,9% 8,3%
2014 2015 2016 2017 2018Global Exports Service Exports Goods Exports GDP
Source:Banco de Portugal (2015 to 2018 provisional data — 18.10.2019) and INE
The ‘Travel and Tourism’ of the Balance of Payments;Current account;GDP at current prices — quarterly — base 2011
22 Tourism in Portugal 2018
PORTUGAL | AIR FLOWSSupply of SEATS with continuous growth in air transport.
(million) 2018 analysis
▪ Over 65 million seats available
▪ +7,0% and +4,3 million compared to 2017
▪ +8,0% (+4,0 million), registered on international flights
▪ National flights registered +2,5% (+270 thousand)
▪ International flights represented 83,0% of the global supply (+0,8 pp).
▪ 66% of supply happened in summer (IATA summer —April to October)
▪ Lisbon airport accounted for 53,6% of air supply, followed by Porto (21,5%), Faro (15,1%), Madeira (6,2%) and Ponta Delgada (3,6%).
+2,5%
+8,0%
+7,0%
Domestic
International
Total
6,9 8,0 9,7 10,9 11,2
36,2 39,1 44,0 50,3 54,4
43,1 47,1 53,761,2 65,5
2014 2015 2016 2017 2018Domestic International Total
Source: ANA - Airports of Portugal
(for total rounding questions may not coincide with the sum of the plots)
2018 (yoy)
23 Tourism in Portugal 2018
PORTUGAL | AIRPORT FLOWSDemand, as measured by DISEMBARKED PASSENGERS, registered higher growth than that of the seatsavailable.
(million) 2018 analysis
▪ More than 27 million passengers disembarked
▪ +6,7% and +1,8 million compared to 2017
▪ Higher relative growth, +7,3% (+1,6 million) recorded in passengers arriving on international flights
▪ Disembarked passengers in domestic flights registered+4,5% (+195 thousand)
▪ International disembarked passengers represented on 83,5% of total disembarked passengers (+0,5 pp).
▪ 68% of disembarked passengers in the summer (IATA summer — April to October)
+4,5%
+7,3%
+6,8%
Domestic
International
Total
2,6 3,1 3,8 4,3 4,5
14,7 16,1 18,2 21,3 22,9
17,3 19,2 22,025,7 27,4
2013 2014 2015 2016 2017Domestic International Total
2018 (y-o-y)
Source: ANA - Airports of Portugal
(for total rounding questions may not coincide with the sum of the plots)