transforming broadband into services tane iptv seminar october 25, 2006
TRANSCRIPT
Transforming Broadband into Services
TANE IPTV SeminarOctober 25, 2006
Tut Systems Background
Founded in 1991; IPO 1999 NASDAQ: (TUTS)
Headquartered in Lake Oswego, OR• Regional operations in:
– Pleasanton, CA – Chicago, IL– Oxford, England– Hong Kong– Beijing, China
November, 2002, acquired VideoTele.com from Tektronix
• 25-year video heritage, 1500 video patents
• First to deliver broadcast-quality video over fiber optic network (NBC, 1980 Winter Olympics)
• MPEG-2, MPEG-4, ITU Standard Committees
• Today, world’s leading provider of DHEs for delivering digital TV over xDSL networks
201755
1,662
3,064
5,692
9,759
14,305
0
2,000
4,000
6,000
8,000
10,000
12,000
14,000
16,000
2002 2003 2004 2005 2006 2007 2008
The Telco Drive to Survive
Telco Video Subscriber Growth Worldwide 2002-2008*
Worldwide Market(Subscribers in Thousands)
Source: InStat/MDRMay 04
Tut provided the first IOC Switched Digital Video Headend in 1999
Tut powers the largest SDV provider in the world
Tut customers serve more than 50% of this market as of 2005
Tut Systems Business Landscape
Middleware, Management, & Professional Services
Transforming Broadband into Services
Digital Video Headend Components
IPTV Product Categories
Dishes and Antennas Receivers Video on Demand (VOD) Ad Insertion Encryption Switches/Routers Access Platforms (DSLAMs) Set top Boxes (STB) Emergency Alert Systems (EAS) Middleware Systems Billing Systems Provisioning Systems
Digital Headend Video Edge
Middleware
Encryption/CA
EAS
Caller ID
VOD
Ad Insertion
Off-Air
Satellite
DSL
FTTH
Cable
Complete Ecosystem of IPTV Components
STBAccess
ContentRights
IRDs
EncodingDTA
Local Off-Air
and PEG Channels
RegionalATM or IPBackbone
Digital Headend
Middleware
Encryption/CA
Satellite
Digital Headend Functions
ContentRights
EncodingDTA
Digital Headend Functions• Acquire national content
– Convert to digital (if required)
• Condition content for transport over access network(s)
– Optimize and manage tradeoff between bandwidth and quality
• Conditional access
RegionalATM or IPBackbone
ReceiversIRDs
Video Edge
DSL
FTTH
Cable
Video Edge Functions
STBAccess
Middleware
Encryption/CA
EAS
VOD
Ad Insertion
Complement headend functions providing differentiation and additional revenue sources
Video Edge Functions• Acquire local content
– Convert to digital, if required
• ATM/IP protocol conversion• Convert digital content for
transport over RF– For FTTH and coax
• Conditional access• Others (local customization)
– Emergency Alert– Ad insertion– VoD
Local Off-Air
and PEG Channels
RegionalATM or IPBackbone
Functional System Framework
Off-Air
&
Satellite Receive
Content Aggregation
Off-Air
&
Satellite Receive
Content Aggregation
Content Processing
Content Processing
EncryptionEncryption
EAS
& Character Generation
EAS
& Character Generation
Ad Insertion
- Optional
Ad Insertion
- Optional
Distribution Network
Section 3.h
Diagnostics, Management & MiddlewareDiagnostics, Management & Middleware
VOD
- Optional
VOD
- Optional
Satellite 101 – The Machine
Highly specialized tool
Categories:1. Communications
• EchoStar 3 (TV signals)
2. Earth Remote Sensing• Study Earth's Surface
3. Weather– TRIOS – forecast weather – track storms
4. Global Positioning– latitude, longitude, and altitude
5. Scientific Research• SOHO (Solar and Heliospheric Observation) - Study the SUN
Content Acquisition
Satellite Delivery • National broadcast• Premium channels
Off-Air Antennas• Networks/Affiliates• Public, Education,
Government (PEG)
Off Air Receivers
Videotek DM145• 1-Channel analog demodulator • 154 channel tuning (VHF/UHF/Cable)• Simultaneous stereo and SAP audio outputs• Frequency synthesized channel selection• SAP and Stereo presence indicators• Front panel memory retained for one week in event of power loss• Optional Ghost Cancellation Circuitry
Videotek DDM-500• Multi-channel, digital demodulator, decoder• SMPTE 310M, DVB-ASI, DVB-SPI transport stream inputs and outputs• CAV, SVGA, SDI, NTSC outputs• Signal to Noise Ratio and Segment Error• Rate information available• HD/SDI output (option)• AC-3TM and Stereo Audio outputs
Integrated Receiver Decoders
Scientific Atlanta IRD – 9660–1-Channel analog receiver and descrambler (VideoCipher)
Scientific Atlanta IRD – 9850–1-Channel digital receiver, decoder, and descrambler –Dig. Prog. Replacement providing uplink control of program replacement in
blackout areas
Scientific Atlanta IRD – 9228–Multi-channel, digital receiver, decoder and descrambler (PowerVu)
Motorola 4402/4400MD–1-channel and multichannel, digital receiver, decoder and descrambler
(DigiCipher) MPEG-2
Motorola 4500 IRD–Multi-channel, digital receiver, decoder and descrambler (DigiCipher) –8 RF Inputs; ASI and DHEI Outputs
Functional System Framework
Off-Air
&
Satellite Receive
Off-Air
&
Satellite Receive
Content Processing
Content Processing
EncryptionEncryption
EAS
& Character Generation
EAS
& Character Generation
Ad Insertion
- Optional
Ad Insertion
- Optional
Distribution Network
Section 3.h
Diagnostics, Management & MiddlewareDiagnostics, Management & Middleware
VOD
- Optional
VOD
- Optional
ADSL
VDSL
FTTP
CABLE
VBR Video CBR Video
DHE Content Processing for Broadcast TV
Content Processor
AnalogVideo
DigitalVideo
DigitalAudio
AnalogVideo
ATM or IP
ATM
IP or RF
IP or RF
BB Analog Video
IP, IP/ATM, ATM, DVB-ASI
Analog EncodeOff Air Analog
Digital Satellite
NBC
DeMux – separate/extract channels from MPTS / pass-through SPTSTranscode – convert MPEG-2 stream into MPEG-4 AVC streamRate Control – Optimally package all Video/Audio/PID and (re)calculate clocking requirementsProtocol Mapper – Optimally map the the stream and apply clocking to the downstream I/FEncode – convert analog RF input into MPEG-4 AVC or MPEG-2 digital streamRate Convert – compress MPEG-2 in digital domain either single or multi-pass
HBO, TNT, CNN
VBR
ENCODEAVC or MPEG-2
CBR/VBR
RATECONTROL
RATE CONVERT
HBO
ConstantStream™
1% Variance
PROTOCOLMAPPER
CBR
TRANSCODE
SINGLEPass
MULTIPass
Digital Turnaround (DTA)
TNT
CNN
NBC
DEMUX
Audio / PIDs
Plan Deploy Market Maintain
Astria® CP Content Processing Technology
MULTIPASS MPEG-4 AVC
What’s an Astria® Content Processor?
Rear Transition Modules:Input/Output for Analog & Digital
Audio and Video
Processing Modules:MPEG-4 & MPEG-2 Encoding &
DTA (Transcode & Rate Convert)
QualView® Applications:Advanced processing on DSP-based Stream Processor Cards
Power Supplies:Hot-Swappable, Redundant, Load-Sharing
(AC or DC)
Hot-Swappable Modules:Dual 2.1 Gbps Backplanes
Network Interface Cards:OC-12/STM-4 SM, OC-3c/STM-1c
SM & MM, GigE-C/F
Management:Control via Aveon® EMS, or Aveon® Device Manager GUI
Robust Chassis:Carrier Class, Industry Standard Chassis with Full Redundancy
Functional System Framework
Off-Air
&
Satellite Receive
Off-Air
&
Satellite Receive
Content Processing
Content Processing
EncryptionEncryption
EAS
& Character Generation
EAS
& Character Generation
Ad Insertion
- Optional
Ad Insertion
- Optional
Distribution Network
Section 3.h
Diagnostics, Management & MiddlewareDiagnostics, Management & Middleware
VOD
- Optional
VOD
- Optional
(AM, FM, VHF, NOAA)
EAS Receiver
EASMessaging
System
Astria® – Emergency Alert System
FCC Requirements:- Monitor at least two off-air (AM, FM or VHF) sources for EAS information - Have the ability to decode the EAS message - Be able to override the audio with the EAS message on all programming channels - Transmit a complete visual EAS message on at least one channel - Provide a video override or a video interrupt on all channels.
CharacterGenerator
Video Overlay
Force Tune to Channel x
AlertActiveMsg
Local - Channel 2 Channel 2w/EAS
Msg
Normal Video Path Alert MessagePath
IP Middleware Path (physically across the Gig-e switch)
Alert!!!
iViewTV
Centralized Headend Digital Video Feed
Functional System Framework
Off-Air
&
Satellite Receive
Off-Air
&
Satellite Receive
Content Processing
Content Processing
EncryptionEncryption
EAS
& Character Generation
EAS
& Character Generation
Ad Insertion
- Optional
Ad Insertion
- Optional
Distribution Network
Section 3.h
Diagnostics, Management & MiddlewareDiagnostics, Management & Middleware
VOD
- Optional
VOD
- Optional
Ad Insertion, A New Source of Revenues
Cable MSOs generate 7-12% of revenue from ads
Local ads differentiate your offering
Leap from delivering 30 second local ad to providing 30 minute local programs is minimal
Plan Deploy Market Maintain
Analog and Digital Ad Insertion
Ad ServerLocal Ads
Analog Transport
Primary Video and Ad Streams Toggled by Analog Video Switch
Primary
Video
MPEG
Ba
se
ba
nd
Ba
se
ba
nd
Access Networ
k
Access Networ
k
Video Switch
Astria® Encoder
Today
Ad ServerLocal Ads
Astria®
Splicer
Digital Transport
Primary Video and Ad Streams spliced in Astria® CP
Access Networ
k
Access Networ
k
Primary
Video
MP
EG
MP
EG
MPEG
Astria® CPs bridge the gap between analog and digital
Also, Today
Plan Deploy Market Maintain
Functional System Framework
Off-Air
&
Satellite Receive
Off-Air
&
Satellite Receive
Content Processing
Content Processing
EncryptionEncryption
EAS
& Character Generation
EAS
& Character Generation
Ad Insertion
- Optional
Ad Insertion
- Optional
Distribution Network
Section 3.h
Diagnostics, Management & MiddlewareDiagnostics, Management & Middleware
VOD
- Optional
VOD
- Optional
Encryption Solutions
Encryption is a requirement for VOD content deliveryEncryption is becoming a requirement for Broadcast content delivery
Widevine• Amino 110• *i3Micro in final stages• *Entone integration underway
Verimatrix• i3 Micro • Amino 110• *Entone final stages
The following will be evaluated on an opportunity basis• Secure Media• NDS• Latens• Irdeto• Nagravision
Tut Systems provides VOD systems as part of the turnkey solution
Functional System Framework
Off-Air
&
Satellite Receive
Off-Air
&
Satellite Receive
Content Processing
Content Processing
EncryptionEncryption
EAS
& Character Generation
EAS
& Character Generation
Ad Insertion
- Optional
Ad Insertion
- Optional
Distribution Network
Section 3.h
Diagnostics, Management & MiddlewareDiagnostics, Management & Middleware
VOD
- Optional
VOD
- Optional
Tut Systems utilizes VOD servers from Kasenna,
Entone, and Concurrent
Video on Demand servers
Example VOD Revenue/Splits
Based upon 9/2003 VOD Avails
Content Category Approx Hrs / mo.
SRP % Split to Content Supplier
$ Minimum Content Supplier
$ Operator Revenue
New Release 100 $3.95 65% $2.57 $1.38
Studio Library 120 $2.99 55% - 65% $1.64 - $1.94 $1.05 - $1.35
Independent 20 $3.95 65% $2.57 $1.38
Events 60 $3.95 - $29.95 50% $1.98 - $14.98 $1.97 - $14.97
Tune-In Classic 15 $1.95 55% $1.07 $0.88
Children 20 $0.79 - $2.95 55% $0.43 - $1.62 $0.50 - $1.33
ESPN 20 $1.99 - $2.95 65% $1.29 - $1.92 $0.70 - $1.03
Hot Body 20 $5.95 15% $0.89 $5.06
Adult (X-XXX) 150 $8.95 - $10.95 15% $1.34 - $1.64 $7.61 - $9.31
TOTAL 525 Hours
Centralized DigitalHeadend
Metro / RegionalHeadend
Regional Network
Central Office
Local Content
Ad Server
Video On DemandOff-Air
Satellite TV
Content ProcessorRemote ContentProcessor
AFC
Calix
Zhone
Motorola
Occam
OSI
Telstrat
Allied TelesynParadyne
Alloptic
AFC
ADSL
VDSL
FTTP
CABLE
Winning Partnerships for the Last Mile
Cisco
Teleste
Zhone
Catena Pannaway
Motorola
Alcatel
Deliver More Services to More Customers
ADSL Down
S=1/2 Down
ADSL2 Down
ADSL2+ Down
28M
26M
24M
22M
20M
18M
16M
14M
12M
10M
8M
6M
4M
2M
00 5000 10000 ft 15000 ft 20000 ft 25000 ft
MPEG-2
HD
Internet / VOIP
HybridApproachup to 8k ft
Pure MPEG-4Approachup to 15kft
24 AWG Cu
MPEG-4
AVC
HDMPEG-4
AVC
HD
MPEG-4
AVC
HDMPEG-2
MPEG-2
MPEG-2
MPEG-2 MPEG-2
MPEG-2
MPEG-2
MPEG-4 H.264
MPEG-4 H.264
MPEG-4 H.264
MPEG-4 H.264
MPEG-4 H.264
Internet / VOIP Internet / VOIP Internet / VOIP Internet / VOIP
Functional System Framework
Off-Air
&
Satellite Receive
Off-Air
&
Satellite Receive
Content Processing
Content Processing
EncryptionEncryption
EAS
& Character Generation
EAS
& Character Generation
Ad Insertion
- Optional
Ad Insertion
- Optional
Distribution Network
Section 3.h
Diagnostics, Management & MiddlewareDiagnostics, Management & Middleware
VOD
- Optional
VOD
- Optional
Generically speaking, middleware systems are responsible for four things:
The subscriber's service experience
The definition of services, service packages, pricing and service bundles
Interfaces to external systems
The management of transactions, media assets, physical assets and subscribers, and the underlying data about them
What is Middleware?
Subscriber Side
JAVA Client Software Digital TV (DTV) Pay-Per-View (PPV) Video on Demand (VOD) Subscription VOD (SVOD) Interactive Guides – Favorites, Reminders
Client-side Personal Video Recorder
Network-based Personal Video Recorder
TV Portal, Walled Garden, Internet
Caller ID on TV Digital Music (with title,track, artist info)
Parental Controls/Settings – Hide/Delete Channels
IP-based EAS
The Middleware – STB Maze
Broadcom
Conexant
Intel CPU
Sigma
STMicro
TI DSP
Chip VendorsAmino
I3 micro
Kreatel
Scientific Atlanta
Thomson
Wegener
Set-top Vendors
AlcatelMinerva
MyrioKasenna
ConklinMiddleware Vendors
Microsoft
MPEG-2 PVR
AVC SDAVC PVR
AVC HDAVC HD PVR
Application/Formats
MPEG-2 HD
MinervaMyrio
KasennaConklin
Middleware Vendors
Microsoft
MPEG-2 PVR
AVC SDAVC PVR
AVC HDAVC HD PVR
Application/Formats
MPEG-2 HD
Add the OS and Browser Elements
OS Platform
AntEspialXYZ
Browser Vendors
Alcatel
LinuxWindowsVxWorks
Broadcom
Conexant
Intel CPU
Sigma
STMicro
TI DSP
Chip VendorsAmino
I3 micro
Kreatel
Scientific Atlanta
Thomson
Wegener
Set-top Vendors
MinervaMyrio
KasennaSeaChange
Middleware Vendors
Microsoft
MPEG-2 PVR
AVC SDAVC PVR
AVC HDAVC HD PVR
Application/Formats
MPEG-2 HD
Add the Broadcast and VOD Conditional Access Maze
OS Platform
AntEspialXYZ
Browser Vendors
Alcatel
LinuxWindowsVxWorks
Broadcom
Conexant
Intel CPU
Sigma
STMicro
TI DSP
Chip VendorsAmino
I3 micro
Kreatel
Scientific Atlanta
Thomson
Wegener
Set-top Vendors
•WidevineWidevine•Secure MediaSecure Media•LatensLatens•VeriMatrixVeriMatrix•MicrosoftMicrosoft
It’s complicated!
The Middleware – STB Maze
Only you can prioritize the business parameters
that will guide you through the maze
Characteristics of local cable competition Relative importance of low-cost SD STBs versus
features of higher cost HD PVR STBs Relative importance of price versus performance Time to market Risk of deployment delays
Amino AmiNET110
I/O• 10 / 100 Mbps Ethernet
• Composite Video
• S-Video
• Component Video (RGB)
• Stereo Audio, Dolby 5.1
• RF output with loop-through
Video• MPEG-1
• MPEG-2 MP@ML
External Power Supply Size 4.4” x 3.9” x 1.4”
Amino AmiNET120
I/O• 10 / 100 Mbps Ethernet
• Composite Video
• S-Video
• Component Video (YPbPr)
• Stereo Audio, Dolby 5.1
• RF output with loop-through
Video• MPEG-1
• MPEG-2 MP@HL (HDTV)
External Power Supply Size 4.4” x 3.9” x 1.4”
Amino AmiNET124
I/O• 10 / 100 Mbps Ethernet
• Composite Video
• S-Video
• Component Video (RGB)
• Stereo Audio, Dolby 5.1 (Electrical)
• RF output with loop-through
Video• MPEG-2 MP@L3 D1 (up to 10Mb/s)
• MPEG-4 H.264 MP@L3 D1 (up to 2Mb/s)
External Power Supply Size 4.4” x 3.9” x 1.4”
Amino AmiNET500
I/O• 10 / 100 Mbps Ethernet
• Composite Video
• S-Video
• Component Video (YPrPb)
• Stereo Audio, Dolby 5.1 (Electrical)
• RF output with loop-through
80GB Hard drive for approximately 40 hours of PVR storage Video
• MPEG-1
• MPEG-2 MP@ML
External Power Supply Size 7.2” x 9.4” x 2.2”
Entone – Hydra IP Video Gateway
I/O• ADSL2, ADSL 2+ Modem• 10 / 100 Mbps Ethernet• S-Video (Mini-DIN),• Composite Video (RCA)• Component Video (YPrPb)• Stereo Audio (2 x RCA)• Digital audio with Dolby™ passthrough (electrical and optical)• RF ouptut (supports three TVs)
Standard Video (three simultaneous decoders)• MPEG-1• MPEG-2 MP@ML
External Power Supply Size: 13.8” x 9.8” x 2”
Tut Systems: Experienced IPTV Pioneer
1999: First Telco TV deployment with M2 product line
2001: Launch of Astria CP – First Carrier-Class, Single-chassisVideo Processing System
2002: 50th TelcoTV customer; First Consortium IPTV network
2003: First IPTV User Group Formed
2004: 100th IPTV service provider powered by Tut
2005: First MPEG-4 AVC Advanced Compression Launch
2006: Market Leader with 160+ IPTV service providers powered by Tut
Winning with U.S. Telcos
Enabling over 100 Service Providers to Deliver TV
Our largest deployment worldwide has more than 500K video subscribers serviced by our headend
Transforming Broadband into Services
Thank you