transformation is everywhere - traveldaily · 55% 17% 31% 27% 30% source: phocuswright's china...
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Transformation is everywhere
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The driving force
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Technology innovations are
revolutionizing travel experience
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Mobile makes travel planning easier
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Big data is changing the way business transacted
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Big data enables you to advertise on…
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Your Competitor’s Website!竞争对手的网站
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Big data enables you
to offer customized travel experience
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China Rising
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83.2 million outbound trips in 2012
Biggest source of tourists
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Biggest source of tourism expenditure
US$ 102 billion spent overseas in 2012
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China Total Travel Market and Online Leisure/Unmanaged Business
Travel Gross Bookings(US$B)and Annual Change(%),2011-2015
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Annual Change 2011 2012 2013 2014 2015
Total Travel Market 24% 11% 11% 10% 10%
Online Leisure/Unmanaged
Business Travel Market 55% 17% 31% 27% 30%
Source: PhoCusWright's China Online Travel Overview, Sixth Edition
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China Mobile Travel Gross Bookings(US$M),Share of Total and
Online Travel Markets and Annual Change(%),2012-2015
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Mobile Travel Bookings 2012 2013 2014 2015
Annual Change — 562% 106% 114%
Share of Online Travel Market 1.60% 7.90% 13% 21%
Share of Total Travel Market 0.20% 1.40% 2.60% 5%
Source: PhoCusWright's China Online Travel Overview, Sixth Edition
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98% of Chinese Travelers…
…own a smartphone
256M
Source: PhoCusWright's China Consumer Travel Report, September 2013
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Intended Adjustments to Leisure Travel Plans Over the Next 12 Months
Question: What adjustments, if any, do you expect to make to your leisure travel plans over the NEXT 12 months (compared to the past 12
months)? Select one response for each row. Base: Chinese leisure travelers (n=3,476)
Source: PhoCusWright's China Consumer Travel Report, 2013, PhoCUsWright’s Consumer Travel Report Fifth Edition, PhoCusWright’s
European Consumer Travel Report, Third Edition
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Intended Adjustments to Leisure Travel Plans Over the Next 12 Months
Question: What adjustments, if any, do you expect to make to your leisure travel plans over the NEXT 12 months (compared to the past 12
months)? Select one response for each row. Base: Chinese leisure travelers (n=3,476)
Source: PhoCusWright's China Consumer Travel Report, September 2013, PhoCUsWright’s Consumer Travel Report Fifth Edition,
PhoCusWright’s European Consumer Travel Report, Third Edition
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Online, Mobile and Offline Sources All Play a Role
Question: What sources of information/media do you typically reference when comparing and choosing leisure travel products, such as airline
tickets or hotel rooms? Select all that apply.
Base: Chinese leisure travelers (n=3,476)
Source: PhoCusWright's China Consumer Travel Report, June 2013; PhoCusWright’s Consumer Travel Report Fifth Edition
Information Sources for Comparing and Choosing Leisure Travel Products
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Most Chinese Travelers Usually Book Offline, of Off- and Online
Question: How did you book your N leisure trips in the past 12 months? Select one.
Base: Chinese leisure travelers (n=3,476)
Source: PhoCusWright's China Consumer Travel Report, June 2013; PhoCusWright’s Consumer Travel Report Fifth Edition
Usual Booking Method for Chinese and U.S. Travelers
¥ 22,188
¥ 19,802
¥ 12,193
Annual Travel Spend by Booking Method
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Summary
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The battle is moving up the funnel
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Marketing
Media
Meta
Mobile
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What we can learn from this deal
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No one is safe
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Pricing war is NOT the answer to future
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ARE YOU READY
TO RIDE THE NEXT WAVE?
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