tracey witter - fashion show proposal [autosaved]

PATTOO MENSWEARTORONTO LAUNCHFALL/WINTER 2017

Tracey Witter Event Management - Event & Exhibit DesignGranted – Tracey Witter Event [email protected]

mailto:[email protected]

Tracey Witter Event Management - Event & Exhibit Design [email protected]

STYLE: Because your personality isn’t the first thing people see-Unknown

This is a fashion show and dinner launching the Pattoo Menswear Fall/Winter 2017 collection, and introducing the North American fashion community to the founder and lead designer, Jamaican born Henry Rose. Pattoo Menswear has been launched in various countries around the world. Henry selected Toronto as his exclusive North American stop. Jamaica’s National motto is – Out of Many One People. Just like Toronto, it embraces it’s multicultural society.

Henry was born and raised in St Thomas, Jamaica on February 28th 1991. He was known in his community for his distinctive large round eyes and was given the nickname Pattoo, the Jamaican patois name for owl. In 2012 he was awarded a scholarship to Central Saint Martins in London England. After graduation Henry spent two years working for Gorgio Armani n New York City. In 2014 he launched his own critically acclaimed menswear line, ‘Pattoo’.

The Toronto event is being held on Thursday, September 15th, 2016, 6:30pm – 10:00pm. Guests at the launch will include: Menswear retailers, fashion media (newspapers, magazines, television) menswear designers, Toronto Caribbean media, high-end menswear retailers and fashion bloggers. Guests: 110 Media: 35

EVENT OVERVIEW


EVENT FLOW


Cocktails

Fashion Show

Dinner

Media Area

Guests arrive and enjoy cocktails and performance by Ballet Creole. Media will continue into the clipper room. Guests and media will then enter the Sky Room through the grand foyer entrance for the fashion show. They will then continue into the Round Room for dinner

Grand Foyer


THE INVITATION

Tracey Witter Event Management - Event & Exhibit [email protected]

The invitation will be typed on dark grey cardstock with fabric swatch samples from the collection tiered behind the cardstock. These elements will be stitched together with red thread.

Style is a way to say who you are without speaking- Rachel Zoe



THE VENUE

Elegance is not standing out, but being remembered- Giorgio Armani

The Carlu is Toronto’s most significant and unique historical special events venue. It is known as the epitome of style and elegance in the city. The perfect venue for Pattoo’s sophisticated timeless line of high end formal menswear.



COCKTAILS

“Crafted in the heart of Jamaica. Exceptional Spirits travel the world but never forget where they came from”Grand Foyer

Appleton is a Jamaican dark rum which has been in production for 265 years. This quote from their website shares the same sentiment as our designer who is strongly grounded in his Jamaican roots. A variety of Appleton cocktails will be circulated by wait staff during cocktail hour, as well as Jamaican inspired appetizers. Custom cocktail napkins with menswear sketches and the Pattoo logo will be available during cocktail hour as well as at the bar.



Dancers perform during cocktails in the Grand Foyer

Fashion is art and you are the canvas- Velvet Paper

During cocktail hour dancers from Ballet Creole will perform on a series of three raised platforms along the centre of the Grand Foyer. Pre-recorded music would play in the background.

Grand Foyer



MEDIA ZONE

The media will have a chance to meet with Henry to ask questions about his collection, his journey in the industry and his decision to launch his menswear line in Toronto. There will be a step and repeat set up for photo opportunities.

Everyday is a fashion show and the world is the runway- Coco Chanel



There would be a step and repeat in the grand foyer for guests to take advantage of photo opportunities.

Step and Repeat

Antoinette Messam and Charmaine Gooden



THE FASHION SHOW

The Ballet Creole dancers from cocktail hour will descend from their podiums, open the doors to the Sky Room and dance into the room. The DJ would be located in the Sky Room inviting guests to follow the dancers in, for the start of the show. The fashion show will take place on a series of three podiums placed down the centre of the Sky Room. The models will enter and exit the room via the Round Room and the North kitchen entrances.



Dinner will be served in the beautiful Round Room which is decorated with a hand-painted mural originally painted by Natacha Carlu , and a breathtaking domed ceiling lit with the Lalique chandelier. The dining room will be set up with buffet tables radiating out from the rooms stunning Lalique fountain focal point.



Musicians perform during dinner in the Round Room

Fashions fade, style is eternal- Yves St Laurent

At the end of the fashion show the DJ will invite guests to proceed into the Round Room for dinner. Legendary Jamaican jazz musicians; pianist Monte Alexander and guitarist Ernest Ranglin will be playing, enticing guests in. They will continue playing throughout the dinner service. The musicians will be located in one of the four recessed alcoves in the room. In two of the other alcoves there will be podiums with models from the fashion show. The fourth alcove is the bar, which would not be open during dinner.



The buffet style tables will have a zipper detail running down the center of the table unzipping to expose a beautiful bouquet of red and burgundy toned flowers. The flowers would trickle over the end of the table.

Fashion can be bought. Style one must possess- Unknown

Antique Red Hydrangea

Burgundy Cymbidium Orchid

Red Amaranthus


Tracey Witter Event Management - Event & Exhibit Design [email protected] People will stare. Make it worth their while

- Harry Winston

I have selected the black chateau chair, and will re-cover the seat in a luxurious velvet fabric. The linen selected for the dining tables is a masculine grey and black pinstripe, a nod to the formal menswear line. I have paired the linen with both a grey and a black napkin, which will be folded in a box pleat. Lots of candlelight will be present for ambience.

Mahogany Retro Chair

Loft Graphite

Square White Infinity

Grey Pinstripe (reverse)

Slate Black Satin

Black Chateau



L O O KB O O K2 0 1 7

Dress well or die trying- Unknown

Guests will receive the 2017 Pattoo Menswear Lookbook which will double as a seating card.. The guests name will be embroidered onto a piece of sample fabric which is revealed by an open zipper that is affixed to the front of the look book.Thai silk invitation pockets will be used to present the menu at each place setting. A navy and red striped pocket square will be folded and tucked into the pocket in front of the menu. A navy blue floral lapel pin will be pinned to the front of the pocket. Both the pocket square and the lapel pin are from the 2017 Pattoo collection

w w w . p a t t o . c o m

Gues

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THE MENU


A p p e t i z e r sLobster Bisque

Cognac Spiked Tarragon Cream Oxtail Ravioli Demi

E n t r e eStuffed Jerk Smoked Chicken Breast

With Seasonal Vegetableso r

Coconut & Turmeric Infused Grouper With Lobster Medallions & Grilled Vegetable Lemon Skewer

D e s s e r tToasted Coconut Crème Brule

With Tropical Fruit

Simplicity is the key note of all true elegance- Coco Chanel

The designer is Jamaican born and raised and wishes to share his culture with his guests. Therefore Oliver and Bonacini will develop a menu that will take the taste buds on a tour of the island



DELIVERABLES: EXCLUSIONS:

Overall décor

design and

planning

Centrepiece design and construction

Furniture rentals

Linen rentals

Tableware rentals:

dishes, cutlery, stemware, etc.

Venue rental

Catering

Entertainment

Other services:valet parking, audio/visual rentals, etc.

Dress like you’re already famous- Unknown



INVOICE



DESIGNER PROFILE

Tracey Witter is a Seneca College alumni who graduated from the Accounting and Finance program in 1995. After graduation she embarked on a 16 year career in customer service at the college. She is currently following her passion for design as a student in Seneca's Event Management - Event and Exhibit Design program.

Tracey is inventive and incorporates creativity, personality, style and excellence into every event she designs. She actively listens to her client’s needs and uses her attention to detail to ensure an exceptional experience, making each guest feel like the guest of honour and creating a stress free experience for the host.

During her many years of creating and orchestrating celebrations and weddings for family and friends, Tracey has helped them visualize, develop and implement their vision, while coordinating the logistics to produce a seamless event. She hopes to use these strengths in a career in corporate and social event design.

Your every wish is Granted- Tracey Witter



PORTFOLIO OF WORK

Third Annual Le Grand Ball @ The Fermenting Cellar Kirsten Melville-Gray

Wed.,Nov.18th,2015

Grand Entrance - Wedluxe Wedding Show @ The CarluRachel A Clingen Wedding & Event Design

Sun.,Jan.10th,2016 Hush Hush Halloween Party @ Bloor Gladstone Library Kirsten Melville-Gray

Sat.,Oct.31st,2015

Premier’s Awards Gala @ The Sheraton Centre Colleges Ontario

Mon.,Nov.16th,2015

Bloor Street Entertains @ RimowaCANFAR

Wed.,Nov.25th,2015


tracey witter - fashion show proposal [autosaved]

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