training students to self-market
TRANSCRIPT
Training Students to Self-Market
Dr. Charles Michael Austin, Ed.D.Career Packaging & Marketing
Digital Media Educators ConferenceJune 9, 2016
Shift your perspective about
the process of finding and keeping workMy mission:
Training people to navigate this new landscape
The Foundation
Self-awareness - how you're wired
Relationships - how you're connected
(S.W.O.T. Analysis)
The New Rules
1. A vastly different working world
2. Corporate loyalty is dead – no long-term job stability (“The Precariat” - Noam
Chomsky)
3. We’re all freelancers (our own business)
4. Degrees are a commodity
The New Rules
5. Resumés and cover letters: still necessary – but insufficient
6. Constant self-promotion (“Life’s a pitch,
and then you die”)
7. Numerous careers
“Knowledge is of no value unless you put it into practice.”
(Chekhov)
Critical Thinking & Action
STRATEGIC . . .
• Begin at the end
• Specific goal(s) MONETIZEABLE PASSION
• Steps you need to take to reach it MEASUREABLE
RESULTS
Critical Thinking & Action
TACTICAL . . .• Daily journaling• Timeline/Milestones • Resources
– how you acquired/used them• Personal Board of Directors• Roadblocks
Get out of your own way
Branding• What specific monetizeable, marketable
and transferable skills do you offer?• What makes you/your business
special? • Why should I buy what you’re selling?
(benefits to me?)
Brand = Relationship & Reputation
Your New Toolkit
1. Improved communication skills Verbal
Written Social media
2. Self-promotion (sales)
Communication & Packaging
How do you articulate your USP
(Unique Selling Proposition)and Narrative?
Communication & PackagingVERBAL• Sound bite • Mock interviews
WRITTEN • The resumé:
a marketing document
SOCIAL MEDIA
Networking
PORTABLE ELECTRONICGRANULAR DATABASE
• Populated by family/friends/colleagues
• Expanded via Affinity Groups
Granular Database• Name/phone numbers/addresses
PLUS• Places they’ve lived and worked (and job titles)• Names of significant others, children, and pets• Important dates (birthdays, anniversaries, etc.)• Hobbies and interests• Personality traits and quirks (“sweet spots”)
NETWORKING = SELLING
“Making friends in order to advance your career”
Networking
• Who’s your audience – and how do you find
them?• How well do people know you? • How often do you appear on their
radar?• Sales vs. Access• “Door Openers”• Deepen relationships• Find mentors
The Context
What Am I Selling?Who Do I Know?
How Can I Help Them?
Selling Your Brand
• The Golden Rule (of business): “Who has the gold makes the
rules” • The employer's needs • Contribution and Service • People like to work with
people they know and trust• Good enough is good enough;
who best fits with the team?
Experiential Learning
“You practice and you get better. It’s very simple.” (Philip Glass)
“We are what we repeatedly do. Excellence, then, is not an act, but a habit.” (Aristotle)
Self-promotion becomes a habit
Time Management
• Priorities• Efficiencies • Measurable deliverables &
deadlines ACTIVITY vs.
ACCOMPLISHMENT
Money Management
• Needs vs. Wants • Does it make me $
or cost me $ ?• Revenue (+) Expenses (-)
The Multiple Income Streams Approach
Picture a wagon wheel . . .Hub: your core brand or skill set Spokes: various ways you can derive income
from your talents/skills
How many ways can you generate revenue?
A business does not rely on a single client. This model is designed to create
a steady stream of income from multiple sources
You possess talents and skills you can share with the world - even if it
may take you years to discover them
Keep working
Continue learning
Take care of yourself(your body is a temple,
not an amusement park)
