tra online training manual sw2 v9.1traonline.tra.gov.au/webapi/help/manual/tra online training...

TRA ONLINE TRAINING MANUAL

For SuperWeb 2 V9.1

2019

TRA ONLINE TRAINING MANUAL

Table of Contents

PART 1: INTRODUCTION 1

Overview ................................................................................................................... 1

PART 2: INTERNATIONAL VISITOR SURVEY 3

Overview ................................................................................................................... 3

PART 3: TRA ONLINE BASICS 5

Open a table ............................................................................................................. 5

Navigate TRA Online ............................................................................................... 7

Build a Table .......................................................................................................... 10

Add to a Table ........................................................................................................ 11

Adjust Table Layout .............................................................................................. 12

Save Tables ............................................................................................................ 13

Remove a Field ...................................................................................................... 16

Create a Group ....................................................................................................... 17

Use Groups ............................................................................................................ 19

Table Functions ..................................................................................................... 20

Calculate Percentages .......................................................................................... 21

Controlling the Workspace ................................................................................... 13

Help ......................................................................................................................... 22

Data Views .............................................................................................................. 23

IVS Guidelines ........................................................................................................ 24

PART 4: NATIONAL VISITOR SURVEY DATA 25

Overview ................................................................................................................. 25

NVS in TRA Online ................................................................................................. 26

Exercise 1 – Cross-tabulate state ........................................................................ 27

Exercise 2 – Cross-tabulate purpose of visit ...................................................... 28

Exercise 3 – Inter-State and Intra-State ............................................................... 29

Exercise 4 – Origin ................................................................................................ 30

Exercise 5 – Accommodation ............................................................................... 31

Exercise 6 – Daytrip Expenditure ......................................................................... 32

Exercise 7 – Travellers vs non travellers ............................................................ 33

Exercise 8 – Outbound Travel .............................................................................. 34

PART 5: TEST 35

Test ......................................................................................................................... 35

Answers .................................................................................................................. 36

PART 6: NVS DATABASE TERMS 38

NVS Database ........................................................................................................ 38

Demographics ........................................................................................................ 41

Day trips ................................................................................................................. 42

Overnight ................................................................................................................ 43

PART 7: IVS DATABASE TERMS 44

IVS Database Fields ............................................................................................... 44

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PART 1: INTRODUCTION

OVERVIEW

INTRODUCTION TRA Online accesses Tourism Research Australia’s data via the internet. TRA Online contains a range of functions and tools to assist the user to explore tourism data in an online environment.

WHATCANTRAONLINEDO?

TRA Online Data package gives users access to core data from the International Visitor Survey and the National Visitor Survey. Facilities include:

Create, save and download tables

Data updates each quarter

Tables and Charts

Download output in a range of formats

Online help, tutorial and training

Password protected

ACCESSTOTRAONLINE

Contact Tourism Research Australia to obtain a login and password.

For more information on the packages go to www.tra.gov.au or email [email protected].

STATSLINE The TRA Statsline number for enquiries and questions on the survey data is +61 2 6272 6968

HELP There are manuals, questionnaires and other tools available to assist users with TRA Online, these include:

This training manual

An online tutorial

User guides

Confidence intervals

National Visitor Survey (NVS) questionnaire

International Visitor Survey (IVS) questionnaire

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PART 2: INTERNATIONAL VISITOR SURVEY

OVERVIEW

INTRODUCTION The International Visitor Survey (IVS) represents the most comprehensive source of information on international visitors to Australia. It has been operating since the early 1970s and is jointly funded by the Commonwealth, State and Territory Governments under the guidance of the Australian Standing Committee on Tourism (ASCOT).

COLLECTION Every year, the International Visitor Survey samples 40,000 departing, short-term international travellers aged 15 years and over who have been visiting Australia. The survey is conducted by Computer Assisted Personal Interviewing (CAPI) in the departure lounges of the eight major international airports; Sydney, Melbourne, Brisbane, Cairns, Perth, Adelaide, Darwin and the Gold Coast.

Prior to 2005 the sample size was 20,000 per year.

There are currently 8,000 interviews conducted in Mandarin, Japanese and Korean each year.

LIMITATIONS The IVS has the following limitations:

Respondents are 15 years of age or over

Overseas visitors coming to Australia for a period of less than twelve months

International visitors departing by sea are not interviewed; however they comprise less than 1% of the total visitors to Australia.

TRA is unable to interview visitors in airline business lounges. Further research conducted by TRA suggests that this has little to no effect on the estimates.

DATAAVAILABLE

TRA Online has a time series from January 2005 to the present.

4

Overview, Continued

WEIGHTING The IVS is weighted to the number of short term overseas visitor arrivals aged 15 years and over. Figures from the Overseas Arrivals and Departures (OAD) database are provided by the Department of Immigration.

Data are weighted by the following variables:

country of residence

age

sex

main reason for coming to Australia

State of arrival

flight details.

SAMPLESIZES Due to the IVS being a sample survey TRA recommends the use of data with a sample of 40 persons or greater.

5

PART 3: TRA ONLINE BASICS

OPEN A TABLE

INTRODUCTION This section explains how to create a table within TRA Online. For this example the IVS database will be used.

Users are encouraged to:

use the documents and help under the user menu.

refer to the survey questionnaire.

use the information buttons for assistance

use the glossary at the back of this manual

LOGIN Navigate to http://traonline.tra.gov.au then enter the username and password provided.

SELECTADATABASE

Follow these steps in the table below to select a database.

Step Action Example

1 Click the arrow next to International

2 Click on the arrow next to International Visitor Survey.

3 Double click IVS Trips.

Continued on next page

6

Open a table, Continued

RESULT

WORKSPACE The workspace in TRA Online will look like the image below.

FIELDLIST Throughout TRA Online to expand and/or collapse field items follow the table below.

To… Click… Result

expand field items the symbol

collapse field items the symbol

Field List View Table Area

Function Area Customise Table Area

TRA Online Workspace

7

NAVIGATE TRA ONLINE

INTRODUCTION This section will explain the icons and links available in TRA Online.

WORKSPACEICONS

The following icons are used to control the TRA Online workspace

Icon/Link Use

Opens the table view to create and customise tables

Opens the current table as a graph. Only available when a table has been created.

Opens the current table as a map. Only available when the table contains geographical data.

Opens the custom data workspace. This space is where field items can be grouped to customise the tables. For example creating a group for capital cities and regions.

Opens the saved tables workspace. This space is where saved tables can be opened, copied or deleted.

Returns the user to select a new database. For example to switch to IVS to NVS Overnight data.

Access the user menu

Select a download format for the current table

Table Option Button allows access the zero suppression and percentages functions

Logs out the user from TRA Online. Available from the user menu

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NAVIGATE TRA ONLINE, Continued

CUSTOMISETABLEICONS

The table below describes the functions for each icon and link within the Customise Table area.

Icon/Link Use

Hides the customise table panel to allow more screen area when viewing a completed table.

Adds data to the Row. Only available when a field item is selected.

Adds data to the Column. Only available when a field item is selected.

Adds a single data to the Filter. Only available when a field item is selected.

Adds a single data to the Filter. Only available when a field item is selected.

Removes the selected field item from the table. Only available when a field item in the table is selected.

Collapses the field list.

Unselects all fields in the field list.

FIELDLISTICONS The table below describes the functions for each icon and link within the Field List area.

Icon/Link Use

Click the folder to expand a field.

Click the folder to collapse a field.

Click the arrow to quick select hierarchical fields. For example select only states from the State/Region/SA2 field.

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NAVIGATE TRA ONLINE, Continued

FUNCTIONAREAICONS

The table below describes the functions for each icon and link within the Function area.

Icon/Link Use

Populates the table with data. Only available if fields have been placed into the table.

Click to toggle the auto retrieve data option. When working with larger tables it is advisable to turn this option off.

The trash can is available to drag and drop fields in the table that are no longer required.

Save the table to My Tables for future use.

Clears the table to start a fresh table using the same dataset.

Print the current table

Investigate the values that make up the data in the selected cell

VIEWTABLEAREAICONS

The table below describes the functions for each icon and link within the View Table area.

Icon/Link Use

Show the metadata information for the field

Show or hide the total for the field

Toggle the code view for the field

Cycle the field sort order (ascending, descending and unsorted).

Drill down to lower level (This example displays Tourism Regions)

Drill up to higher level (This example shows State level)

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BUILD A TABLE

INTRODUCTION The following example will build a table that shows ‘Stopover State’ for the year ending December 2013.

This section assumes the completion of the Open a Table section.

BUILDATABLE Follow these steps to build the table.

Step Action Result

1 In the fields area under Reporting Period, click the folder for Rolling Annual

2 Click Year ending December 2013 and drag towards the table area.

3 Drop Year ending December 2013 on the Column option.

3 From the fields area click the folder for Stopover

4 Click grouping tool button for Stopover State/Region/SA2

5 Select Stopover Tourism Region

6 Click the Add to Row button

7 Click Retrieve Data

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ADD TO A TABLE

INTRODUCTION The following example will build a table that shows ‘Stopover State’ by the Summation options ‘Visitors’ and ‘Visitor nights’ for the year ending December 2013.

This section assumes the completion of the Build a Table section.

ADDTOATABLE

Follow these steps to add to the current table.

Step Action Result

1 In the Customise Table Area click the symbol for Summation options and select Visitors and Visitor nights.

2 Click the Row button in the customise table area.

3 Click Retrieve Data See example below.

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ADJUST TABLE LAYOUT

INTRODUCTION This section describes the process for adjusting the layout of a table.

This section assumes the completion of the Add to a Table section.

ADJUSTTABLE To adjust the table layout follow the steps below.

Step Action Result

1 From the table, drag and drop Summation Options over Rolling annual

2 Click the symbol on Rolling annual to hide the total column.

RESULT

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CONTROLLING THE WORKSPACE

INTRODUCTION This section will explain how to expand the workspace area within TRA Online to show more of data in the tables.

EXPANDWORKSPACE

Follow the steps below to expand the workspace then return the field and table controls.

Step Action Result

1 Click on the symbol to the left of the retrieve data button.

Hides the Customise Table area.

2 Click on the symbol to the left of the retrieve data button..

Unhides the Customise Table area.

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SAVE TABLES

INTRODUCTION This section describes the process for saving the tables for use later or to export to Excel. Users can keep the regular tables that are required each quarter.

This section assumes the completion of the Adjust Table Layout section.

SAVETABLE To save the table for later use, follow the steps in the table below.

Step Action Result

1 Click the save table icon

2 Type a table name e.g. ‘States by Visitors and Nights 2013’

Names the table to be saved.

3 Click Save Table. Table is saved in My Tables.

OPENTABLE To open a previously saved table, follow the steps below.

Step Action Result

1 Click the clear table icon and click OK to confirm the unsaved table will be lost.

The table is cleared

2 Click the link.

3 Click on the “Visitors and Nights 2013” link.

4 Choose OK. The saved table opens.


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Save Tables, Continued

SAVETOEXCEL Editing a table in Excel is likely to be more familiar to most users. To save the table to Excel, follow the steps in the table below.

Step Action Result

1 Near the Download Table drop box click the Go button to export as Excel 2007.

2 Click

Excel opens the table.

3 Save the table using Excel’s File>Save function.

File is saved in Excel.

An alternative shortcut is to save the table as an Excel file instead of opening it, choose Save at Step 3 instead of Open.

Users have access to download into 6 different file formats.

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REMOVE A FIELD

INTRODUCTION This section will describe the method of deleting a field from the table.

This section assumes the completion of the Save Tables section.

REMOVEFIELDS To remove a field by the drag and drop method, follow the steps below.

Step Action Result

1 Drag and drop the Stopover State/Region/SA2 field onto the trash bin.

REMOVEAFIELDITEM

To remove a field item follow the steps below.

Step Action Result

1 Expand Summation Options.

2 Select Sum Visitor nights

3 Click the button Visitor Nights is removed from the table.

RESULT

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CREATE A GROUP

INTRODUCTION This section will describe the method of grouping field items for use in the table.

This section assumes the completion of the Delete a Field section.

WHATAREGROUPS

Groups of field items can be created in Custom Data. This allows the user to create or modify a group that contains a subset of values of an item and then use the group in a table, for example grouping the age item into 10 year age groups.

Groups created in each table will be available in the database in the future.

CREATEGROUPS

To create a group of Capital Cities follow the steps in the table below.

Step Action Result

1 Click Custom Data.

2 In the Step 1 box from the Stopover>Stopover State/Region/SA2 field select Sydney.

3 Click the arrow button to add the city to the Step 2 box.

4 Repeat steps 2 and 3 for the remaining capital cities - Melbourne, Brisbane, Adelaide, Experience Perth, Hobart and the South, Darwin and Canberra.

5 Click Save and type Capital Cities in the Save Recode box and click Save.

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Create a Group, Continued

CREATEGROUPS,CONTINUED

Step Action Result

5 Return to the Step 1 box and with Use the select all at level drop menu, select all Stopover tourism region items from the Stopover State/Region/SA2 field.

6 Deselect Sydney, Melbourne, Brisbane, Adelaide, Experience Perth, Hobart and the South and Canberra.

7 Click the arrow button to add these cities to the Step 2 box.

8 Click Save and type Regions in the Name box then click Save.

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USE GROUPS

INTRODUCTION This section will describe the method of using the grouped field items in the table.

This section assumes the completion of the Create a Group section.

USEGROUPS To add a group of Capital Cities to a table follow the steps below.

Step Action Result

1 Click Table View User is returned to the table.

2 Under Stopover>Stopover State choose Capital Cities and Regions.

3 Click Add to Row and retrieve the data

CHECKFORERRORS

Check the table footnote to see that each region has been correctly selected.

If two groups contain the same items, adding both to a table will cause an incorrect double count. For example this will occur if you have included a capital city in the region grouping. To correct this error see Edit Groups.

EDITGROUPS If the Region group contains Sydney (for example) it cannot be used in the same table as the Capital Cities group. To edit a group follow the steps below.

Step Action Result

1 Return to Custom Data User is returned to Custom Data

2 Under Custom Data navigate to Stopover>Stopover/State/SA2 and select Regions then click Edit.

3 Remove the offending Capital City and click Save

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TABLE FUNCTIONS

INTRODUCTION This section will describe the various table functions to assist with building tables.

CREATETABLE Create the following table for use in this section.

Table Area Field Folder

Filter Year ending December 2013 Reporting period

Row Stopover State/Region/SA2 Stopover

Column Gender Demographics

ADDORREMOVETOTALS

To toggle the totals for gender click the ∑ symbol next to the field item.

SORTITEMS To cycle through sort values order click the arrow symbol.

ZEROSUPPRESSION

To suppress zeros in a row of the table follow the steps in the table below.

Step Action Result

1 Click the Table Option Button

2 Choose Zero Suppression and then choose Rows

.

Repeat these steps for Columns if required. Note this option will remain on for even if further changes to the table are made.

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CALCULATE PERCENTAGES

INTRODUCTION This example describes the percentages function for TRA Online. Tables can be converted into percentages.

Functionality does not yet exist in TRA Online to create percentage change.

PERCENTAGES Follow the steps below to create and remove percentages.

Step Action Result

1 Click the Table Option Button

2 Choose Percentages and then choose Rows

3 From Table Options choose Percentages and then choose Columns

4 From Table Options choose Percentages and then choose None

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HELP

INTRODUCTION This section outlines the help available in TRA Online.

INFORMATIONPAGES

Each database and field item has information buttons.

Click on any of these buttons to access the metadata information about that item. .

HELP The following help is available through the User Menu that is found on the far right of the screen.

View Use

Help A user guide for the SuperWEB2 software. No reference is made to the TRA Online data available.

TRA Online Training Manual

This document is available as a PDF from this menu option.

IVS Questionnaire A copy of the IVS questionnaire

IVS Data reliability A document explaining the reliability of the IVS data. Includes a lookup table at the 95% confidence interval.

IVS break in series 2005

An explanation of the changes made to the International data that caused a break in the series in 2005.

NVS Questionnaire A copy of the NVS questionnaire

NVS Data Reliability A document explaining the reliability of the NVS data. Includes a lookup table at the 95% confidence interval.

NVS break in series 2014

An explanation of the changes made to the methodology and collection that caused a break in the series in 2014.

NVS changes to ERP A fact sheet outlining the impact of Australian Population estimates and the effect on the NVS results.

Language There is an option to change to four other languages. Unless you are familiar with them, do not change the language option.

Preferences Access to change the table sort order from Alphabetical to Last Modified.

Logout User Logs out the User from TRA Online.

Metadata information

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DATA VIEWS

INTRODUCTION This section describes the different views of the data available once a table has been created.

VIEWSAVAILABLE

The views available are described in the table below.

View Use

Table View To construct and view a cross-tabulation. This is the default view for users.

Graph View Create a chart from the table.

Map View Maps geographical data. Not currently available in TRA Online.

GRAPHVIEW Graph view allows the user to create charts online. A table must be present to enable Graph View

Note that in Graph View the customise table panel changes to customise graph that allow users to control the look of the chart.

Charts available in TRA Online are:

The chart can be changed by retuning to Table View and altering the field items.

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IVS GUIDELINES

INTRODUCTION The following guidelines are useful to remember when using the IVS Database.

SUMMATIONOPTION

Choose your ‘Summation Option’ first, and then add the cross-tabulation variables starting with a time period.

VISITORNIGHTS This summation option is used to gauge the number of nights for Australia or any of the stopover fields such as state, region or accommodation etc.

Be aware that a small number of nights are spent in Australia that cannot be allocated to a stopover (i.e. in transit). In transit means that a respondent has travelled overnight on planes, trains or coaches and cannot specify where the night was spent. When using a stopover field item (e.g. Stopover reason for visit) a field value labelled Transiting (did not have a stopover place) shows the number of nights that this applies to.

STOPOVER The following stopover variables can be found under the ‘Stopover’ field:

Stopover State/Region/SA2

Stopover accommodation.

Stopover reason

Stopover transportation

Stopover order

STATES The table below illustrates the difference between the All States visited and Stopover State/Region fields.

If you want to… Then use…

show all visitors to a State including day trips

State Visited>All States Visited Note: This field can only be used with the Visitors Summation Option.

show all visitors to a State excluding day trippers. (i.e. only those that stayed at least one night in that State)

Stopover>Stopover State/Region This is the most commonly used option for determining visitors to a state.

EXPENDITURE Expenditure is collected at the national (trip) level and cannot be used for State or regional estimates.

For state or regional estimates refer to TRA’s regional expenditure estimates on the TRA website.

SHORTINTERVIEWS

A short interview can occur when an interviewer or the respondent cuts the interview short (e.g. the respondent’s flight has commenced boarding). The IVS interview starts with the core questions followed by the remaining (non-core) questions. Some of these non-core questions may be skipped to complete the interview.

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PART 4: NATIONAL VISITOR SURVEY DATA

OVERVIEW

INTRODUCTION The National Visitor Survey (NVS) commenced in January 1998. The aim of the survey is to gather data relating to the demographics, travel behaviour and attitudes of Australian residents towards tourism and to monitor changes and trends in these characteristics. In 2014 TRA introduced mobile phone interviewing where half of the sample are interviewed on mobile phones. This has changed some of the travel characteristics in the time series and data from 2014 onwards should be used with caution when comparing with earlier results.

WHATISCOLLECTED

Data is collected on recent travel of residents including

Overnight trips

Day trips

Outbound (International) trips

Demographics (including those who did not travel recently).

NVSCOLLECTION The NVS is collected via a Computer Assisted Telephone Interview (CATI) and has an annual quota of 120,000 interviews (60,000 landline and 60,000 mobile).

LIMITATIONS The NVS has the following limitations:

Respondents are 15 years of age or over

Overnight – a trip where they stayed a night at least 40km from home.

Daytrips - a round trip of at least 50km from home where they did not stay overnight at the destination.

DATABASES The databases in the NVS are explained in the table below.

Database Description Default Summation

Demographics Weighted to the Australian population. Questions asked of all respondents, regardless of having travelled.

Australian residents (aged 15 years and over) (‘000).

Daytrips Number of daytrips taken Daytrips (‘000).

Overnight Overnight trips and visitor nights are counted at the state, regional and SA2 level. Expenditure is counted at the National level only.

Overnight trips (‘000).

Outbound Weighted to short term resident returns aged 15 or more from the Overseas Arrivals and Departures (OAD) data.

Outbound trips (‘000).

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NVS IN TRA ONLINE

INTRODUCTION This section will explain how to open the NVS overnight trips database within TRA Online.

SELECTADATABASE

Follow these steps in the table below to select a database.

Step Action Example

1 Click Catalogue Returns user to the databases.

2 Click on the sign next to Domestic.

3 Click on the sign next National Visitors Survey.

4 Double click NVS Overnight Trips.

Opens the NVS overnight trips database. See the figure below.

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EXERCISE 1 – CROSS-TABULATE STATE

INTRODUCTION This exercise creates a table using state.

BUILDTABLE Using the Overnight trips database to create a table with the following characteristics.


Filter Calendar year 2013 Reporting period

Row Stopover state/region/SA2 Stopover

Column Sample Nights (000) Overnight Trips (000)

Summation options

RESULT Notice the overnight trips and sample components do not add to their totals. This is because visitors can have a stopover in multiple states on the same trip.

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EXERCISE 2 – CROSS-TABULATE PURPOSE OF VISIT

INTRODUCTION This exercise creates a table using purpose of visit by gender.

BUILDTABLE With the table from the previous exercise click Clear Table and create a new table with the following characteristics.


Filter Overnight Trips (000) Summation option (default)

Filter Calender Year 2013 Reporting period

Row Stopover Reason Stopover

Column Gender Demographic

RESULT

UNDERSTANDINGPURPOSE

Stopover reason is asked for each stopover that the respondent had (i.e. “what was the purpose of your visit to…”)

For example:

Amy went to Sydney and Melbourne and left home primarily for business. The business activity was in Sydney, but she also went to Melbourne to visit a friend.

Amy’s purpose while staying in Sydney is counted as Business and while in Melbourne as visit friend or relative (VFR).

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EXERCISE 3 – INTER-STATE AND INTRA-STATE

INTRODUCTION This exercise creates a table using InterState and IntraState.



Filter Year ending December 2013 Reporting Period

Row Stopover state/region/SA2 Stopover

Column Nights (000) Overnight Trips (000)

Summation Options

Column Stopover InterState - IntraState Stopover

RESULT The table should match the figure below.

UNDERSTANDINGINTERSTATE/INTRASTATE

There are two available fields for Interstate/Intrastate data. The Trip InterState - IntraState field (Under Trip Details) takes account of the trip as a whole and is used at the Australia or trip level only.

The Stopover InterState - IntraState field is used when the geographic level the user is investigating is below the trip level (i.e. a state or region).

The table below assists the user to select the correct field.

Estimates of Interstate/Intrastate for... Use…

Regions Stopover InterState - IntraState

States Stopover InterState - IntraState

Australia Trip InterState - IntraState

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EXERCISE 4 – ORIGIN

INTRODUCTION This exercise creates a table using Home State.



Filter Overnight Trips (000) Summation options


Row Stopover state/regions/SA2 Stopover

Column Home state/region/SA2 Demographics>Residence

RESULT

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EXERCISE 5 – ACCOMMODATION

INTRODUCTION This exercise creates a table to estimate the number of visitors who stayed in the various accommodation types in each state and territory.



Filter Overnight Trips (000) Summation options


Column Stopover Accommodation Minor Group

Stopover

Row Stopover state/regions/SA2 Stopover

Then click on New South Wales to drill down to the Tourism Regions of New South Wales.

RESULT

UNDERSTANDINGACCOMMODATION

Visitors may use more than one type of accommodation and visit more than one region on their trip therefore, the sum of visitors using each accommodation type and visiting each Region may not add to the table total.

FURTHERACTIVITY

Change the table to Visitor nights and change the table to percentages of the row. Notice that the numbers now add up, this is because a night can only be allocated to one location or accommodation type.

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EXERCISE 6 – DAYTRIP EXPENDITURE

INTRODUCTION This exercise creates a table for Daytrip expenditure.

BUILDTABLE Open the NVS Daytrip Spend database and create table with the following characteristics.


Filter Expenditure ($000) Summation option


Row Expenditure Item Expenditure

Column Reason for trip Trip details

RESULT

The table will show that 98.7 million dollars ($98,707,000) was spent on Airfares by Holiday visitors.

UNDERSTANDINGEXPENDITURE

Expenditure is collected at the national level and as such cannot be cross-tabulated by states or regions. Tourism Research Australia models and releases regional expenditure estimates separate to the International and National Visitor Surveys.

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EXERCISE 7 – TRAVELLERS VS NON TRAVELLERS

INTRODUCTION This exercise creates a table to show the number of overseas trips for respondents.

BUILDTABLE Create a new Demographic Database table with the following characteristics.


Filter Persons aged 15 years and over (000)

Summation option (Default)

Filter Year ending December 2013 Reporting Period

Row Whether had outbound trips Travel details

Row Number of outbound trips Travel details

Column Whether travelled Travel details

RESULT

The table shows that 1.8 million residents had only 1 outbound trip and 85,000 took two overseas trips.

DEMOGRAPHICSDATABASE

The NVS demographics data base makes it possible to examine resident population aged 15+ by travellers versus non travellers, and the characteristics of these categories such as:

Types of trips

Age group

Gender

Employment status (travellers only from 2013)

Annual household income (travellers only from 2013)

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EXERCISE 8 – OUTBOUND TRAVEL

INTRODUCTION This exercise asks the user to use the NVS Outbound Database.

The Outbound database presents data relating to the travel movements of Australian residents travelling overseas. These are essentially international visitors to other countries.

BUILDTABLE Create a new NVS Outbound database table with the following characteristics.



Row Reason for trip Trip details

Column Outbound trips (000)

Nights on trip (000)

Expenditure ($000)

Summation options

RESULT

The table shows that 4.5 million people had an outbound trip for the main purpose of holiday.

UNDERSTANDINGOUTBOUNDDATA

Due to the longer recall period (3 months) for this part of the survey. the outbound database is always a quarter behind other NVS databases. For example the calendar year 2013 data is not available until Quarter 1 2014 NVS data is released.

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PART 5: TEST

TEST

INTRODUCTION Do the following 3 exercises.

EXERCISE1 You have been asked to find out the 2013 calendar year figures on the number of domestic overnight trips and nights spent in NSW by purpose of visit.

Q. How many trips were taken for Holiday or Leisure?

Q. How many nights were taken for Holiday or Leisure?

Q. Now find out how many were Intrastate visits?

EXERCISE2 Q. What is the spend by overnight domestic holiday and business visitors in Australia for calendar years 2012 and 2013? Complete the table below.

Purpose 2012 2013

Holiday $ $

Business $ $

EXERCISE3 What countries did international visitors come from and what was the purpose for the 2013 calendar year?

Q. What was the number of business visitors from the USA?

Q. How many visitors from India came to visit friends and relatives?

36

ANSWERS

QUESTION1

Data Source: NVS Overnight Trips

QUESTION2

Data Source: NVS Overnight Spend

37

QUESTION3

Data Source: IVS Trips

38

PART 6: NVS DATABASE TERMS

NVS DATABASE

INTRODUCTION The terms discussed below are useful when working with the NVS databases.

OVERNIGHTVISITORS

A traveller is a visitor to a destination if they stay one or more nights in a particular region that is not their home area while travelling within Australia. It is possible for a respondent to be a visitor to several locations depending on the number of tourism regions they have visited while on their trip. Consider a 12 night holiday from Bathurst, where a person spends 2 nights in Sydney, 2 nights at the Gold Coast, 1 night in Brisbane, 3 nights in Port Douglas and 4 nights in Cairns (see figure).

In this example, the traveller has only taken one trip away from home, but they have been a visitor to several destinations whilst on their trip. At the regional level, this respondent would be a visitor to four tourism regions including Sydney, the Gold Coast, Brisbane and Tropical North Queensland. At the state level, the respondent has been a visitor to Queensland and also to New South Wales.

At the regional level the traveller is only counted as a single visitor to Tropical North Queensland, despite indicating that they had two stopover locations in the region (Port Douglas and Cairns). This is because both locations are within the regional boundaries of Tropical North Queensland. Similarly, the traveller is counted as a single visitor to Queensland, even though they visited three different regions in the state.

VISITORNIGHTS This refers to the number of nights that were spent away from home in association with individual visits (i.e. location level). In the preceding example, there was a single trip that had a total of 12 visitor nights spent away from home. Two of these nights were spent in New South Wales and the remaining 10 nights were spent in Queensland. At a regional level, two nights were spent in the Sydney region, two nights spent on the Gold Coast, one night spent in Brisbane and seven nights were spent in Tropical North Queensland.


Figure 1

Cairns Port Douglas

Brisbane

Gold Coast

Sydney Bathurst

NSW

QLD

39

NVS database, Continued

DAYVISITORS Day visitors (or same day visitors) are those domestic residents who travel at least 50 kilometres away from home (round trip), are away from home for at least 4 hours, but do not spend a night away from home as part of their travel. Overnight visitors who undertake day trips are excluded, as is routine travel for such purposes as commuting for work.

INTERNATIONALVISITORS

International visitors, or outbound visitors, are those who visit another country. As for overnight travel, only international travel where the respondent is away from home for less than 12 months is in scope.

INTERSTATETOURISM

A person is an interstate visitor when they visit a State or Territory other than that in which they reside. In the Bathurst resident example (Figure 1), the respondent was an interstate visitor to the Gold Coast, Brisbane and Tropical North Queensland regions. An interstate visitor night is any night spent in a State or Territory other than that in which the visitor resides. In the example on the previous page, there are 10 interstate visitor nights, all spent in Queensland.

INTRASTATETOURISM

A person is an intrastate visitor when they visit a location in the State or Territory in which they reside. In the Bathurst resident example (Figure 1), the traveller was an intrastate visitor to the Sydney region. An intrastate visitor night is any night spent in the same State or Territory as that in which the traveller resides. In the example, there are 2 intrastate visitor nights spent in New South Wales.

TOURISMREGIONS

The tourism regions are formed through the aggregation of Level 2 Statistical Areas (SA2s) which are defined by the various State and Territory tourism authorities according to their research and marketing needs. Tourism Regions are published by the Australia Bureau of Statistics (ABS) annually in consultation with TRA and the State and Territory tourism authorities.

EXPENDITURE Expenditure in the NVS is collected for the respondent’s entire journey. As such, it is not possible to present expenditure for individual locations that may have been visited by a respondent, as this would give an inaccurate measure of tourism expenditure for individual States, Territories and regions. Expenditure amounts reported include expenditure by and on behalf of respondents during a trip, airfares and other transport costs such as bus and train fares, and amounts spent on trip-related items before and after the trip. Expenditure on capital goods is not included in the estimates, as this is not regarded as tourism expenditure. Expenditure should NEVER be cross tabulated by location, region or state. TRA provides regional expenditure estimates on a quarterly basis, separate to the IVS and NVS.


40

NVS Database, Continued

PURPOSEOFVISIT

This is the major reason for visiting a particular location. Suppose in the Bathurst resident example (Figure 1), the visit to Sydney was to visit friends, the visit to the Gold Coast was for holidays, the visit to Brisbane was for business, and the visit to Tropical North Queensland was for holiday. This visitor then is counted as a visitor to New South Wales to visit friends and relatives, a holiday visitor to Queensland, as well as a business visitor to Queensland. This example highlights an important point – respondents are able to report different purposes for visiting different locations. As such, the sum of all visitors across purposes will be greater than the overall number of visitors to a particular geographic area.

DURATIONOFVISIT

This is the total amount of time that a visitor spends in a State or Territory or region while on an overnight trip. In the Bathurst resident example (Figure 1), the duration of visit to New South Wales was 2 nights, and the duration of their visit to Queensland was 10 nights. Similarly, their duration of visit to the Tropical North Queensland region was 7 nights. If the respondent spent another 2 nights in Sydney before returning home, then their duration of visit to New South Wales would instead be 4 nights.

TRAVELLERSANDNON‐TRAVELLERS

In the NVS, a respondent is a traveller if they report taking a trip of any type, whether this is an overnight trip (returned from in the last four weeks), a day trip (in the last week) or an international trip (returned from in the last three months). For example, a respondent who reports taking a day trip to visit some friends is considered a traveller. Similarly, a respondent who reports taking 3 international trips, 2 overnight trips and 3 day trips is also considered a traveller. A non-traveller is someone who has not undertaken travel of any type within the specified reference periods.

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DEMOGRAPHICS

INTRODUCTION The terms in the table below are used within the Demographics database.

Field Definition

Summation Options The available Summation Options in the demographics database are:

Persons aged 15 or more (000) (this is the population)

Sample (unweighted data)

Origin Capital city, rest of state, state total break down

Whether travelled The number of respondents who travelled or did not travel during the recall period

Whether had outbound trip Did the respondent have an outbound trip in the last 3 months

Number of outbound trips How may outbound trips were taken in the last 3 months

Whether had overnight trip Did the respondent have an overnight trip in the last 4 weeks

Number of overnight trips How many overnight trips were taken in the last 4 weeks

Whether had daytrip Did the respondent have a daytrip in the last 7 days

Number of daytrips How may daytrips were taken in the last 7 days

Age Age groups

Gender Male or Female

Marital status Part of a couple or single

Lifecycle group Which lifecycle group does respondent belong to?

Employment status Full-time/part-time/retired etc (from 2013 onwards data only for travellers)

Annual household income What is entire annual household income before tax (from 2013 onwards data only for travellers)

Home State/Region/SA2 Respondents location to SA2 level

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DAY TRIPS

INTRODUCTION The terms in the table below are used within the Day trips database.

Field Definition

Summation Options The two most commonly used Summation Options are: ‘Daytrips (‘000)’ and ‘expenditure amount ($000)’

Sample The number of respondents that were interviewed or that answered a particular question. This is the unweighted number of daytrips visitors.

Expenditure sample This is used with the field item ‘Expenditure item’ the results are then divided by the Summation Option ‘sample’ to get an average number of items per person.

Daytrips (000) The number of daytrip visitors. Is the most commonly used counting variable.

Expenditure ($000 ) This is the expenditure counting variable that is most commonly used. TRA publishes this figure in its quarterly publication for the National Visitor Survey (NVS). As with all expenditure this cannot be used to assess spend for states or regions. For information on spend at these levels please consult TRAs ‘Regional Expenditure Estimates”.

Quarter This field is used to obtain quarterly daytrip data Month returned from trip Which month was the day trip taken in Destination State/Region/SA2 This field lists all the state, regions and Statistical Area 2 (SA2)

daytrip destinations. Reason for trip The field has been grouped into the broad categories of Holiday,

VFR, Business and Other. Each group has individual reasons at the lowest level of this field. Use it to estimate the number of ‘day trip visitors’ in Australia on holiday or business.

Transport used on trip What was the main transport type used on the daytrip Interstate/intrastate trip Was the daytrip taken interstate or intrastate Activities What activities were undertaken during the daytrip Travel party description Composition of travel party (ie family group, business group) Origin Capital city, rest of state, total state breakdown (not to be used with

expenditure Summation Options) Expenditure paid by Was the expenditure for the daytrip paid by the respondent

before/after or during the daytrip or by an employer or other person not travelling on the daytrip

Expenditure items Itemised expenditure for the daytrip Demographics These are the same as the demographics database. See that section

for details but includes age, gender, lifecycle groups etc.

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OVERNIGHT

INTRODUCTION The terms in the table below are used within the Overnight database.

Field Definition

Sample The number of respondents (persons interviewed) that took an overnight trip.

Overnight trips (000) This is the number of overnight trips taken. The numbers are reported in thousands (000).

Nights (000) This is the number of nights spent on overnight domestic trips within Australia. Numbers are estimates given in thousands (000).

Expenditure ($000) This is the expenditure counting variable. It cannot be used to assess spend for states or regions. For information on spend at these levels please consult TRAs ‘Regional Expenditure Estimates”.

Main reason of trip The main reason for taking the trip. This includes a recode with the broad categories of Holiday, VFR, Business and Other. Main reason of trip is only used for national level tables when looking at the expenditure summation option.

Trip activities Activities done during the entire trip. Travel party type The type of people travelling on the trip (ie family group, business

group) Trip Interstate/intrastate If the entire trip was interstate or intrastate (where one or more nights

were spent). Length of stay The length of time (days) spent on the trip Stopover accommodation Accommodation used at each of the stopovers (where stayed one or

more nights). This field can be crossed tabulated with the stopover state and region fields to calculate the number of visitors and nights spent in the various accommodation types in states and regions.

Stopover activities Activities done at each of the stopovers on the trip. Interstate/intrastate (visit) If the stop at each state or region was an interstate or intrastate visit.

Use this with the Stopover fields for states and regions. Stopover reason The reason for visiting each stopover. Stopover state/region/SA2 This field should be used when looking at visits to states, regions or

SA2s. Stopover transport Transport used to get a stopover (where stayed one or more nights). Number of overnight stopovers Number of stopover made during the trip. There are fields available

for Australia as well as each state. Demographics The general demographic items including age, gender, lifecycle group,

marital status, employment status and household income etc. Origin Capital city, rest of state, state total breakdown. Cannot be used with

expenditure Summation Options or expenditure items. Paid by If expenditure on the trip was paid by the respondent before/after or

during the trip, or by an employer or other person not travelling on the trip

Expenditure items Expenditure on the trip itemised

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PART 7: IVS DATABASE TERMS

IVS DATABASE FIELDS

SUMMATIONOPTIONS

Every table must have a Summation Option selected. This should be the first field chosen when running tables. The ‘visitor’ Summation Option is the default option, i.e. if nothing is chosen and a table is run visitors will be assumed as the Summation variable.

VISITORS The number of international visitors to Australia or weighted sample/trips.

VISITORNIGHTS The number of nights spent in Australia by international visitors. This item can also be used to extract the number of nights spent in States and Territories, tourism regions, accommodation etc.

TOTALTRIPSPEND($000)

The total of all expenditure on a travellers trip to Australia i.e. includes all itemised pre-paid and Australian expenditure and pre-paid international airfares and pre –paid inclusive package travel.

SPENDINAUSTRALIA($000)

The amount shown in the IVS quarterly publication. It does not include pre-paid inclusive package travel or pre-paid international airfares. This is the most commonly used Summation Option.

SAMPLE The number of respondents/trips or unweighted visitors.

QUARTER This is the quarter in which the respondent arrived in Australia based on a calendar year.

ROLLINGANNUAL A 12 month period ending in March, June, September or December of any financial or calendar year.

MAINREASONFORTRIP

The respondent’s primary reason for visiting Australia. This is not used at the regional or state level where the field ‘stopover reason’ should be used. However this field can be used at the stopover level to derive a states market share by purpose (i.e. of all the holiday visitors to Australia what percentage visited NSW).

OTHERREASONSFORTRIP

Respondent’s secondary reason/s for visiting Australia. Not normally used.

AGEGROUP Age of the respondent.

GENDER Sex of the respondent.


45

Fields – IVS, Continued

COUNTRYOFRESIDENCE

Traveller’s country of last residence, TRA has a standard list of countries that are benchmarked to the Australian Bureau of Statistics ‘Overseas Arrivals and Departures’ (OAD) figures. The standard list is:

New Zealand

Japan

Hong Kong

Singapore

Malaysia

Indonesia

Taiwan

Thailand

Korea

China

India

Other Asia

United States of America

Canada

United Kingdom

Germany

Scandinavia

France

Italy

Netherlands

Switzerland

Other Europe

Other Countries

Although other countries are available in TRA Online do not quote the total visitor numbers for these countries. It is possible to use the estimates of their travel characteristics i.e. what activities they do, their average expenditure, average duration of stay, preferred accommodation type, demographics etc.


46


MARITALSTATUS Respondent’s marital status.

ALLSTATESVISITED.

Counts the number of international visitors to states and includes day visitors.

CITYOFARRIVAL This is the city where the international visitor cleared customs upon arrival into Australia.

CITYOFDEPARTURE

This is the city in which the interview was conducted (interviews are conducted at the international departure lounges at the major airports around Australia).

ACTIVITIESONTRIP This is a list of activities that respondents participated in during entire trip to Australia. It is not useable at the State/Region/SA2 levels.

STOPOVERTRANSPORTATION

These are the types of transport used by respondents to get from stopover to stopover (places where they stopped for one or more nights). Including airport to first stopover.

STOPOVERACCOMMODATION

The types of accommodation used by the respondent during their stay in Australia. This field is used to calculate estimates for visitors or visitor nights spent in Australia, the state and territories or regions by accommodation type.

STOPOVERNUMBEROFNIGHTS

The number of nights spent at stopovers by the respondent. To be used with the ‘visitor’ Summation Option.

STOPOVERORDER. Shows the number and order of stopovers i.e. excluding first stopover and cross tabulating with item ‘transport used between stopovers including airport to first stopover’ removes the first stopover so that only transport used between stopovers is counted.

STOPOVERREASON The respondents reason for visiting a particular stopover. This is generally used for the regional or state level. For reason at the national level use ‘Main reason for visiting Australia’.

STOPOVERSTATE/REGION/SA2

State or Territory, Region of SA2 where international visitors spent one or more nights (a stopover).

LENGTHOFSTAYINSTATEORTERRITORY

This is the number of nights (the field contains a range of nights) spent by international visitors in the various States and Territories. To be used with the ‘visitor’ Summation Option.

LENGTHOFSTAYINREGION

This is number of nights (the field contains a range of nights) spent by international visitors in the various tourism regions. To be used with the ‘visitor’ Summation Option.

PRE‐PAIDORSPENTINAUSTRALIA

This item is used with Total trip spend ($000) to gain the $ value for all expenditure that was pre-paid, spent in Australia and spent on package travel and international airfares.


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ARRIVEDONAGROUPTOUR.

This item shows a split of those visitors that either did or did not arrive on a group tour.

TYPEOFGROUPTOUR

This item gives a break-up of various types of group tours for those that did arrive on a group tour.

ARRIVEDONATRAVELPACKAGE

The number of international visitors that arrived on a travel package.

PACKAGETOURINCLUSIONS

What type of travel arrangements were included as part of the package i.e. some accommodation, most accommodation etc.

INTERNETUSEDFORINFORMATION

The number of visitor’s that used the internet to obtain information about Australia before this visit.

REASONSFORUSINGTHEINTERNET

The number of visitor’s that used the internet and for the reasons for using it.

INTERNETBOOKING

The number of visitor’s that made a booking via the internet.

FIRSTORRETURNVISITS

Shows the number of visitors that have either arrived in Australia for the first time or have visited before.

TRAVELPARTYDESCRIPTION

This item shows the type of travel party that the respondent is travelling with i.e. adult couple etc.

BACKPACKER A filter item used to determine if a visitor is a backpacker or not. A backpacker is defined as a person that spends at least one night in backpacker type accommodation during their stay in Australia. This item also gives the user the option of looking at a range of definitions via use of the 100% version.

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