trade mark leo burnett presentation 20.04

TRADE MARK LEO BURNETT AZERBAIJAN PAGE 1

TRADE MARK LEO BURNETT AZERBAIJAN

"Trade Mark Leo Burnett Azerbaijan" is a full service advertising agency, representing Leo Burnett Worldwide in Azerbaijan. LEO BURNETT WORLDWIDE is one of the world’s

largest agency networks — a HumanKind communications company with a singular approach: it places a brand’s purpose at the heart of its communications to truly

connect with people. Leo Burnett works with some of the world’s most valuable and respected brands; and presented in 85 countries with over 9,000 employees

worldwide.


Leo Burnett Worldwide, Inc., is an American globally active advertising company, founded in 1935 in Chicago by Leo Burnett is one of the largest agency networks with

104 offices and 9,000+ employees.

Leo Burnett (October 21, 1891 - June 7, 1971) was an American advertising executive and the founder of the Leo Burnett Company, Inc., also known as Leo Burnett Worldwide. He was responsible for creating some of advertising's most well-known characters and campaigns of the 20th century including Tony the Tiger, the Marlboro Man, the Maytag Repairman, United's "Fly the Friendly Skies," Allstate's "Good Hands," and for garnering relationships with multinational clients such as McDonald's, Hallmark and Coca-Cola. In 1999, Burnett was named by Time Magazine as one of the 100 most influential people of the 20th century.


MULTINATIONAL CLIENTS

PAGE 5


WORLD MAP Leo Burnett Worldwide

PAGE 9

Offices Worldwide

Insert Info

Trade Mark Leo Burnett Azerbaijan

85Countries70

HEAD OFFICE 9k + Employees


DURING 2006-2014, THE NUMBER OF COMPANIES, THE TYPE OF ACTIVITY WHICH IS THE ADVERTISING SERVICE, INCREASED BY 22.45%.


TRENDS OCCURRING AT THE LOCAL ADVERTISING MARKET:

Consumers are beginning to

actively defend against excessive

aggressive information flow.

Growth in the number of advertising

agencies is an indication of

increasing the local advertising market.

Advertising platform in the

and digital communi-

cation

PAGE 14

GROWTH IN THE NUMBER OF ADVERTISING

AGENCIES

CHANGES IN CONSUMER BEHAVIOR

DEVELOPMENT OF NEW PLATFORMS


KEY STRATEGIC PARTNERSHIP

PAGE 15

Media & ATL strategy planning


STRUCTURE OF ADVERTISING AGENCY

PAGE 16

MARKETING CLIENT SERVICE ADMINISTRATIVECREATIVE AND DIGITAL


SERVICE CATEGORIES

PAGE 17

Analysis Analysis and evaluation, Pursued advertising campaign, its effectiveness

Financial analysis budget studying media planning and buying

Production Production and print

of end product

Development Creative and ideological development of the

project advertising company

Support customer support

database, CRM, HR

Research Market research and marketing of segments, and the overall situation in the market.


Development and establishment of the proposed product or service

Original creative approach to advertising tasks

Planning of advertising campaigns that best suit the client's budget

Organization of press conferences, presentations and other events of public relations;

Participation of highly qualified personnel at every stage of the campaign.

Production of any advertising equipment for projects

Make acts, not ads


COMPANY ACTIVITY DESCRIPTION

«Trade Mark Leo Burnett Azerbaijan» advertising agency offers to Clients professional development of various advertising output and in rendering of advertising services.

o  Thorough development and creation of offered product or service

o  Original creative approach to solving of advertising tasks

o  The organization of press conferences and other public relations events

o  Production of any advertising equipment for projects

o  Highly qualified staff

PAGE 19


OUR SERVICES

«  Integrated marketing campaigns «  Creative strategy and design «  Marketing research «  Brand building «  BTL & Promotion «  Event management «  Communication strategy & planning

PAGE 20


OUR SERVICES

We do not do the work which gives no profit to our partners. So, marketing analysis is a basis to any our idea. All advertising campaigns created in our agency are logical and consecutive and are followed by the next one. Taking into consideration our local market, with such approach we dispose our partners to long-term cooperation with us.As you have noticed, we don’t have clients, - we have partners. And we offer the best and effective solutions for them. Wide experience and great team allow us to make such statements.

o  Conducting researcho  Concept development o  Communication plans and strategy o  Media planning, ATL. o  Web development, optimization and promotiono  Conducting integrated marketing communications IMCo  Branding & corporate identity o  360 advertising support an consultancy

PAGE 21


OUR TALENTED TEAM

ANNA ALIYEVAOFFICE MANAGER

We rely on each member of our team. This ensures us to get the best results by having the right team on board.

PAGE 22


OUR TALENTED TEAM

ABBAS FATULLAYEV

JEYHUN GULIYEV

ORKHAN RZAYEV

ARAZ NAGHIBAYLI

General Director CFO Creative DirectorFounder

PAGE 23


OUR TALENTED TEAM

ORKHAN MAMMADOV

ELNARA AGAYEVA

AYTEN ZEYNALOVA

ALEX GRAUDINS

Art Director Account Director Project DirectorStrategy Development

PAGE 24

SAMIRA FARAJOVA

SABINA FATULLAYEVA

HALIMA ALASGAROVA

ANNA ALIYEVA

DIGITAL MANAGER PR MANAGER IllustratorOffice Manager


And we offer the best and effective solutions for them. Wide experience and great team allow us to make such statements.

PAGE 25

WE DON’T HAVE CLIENTS — WE HAVE PARTNERS.

ELNARA AGAYEVAHEAD ACCOUNT / CS


4Ps OF INTEGRATED COMMUNICATION

PAGE 29

People Participation Populism

Strategy Execution

Purpose


MAIN CASES


OUR CLIENTS


Samsung / Mobile & electronics

As new top smartphone models S6 | S6 edge were introduced worldwide in March 2015, we created and executed the launch campaign for Azerbaijan market.


AGBank / Corporate Banking

As a launch of bank’s new taxit card, we have developed the creative concept and communication channels. Providing Digital, SMM, Production & Creative services.

PAGE 33


Dalgidj / Oil & Gas

Dalgidj is an official supplier of BP for ROV diving. To commemorate the jubilee of company, we provided the 360 service with event marketing.

PAGE 34


Anzu / Retail wear

A full service project for the launch of Luxury wear boutique. Branding, Digital, Creative.

PAGE 35


Azpetrol / Service

We have developed a creative concept for 2 campaigns and one social projet with integrated BTL and call-to-action engagement.

PAGE 36


DeCamie / Retail wear

A-class luxury wear boutique, we have developed the creative concept, TOV, and delivered the 360 service in promotion.

PAGE 37


Ideal / Retail Parfumerie

We have developed the creative concept based on 5 main sences, using a lenticular print technology.

PAGE 38


Various Projects

MST, NatGeo, Baku Jazz festival, Social Campaign, Khan and number of other works.

PAGE 39


“Trade Mark” has been awarded for silver award in Social Advertisement at “Red Jolbors Fest 14” International Asia & CIS

http://www.jolbors.com/applications/preview/619/

AWARD

Regardless of the level of education, social status and wealth of many families caught in this situation, their problems relate to society as a whole. Selective abortion - a negative trend of the world, where there is a division of people by gender. Unfortunately, Azerbaijan is among the top five countries in the number of selective abortions in the world.

"Words of mothers" (in Azeri. Word "proverbs" is literally translated as "word of the fathers” “Proverbs“) with such shocking social message, as - child becomes a victim of the fact of “parents” decisions.


SUMMARY ”CREATIVITY RATING 2014" in Central Asia and Azerbaijan

We became NUMBER ONE Creative agency in Azerbaijan, based on summary report.

PAGE 41


BUSINESS PARTNERS

PAGE 42

Starcom– Worldwide Media Network Saffron – International branding consultancy and brand awareness agency.

Keen and Able – Design and identity agency. London, UK.

Friendly Production – Indoor and Outdoor equipment and tech. solutions company. Moscow, Russia.


Thanking for attention

AF Business HouseNizami str. 203 B,Baku, Azerbaijan

+994 12 493 31 90

[email protected]

trade mark leo burnett presentation 20.04

Marketing

leo burnett company

advertising service

service advertising

advertising platform

active advertising company

local advertising market

american advertising

digital communi cation