Trade Show Lighting Strategies to Draw a Crowd

Are you attracting

customers to your trade show

exhibit with a KILLER lighting

strategy?

There are plenty of ways to discourage people from

approaching your trade show booth.

Overwhelming salespeople...

Underwhelming salespeople...

Annoying gimmicks.

But how do you encourage people to come look at the product or company that you’ve worked so hard to build?

When it’s you against hundreds of other companies that are all vying for attention,

an eye-catching, interest-generating trade show booth has to have the right

lighting strategy to draw a crowd.

Strategy #1

Know your venue lighting situation in advance.

Having a head start on the lighting guidelines of your trade show venue is

as important as knowing who your competition will be.

Some convention centers have very strict regulations that will hamper even the most brilliant exhibit.

The last thing you want to find out is that your track lights exceed height

requirements or the wattage of your bulbs violate fire safety regulations,

leaving your well-thought-out booth design

fading into the background.

Help Me, I’m fading!!fading!!

fading!!

Contact your venue ahead of

time so that there aren’t any

last-minute surprises.

Strategy #2

Choose the right lighting technique for your situation.

Trade show lighting doesn’t have a one-size-fits-all approach.

What works for one booth may not work for another.

Start out by focusing on what you want to highlight and what you want your booth visitors to remember.

A Logo?

What do you want your exhibit booth visitors to remember?

All your hard work is pointless if booth attendees get home and think “Now, who was that company that sold the such-and-such?”

Make sure your booth visitors remember who

you are with a clear spotlight on your logo.

A Product?

What do you want your exhibit booth visitors to remember?

Flexible arm and clamp-on display lights spotlight specific products or areas of your booth.

Flexible clamp-on light!

Literature or Photos?

What do you want your exhibit booth visitors to remember?What do you want your exhibit booth visitors to remember?What do you want your exhibit booth visitors to remember?

Make sure your lights are BRIGHT enough for booth

visitors to read your information or see those stellar before &

after photos.

Track lights with adjustable heads are good for directing ambient light where you need it while adding a lot of flexibility to your design.

Adjustable track light!

A Feeling? Are you creating a scene?

What do you want your exhibit booth visitors to remember?

One way to change the mood of an exhibit is through color temperature.

Use this chart to see how the color temperature of a light effects mood and decide which one best

reflects the tone of your company and product.

Strategy #3

Don’t forget about portability!

It’s a terrible feeling to design a killer trade show booth only to

find out you can’t afford to ship it to your exhibit destination, or you

can’t fit it in your vehicle.

You’ve heard the old adage “travel light” but exhibit veterans will tell

you “travel light with your trade show lights.”

(Now say it three times fast.)

Save precious cargo space & shipping costs by opting for small, portable

display lights.

❏ Small

❏ portable

My Display Lights:

Even better, choose small, portable, battery operated display lights that don’t even need a power cord.

Battery Operated!

Trade shows require a big investment of

company resources. Utilize every last bit of

them by doing your homework and

designing a creative lighting strategy that

attracts positive attention.

Key Takeaway

Read the original blog post here:http://blog.pegasuslighting.com/2015/03/trade-show-lighting-strategies-to-draw-a-crowd/

Other resources you may be interested in:

● Trade Show Exhibit Bound? Pack Portable Display Lights

● How to Boost Sales at Trade Shows

● Display Lights: From the Box to the Showroom Floor

● Trade Show Lighting Products at Pegasus Lighting