toys, learning, & play summit touch screens · 2016-10-11 ·...
TRANSCRIPT
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Toys, Learning, & Play Summit
TOUCH SCREENS
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…
TOUCHSCREEN DEVICE OWNERSHIP
• 1-*@(7844(A*(784B6(A$&(/&-#&+A%<&(*C(#$"'D-&+(E"A$(%(F;@%-AG(@*2"'&(D&H"#&(%A($*@&("+#-&%;&D(
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• BNM9J(*C(#$"'D-&+(7OP("+($*.;&$*'D;(E"A$(%A('&%;A(*+&(A*.#$(;#-&&+(D&H"#&6(*E+(A$&"-(*E+(
D&H"#&(K!),6(784BL(M((
• 1%@"'"&;(%A(%''("+#*@&('&H&';(*E+(A*.#$(;#-&&+(D&H"#&;6(%'A$*.<$($"<$&-O&%-+"+<(C%@"'"&;(A&+D(A*(
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0% 10% 20% 30% 40% 50% 60% 70% 80%
Smartphone
Tablet Device
Hand-held video games
Educational gaming device
iPad Touch or similar
Percentage of U.S. 2- to 10-year-olds living in homes with:
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iPod
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WHAT CHILDREN ARE PLAYING
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Touch Screens
Dolls & Action Figures
Arts and Crafts
Construction and Blocks
Game Consoles
Play Vehicles
Puzzles
Board Games
Very Often
Often
Frequency of Play Type Children 12-years-old and under
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WHAT CHILDREN ARE DOING ON TOUCHSCREENS
"#$ %"#$ &"#$ '"#$ ("#$ )"#$ *"#$ +"#$ ,"#$ -"#$ %""#$
Playing Games
Learning
Viewing
Communication
Utility Very Often
Often
Frequency of Use by Activity Children 12-years-old and under
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WHAT CHILDREN ARE PLAYING ON TOUCHSCREENS
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Educational
Music
Free Play
Puzzles
Adventure
Action
Arcade
Racing
Sports
Board Games
Role Playing
Very Often
Often
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Frequency of Play by Type Children 12-years-old and under
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WHEN A TOUCHSCREEN DEVICE IS A TOY
"Always" 10%
Sometimes 58%
"Never" 32%
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Parents say:
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"#$ %"#$ &"#$ '"#$ ("#$ )"#$ *"#$ +"#$ ,"#$ -"#$ %""#$
Innovative Technology
Play Value
Child's Request
Price
Educational Value
Age Appropriateness
Parent Ranking of Toy Purchasing Criteria
1st Priority
2nd Priority
3rd Priority
TOUCHSCREENS & LEARNING
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PLAY & LEARNING TOUCHSCREEN DEVICES TRADITIONAL TOYS
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NEW TRENDS Traditional Toys
Touchscreen Toys
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PERCEPTIONS OF NEW TRENDS
IBITZ CARBOTS APPTIVITY TYCHE
My child would ask for this
I would buy this for my child
My child would continually play this
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33%
29%
24%
27%
18%
33%
24%
25%
21%
10%
28%
37%
21%
32%
18%
42%
28%
25%
21%
17% This combination is better than a toy alone
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E M E R G I N G N E W P L A Y P A T T E R N S ?
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R E F E R E N C E S
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