tourism strategic action plan - sierra leone

8/12/2019 Tourism Strategic Action Plan - Sierra Leone

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Strategic Action Plan

Contract: Tourism Development SierraLeone

Submitted on October 2008 by


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! Scenario One Slow Growth This first scenario would involve a slowrehabilitation of the tourism industry but without a substantial redevelopment ofbeach tourism within the next ten years. Uncertainty for tourism investors and aneconomy struggling with post-conflict rehabilitation would be characteristic of thisscenario. Scenario One would represent the gradual development of leisuretourism with an emphasis on adventure/heritage/nature tourism, with a few smalllocally owned and operated beach hotels.

! Scenario Two Medium Growth A second scenario would involve the re-establishment of the beach tourism industry, particularly in the Western peninsulawithin five years with some sizeable hotels (say, 40 - 200 rooms each). Howeverthe take-off in the European markets would be slow because competition inthese markets is very fierce, and to establish a significant market share is difficult.Such a scenario would build on the entrepreneurship that exists within thecountry to put together new projects, but it would also reflect the difficultiesassembling all the elements that make up a successful tourism industry. The

scale of the new development in the Western peninsula would involve a further250 rooms by 2015 and a further 200 rooms in Lungi.! Scenario Three Rapid Growth The third scenario would involve the re-

establishment of the beach tourism industry with sizeable hotels (say, 40 200rooms plus), particularly in the Western peninsula, which allows the industry totake-off in the source markets, primarily in Europe.

Such a scenario implicitly assumes that Sierra Leone can put together all theelements of a successful tourism industry. Such a substantial developmentwould involve more air flights to more originating markets. This scenario leads tomore investment in more large hotels such that a significant growth in marketshare takes place. Hotel/resort/lodge development could reach 850 rooms by

2015 in the Western Peninsula and 350 rooms in the Lungi area. These twoareas would be the prime areas for international holiday beach tourism.

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all three scenarios are plausible, but at this point it is not possible to say what is

most likely to occur.

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ASSETs future goals include the training of large numbers of personnel working in

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and its environment.

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these have been identified. A tourism development fund should be created to support

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successful creation of UNESCOs largest Trans1National World Heritage Site (Frontiers of

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Leone as a quality destination.

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