transforming public engagement- craig thomler v3.2
DESCRIPTION
The web is still less than twenty years old, however has already had a transformational effect on societies and therefore governments. This presentation looks at some of the transformations occurring and how governments are adapting to use new media effectively.TRANSCRIPT
Transforming public engagement
through social media
Craig Thomler Managing Director
Delib Australia & New Zealand
August 2012
Who am I?
What is Delib?
New Zealand vs Australia New Zealand* Australia**
Internet access 86% 98%
Facebook users (of population) 51% 60%
LinkedIn users (of population) 14% 15%
Twitter users (of population) 8% 10%
Test Cricket (from 1946) 8 27 17 draws
One day Cricket (from 1974) 34 84 5 no results
Men’s International Rugby Union 98 44
Women’s International Rugby Union 6 0
* World Internet Project, Dec 2011 / Catalyst90 March 2012 ** Yellow Social Media Report June 2012 / SocialMediaNews.com.au
6/09/11
Australia’s social media experience
Use internet: 98%
Use social media:
• 62% of Australians
• 73% of Commonwealth agencies
• 72% of Commonwealth politicians
Answer Response Share
For stakeholder engagement or collaboration 32 54.24%
Operating an information campaign 25 42.37%
Responding to customer enquiries/comments/complaints 25 42.37%
For engaging with journalists and media outlets 24 40.68%
For engagement or collaboration with other government agencies
24 40.68%
Monitoring citizen, stakeholder and/or lobbyist views and activities
17 28.81%
For a public consultation process 16 27.12%
For a stakeholder or other restricted access consultation 13 22.03%
Other type of activity (i.e. recruitment, crowdsourcing, staff) 11 18.64%
For policy or services co-design 7 11.86%
Why do agencies use social media?
Social media tool Use now Likely to
Social networking (e.g. Facebook, Google+ or Myspace) 68.6% 24.8%
Micro-blogging site (Twitter) 41.2% 32.7%
Video-sharing (e.g. Youtube/Vimeo etc.) 39.9% 24.8%
Professional networking (e.g.LinkedIn) 24.8% 18.3%
Photo/picture-sharing (e.g.Flickr or Picasa) 21.6% 21.6%
Online forums like Google or Yahoo groups 17.0% 13.1%
Mobile apps (e.g. Snap Send Solve) 15.7% 26.1%
Presentation sharing/viewing (e.g. Slideshare) 8.5% 15.0%
Extranet/wikis (not Wikipedia) 6.5% 6.5%
SMS communication 3.9% 2.0%
Internal micro-blogging (e.g. Yammer) 2.6% 1.3%
DA apps (e.g. Planning Alerts) 2.0% 2.0%
At local government levels…
Source: Purser, K. 2012. Using Social Media in Local Government Survey 2011 Survey Report. Australian Centre of Excellence for Local Government, University of Technology Sydney
All levels of Australian governments Over 600 online consultations in last four years
Over 580 Departmental Twitter accounts
Over 150 agency blogs
Over 140 Facebook pages
Over 120 agency mobile apps
Over 55 agency YouTube channels
At least 7 data competitions
Growth in Twitter use
0
100
200
300
400
500
600
Cumulative government Twitter accounts
Narromine Shire Council
Twitter use by govt. level & state
National 24%
State 50%
Local 26%
ACT 6%
NT 0%
NSW 26%
QLD 9%
SA 10%
TAS 1%
VIC 17%
WA 8%
NAT 23%
By level of government By state
Government as media
Government as convenor
Government as platform
Crowdsourcing
The more things
change, the more
they stay the
same…
Source: IAP2.org
Inform
Consult
Involve
Collaborate
Empower
The goals have not changed
People
Objectives
Strategy
Technology
Processes need to reflect the goals
Inform http://www.alert.sa.gov.au/
Inform http://www.police.act.gov.au/crime-and-safety/crime-statistics.aspx
Consult http://www.hm-treasury.gov.uk/spend_spendingchallenge.htm
Consult http://speakupaustin.org/
Involve http://my2050.decc.gov.uk/
Involve http://www.challenge.gov
Collaborate http://www.galaxyzoo.org/
Collaborate http://trove.nla.gov.au/newspaper?q=
Empower http://data.gov.sg
Empower http://app.monitor.abares.gov.au/
Empower http://http://theopenbudget.org/
Empower http://govmonitor.org
Questions?
Jared Bothwell
@jaredbothwell
http://publicvoice.co.nz
Contacts
Craig Thomler
@CraigThomler
http://eGovAU.blogspot.com
www.delib.net/australia/
@Delibaunz