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VISIT WINNIPEGWINNIPEGGERS

A campaign to encourage Winnipeggers to have

staycations

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By summer of 2013 have 10,000 Travel Cards

registered by Winnipeggers.

GOAL

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WHAT IS A TRAVEL CARD?

WINNIPEG TRAVEL CARDLOCATION DATE VISITED

1.

2.

3.

4.

5. FREE!

1. ‘Like’ Visit Winnipeg’s Facebook page

2. Register your Winnipeg Travel Card

3. Get out in Winnipeg and have fun!

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BUDGETAdministration..........$12,000Promotion.................$10,oooPrinting......................$20,000

TOTAL CAMPAIGN COST: $42,000

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Sports9%

Other8%

Boating/Fishing9%

Skiing1%

Camping4%

National/Pro-vincial Parks

13%Golfing

3%Casino

7%

Zoo/Gardens6%

Amusement Park3%

Museum/Art Gallery

10%

Historic Site12%

Festival/Fair5%

Play/Concert10%

What do people do in Winnipeg?

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OBJECTIVES1. Educate the people of Winnipeg

about how they can save money and show them all the things they can do by having a staycation.

2. Increase the following and create a sense of community on Tourism Winnipeg’s social media.

3. Have 40 attractions signed up to take part in the travel card.

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ALLIESATTRACTIONS:• 91 attractions in Winnipeg• The Forks is the most popular with 4 million visitors annually• Royal Canadian Mint has 2.8 million visitors annually• 481 million dollars spent annually on tourism in Winnipeg• 354 million of that is spent on Leisure• 6,200 hotel/motel rooms

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NEUTRALSFAMILIES

Number of families in Winnipeg is189, 790Average size of a family is 2.9Number of families with children is 74, 545 $3, 922 on average spent annually on recreation

SINGLES AGES 20-35

Number of people who fall into this category is 58, 01248% femaleAverage income is $36, 430Average disposable income $29, 191

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ADVSARIESTRAVEL AGENCIES:Approx. 30 travel agencies in Winnipeg

Most are commissioned based

41% of people use a travel agency to book their holiday

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KEY MESSAGE TO ATTRACTIONS

Team up with Tourism Winnipeg to promote local attractions to

the citizens of Winnipeg. Visit the Tourism Winnipeg website to find out how you can be involved in

the NEW travel card.

The Forks Air Force Heritage Museum & Air Park

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KEY MESSAGE TO FAMILIES

Want to take your family on a vacation but can’t afford it? Don’t

go anywhere! Visit the Tourism Winnipeg website to find out more

information on the NEW travel card.

Assiniboine Park Nature Playground

Children’s Museum

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KEY MESSAGE TO SINGLES

Looking for something to do? Get your friends together and

discover your city! Check out Visit Winnipeg’s Facebook page to find out more information on

the NEW travel card.

The Exchange District Grand Prix Amusement

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KEY MESSAGE TO TRAVEL AGENCIES

Tourism Winnipeg would like to offer an opportunity. We are looking for tour packages within Winnipeg

to go along with our NEW travel cards. Please visit our website for

more details.

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TACTIC # 1A feature piece in the e-newsletter

that is sent out by Tourism Winnipeg.

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TACTIC # 2 Create information packages for

the attractions and events in Winnipeg.

Information packages would include the benefits travel cards

would give to them.

They would also encourage a partnership for advertising the

travel cards.

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TACTIC # 3Send out a press kit to local

media.

The press kit would include a press release, information on the press conference for the official release of the Winnipeg Travel Card, and a sample of a travel

card.

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TACTIC # 4Increase Visit Winnipeg’s Facebook

page from 2, 162 to 5000.

This can be achieved by holding contests, and having it as a step in

the process of registering your travel card.

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TACTIC # 5Create a Twitter character called

‘Winnipeg Travel Card’ that will be at a different attraction/event in

Winnipeg every day in the months of June, July, and August.

Create the hashtag #winnipegtravelcard that can be

used for contests and help create a sense of community.

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EVALUATION1. 10, 000 registered Winnipeg

Travel Cards2. 5, 000 likes on Facebook

3. 2, 000 followers on Twitter

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QUESTIONS?

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SOURCEShttp://www.economicdevelopmentwinnipeg.com/home/statistics

http://www.tourismwinnipeg.com/

http://travelmanitoba.com/

http://www.facebook.com/VisitWinnipeg

http://www.city-data.com/canada/Winnipeg-family-households.html

http://www.cbc.ca/

http://binnermarketing.com/