Electronic Submission Coversheet

Please complete and insert this form as the first page of your electronic submission.

Submit the assignment with attached coversheet electronically through the Wolf E-submission gateway

Please make sure you keep a copy of your assignment.Student Details

Surname Kalli Given name

Anastasia

Student Number

1133780 Email Anastasia.kalli@gmail.com

Assignment Details

Module nameIndependent Business Analysis Project

Module Code 7MG001

For the attention of

Dr. Loizos Christou

Due date 23 Apr 2012

Assignment title Tracing a Fad

All forms of plagiarism, cheating and unauthorized collusion are regarded seriously by the University and could result in penalties including failure in the unit and possible exclusion from the University. If you are in doubt, please read the following web page.

Student’s Declaration

By submitting this assignment I SIGNAL & DECLARE my knowledge and agreement to the following: -

Except where I have indicated, the work I am submitting in this assignment is my own work and has not been submitted for assessment in another unit or for any other purpose.

This work conforms to the instructions and submission guidelines as contained in the assessment briefing and the module guide respectively.

This submission complies with University of Wolverhampton policies regarding plagiarism, cheating and collusion.

I acknowledge and agree that the assessor of this assignment may, for the purpose of assessing this assignment:

Reproduce this assignment and provide a copy to another academic staff member; and/or

Communicate a copy of this assignment to a plagiarism-checking service. This web-based service will retain a copy of this work for subsequent plagiarism checking, but has a legal agreement with the University that it will not share or reproduce it in any form.

I have retained a copy of this assignment for my own records

I will retain a copy of the notification of receipt of this assignment.

Tracing a fad

Introduction

The aim of this assignment is to trace a fad using the EBSCO database and develop a

graph in Excel format showing the results. I choose the term “Marketing” and below

you can see the analysis by decade of the number of times the term Marketing is

referred in EBSCO Business Source Premier. All the data information used for the

design of the graph can be found in Table1 in Appendices.

Graph results

1887-1896

1897-1906

1907-1916

1917-1926

1927-1936

1937-1946

1947-1956

1957-1966

1967-1976

1977-1986

1987-1996

1997-2006

2007-2012

0

20000

40000

60000

80000

100000

120000

140000

160000

180000

200000

Marketing term referencing in EBSCO database

Times

Decades

Tim

es

According to the data collected from EBSCO database and more specific from

Business Source Premier, the diagram shows the growth of Marketing term through

decades from the first year that this term was used until 2012.

The term Marketing shows up for first time in 1887 and since then has been growing

really fast, especially during the last decades.

Page | 1

1887 – 1896

The graph shows that Marketing term the first decade 1887 – 1896 was referenced

only twice based on Business Source Premier Abstracts.

1897 – 1906

Having reached a low towards the decade 1897 – 1906 with only one reference, in

1907 started rising and remain stable all over the decade.

1917 – 1926

In 1917 – 1926 Marketing had a small raise and cited 78 times which was a big

improvement for the period.

1927 – 1936

During the decade 1927 – 1936 the references about marketing was almost doubled

and shows a significant increase.

1937 – 1946

The use of the term “Marketing” continued growing rapidly at this decade and the

term was used five times more than previous decade.

1947 – 1956

During the decade 1947 – 1956 a slight increase is visible and the use of the term

Marketing remained stable.

1957 – 1966

In the period 1957 – 1966 a considerable grow is visible in the diagram as the times

that the term Marketing used was doubled.

1967 – 1976

In 1967 – 1976 a significant increase in the use of the term Marketing appears in the

graph and from this decade an upward trend was recorded.

Page | 2

1977 – 1986

A sharp increase is visible in early 80s and according to the data the term Marketing

was referenced 11,387 times in this decade.

1987 – 1996

The most obvious trend in the graph is that from 90s marketing term increased sharply

over the period.

1997 - 2006

As an overall trend it is clear that this decade is the peak of referencing. The times of

reference of the term increased fairly rapidly and counted 194,381.

2007 - 2012

Although is not a decade, the last six years the term was used 108,238 times and in

the end of the decade will be greater from the previous decade.

In conclusion, the graph shows the rapid growth of the Marketing term through

decades from the first time was used back in 1887 until 2012. As we can see, the term

Marketing since the first time was referred has a stable and balanced grow.

Page | 3

References

University of Wolverhampton, EBSCO database (2012). Available at

http://web.ebscohost.com/ehost/resultsadvanced?sid=37fdc7c8-b199-474a-8bf7-

bb16d4a48057%40sessionmgr12&vid=21&hid=19&bquery=AB+

(marketing)&bdata=JmRiPWJ1aCZ0eXBlPTEmc2l0ZT1laG9zdC1saXZl , accessed

20/04/2012

University of Wolverhampton, Module 7MG001 (2012), Independent Business

Analysis Project, Block 1 Task 2, Tracing a Fad

Page | 4

Appendices

Table1

Decades Times

1887-1896 2

1897-1906 1

1907-1916 26

1917-1926 78

1927-1936 123

1937-1946 523

1947-1956 793

1957-1966 1682

1967-1976 5537

1977-1986 11387

1987-1996 53634

1997-2006 194381

2007-2012 108238

Page | 5