TowardsTowardsSustainaSustaina

blebleUrbanUrban

MobilityMobility

• • According to the According to the Financial Times is Financial Times is the American city the American city with the biggest with the biggest future potencial.future potencial.

• • Host of the 16th Host of the 16th Panamerican Panamerican Games to take Games to take place in 2011.place in 2011.

• • Bicentennial of Bicentennial of the Mexican the Mexican Independence, on Independence, on September 16th September 16th 2011.2011.

• • Birthplace of the Birthplace of the most important most important mexican symbols, mexican symbols, such as Mariachi such as Mariachi and Tequila.and Tequila.

• • According to the According to the Financial Times is Financial Times is the American city the American city with the biggest with the biggest future potencial.future potencial.

• • Host of the 16th Host of the 16th Panamerican Panamerican Games to take Games to take place in 2011.place in 2011.

• • Bicentennial of Bicentennial of the Mexican the Mexican Independence, on Independence, on September 16th September 16th 2011.2011.

• • Birthplace of the Birthplace of the most important most important mexican symbols, mexican symbols, such as Mariachi such as Mariachi and Tequila.and Tequila.

Guadalajara, Jalisco, MéxicoGuadalajara, Jalisco, México

• • There are 4.3 million inhabitants There are 4.3 million inhabitants in the Guadalajara Metropolitan in the Guadalajara Metropolitan Area (7 million people in Jalisco).Area (7 million people in Jalisco).

• • There are 1.7 million vehicles at There are 1.7 million vehicles at any given time in the city’s streets , any given time in the city’s streets , with 378 new vehicles being added with 378 new vehicles being added every day.every day.

• • There are 5 ,000 units in the There are 5 ,000 units in the conventional public transportation conventional public transportation system. system.

• • There are 15 miles of Light There are 15 miles of Light Railway, divided into 2 lines (1989).Railway, divided into 2 lines (1989).

• • There are 10 miles in the 1st. There are 10 miles in the 1st. phase of Macrobús (March, 2009phase of Macrobús (March, 2009).

Current Situation in GuadalajaraCurrent Situation in Guadalajara

Public InvolvementPublic Involvement

• • The success of a project like Macrobús is due to, the The success of a project like Macrobús is due to, the strategy of Social Efford. strategy of Social Efford.

• • On the different phases of Macrobús, we are sharing On the different phases of Macrobús, we are sharing with all the habitants that are close to the physical with all the habitants that are close to the physical project, the advantages that this transportation system project, the advantages that this transportation system is going to bring to them, the time frame, the is going to bring to them, the time frame, the implications and function; through this permanent and implications and function; through this permanent and open dialogue, we are also trying to resolve all doubts open dialogue, we are also trying to resolve all doubts that could be to this.that could be to this.

• • With an socially active and commited participation with With an socially active and commited participation with the city, the results of this process would be the union of the city, the results of this process would be the union of the efforts between society and government to recover the efforts between society and government to recover the City through the Urban Mobility.the City through the Urban Mobility.

Phase I: Independence CorridorPhase I: Independence CorridorFebruary 29, 2008: construction of February 29, 2008: construction of the corridor is started the corridor is started

March 10, 2009: Phase I of Macrobús March 10, 2009: Phase I of Macrobús starts operations starts operations

• • 600 million pesos in infrastructure 600 million pesos in infrastructure investmentinvestment

• • 10 miles of trunk busways 10 miles of trunk busways

• • 27 27 stations and 2 terminalsstations and 2 terminals

• • 15 15 feeder linesfeeder lines

• • 41 41 articulated busesarticulated buses

• • 103 103 feeder line busesfeeder line buses

• • 125 125 thousand users per daythousand users per day  

Social Awareness ManagementIndependencia Corridor

Social Awareness ManagementIndependencia Corridor-Information visits to 90 thousand households in 40 districts Information visits to 90 thousand households in 40 districts along the corridor’s 10 miles. along the corridor’s 10 miles.

- Flyer and water bottle handouts at crossings during Flyer and water bottle handouts at crossings during construction phase on Independencia Avenue. construction phase on Independencia Avenue.

- - 16 week-long preventive information campaign prior to 16 week-long preventive information campaign prior to modifications in 126 existing public transportation routes. modifications in 126 existing public transportation routes.

- - Specific work with vulnerable social groups and project Specific work with vulnerable social groups and project presentations in schools along the corridor. presentations in schools along the corridor.

- - Special communication and user - information activities Special communication and user - information activities during mass events both before and after startup of Macrobús during mass events both before and after startup of Macrobús operations.operations.

Civilian Groups SupportCivilian Groups Support

Guadalajara 2020 A.C.Guadalajara 2020 A.C.

Colectivo Ecologista Jalisco Colectivo Ecologista Jalisco A.C.A.C.

Centro de Transporte Centro de Transporte Sustentable (CTS) / Sustentable (CTS) / Embarq Co.Embarq Co.

New ManagementNew Management

SYSTEM SYSTEM STANDARDSTANDARD

ControllinControllingg

OrganismOrganism

OperatorsOperatorsTrunk and Trunk and

Feeder Feeder lineslines

Legal Framework for Public Transportation Legal Framework for Public Transportation ConcessionsConcessionsTechnical Fare DevelopmentTechnical Fare DevelopmentShareholders Composition - Macrobús S. A. Shareholders Composition - Macrobús S. A. de C. V. :de C. V. :92% - 555 associates of Alianza de Camioneros S. 92% - 555 associates of Alianza de Camioneros S. A. de C. V.A. de C. V.4% - 27 partners of Articulados de Guadalajara S. 4% - 27 partners of Articulados de Guadalajara S. A. de C. V.A. de C. V.4% - 4% - 27 partners of 27 partners of Subrogado de Sistecozome Subrogado de Sistecozome ServicesServices

Legal Framework for Public Transportation Legal Framework for Public Transportation ConcessionsConcessionsTechnical Fare DevelopmentTechnical Fare DevelopmentShareholders Composition - Macrobús S. A. Shareholders Composition - Macrobús S. A. de C. V. :de C. V. :92% - 555 associates of Alianza de Camioneros S. 92% - 555 associates of Alianza de Camioneros S. A. de C. V.A. de C. V.4% - 27 partners of Articulados de Guadalajara S. 4% - 27 partners of Articulados de Guadalajara S. A. de C. V.A. de C. V.4% - 4% - 27 partners of 27 partners of Subrogado de Sistecozome Subrogado de Sistecozome ServicesServices

Phase IIPhase II

TonaláTonalá

ZapopanZapopan

New Bus StationNew Bus Station

Benito Juárez HallBenito Juárez Hall

• • 220 miles 0 miles of trunk of trunk busways busways

• • 214214 thousand thousand users per users per dayday

• • 75 75 articulated articulated buses and buses and 200200 feeder feeder line busesline buses

• • 43 43 stations, 14 stations, 14 will be will be ExpressExpress

• • 30,000 visited properties in North Zapopan, in the 30,000 visited properties in North Zapopan, in the district of Tesistán, South Tlaquepaque and Tonalá in district of Tesistán, South Tlaquepaque and Tonalá in some of their main neighborhoods, like in the New Bus some of their main neighborhoods, like in the New Bus Station.Station.

• • 30 pro neighborhoods; are still integrating more 30 pro neighborhoods; are still integrating more community leaders.community leaders.

• • Visits to the more important institutions like Visits to the more important institutions like educational, industrial, commercial, health and some educational, industrial, commercial, health and some religious, that are part of the same point north and south religious, that are part of the same point north and south of the route.of the route.

• • Providing assistance to demonstrators against the Providing assistance to demonstrators against the Macrobús in Tesistán and in Downtown.Macrobús in Tesistán and in Downtown.

Social Awareness ManagementSocial Awareness ManagementPhase IIPhase II

LIGHT RAILWAY

# LINELENGT

H(Miles)

1 I 9.62 II 5.3

4PRE

TREN7.4

TOTAL Miles: 22.3

20072007

Total: Total: 22.3 miles22.3 miles

200 thousand users per day200 thousand users per day

MACROBÚS CORRIDOR LENGTHS PHASES I, II, III and IV#

PHASE NAME LENGTH

(Miles)

1PHAS

E ICUAAD - FRAY ANGÉLICO 10

TOTAL Miles: 10

LIGHT RAILWAY

# LINELENGT

H(Miles)

1 I 9.62 II 5.3

4PRE

TREN7.4

TOTAL Miles: 22.3

20092009

Total: 33.3 milesTotal: 33.3 miles330 thousand users per day330 thousand users per day

MACROBÚS CORRIDOR LENGTHS PHASES I, II, III and IV#

PHASE NAME LENGTH

(Miles)

1PHAS

E ICUAAD - FRAY ANGÉLICO 10

2PHAS

E IIZAPOPAN - NEW BUS STATION 20

3 PHAS

E III

JUAN PABLO II & RING ROAD –EL ÁLAMO TRAFFIC CIRCLE

8

4 PHAS

E IV

EL ÁLAMO TRAFFIC CIRCLE – AIRPORT– EL SALTO CORRIDOR

11

TOTAL Miles: 49

LIGHT RAILWAY

# LINELENGT

H(Miles)

1 I 9.62 II 5.33 III 10.2

4PRE

TREN7.4

TOTAL Miles: 32.5

20122012

Total: 81.5 milesTotal: 81.5 miles1 million 1 million users per users per dayday

TowardsTowardsSustainaSustaina

blebleUrbanUrban

MobilityMobility