towards the consumer-activated company
TRANSCRIPT
I’m Matthias34 years, living in Ghent area (Belgium), in
love with Jolien.
#beer #books #music #soccer #technology
Graduated from K.U. Leuven as Business
Engineer, joined InSites Consulting 8 years
ago, and now serving numerous technology
companies & financial services institutions
in the role of Senior Research Manager.
#dashboarding #tech&services #marketing
#research
Content wise my focus is on customer
experience management and research,
guiding company’s in their processes to
better understand customer experiences
and be more customer centric.
#actionability #cexp #customerjourneys #nps
@DUSSE_
I’m Eefje
25 years, living in Ghent and working as a
research consultant for InSites since 2012.
Our mission at InSites Consulting consists
of bringing consumers in the boardroom of
organisations and we help companies to
make this mind shift towards consumer
centricity and activation in everything they
do.
As a consultant, I’m involved in the project
management of numerous customer
experience studies.
@IINSITES
Top 10 most innovative marketing research agency of the world (GRIT 2014)
Global Community Moderator Network
across +50 countries
Proud to work for +30% of the world’s global brands
We have been
cheered by the
industry with
more than 25
international
awards
New York
London
Sydney
Rotterdam
Ghent
Timisoara
Our vision on contemporary marketing is evangelized through our best-selling books.
@DUSSE_
TRENDS IN
CEXP
TRENDS IN
CEXP
@INSITES
Closed Feedback Loop WHY
SHAREShare customer feedback with the
customer support employee(s)
responsible for the customer
experience.
EMPOWEREmpower these employees to take
appropriate action on the feedback
provided.
INTERACTAllow these employees to interact
directly with customers to resolve
issues and inform them of what
actions would be taken.
ENHANCEEnhance the customer experience of
the customer support
STRENGHTENStrengthen customer relationships
STAND OUTThis actionability will help to stand
out from your competitors in the
marketplace.
action management system
TRENDS IN
CEXP
@INSITES
Closed Feedback Loop WHAT
Customer
Service
detect critical
incidents & improve
relationships
Sales
follow up on the
customer’s request
to be contacted by
his contact person
“relational” “commercial”
TRENDS IN
CEXP
@DUSSE_
Feedback collected immediately after
an event is 40% more accurate than
feedback collected 24 hours after the
event.
Gartner Research
By 2016, more than half of all
customer service questions will be
submitted via a mobile device.
Organizations would do well to mold
their service solutions entirely on
mobile.
Steven Van Belleghem
TRENDS IN
CEXP
@DUSSE_
&Mobile service
Mobile surveys
Helpdesk. Customer service.
Fully mobile optimized survey.
TRENDS IN
CEXP
@INSITES
Do not limit customer service to the customer service department.
Offer a consistent customer service across all departments.
Inspire & empower employees on all levels.
TRENDS IN
CEXP
@DUSSE_
A chief customer officer (CCO) is the
executive responsible in customer-
centric companies for the total
relationship with an organization’s
customers. This position is relatively
new addition in the CxO hallway, and
was developed to provide a single
vision across all methods of customer
contact. The CCO is often responsible
for influencing corporate activities of
customer relations in the call centre,
sales, marketing, user interface, finance
(billing), fulfillment and post-sale
support. The CCO typically reports to
the chief executive officer, and is
potentially a member of the board of
directors.
TRENDS IN
CEXP
@DUSSE_
#2
Activation of
internal stakehol-
ders to take rele-
vant action
#1
Consumer
collaboration
initiatives
#3
Inspiring and
empowering
employees at
all levels
#4
Leverage of
results & culture
externally
#5
Impact
measurement
Lead and
coordinated
by the Chief Consumer
Officer
“When your eyes are only
looking at the organization,
your ass is facing the
customer”Yudai
TRENDS IN
CEXP
@DUSSE_
TRENDS IN
CEXP
@DUSSE_
Eefje
Battel
Senior Research Consultant
+32 9 269 15 36
Matthias
Dusselier
Senior Research Manager
+32 9 269 15 18
TRENDS IN
CEXP
@DUSSE_
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