© 2015 TomTom. All rights reserved. 2015.05.I.CAA.EN

WWW.TOMTOM.COM/GEOSPATIAL

MAPS & CONTENT

REAL TIME & HISTORICAL TRAFFIC

Consumer-driven roadway data is a valuable input for a wealth of travel related studies including accessibility analysis for geo-marketing and road improvement before/after analysis plans for traffic engineers or planning authorities. Custom Area Analysis provides highly granular speed and bottleneck information for small or large road networks around the world to support traffic models and help analyse road conditions and traffic performance.

TomTom’s ever-expanding historical traffic database has trillions of data points with 9 billion new records being added each day – with many roads having more than 100,000 measurements. This makes it possible to obtain actual driven travel times and speeds on any stretch of road over any period of time and time of day since 2008. Custom Area Analysis covers all roads, from major motorways to local and destination roads, in countries throughout the world.

WHY TOMTOM CUSTOM

AREA ANALYSIS?

MORE DATA ON MORE ROADS • Largest historical database with

trillions of data points.

COMPLETE SOLUTIONDetailed metrics provided in reports as standard.

TOTAL TRANSPARENCY Sample sizes disclosed in standard report for each road link. No gap filling.

FAST RESULTS Project to collect data done within hours

MAP INDEPENDENT Results delivered in industry-standard Shape files.

ROAD TRAFFIC INFORMATION FOR TRAVEL AND LOCATION-BASED DECISION MAKING

TRAFFIC STATS - CUSTOM AREA ANALYSIS

TYPICAL USE CASES

• Bottleneck analysis

• Before/after analysis

• New-build location analysis

• Performance analysis and modeling

© 2015 TomTom. All rights reserved. 2015.05.I.CAA.EN

WWW.TOMTOM.COM/GEOSPATIAL

MAPS & CONTENT

REAL TIME & HISTORICAL TRAFFIC

FEATURE BENEFIT

BROAD COVERAGE • Actual speed and travel time information available for highways and

secondary roads in many countries. See what is happing beyond the

measured network.

SIGNIFICANT

SAMPLE SIZE

• Most reliable data for confident decisions. Not bound to circumstances

of a single field study day.

DETAILED

GRANULARITY

• Road segments ranging from a few meters to several kilometers, at

any time of the day.

CLOUD BASED • Easy to access and run reports in three easy steps on any internet-

enabled PC.

USES EXISTING

DATABASE

• Retrospective reports can be run without additional equipment; no

equipment or field surveys needed.

HIGHLY

CUSTOMISED

• Choose if you want to take holidays or extreme situations such as

weather conditions into account.

API • For customers and partners who want to consume large volumes

of data.

2015.05.I.CAA.EN

INPUT

Location Paris

Date range Weekdays January 2010 – Current

Time period Evening peak (15h - 19h)

0-150-15 15-3015-30 30-4030-40 40-5040-50 50-6050-60 60-7060-70 70-8070-80 80-9080-90 90-10090-100 100-110100-110 110-120110-120 120-130120-130 130-140130-140

Average evening speed

OUTPUTAverage travel time 10.07 sec.

Median travel time 6.20 sec.

Travel time ratio compared to night 3.66:1

Average speed 26.05 kph

Median speed 22.00 kph

Standard Deviation of the speed

17.31

Sample size 720

Peak hour average speeds on major roads in Paris using data from Custom Area Analysis

3 SIMPLE STEPS:

1. Create your desired route

2. Select a date

3. Create defined time periods

RESULT: REPORTS IN MULTIPLE FORMATS