trail - broadcast erp

Confidential | Copyright © Larsen & Toubro Infotech Ltd.

L&T InfotechTRAIL – Channel Operations Management Framework

April 2011

Agenda

Confidential | Copyright © Larsen & Toubro Infotech Ltd. 2

2

Contemporary

broadcast industry

1

TRAIL benefits

5

L&T Infotechofferings

4

Facts and challenges

2

TRAIL Objectives

3


Contemporary broadcast industry

1

3

Typical television channel functions


Pre

Broa

dcas

t • Purchase• Marketing• Operations• Ad Sales• Library• Post Production• Legal• Standards and

Practices• Creative• Pre Sales• Quality Control• Internal Audit• Sales Co-ordination• Programming

Broa

dcas

t • Traffic Scheduling• Broadcast

Automation

Post

Bro

adca

st • Revenue Management

• Collections

1

Television Channel Functions – Library management


PURCHASE LIBRARYVendor

REQUESTING DEPARTMENT

Procure Blank Tapes

REQUESTING DEPARTMENT

Request for Blank Tapes

Request Used Tapes

Request Blank Tapes

Receipt Note+

Manual Register• Date• Vendor• Invoice Number• Quantity of tapes• Type of Tapes

Program Card• Issued To• Channel• Purpose• Type• Quantity• Remarks• Returnable Status • Program Name• Account Name• Duration• Genre

Library Managem

ent

Television Channel Functions – AdSales & Inventory management


CREDIT CONTROL

PROGRAMMING

FaxedE-mailed

Deal

• Prime / Off Prime Bands

• Categories• Programs• RODP• ROS• Rate Per / 10

Seconds• Effective Rates

Agency

Advertiser

SALESCOORD

Advertiser FaxedE-mailed

SALES

Release Order

• Date(s)• Program(s)• Product(s) /

Brand(s)• Caption(s)• Duration

ElementsCommercialsCredit LinesBreak BumpersSponsorshipsAfter ProgramBefore Program

Monthly Fixed Point Chart• Time Band• Day of Week• Program• Movies• Episodes

Break Structure• Program• Movie• Segment

Duration• Breaks

E-mailedOralFaxed

Cue Sheet• Program• Commercial• Break• Segment

OPERATIONS

POST PRODUCTIO

NLIBRARY

ElementsFillersPromos

Deal Tracking Program

PlannerCr

edit

Cont

rol

Inve

ntor

y

Cue Sheet

ReconciliationGeneration

ReconciliationGeneration

1

Television Channel Functions – Revenue management


AD SALES REVENUEMANAGEMENT

BROADCAST AUTOMATION

Schedule• Time• Tape Id• Duration• Sell

Pattern

Pull List• Missing Ids Pre Telecast

Logs• Time• Tape Id• Duration• Sell Pattern

Schedule• Time• Tape Id• Duration• Sell

Pattern

As Run Logs• Time• Tape Id• Duration• Sell

Pattern

Invoice• Invoice Number• Invoice Date• Client• Sales Person• Branch• Product• Payment Route • Exchange Rate• Spot Details• Line Items

Pre

Tele

cast

Ve

rifica

tion

Invo

icing

Television Channel Functions – Rights Management


LEGALRi

ghts

M

anag

eme

nt

Righ

ts

Trac

king

Agreement• Title• Start Date• End Date• T&C•

Renewable

Telecast Rights• No. of airings• Territories• Exclusivity• Restriction• Limited• Unlimited• One Time• Recurring

Distribution Rights• Internet• Cable and

Satellite• Video• International• World Wide• Theatrical

Producer E-mail

Censorship Details• Certification No.• Certification

Date• Censorship Type• Number of Reels• Validity Date• Length

E-mail

1

PROGRAMMNG

1

SYNDICATION

Television Channel Functions – Traffic scheduling


TRAFFICSCHEDULING

Define Show Formats

Schedule Elements

Rework Schedules

Gap and Overrun

Adjustments

Version Control

Play

list

SOUTH ASIA

FORMAT A•

Sequence

• Duration

PromosCommercials

CancellationsReschedules

Auto Adjustments



2

10

Facts

• More ‘distressed advertising’ inventory sells at low premium to meet demand

• Decreased overall demand results in cost cutting and leaner sales teams

• Proposal iterations are needed to satisfy advertiser requests • Scatter and Spot Buy requests come in much closer to air dates• Lower priced inventory sells out early and leads to higher priced

excess• In the analog world; preservation of a master copy is paramount• Circulation of tapes makes material accountability more

necessary


Challenges


Content Owners face the challenge of managing rights to their content internally

• What rights do we have to this content?

• Who provided those rights to us?

• What do we have to do to clear rights for this use?

• What rights will be provided to others?

• What do we want in return for those rights?


TRAILObjectives

3

13

TRAIL Objectives


• Offer an end-to-end Broadcast ERP solution for television channels aiming at an implementation in a cost effective manner

• Maintain a high standard and focus on quality by usage of superior technology and infrastructure

• Provide the tools to Drive Revenues and Refine Business Processes to MAXIMIZE YOUR REVENUES, IMPROVE YOUR MARGINS AND INCREASE YOUR MARKET SHARE


L&T InfotechOfferings

4

15

SELL

TRANSMIT

BILL

COLLECT

TRAIL Components

TRAFFIC TRAIL creates a dynamic playlist using traffic scheduling

RIGHTS TRAIL has a rights module that manages rights for a TV

channel

ADSALES TRAIL is an integrated tool handling advertising space

sales

INVOICE TRAIL integrates play out data with the billing Invoice

Moduls

LIBRARY TRAIL helps better manage tapes with Library Module

TRAIL Service Offering


•Media ERP business process study and analysis

•Media ERP business process re-engineering

Consulting•Custom media ERP design and

development•Product customization•Product integration

Implementation

•Media ERP production support•Media ERP SLA-driven maintenance

Support


TRAILBenefits

5

18

TRAIL Overall Benefits


• Enables a relatively cost-effective process to serve customers

• Number of online transactions completed reduces pending transactions

• Greater automation and productivity and reduced human errors

Lowers TCO

• Business Intelligence and system alerts ensure operators receive requisite information

• Better monitoring of the channels real time information

Improves ROI

Thank you


Our Business Knowledge,

Your Winning Edge.



2

21

Fact – Driving Profits in Media Industry


• Media Organizations are dependant on advertising revenue

• Emergence of media distribution channels results in more competition

• Uncertain economic conditions curb ad spend and focuses on small buys

• More ‘distressed advertising’ inventory sells at low premium to meet demand

• Decreased overall demand results in cost cutting and leaner sales teams

The paradox of the situation is that increased complexity has created the need for more detailed and specific requirements making the process of creating proposals more challenging for the sales representative.

Challenge – Driving Profits in Media Industry


• How do I build the best proposal based on my advertisers’ requests and budgets?

• How can I develop alternative proposals to attempt to up sell?

Fact – Optimal AD Placement and Scatter in Spot Market Pricing


• Proposal iterations are needed to satisfy advertiser requests

• Optimized proposals match targeted demographic information

• Seller’s inventory has to remain properly priced and well balanced

• Advertisers strive to balance Cost Per Thousand Impressions (CPM)

• Scatter and Spot Buy requests come in much closer to air dates

• Lower priced inventory sells out early and leads to higher priced excess

• Best inventory is consumed early; leads to higher discounts on poorly balanced mix

The key to the process is the “critical sell ability” of the proposal.

Challenge – Optimal AD Placement and Scatter in Spot Market Pricing


• How can I best price my spot business to maximize revenue and manage available inventory?

Fact – Library Operations and Management


• Libraries have different policies and procedures to manage analog content which tends to be static and fixed

• Library of analog tapes has tremendous unrealized value and volumes

• In the analog world; preservation of a master copy is paramount

• Circulation of tapes makes material accountability more necessary

• Majority of tapes do not have a clear identifier or housing number

Challenge – Library Operations and Management


• Searching through a manual library of archived analog tapes and Cataloguing of information is time consuming

• Tracking of tapes in circulation poses challenges to circulation desk where librarians do manual check in and check out of tapes

• Identification of threshold for tapes that should be taken out of circulation due to age or errors

• The main challenge is top down design data organization, storage and handling

Challenge – Rights Management


Content Owners face the challenge of managing rights to their content internally

• What rights do we have to this content?

• Who provided those rights to us?

• What do we have to do to clear rights for this use?

• What rights will be provided to others?

• What do we want in return for those rights?


TRAILBenefits

5

29

TRAIL Component Features and Benefits


Features• Program Planner | Contract Management | Credit Control Checks

| Deal Tracking | Inventory Management | Block Booking | Allocation

Benefits• Improves efficiency and reduces time spent creating proposals

from hours to minutes

• Improves inventory control, continually monitoring the balance of remaining Inventory

• Reduces oversold and undersold programs

• Increases revenues by optimizing prices for high-demand spots and selling low-demand spots

• Allows the sales team to benefit from up-to the-minute recommendations that consider what has sold and what is remaining

ADSALES


Snapshots

31

Snapshots


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