training trends for 2010: how to embrace the new training landscape
Post on 19-Oct-2014
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Hear Claire Schooley, senior analyst at Forrester Research, discuss how organizations are reassessing their training strategy to meet the needs of the current business climate. Topics include economic constraints, multigenerational and global trainees and making use of social media.TRANSCRIPT
Training Trends for 2010: How to Embrace the New Training Landscape
2010 Trends are about interaction
Low-end video
Social networks
Configuration
Finding appropriate
content
Podcasts and
blogs
High-end video
Virtual classroom/webinar
Mobile
Simulations and
virtual labs
Social learning
Expertise location
3D learning
3 Entire contents © 2009 Forrester Research, Inc. All rights reserved.
Agenda
• Economic demands on learning will continue
• Multigenerational workforce is the norm
• Business alignment is critical to survival
• Social media is an essential part of learning
• Recommendations
4 Entire contents © 2009 Forrester Research, Inc. All rights reserved.
Agenda
• Economic demands on learning will continue
• Multigenerational workforce is the norm
• Business alignment is critical to survival
• Social media is an essential part of learning
• Recommendations
5 Entire contents © 2009 Forrester Research, Inc. All rights reserved.
Employees need to get smarter faster
• Curtailed travel, fewer face-to-face training events, decreased custom production, and fewer training staff present a learning challenge
• Technology helps address the problem– Classroom content moves online
– Virtual classroom and webinar experiences grow
– Internal webcasts or podcasts developed by subject matter experts (SMEs)
– Rapid eLearning becomes the authoring tool of choice
– Off-the-shelf content provides multimedia learning
– Online knowledge centers provide worker information
– Social tools allow almost immediate connections
6 Entire contents © 2009 Forrester Research, Inc. All rights reserved.
The meaning of eLearning expands
Source: August 2007 “Informal Learning Connects With Corporate Training Programs ”
7 Entire contents © 2009 Forrester Research, Inc. All rights reserved.
ASTD data shows average learning expenditure as a percentage of payroll
Source: 2009 ASTD (American Society for Training and Development) State of the Industry Report
8 Entire contents © 2009 Forrester Research, Inc. All rights reserved.
ASTD report shows slight pullback in learning expenditure per employee
Source: 2009 ASTD (American Society for Training and Development) State of the Industry Report
9 Entire contents © 2009 Forrester Research, Inc. All rights reserved.
Agenda
• Economic demands on learning will continue
• Multigenerational workforce is the norm
• Business alignment is critical to survival
• Social media is an essential part of learning
• Recommendations
10 Entire contents © 2009 Forrester Research, Inc. All rights reserved.
The complexion of the labor force is changing• The pool for skilled workers has shrunk
• Demographics make managing employees different
» 30 million Millennials are here and 46 million more are coming
» 46 million Gen Xers cannot replace retirees
» 78 million Baby Boomers will be retiring
11 Entire contents © 2009 Forrester Research, Inc. All rights reserved.
Workers today expect. . . • Dynamic technology with social networking
• Flexibility of working remotely or from multiple locations
• Challenging and collaborative work
• Learning specific to the job context and easy to find
• Choices in career paths
• Attractive benefits and a good salary
• Diversity in the workforce
• Commitment to social responsibility and volunteerism
• Work/life balance
12 Entire contents © 2009 Forrester Research, Inc. All rights reserved.
Employees Drive Their Own Learning
Source ; November 2008 “Informal Methods Challenge Corporate Learning”
13 Entire contents © 2009 Forrester Research, Inc. All rights reserved.
Agenda
• Economic demands on learning will continue
• Multigenerational workforce is the norm
• Business alignment is critical to survival
• Social media is an essential part of learning
• Recommendations
14 Entire contents © 2009 Forrester Research, Inc. All rights reserved.
Learning Becomes More Central To Company Processes
May 2008 “How To Create A Comprehensive, High-Impact Learning Strategy”
15 Entire contents © 2009 Forrester Research, Inc. All rights reserved.
The close affinity between Learning and Performance
November 2008 “Informal Methods Challenge Corporate Learning”
16 Entire contents © 2009 Forrester Research, Inc. All rights reserved.
Learning is an ongoing process
17 Entire contents © 2009 Forrester Research, Inc. All rights reserved.
A portal provides online resources
18 Entire contents © 2009 Forrester Research, Inc. All rights reserved.
Many Components Make Up Blended Learning
November 2008 “Informal Methods Challenge Corporate Learning”
19 Entire contents © 2009 Forrester Research, Inc. All rights reserved.
Agenda
• Economic demands on learning will continue
• Multigenerational workforce is the norm
• Business alignment is critical to survival
• Social media is an essential part of learning
• Recommendations
20 Entire contents © 2009 Forrester Research, Inc. All rights reserved.
Enter . . . social networking for learning
•Communities•Expertise location•Internal-type twitter•Blogs•Wikis•Instant messaging
21 Entire contents © 2009 Forrester Research, Inc. All rights reserved.
Ernst & Young responds on Facebook
22 Entire contents © 2009 Forrester Research, Inc. All rights reserved.
Nike provides dualNike provides dual--purpose handheld technology purpose handheld technology
Product information
Learning
23 Entire contents © 2009 Forrester Research, Inc. All rights reserved.
Viewing more informal learning content
Source: www.towardsmaturity.org
24 Entire contents © 2009 Forrester Research, Inc. All rights reserved.
Employee-generated video learning
• Modeled after YouTube, employees can:
– Train sales, customers, and field service on product features.
– Share video with business partners
– Capture corporate knowledge through expert interviews
– Train on processes to distribute expertise
– Celebrate sales wins to inspire and teach
25 Entire contents © 2009 Forrester Research, Inc. All rights reserved.
We will have more blends of formal and informal learning
• Developing formal learning with an attached blog, a forum, or a rating
• Using informal learning resources to support formal course work
– Ask your social networks like Twitter and Facebook for information
– Use Twitter as a back channel during a live or virtual class
– Search employees for people with specific expertise
• Using wikis to improve content by collecting knowledge from a large group
26 Entire contents © 2009 Forrester Research, Inc. All rights reserved.
Recommendations
• Closely examine the trends and develop those that make sense for your business
• Work toward seamless integration among the strategic HCM processes
• Provide resources for people to find information and learn on their own
• Make Web 2.0 part of your learning strategy
• Address the cultural change through executive support and a team of learning champions throughout the organization
Give us a call1-800-372-6207
Send us an email [email protected]
Visit our Websitewww.gotomeeting.com/corp
Follow us on Twitter@gototraining
Give us a call1-800-372-6207
Send us an email [email protected]
Visit our Websitewww.gotomeeting.com/corp
Follow us on Twitter@gototraining
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