towards the design of estonia’s m-government services

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Presentation at ICEGOV 2011.

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Page 1: Towards the Design of Estonia’s M-Government Services
Page 2: Towards the Design of Estonia’s M-Government Services

Towards the Design of

Estonia’s M-Government

ServicesZahhar Kirillov, Ilya Shmorgun, David Lamas

Page 3: Towards the Design of Estonia’s M-Government Services

Users are adopting

mobile technologies

at a rapid pace

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Page 4: Towards the Design of Estonia’s M-Government Services

Estonian Context

• Almost everyone has a mobile phone

• The state can impact a large

percentage of citizens

• Different target audiences can be

addressed

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Page 5: Towards the Design of Estonia’s M-Government Services

Examples of Working

Mobile Solutions

• M-parking

• M-banking

• Mobile-ID

• SMS notifications from state institutions

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Page 6: Towards the Design of Estonia’s M-Government Services

The State Portal

eesti.ee

• One of the main contact points between

the Estonian citizen and the state

• Provides reliable state related

information

• E-services for citizens, entrepreneurs

and state officials

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Page 7: Towards the Design of Estonia’s M-Government Services

Research Question

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Page 8: Towards the Design of Estonia’s M-Government Services

What are the expectations of

potential users in regards to m-

government services, which might

be provided by the state

portal eesti.ee?

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Page 9: Towards the Design of Estonia’s M-Government Services

Mobile Usage

Statistics

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Page 10: Towards the Design of Estonia’s M-Government Services

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Page 11: Towards the Design of Estonia’s M-Government Services

Devices

• iOS

• Android

• Symbian

• Windows Mobile and RIM Blackberry

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Page 12: Towards the Design of Estonia’s M-Government Services

Method

• A semi-structured questionnaire

• Conducted during a period of 48 hours

• Open-source web-application

LimeSurvey

• Hosted at the Tallinn University official

domain

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Page 13: Towards the Design of Estonia’s M-Government Services

3000 Residents of

Estonia• EISA provided a mailing list of

approximately 1300 contacts

• Mailing lists of students and staff of

Estonian private and public universities

• Several non-profit citizen organizations

• Facebook

• LiveJournal

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Page 14: Towards the Design of Estonia’s M-Government Services

Response

• In 48 hours 520 responses were

gathered

• 497 fully completed questionnaires

• Detailed analysis using SPSS and

LimeSurvey

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Page 15: Towards the Design of Estonia’s M-Government Services

Apparatus• 16 questions divided into three sections

• Section 1 – smartphone usage experience,

preferences in mobile applications and web-services

• Section 2 – experience with the state portal eesti.ee

and expectations of government services, which

should be available on mobile Internet access devices

• Section 3 – personal information

• Available in Estonian and Russian

• Tested on several experts from Tallinn University and

EISA

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Page 16: Towards the Design of Estonia’s M-Government Services

Procedure

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Page 17: Towards the Design of Estonia’s M-Government Services

Most Frequently

Accessed Pages• Educational services (Education Information System, national

examinations and certifications)

• Healthcare related services (family physician, prescriptions,

health insurance)

• Driving related services (drivers license, vehicles and small

boats, driving insurance)

• Requesting one’s information and informing of changes

• Social welfare services (benefits, allowances, pension)

• Real-estate related services (my real estates, land tax, building

register)

• Business-related services (registrations, licenses, sole

proprietors, taxes)

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Page 18: Towards the Design of Estonia’s M-Government Services

Assessment• Likert scales with up to five options to

collect quantitative data

• Ask users to recall several applications

and web pages they had used last time

on their smartphone

• Ask users to share ideas about any

other government services the

respondent would like to access from

his or her smartphone

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Page 19: Towards the Design of Estonia’s M-Government Services

Results• 65.1% were between 26 and 45 years old

• Male majority (57.9%)

• 64.4% of Estonians and 35.6% of non-Estonians

• 54.3% own a smartphone

• 94.1% have Internet access in their smartphone and use the

mobile Internet at least once a month

• Additional applications were downloaded and installed at

least once by 83% of smartphone owners

• Most of the users (37%) remained technology-neutral and

have no strong preference about the types of applications to

use

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Page 20: Towards the Design of Estonia’s M-Government Services

Frequently Used

Applications• E-mail clients

• Skype

• Social networking

• Navigation

• Sport trackers

• Weather widgets

• E-book readers

• Games

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Page 21: Towards the Design of Estonia’s M-Government Services

Local Estonian

Applications

• M-parking

• M-banking

• Sõnar dictionary

• Postimees news feed

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Page 22: Towards the Design of Estonia’s M-Government Services

Web Pages

• Banks

• News sites

• Forums

• University sites

• Business sites

• Online shops

• Intercity bus and train schedules

• Airport timetable

• Homepage of Tallinn

• Public transport ticket system

• The State Gazette

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Page 23: Towards the Design of Estonia’s M-Government Services

Eesti.ee Usage

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Page 24: Towards the Design of Estonia’s M-Government Services

84.7% have used

eesti.ee at least a

couple times a year

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Page 25: Towards the Design of Estonia’s M-Government Services

80% are familiar with the

services provided by the

portal either at a very good

or good enough level

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Page 26: Towards the Design of Estonia’s M-Government Services

62.2% agree that they could

benefit from accessing

eesti.ee services by the

means of their smartphone

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Page 27: Towards the Design of Estonia’s M-Government Services

Requests for

Services

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Page 28: Towards the Design of Estonia’s M-Government Services

#1: Health protection

service group

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Page 29: Towards the Design of Estonia’s M-Government Services

#2: Accessing and

updating personal

information stored in

state registers

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Page 30: Towards the Design of Estonia’s M-Government Services

#3: Services for car

drivers and boat

owners

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Page 31: Towards the Design of Estonia’s M-Government Services

#4: Educational

services

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Page 32: Towards the Design of Estonia’s M-Government Services

Ideas for Additional

Services• Applying for a fishing permit

• Traffic services (traffic jams, maintenance works, temporary speed limits and

cameras)

• M-elections (voting and real-time results)

• A list of debtors

• Register of legal companies

• Status of one's requests to the police, courts, ministries, departments and local

authorities

• A database of laws currently in use and their commented texts

• Tax and customs board, tax returns

• Land board and a geo-portal

• Public tenders and purchases

• Power supply disturbances

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Page 33: Towards the Design of Estonia’s M-Government Services

Discussion

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Page 34: Towards the Design of Estonia’s M-Government Services

Stand-alone mobile

applications should

be preferred if

possible

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Page 35: Towards the Design of Estonia’s M-Government Services

The healthcare

services group

should be preferred

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Page 36: Towards the Design of Estonia’s M-Government Services

Real users should be

involved in the design and

testing process from early

stages

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Page 37: Towards the Design of Estonia’s M-Government Services

Requirements and

expectations of different user

groups should be analyzed

in more detail

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Page 38: Towards the Design of Estonia’s M-Government Services

Privacy and security

issues should be put in

focus and explained to

potential users

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Page 39: Towards the Design of Estonia’s M-Government Services

Future Work

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Page 40: Towards the Design of Estonia’s M-Government Services

To design an architecture

and core functionality of

mobile services provided by

the Estonian state portal

eesti.ee

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Page 41: Towards the Design of Estonia’s M-Government Services

Acknowledgments

• Administrative Division

• Communications Manager

• EISA

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