tourism sanju

7/29/2019 Tourism Sanju

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Introduction:

Tourism is travel for recreational, leisure or business purposes.

Temporary, short-term movement of people to destination outsidetheir resident places.


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Tourism industry can be mainly classified into three forms, namely:

DOMESTIC TOURISM

INBOUND TOURISM

OUTBOUND TOURISM


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India as a tourism destination is the toast of the world at the moment.

India is ranked amongst the top 10 tourist destinations.

Travel and tourism industry is the second highest foreign exchangeearner for India.

Outlook for Travel & Tourism Industry in India


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HISTORY TOURISM

ADVENTURE TOURISM

MEDICAL TOURISM

ECO TOURISM

Different types of Tourism in India:


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CULTURAL TOURISM

RURAL TOURISM

PILGRIMAGE TOURISM

SPIRITUAL TOURISM

BEACH TOURISM


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SWAAGAT (WELCOME)SOOCHANAA (INFORMATION)SUVIDHAA (FACILITATION)SURAKSHAA (SECURITY)SAHYOG (COOPERATION)SANRACHNAA (INFRASTRUCTURE)SAFAAI (CLEANLINESS)

Initiative taken by Indian Government to promote Tourism inIndia

Indian Government announced Tourism Policies in the year 2002and it has seven mantras namely;


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Role of Tourism Industry in India GDP

Tourism industry has contributed enormously in the flourishinggraph of Indias economy

Indian tourism industry contributes to around 5.9% of the

countrys GDP.

The booming success of Indian tourism industry has led to adrastic change in the hospitality department as well.

It provides employment to around 41.8 million ofinhabitants.

The online tourism industry has accounted for a turn over ofUSD 800 million.


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Impact of travel & tourism Industry on other sectors

Travel & tourism industry's impact on other sectors is very immense.

Sectors like horticulture, agriculture, poultry, handicrafts and

construction have benefitted immensely from the travel and tourismindustry.

Tourism industry also provides indirect employment to millions ofpeople in India through its linkage with other sectors of the economy.


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Future Prospects of Tourism in India

The demand for travel and tourism in India is expected to grow by8.2% between 2010 and 2019.

Expected to be the second largest employer in the world.

Projected to become the fifth fastest growing business traveldestination from 2010-2019.


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Tourism is an industry that sells intangible experiences.Communication is vital to the success of tourism businesses since it isonly through the effective use of communication that tourismmarketers can offer to customers tangible cues about those intangibleexperiences. Also, while communication is an essential component inthe conduct of any service business, it has got an overarching role in

tourism. Tourists are individuals who want to escape from the routinesof the mundane world. They want to experience 'the other' aspect oftheir selves not allowed to be expressed in the ordinary life settings.Such a conceptualization of the tourism phenomenon gives us cluesabout the type of communication that will be appreciated by tourists.


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Tourism as Communication

The social aspect of tourism enhances its value as a communicativeprocess because Tourism is an industry with a difference. There is anundeniable exchange between places and people. This exchange is whatis meant by communication. Communication happens at many levels

(even for one single action), in many different ways, and for mostbeings, as well as certain machines. Several, if not all, fields of studydedicate a portion of attention to communication widely, somerecognizing that animals can communicate with each other as well ashuman beings, and some are more narrow, only including human

beings within the different parameters of human symbolic interaction.


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Communication is conveying information. Communication requires a sender,a message, and an intended recipient, although the receiver need not bepresent or aware of the sender's intent to communicate at the time of

communication. The communication process is complete once the receiverhas understood the sender. Thus, communication is a two- way process.The interaction of the tourist with the places he visits and the people hemeets is therefore, a form of communication in which both the visitor andthe visited form a communication cycle.

One of the most important aspects of Tourism is the communication of theimpressions created in the minds of tourists. These include non-verbalaspects -- sights and sounds communicate a general impression-- and the

verbal aspect of communication-- language plays an important role increating impressions.

In the field of Tourism, communication, both non-verbal and verbal, can play

a vital role in the promotion and profitability of this socio-economicprocess.


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THE LANGUAGE OF TOURISM

The third part deals with the language of tourism and its relevance totourism in India. The International standard for Travel and Tourism,proposed leisure, recreation and holidays; visiting friends andrelatives; business and professional; health treatment; religion/pilgrimage; historical; other (transit etc.),as tourist activities. The

Global Tourist in India seeksnovelty, history, knowledge, retreat,shopping, medical expertise, and the endless variety of Indian culture

Every field has its languagethe language of music, of art and so doesTourism. The language of Tourism, however, comprises of the non-verbal andverbal aspects of Tourism.


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Non- Verbal Communication And Tourism

It describes the process of conveying meaning in the form of non-word messages such as gesture, body language or posture; facialexpression and eye contact; object communication such asclothing, hairstyles, architecture, symbols, as well as through anaggregate of the above. Non-verbal communication is also called silent

language and plays a key role in human day to day life from habits toetiquettes to civic sense and moral attitude.

Visual communication is the conveyance of ideas and informationthrough creation of visual representations. Primarily associated

with two dimensional images, it

includes: signs, typography, drawing, graphic design, illustration,colours, and electronic resources, video and TV.


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There are several examples of non-verbal and visual signs in thecontext of Tourism.

These include historical monuments, places of interest, scenery,national parks, rivers, forests etc. Indian Tourism offers an endlessvariety in all these.

Keeping these points in mind one only has to look around oneself tosee what kind of non-verbal language we are using to woo our Touristfilth on roads, dirty toilets, rape of foreign tourists, over-pricing of

souvenirs, cheating, shabby treatment of women and the elderly,throwing water over balconies, or garbage in the handiest corner, thelist of the non-verbal images India communicates to the world throughthe tourists is not always what one wishes to project or convey.

First we have to improve our non- verbal and visual signals; then ourverbal skills.

The sensitive advertisements made by` Incredible India are a very goodstep in this direction. The Devo Atithi Bhavo campaign is trying to sensitise the Indian

public to view their actions and understand how they can appear to theoutsiders or to Tourists.


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Verbal communication is related to words and does not synonym for

verbal or spoken message. Therefore, vocal voices that are not words,such as a mumble, or singing a wordless note, are nonverbal. Signlanguages and writing are normally known as verbal communication.Nonverbal communication can be done by any sensory channel like

with the help of sight, hear, smell, feel or taste. The forms ofverbalcommunication are sound, words, speaking, and language.

Verbal aspects of language are Visible or Written and Audible orSpoken, Speech also contains nonverbal elements knownas paralanguage. These include voice quality, emotion and speakingstyle as well as prosodic features such as rhythm, intonation and stress.Likewise, written texts include nonverbal elements such ashandwriting style, spatial arrangement of words and the useof emoticons to convey emotional expressions in pictorial form.


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Oral communication, while primarily referring to spoken verbalcommunication, typically relies on words, visual aids and non-verbalelements to support the conveyance of the meaning. It includesdiscussion, speeches, presentations, interpersonal communication andmany other varieties.

In face to face communication the body language and voice tonalityplays a significant role and may have a greater impact on the listenerthan the intended content of the spoken words.

Spoken Language contains elements like audibility andcomprehensibility. Comprehensibility lies in correct

modulation, accent, intonation, vocabulary, grammar.


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Visible verbal Language refers to bill boards, sign

boards, pamphlets/leaflets, menus in restaurants, magazines, bookstourist guide-books, literary booksHere also bad printing, wrongspelling and shoddily translated works convey to Tourists theimpression of a badly educated and unaware India.

Communication is thus a process by which meaning is assigned andconveyed in an attempt to create shared understanding. This processenables collaboration and cooperation. Language is the most naturallink between humans today. The variety of languages in the worldmakes verbal communication a challenge. The development of English,Spanish and Chinese as the language of a major segment of the global

population is a healthy development. A common, communicativelanguage is required to enhance tourism


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Verbal Language and Indian Culture:

There are many Indias within India. Linguistic identity is an integral partof Indian-ness and culture.Indian history, literature, science, medicine,religion and spiritual knowledge is a priceless heritage preserved inhundreds of languages. Languagein India is a many-splendouredthing there are several classes of Indian languages-- classical,regional, dialect, official, national. Since communication requires

adeptness in languageboth, national and international, IndianTourism must pay attention to the socio-cultural-lingual aspect ofIndia.Just as one pays attention to the non- verbal communication thatIndians may convey to Tourists, it is important to ensure that the verbalcommunication of India and its public is impressive and Tourist-friendly.


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The language of any country or region is an indicator of the nature andcomplexity of its culture. The official languages of the country as wellas of the states must be communicated to the Tourist in a befittingmanner. This means that English and Hindi, and regional languagesmust be promoted and encouraged. This sounds simple but is a verytricky issue.

Consequently, English, while preferred by the majority of youngIndians, remains a difficult language to master, and native languagessuffer due to indifference and the contempt of the familiar. Moreover,these languages do not seem to offer any avenues of advancement, asthere are not many profitable careers in regional or rural languages.

The Tourism sector can benefit enormously, at the same time it canrevive interest in learning languages among the youth. It can, and

should work towards raising the standard of language in the Tourismsector. It can do this in two major ways. First, it must engage persons

with good language ability in English, Hindi along with one or moreregional languages. Second, it must invest time and money inTraining.


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Language Training in India is multi facetedand involves

consideration of two vital issues--Indian Languages and Indian

Heritage. The language Usersemployees at information desks,reception centers, booking centres should have a high level ofcommunication skills. The personnel working in the Tourist areas mustbe well-versed in the historical, geographical. cultural and socio-economic significance of the area they operate from.

Tourist Guides are a very visible face of tourism. A great presentermust capture the attention of the audience and connect with them. Theaudience or tourists should have a positive impact with his/her bodylanguage and tone of voice. Visual aid can help to facilitate effectivecommunication and is almost always used in presentations for anaudience. Here, the use of English, Hindi and of the local language isan important factor in making the experience a good means ofcommunication between India and the Tourist.


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A widely cited and widely misinterpreted figure used to emphasize the

importance of delivery states that "communication comprise 55% bodylanguage, 38% tone of voice, 7% content of words", the so-called "7%-38%-55% rule".

This is not, however, what the cited research shows rather, whenconveying emotion, if body language, tone of voice, and

words disagree, then body language and tone of voice will be believed

more than words. A Guide who does not know the history and significance of the touristitem he is presenting would spoil the pleasure of the experience for theTourist. If he knows and cannot communicate either due to poorcommunication skills or incomprehensible accent the whole exercise isrendered futile.

Since the Guide represents, both, the tourism sector and the countryand society of the visited, the poor performance of the Guidecommunicates a certain impression detrimental to the image of thecountry or state.


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Recommendations for making tourism more successful:

Make non-verbal signs of communication strong, correct and positivein their impact. People associated with the tourism industry must understand the vital

role of language. Language is one of the most important tools in theirwork -kit

The attitude of the industry towards the language-ability of their

policy-makers, executives and field-level workers should not beindifferent Training in Languages must be stringent Special hubs must be created for teaching language skill


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Conclusion

Language is a vital indicator of the level of any civilization.The level of the proficiency in language highlights cultureof the people. Skill in the local, regional, national and aninternational language is the Brahamastra that will providethe cutting edge to successful Tourism.


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tourism sanju

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