transforming retail. together. - iqpc corporate · transforming retail. together. ... keynote...

Lead Sponsors

Hyatt Regency Toronto, ON May 16-19, 2016

Transforming Retail. Together.THE EVENT FOR ECOMMERCE & MULTI-CHANNEL INNOVATORS

Commerce Marketing Automation

““eTail Canada gets bigger and better every year. The speakers and attendees

to the sessions as well as speaking with the vendors and attendees very informative. I always seem to learn something valuable at your conferences.”

Richard Cohene, Director of Marketing, Beyond The Rack

Retailers - Register now with

code ETCPDF and save $300

http://bit.ly/1SHcaut

1-888-482-6012 or 1-646-200-7530 · [email protected] · www.etailca.com REGISTER NOW

Erin YoungChief Marketing and Merchandising

Well.ca

Nancy RichardsonCMO

Clearly

Nicolas Gaudreau CMO

Groupe Dynamite

Rebecca McKillicanCEO

Well.ca

Nick EngelDirector, North America eCommerce

lululemon athletica

Stephanie BleauCMO

Bentley

Jeremy PeeSVP eCommerce and Omni-Channel

Loblaw Digital

Your Keynotes Be Inspired – Here’s a Selection of Your 2016 Keynotes

The speakers and attendees are professionals who not only understand the immense value of digital retail marketing, but they clearly have insights and are hungry to push the boundaries of their current understandings.

Eric Wu, Sr. Director, Edmunds.com

“

Jeff BoothCo-Founder, President & CEO

BuildDirect


Table of ContentsClick on each section to get there faster!

YOUR KEYNOTESLeave Inspired

03

TRANSFORMING RETAIL. The Content

06

THE TECHNOLOGYThe Solutions Zone

08

INSPIRATION. IMAGINATION. INNOVATION.THAT’S ETAIL.

Why Attend

04

TOGETHER.The Networking

07

THE EXPERTSFull Speaker List

12

THE AGENDA

14

THE CONFERENCE APPGet Your Mobile On

09

REGISTRATIONPricing and Information

36

32OUR PARTNERS

Sponsors and Media Partners

Imagination. Innovation. That’s eTail.eTail is your one-stop shop for all things multi-channel and

eCommerce; an event where inspiration meets innovation, and

socializing meets ROI. We’re bigger and better this year – covering

every topic related to your job, both strategically and tactically.

Experience tons of new comprehensive sessions, interactive

learning, guest speakers and keynotes, all in central Toronto. You’ll

never forget the four days you spend here.

INSPIRATION MEETS INNOVATIONKeynote speakers come from top retailers – companies such as lululemon, L’Oréal Canada,

BuildDirect, Canadian Tire– to name a few. You can attend high impact presentations, debate-themed

panel discussions, collaborative working group sessions, retailer only meet-ups…you’re guaranteed to leave with

pages of notes. Bring your team – there’s more sessions and content than ever before.

GUEST SPEAKERSWe have new, inspirational guest speakers covering the topics to help you think outside the box and build a better brand:

How Robots Can Help Your Staff Deliver Better Customer Experiences | Tema Frank, Customer Experience Author and Radio Host of Frank Reactions

Building On The Promise: Helping eCommerce Thrive In Canada | David Sweet, MP And Former Chair, House of Commons Standing Committee on Industry, Science and Technology

Branding In The ‘Ephemeral’ Age | Jamie Herbert, Head of Marketing, Spotify Canada

Client Relationship Building In The 21st Century | Milton Pedraza, CEO, Luxury Institute

Re-Inventing Bundling For The Future Of eTail. | Dr. Ahmed Doha, Asst. Professor of Supply Chain Management, Sprott School of Business, Carleton University




Retailers: Register early and save $$$’s - see more on page 36. Call 1-888-482-6012 or visit www.etailca.comREGISTER NOW

Transforming Retail

Our topics cover every area impacting your business –

personalization, content marketing, mobile engagement,

social marketing, CRM, omni-channel and a lot more – check

the agenda to see all that eTail has to offer. You can feel the

electricity in the air when you join your fellow executives – the

excitement of meeting new friends, the exhilaration around

discovering a new way to boost your bottom line, the joy of a

Canada literally transformed.

“ eTail Canada was one of the best

digital conferences I’ve attended

in years. Not only was the content compelling and speakers well-

informed and engaging, but it was

also intimate enough to enable great

dialogue between attendees. I left the event much better informed and with lots of great new contacts who I know

I’ll stay in touch with after spending such quality time together. It’s already

on my calendar for next year!

Barb Mitchell, Group Manager, Target Digital Canada



open only to retailers. Last year,

this day reached capacity—so don’t

miss out on your chance for in-depth

thinking, and sharing a cocktail at the end of the day.

24-hours over 4-days of

networking for you to hang with

the movers and shakers of your

going to meet!

During each day of eTail Canada,

we will have Roundtables lead

by the executive presenters.

These interactive sessions are your

opportunity to ask personal Q & A from

the presentations and network in a relaxed setting.

You’ve helped make eTail

Canada the biggest and best

eCommerce event in Canada,

and we want to celebrate you.

Whether you are a Leading Lady in

eCommerce, a Rising Star at your brand, or a Loyal

Delegate at eTail, we have a special gathering to

say “Cheers!” to you!

RETAILER ONLY NETWORKING:

FUN FOR ALL:

DIGITAL DEEP-DIVES:

VIP COCKTAIL GATHERINGS:

Where else can you network

like you can at eTail? Nowhere.

eTail is your opportunity to make

a valuable business contact,

connect one on one with other

retailers and catch up with old

friends – every single day.

TogetherHERE’S HOW WE DO IT AT ETAIL CANADA:


The TechnologyLET US SHOW YOU THE SOLUTIONS YOU NEED TO SUCCEED

Identifying the right technologies for your business is critical. eTail Canada is

your opportunity to connect with leading technology solutions that will increase

your bottom line. Our Solutions Zone is your one-stop-shop for technology

to improve your omni-channel business. Whether your goal is to improve

your eCommerce platform, integrate mobile, or boost customer engagement,

we’ll make sure we showcase only the most relevant and innovative solution

providers for you to meet and evaluate.

INTERESTED IN SPONORING ETAIL CANADA? CONTACT BILL!

Bill is here to put together a customized sponsorship

package that will ensure your solution reaches the

people you want to work with.

Bill PenneySponsorship [email protected]

DEMO TECHNOLOGY TO IMPROVE YOUR OMNI-CHANNEL PERFORMANCE, FROM:



eTail App – Stay Connected On The Go

WE’RE SAVING TREES! NEVER MISS OUT HAVE SOME FUN

We’ve gone digital. The entire conference agenda is on the mobile app. You’ll learn about speakers, sponsors, get session

exhibits easily. It’s all right

have access to everything the app has to offer. You can schedule meetings, set reminders for sessions, get updates on fun activities, even message other attendees. You’ll never miss out when you’re signed in.

First check out the app timeline. You can post

your calendar, link to Twitter,

you need to. Our app takes the conference experience to the next level.

Start socializing and mingling before you get to eTail Canada. Set up meetings, check out speakers, set reminders for must attend sessions...it’s all available on the App.



Experience Hyatt Regency - In Vibrant Downtown Toronto

Your perfect hub for business or pleasure travel, our downtown Toronto hotel are just

restaurants and bars. Our Toronto hotel is adjacent to the Theatre District. Take a

shopping trip to Eaton Centre, trendy Queen Street, or exclusive Yorkville. Whether

you are visiting the Hyatt Regency Toronto for business or pleasure, our associates are

ready to provide you with exceptional service and personal attention.

VENUE

Hyatt Regency Toronto

370 King Street West

Toronto, Ontario, Canada, M5V 1J9

Tel: +1 416 343 1234

Fax: +1 416 599 7394

http://torontoregency.hyatt.com/en/

hotel/home.html

eTail Canada has secured a

(plus tax) for attendees. Rooms

room as soon as possible. To

make your reservation, call the

Hyatt at 888-421-1442. The

conference rate expires April

22, 2016. If you have missed

the cut off date, inquire with

the hotel, as rooms may still be

available.



Enrico del GrandeHead of eCommerce and Digital

Marketing

Fruits and Passion

Alaa HassanGeneral Manager, Global

Marketplaces

Beyond the Rack

James ConnelVP eCommerce

Roots Canada

Richard CoheneDirector of Marketing and

Business Development

Beyond the Rack

Tanbir GroverSenior Director, eCommerce

Lowe’s Canada

Krista Collinson VP Logistics, eCommerce and


Toys R Us

Johnny RussoAVP of Digital Marketing and

eCommerce

Mark’s

Renee Racine-KinnearVice President, Digital Customer

Experience

Indigo

Richard SejeanDirector of eCommerce

Browns Shoes

Georgia GenevezosSenior Director

eCommerce

Groupe Dyanmite

Thank You To The

eTail Canada 2016 Advisory Board For Your Guidance And Advice…

Noah Goldberg eCommerce Director

APP Group



Your Retail Speakers

Jeff Booth

Co-Founder, President &

CEO

BuildDirect NEW

Nicolas Gaudreau

CMO

Groupe Dynamite NEW

Stephanie Bleau

CMO

Bentley NEW

Nancy Richardson

CMO

Clearly new

Rebecca McKillican

CEO

Well.ca NEW

Erin Young

Chief Marketing and

Well.ca NEW

Jeremy Pee

SVP eCommerce and

Omni-Channel

Loblaw Digital NEW

James Connell

VP eCommerce

Roots Canada

You can attend high impact presentations, debate –themed panel discussions, collaborative working group sessions, retailer-only meet-ups – you’re guaranteed to leave with

pages of notes. Learn from this group’s successes (and avoid pitfalls). They’ll outline what worked for their businesses and what didn’t. Check www.etailcanada.com to learn more

about their backgrounds.

John Panighel

CRM & Digital Marketing

Manager

adidas-Group Canada NEW

Nick Engel

Director, North America

eCommerce

lululemon athletica NEW

Jamie Herbert

Head of Marketing

Spotify Canada NEW

Alaa Hassan

General Manager, Global

Marketplaces

Beyond the Rack

Megan Doepker

Founder

UNA Fashion NEW

Fabiana Pereira

Co-founder, CMO

Famedrop NEW

Nicholas Montgomery

CEO

NEW

Johnny Russo

AVP of Digital Marketing

and eCommerce

Mark’s

Enrico del Grande

Head of eCommerce and

Digital Marketing

Fruits and Passion

Rex Lee

VP, Digital Technology &

Information Management

Canadian Tire Corp. NEW

Richard Cohene

Director of Marketing and


Beyond the Rack

Richard Sejean

Director of eCommerce

Browns Shoes

Paige Malling


eCommerce

Elte NEW

Tanbir Grover

Senior Director,

eCommerce

Lowe’s Canada

Ekaterina Dobrokhotova

Consumer Engagement

Manager

L’Oréal

Krista Collinson

VP Logistics, eCommerce

and Business

Development

Toys R Us

Timothy Faught

President

Posterjack NEW

Georgia Genovezos

Senior Director

eCommerce

Groupe Dynamite

Renee Racine-Kinnear

Vice President, Digital

Customer Experience

Indigo

Noah Goldberg

eCommerce Director

APP Group

Alex Tan

Head of Marketplace Sales

and Marketing

The Source NEW

Stephen Bailey

CMO

John Fluevog Shoes NEW

Ammar Khan

Social Media Manager

Ford Motor Company Canada

Chiara Steffenini

eCommerce Manager

EQ3

Idan Driman

Divisional Vice-President,

eCommerce

Sears Canada

Kristen Johnson

Digital Marketing

Specialist

APP Group

Asif R. Khan

Founder & President

Location Based Marketing Assoc. NEW

Peter Watanabe

Director, Marketing and

eCommerce

STAPLES Canada Inc.

Shaeleigh Afton

Digital Marketing Manager

GOTSTYLE The Menswear Store NEW



Your Retail Speakers Session Formats At A Glance:

Shem Szot

Director of Marketing/

eCommerce

StickerYou

Tara Conway

Director, eCommece

Toys R Us

Riaz Faride


Linen Chest NEW

Leah Telfer

eCommerce Manager

Babies R Us

Chris Parsons

Omni Channel Strategist

Big Al’s Aquarium Supercentres

William Greenbaum

CEO

CruiserRepublic.com NEW

Rob Long

Director of eCommerce &

Marketing

EyeBuyDirect.com NEW

Gaurav Sharma

Senior Director / Head of

Marketing and eCommerce

Grand & Toy NEW

Jordan Demeo

National eCommerce

Account Manager

L’Oreal Canada NEW

Nurullo Makhmudov

Director, Online User

Experience and Strategic

Initiatives

Sears Canada NEW

Shawn Watt

Senior Manager,

eCommerce Performance

Kobo NEW

Gianna Caucci

eCommerce Manager

LEF Industries NEW

Erin McKeever

Digital Communications

Strategist

Nestlé Purina PetCare NEW

Colleen Rodericks


Digital Marketing

Lastman’s Bad Boy NEW

Jose Gonzalez

Director of Digital

Marketing

Vega NEW

Elissa Dancziger

eCommerce Marketing

Manager

Groupe Dynamite NEW

Amy Woolf


Cabela’s Canada NEW

Brahm Booth

eCommerce Manager

RW & Co. NEW

Jennifer Patterson

Manager, Content

Marketing

Addition Elle NEW

Andre James


Carrier Enterprise NEW

Martin Aubut

Director Interactive

Marketing & e.Business

Intelligence

L’Oréal Canada NEW

Director, eCommerce &

Digital

FLIR Systems NEW

Gabriel Santamaria

Manager, Enterprise

Systems Administrator

Bentley NEW

Lauren Steinberg

Director, Marketing

Loblaw Digital

Jonathan Sheeri

Human Resources

Beyond The Rack NEW

Mark Rouse

Partner

IQ Partners NEW

Jennifer Steckel Elliot

Principal

Art & Commerce

Tema Frank

Customer Experience

Author and Radio Host

Frank Reactions NEW

David Nagy

Entrepreneur, Online

Marketer, Business

Consultant

Co-Founder of Live Out There

Milton Pedraza

CEO

Luxury Institute NEW

David Sweet

MP And Former Chair,

House of Commons

Standing Committee on

Industry

Science and Technology NEW

Jaylone Lee

eCommerce Manager

BESTSELLER

Patrick Suter

eCommerce Team Lead

BESTSELLER NEW

Demetrius Michael

Head Instructor, Digital

Marketing Bitmaker Labs NEW

Rob Henderson

CEO

yconic NEW

Keynote/Success Story:

Short, sharp 20-min

presentation offering key

takeaways

Panel Discussion:

30-min conversation

between 4-5 experts

onstage

Roundtables:

Interactive sessions to learn

about the most innovative

digital and omni-channel

solutions on the market in a

relaxed setting

Networking Breaks:

Meet and greet your fellow

executives—you never know

who will have the next big

idea to change your business



Day One: Retailer Audience OnlyScalability For Success

M AY 1 6 , 2 0 1 6

8:00

8:45

Megan Kessler Event Director

eTail Canada 2016

8:50 Chairperson’s Opening

9:00

Jeff Booth


CEO

BuildDirect

9:20

Rex Lee VP, Digital Technology &


Canadian Tire Corp

9:40

Derek Colfer Head of Technology &

Digital Innovat

10:00


APP Group

Georgia Genovezos Senior Director

eCommerce

Groupe Dynamite

Nick Engel Director, North America

eCommerce

lululemon

Chiara Steffenini eCommerce Manager

EQ3

10:30

OR

11:00 Leaders In eCommerce

Roundtable Discussions (First 3

Rotations)

Greg Zakowicz Marketing Strategist

Bronto

Doing It!

Paresh Vadavia Co-Founder & CEO

OPM Pros

Demandware

12:20

OR

1:20

2:40

2:50

4:10

OR

Cheers!

4:40 eTail Canada 2016

4:50

Johnny Russo AVP of Digital Marketing

and eCommerce

Mark’s

5:10

Idan Driman Divisional Vice-President,

eCommerce

Sears Canada

Chris Parsons Omni Channel Strategist


Tanbir Grover Senior Director,

eCommerce

Lowe’s Canada

Martin Aubut Director Interactive


Intelligence

L’Oréal Canada

5:40

Jeremy Pee SVP eCommerce and

Omni-Channel

Loblaw Digital

6:00

7:00

AG E N DA-AT-A- G L A N C E


Day Two:Experiential eCommerce: Today’s Must-Haves For Top CX

M AY 1 7 , 2 0 1 6

9:50

Experience



Intelligence

L’Oréal Canada

10:10

Jeff Barto Trust Strategist

Symantec

10:30

11:10

Gabriel Santamaria, Manager, Enterprise

Systems Administrator,

Bentley

11:30


Groupe Dynamite

Stephanie Bleau CMO

Bentley

Stephen Bailey CMO

John Fluevog Shoes

8:00

OR

8:50


eTail Canada 2016


Salim Maherali Managing Director,

Digital Marketing

Adobe Canada

9:10

Nancy Richardson CMO

Clearly

9:30

Jennifer Mach Manager, Market Analysis

& Strategy

Canada Post

Page 14

Mortar

1:00

1:10

Shaeleigh Afton

Digital Marketing Manager GOTSTYLE The Menswear Store

John Panighel CRM & Digital Marketing Manager adidas-Group Canada

1:30

er

Experiences

Tema Frank

Customer Experience Author

and Radio Host of Frank Reactions

Denis Coombes

Director ROI Revolution

1:50

Omni-Channel Expansion

Amy Woolf


Cabela’s Canada

Paige Malling


eCommerce

Elte

Andre James


Carrier Enterprise

Asif R. Khan

Founder & President Location Based Marketing Association

Shem Szot Director of Marketing/eCommerce StickerYou

Peter Watanabe Director, Marketing and eCommerce STAPLES Canada Inc.

Nurullo Makhmudov Director, Online User Experience and Strategic Initiatives Sears Canada

Megan Doepker Founder UNA Fashion

12:00

OR

Canada


4:30

David Sweet MP And Former Chair

House of Commons Standing Committee on Industry, Science and Technology

5:00

Jamie Herbert Head of Marketing Spotify Canada

5:30

6:30

2:50

3:30

Shaeleigh Afton Digital Marketing

Manager

GOTSTYLE: The Menswear Store

Jennifer Mach Manager, Market

Analysis & Strategy Canada Post

Fabiana Pereira

Co-founder, CMO Famedrop


Symantec


Denis Coombes Director

ROI Revolution

Brahm Booth eCommerce Manager RW & Co.

William Greenbaum CEO CruiserRepublic.com

2:20

David Hsieh VP, Marketing

Instart Logic

Executive Presenter, Kijiji

2:30

Fabiana Pereira Co-founder, CMO

FamedropBrahm Booth eCommerce Manager

RW & Co





Day Three:Beyond Checkout: Customer Engagement For

Lifetime Value

M AY 1 8 , 2 0 1 6

8:00

OR

8:45


eTail Canada 2016


9:00

Enrico del Grande Head of eCommerce and

Digital Marketing

Fruits and Passion

9:20Experience

Rebecca McKillican CEO

Well.ca

Erin Young Chief Marketing and

Well.ca

9:40

James Smith EVP, Americas

Criteo

10:00

Timothy Faught President

Posterjack

Leah Telfer eCommerce Manager

Babies R Us


Digital

FLIR Systems

10:30

Gianna Caucci eCommerce Manager

LEF Industries

10:50

11:30 Client

Milton Pedraza CEO

Luxury Institute

11:50

Riaz Faride Director of eCommerce

Linen Chest

12:10

Kristen Johnson Digital Marketing Specialist

APP Group

Richard Sejean Director of eCommerce

Browns Shoes

Lauren Steinberg Director, Marketing

Loblaw Digital

Neel Banerjee Senior Product Manager

Urban Airship

12:40

OR

1:40Welcome Welcome

1:50

Elissa Dancziger

eCommerce Marketing

Manager

Groupe Dynamite

Colleen Rodericks


Digital Marketing

Lastman’s Bad Boy




4:00


Criteo

Elissa Dancziger eCommerce Marketing

Manager

Groupe Dynamite

Ahmed Doha Assistant Professor of

Supply Chain

Management Sprott

School of Business

Carleton University

Alex Tan Head of Marketplace

Sales and Marketing

The Source

Colleen Rodericks Head of eCommerce and

Digital Marketing

Lastman’s Bad Boy

Ammar Khan Social Media Manager


3:20

Allison Enright Editor

Internet Retailer Magazine

Jaylone Lee eCommerce Manager

BESTSELLER

Patrick Suter

eCommerce Team Lead

BESTSELLER

5:00

2:10

Rob Long


Marketing

EyeBuyDirect.com

Gaurav Sharma



Grand & Toy

Shawn Watt

Senior Manager,


Kobo

Jordan Demeo

National eCommerce

Account Manager

L’Oreal Canada

Erin McKeever


Strategist

Nestlé Purina PetCare

Jose Gonzalez

Director of Digital

Marketing

Vega


Consumer Engagement

Manager

L’Oréal Canada

Jennifer Patterson

Manager, Content Marketing

Addition Elle

2:40

Ahmed Doha

Assistant Professor of Supply Chain Management Sprott School of Business, Carleton University

Commerce

Executive Presenter, Curalate

3:00

Alex Tan Head of Marketplace Sales and Marketing The Source

Ammar Khan Social Media Manager Ford Motor Company Canada



Day Four: eTail Canada Workshop Day

8:15

9:00David Nagy Entrepreneur, Online Marketer

Business Consultant


eTail Canada 2016

9:0530-minutes for delegates to list out all their challenges and what they would like to solve in in today’s workshop. 30-minutes for delegates to list out all their challenges and what they would like to solve in in today’s workshop.

9:35


BESTSELLER

Patrick Suter

eCommerce Team Lead

BESTSELLER

10:05 Demetrius Michael Head Instructor, Digital Marketing

Bitmaker Labs

10:35

11:05Jennifer Steckel Elliot Principal

Art & Commerce

11:35Mark Rouse Partner

IQ Partners

12:05Rob Henderson CEO

yconic

12:35

1:35

M AY 1 9 , 2 0 1 6AG E N DA-AT-A- G L A N C E



Day One: Retailer Audience OnlyScalability For Success

M AY 1 6 , 2 0 1 6

8:00

Kick off your eTail Canada experience

with a hearty breakfast for brain

power!

8:45


eTail Canada 2016


To chair this day, contact Bill.Penney@

wbresearch.com or 416-574-5164.

9:00

Jeff Booth


CEO

BuildDirect

Join Jeff Booth as he shares lessons

he has learned throughout his

entrepreneurial journey. From

surviving the dot com crisis to the

housing crash of 2008, Booth

explains how he stayed resilient and

maintained a positive company culture

throughout these challenging times. In

this session you will:

· Discuss the importance of remaining

agile in the ever-changing world of

technology

· Learn how to build and maintain

a great company culture, even in

times of crisis

· Being resilient is key – how to

embrace obstacles, learn from them,

and look forward

9:20

Rex Lee VP, Digital Technology &


Canadian Tire Corp

Digital transformation isn’t about

technology. It’s really about

the chemistry between culture,

customer and technology. Canadian

Tire’s approach has embraced this

chemistry and this session will

share real world examples of how

customer-centric experiences. During

this session, Rex will share with you:

· Digital transformation frameworks

for a holistic approach

· The role of innovation labs as a

catalyst for digital transformation

· Critical cultural pre-requisites for

transformation

9:40

Derek Colfer Head of Technology &

Digital Innovation

Visa

The presentation will focus on

reviewing how digitization has shifted

behaviours in commerce, with a

focus on how research shows us how

attitudes have evolved and weaving

in details around digital wallets and

tokenization.

10:00


APP Group

Georgia Genovezos Senior Director

eCommerce

Groupe Dynamite

Nick Engel Director, North America

eCommerce

lululemon

Chiara Steffenini eCommerce Manager

EQ3

Your customers see you as one brand,

not different business units within

a company, and they expect you to

know what they value. Companies are

aiming to have a single approach to the

customer, but with business silos and

different goals by unit, brands can fail

at having a consistent approach though

the customer journey. Experts on this

panel discuss omni-channel checkpoints

to drive higher conversions and yield by:

· Re-mapping your organization:

de-siloing and re-assessing who is in

charge of what

· Looking at your infrastructure to

connect the channels—what you

absolutely need for personalization

to come together

· Budget buckets: what components

are less important than others; and

what technology or marketing is not

in-style now

· Checks and balances: testing to

10:30

Share a cup of coffee, break the ice, and

meet the executives you’ll be networking

with over the next three days!

OR

* For Retail Executives Only *

Calling all leading ladies of eCommerce!

Join us for a spot of tea and say hello!

Limited availability; RSVP to Cheryl.

[email protected]

11:00 Leaders In eCommerce


opportunity to learn about the most

innovative digital and omni-channel

solutions on the market in a relaxed

The Canadian online retail marketing will grow 10% per year through 2018 when it will reach

C$33.8 million (US$32.8 billion). Capitalizing on this growth means your business needs to brands

needs to scale for success and customer experience best practices need to be in place—you cannot

overpromise and under-deliver (pun intended!). We kick off eTail Canada discussing your omni-

channel roadmap, from internal organization to the last-mile.



theme for you to learn from. A

highlight of eTail Canada, roundtable

discussions are your best opportunity

to deep-dive into discussions and idea-

share with your peers.

To lead a Roundtable, contact Bill.

[email protected] or call 416-

574-5164.

Roundtable Discussions (First 3

Rotations)

Greg Zakowicz Marketing Strategist

Bronto

Doing It!

Paresh Vadavia Co-Founder & CEO

OPM Pros

Executive Presenter, Demandware

12:20

All this learning over the next 3 days

requires you to re-fuel. It may also

require some circus tricks: how well

can you balance a plate with lunch and

shake hands?

OR

By Invitation Only.

1:20

2:40 Catch a quick buzz!

2:50

4:10

Get your caffeine on to get ready for

the cocktail party!

OR

Cheers!

A special salute to those who have

joined eTail Canada for 3+ years. By

invitation only.

4:40 eTail Canada 2016

out this short questionnaire will lead

to understanding one-year’s worth

of business development you need to

execute.

4:50

Johnny Russo AVP of Digital Marketing

and eCommerce

Mark’s

We read over these stats, and some

make us cringe, while others make us

jealous; some make us smile, while

others make us nod our heads in

agreement. But then what? Do we use

these stats to improve our business?

Do we use them to benchmark where

we are, and where we should be? Do

we use them to position ourselves for

growth? Do we use them to sell our

projects? During this session, Johnny

will help you:

· Use these numbers to compare

where you stand, and position

yourself for growth

· Take this data and make it

actionable in your own business

· Share this data with your bosses,

your team members, your vendors

· Use these stats to tell a story, sell

your projects, and improve your

KPIs. Make it happen.

5:10

Idan Driman Divisional Vice-President,

eCommerce

Sears Canada

Chris Parsons Omni Channel Strategist


Tanbir Grover Senior Director,

eCommerce

Lowe’s Canada



Intelligence

L’Oréal Canada

Once your omni-channel roadmap

is in place, you need to know how

which is the best way to mesure

your success. Forget just click rates

and web views—you need to think

about hard measurements and

customer sentimentality together. The

executives on this panel share what

KPIs they are implementing to scale

for success at their businesses:

·and visit rate

· Engagement: length of visit and

conversion rate on product

recommendations

· Conversion: cross-channel

conversion rate and basket size

· Loyalty: advocacy, revisit frequency,

and lifetime value calculation

5:40

Jeremy Pee SVP eCommerce and

Omni-Channel

Loblaw Digital

Loblaw Companies Limited, Canada’s

food and pharmacy leader, is working

to create seamless end-to-end

customer experiences across retail

and digital. Over the past 3 years,

it has launched three successful

e-commerce businesses and

continues to introduce new innovation

in the Canadian landscape. These

achievements are made possible

by building an entrepreneurial and

innovative culture within the Loblaw

Digital business.

During the session, join Jeremy to

learn how to:

· Build and incorporate new

businesses within a large established

organization

· Implement and operate fast, agile

integrated digital teams

· Foster an innovative, creative

culture with an analytical mindset

· Incorporate and apply learnings in

the broader organization

6:00

What a day! Relax and unwind after all

the transformative learning.

7:00



Day Two:Experiential eCommerce: Today’s Must-Haves For Top CX

M AY 1 7 , 2 0 1 6

To be a true leader and create a booming

Nancy Richardson lives to build strong,

thriving teams and global, multi-channel

your thinking on its head and develop

purpose-driven brands and going beyond

the product:

· The importance of building into a

vision and assessing risk of incremental

enhancements

· Developing your vision

· Working backwards to today

· What is a BHAG and why every

company needs one

· What would you do if you weren’t

afraid to fail?

· If it scares you, you’re on the right

track

· Why you need to rapidly develop high

performing teams

· Promotion + Compensation

philosophy

· Function + Leadership Training

· Team Development Model

9:30

Jennifer Mach Manager, Market Analysis

& Strategy

Canada Post

With a clear channel shift leading

Canadians to shop online in record

numbers and with far greater

frequency, merchants must design the

optimal delivery pricing strategy to

drive conversion and build customer

delivery with a minimum purchase, it

is essential to anticipate and respond

to your shoppers’ expectations. New

market-leading research from Canada

Post can help merchants optimize for

conversion and basket growth through

shipping. Attending this session will help

you evaluate the effectiveness of your

current delivery pricing strategies against

rapidly changing market and shopper

demands.

Jennifer will dive deep into key research

· Are shoppers willing to pay more for

shipping than you think?

· Are your thresholds for free shipping

too low, leading to missed sales

opportunities?

· Do expectations differ by product and

shopper segments?

· How do Canadians’ expectations

change when they purchase from US-

based merchants?

9:50

Experience



Intelligence

L’Oréal Canada

8:00

You know what they say about breakfast—most

important meal of the day, so don’t miss it!

OR

To lead this exclusive breakfast, contact Bill.

[email protected] or call 416-574-

5164.

8:50


eTail Canada 2016

8:55

Salim Maherali Managing Director, Digital

Marketing

Adobe Canada

9:10

Nancy Richardson CMO

Clearly

In the last 4 years, L’Oréal Canada has

been transforming their organisation at

the core, toward the reach of consumer

satisfaction in the digital age. The

way consumers purchase beauty has

been drastically change from media

fragmentation, device agnostic, power

of content and social media. The request

for personalisation and be present

where consumers are ready to buy

like ecommerce channel is now part of

daily business. Those market pressure

force L’Oréal to rethink the way they do

business and interact with consumers.

Since the creation of Digital team

in 2011, L’Oréal Canada as now 12

e-commerce sites, maturity into e-retail

and distribute CPD brands into Amazon

and other pure players. SMART Data

is now at the core of the organisation

decision and drivers of consumers’

personalisation and loyalty. This session

will give the necessary insight to guide

your digital transformation.

· Understand the 3 stage of digital

transformation from foundation,

transformation and acceleration

· Key transformation drivers for growth

and measuring success

· From e-commerce to commerce and

e-marketing to marketing

10:10


Symantec

Consumer trust in your website and

brand can either make or break your

business. When trust is strategically

established at the right moments during

the customer experience, it increases

cart abandonment and drives more

conversions. Ignored, it might cost you,

your brand and your business. Discover:

· When trust can differentiate your

brand and validate your website

Customer experience is one an area at the forefront of brands’ top goals. After all, Promise +

test eCommerce excellence? Throughout Day Two of eTail Canada, we explore how to look at your

eCommerce and digital initiatives through the eyes of the customer.



11:30


Groupe Dynamite

Stephanie Bleau CMO

Bentley

Stephen Bailey CMO

John Fluevog Shoes

With technology shaping brands’ marketing plan, the world of the CMO has been drastically effected. There is now a need to understand and adapt to eCommerce/digital strategies so it may boost business growth. The CMOs on this panel are doing just this, and leading their brands to engage with customers in a more connective way by:

· Managing enterprise-wide marketing strategies leading to eCommerce sales

· Understanding the customer: utilizing technology to allow accurate

customer

· Curating and innovating experiences based on customer data

· Evaluating technology partners: what are the need to haves, and nice to haves

· Executing a global digital marketing strategy, getting stakeholder buy-in

12:00

Bon appétit! Seating is available

throughout the restaurant.

OR

Canada

To attend this lunch, email Cheryl.

[email protected].

· How successful brands leverage trust

stickiness

· Why your company’s leaders will thank

you for advocating best practices that

inspire trust

· Which best practices and tools can

project trust throughout the customer

experience

10:30

Take this time to explore the latest

solutions that will transform your

business!

11:10

Gabriel Santamaria Manager, Enterprise

Systems Administrator

Bentley

As your company continues to invest

to be more digital, a company’s digital

strategy and its overall corporate

strategy need to be one and the same.

Digital marketing and technology is

now the foundation for connecting and

communicating with customers. During

this session, Gabriel discusses how he has

remove; join him to learn:

· What sparked the need for a CDO in

recent times?

· What the CDO’s role in the enterprise

is, and the value they bring to an

organization’s digital transformation

· How does a CDO collaborate between

the CMO and CIO (non-competingly)

· The added value to the CEO

Mortar

1:00To chair this track, contact [email protected] or call 416-574-5164.

To chair this track, contact [email protected] or call 416-574-5164.

1:10

T

Shaeleigh Afton Digital Marketing Manager GOTSTYLE The Menswear Store

Last year Gotstyle launched their innovative mobile app and loyalty program with one question in mind, how can they make customers lives easier? Since launching in October 2014 their mobile app has allowed Gotstyle to be

less technology (mobile pay), and a tag based system that turns customers “likes” into a more personalized shopping experience. During this 20 minute keynote Shaeleigh teaches you:

· How mobile technology can transform your customer service experience

· Gain insights on how mobile apps will help you to personalize your customers shopping experience

· Master the learning curve: Tips on introducing new technology to your staff


adidas is a global sports and lifestyle brand always looking ahead to the future while remembering the past. In 2015 adidas boosted its partnerships with sports teams, sporting events & collaborations with celebrities and musicians. This in turn has created a

Remarketing is a key tactic in the adidas

customers. In this session, John will guide you to:

· Learn how create custom audiences for targeted social marketing buys

·search bidding

· Leverage CRM data to communicate directly to your customers through different mediums

1:30

P

Tema Frank Customer Experience Author and Radio Host of Frank Reactions

intelligence, they are even taking over roles in jobs we used to think needed the human touch, like customer service. How will this affect your business? Digital marketing and customer experience pioneer, Tema Frank, will discuss:

· How robots can help you improve customer experiences while lowering costs

· What things should you not try to automate? What roles are best left for humans?

· Issues to consider in getting employee buy-in for automation efforts

Denis Coombes Director ROI Revolution

The ecommerce marketing landscape changes constantly. Early adopters innovate and gain competitive advantage, while stagnant merchants are left to ask themselves “what did they know that I didn’t?” This session is designed to answer the question: “What digital marketing developments are giving retailers the biggest lifts, yet remain unexploited by most merchants?”

· 5 cutting edge strategies for top ecommerce advertising platforms like Amazon, Facebook, and Google Shopping.

· Three questions to determine if your store can exploit the new Amazon Marketplace targeting options.

· The strangely under-used tactic to boost free



1:50

Omni-Channel Expansion

Amy Woolf


Cabela’s Canada

Paige Malling


eCommerce

Elte

Andre James


Carrier Enterprise

Asif R. Khan

Founder & President

Location Based Marketing Association

In the Canadian marketplace, the

store is now dead—it’s just needs to

be revitalized. The savvy, information

equipped customer enjoys buying at

the store, but they’re pre-shopping

online. Thus, the role of the store and its

associates are can enhance omni-channel.

The experts on this panel are re-imaging

the store by:

· Reinforcing your brand with store

consultants to ensure they effectively

represent the brand and are equipped

with brand knowledge via mobile tech

· Ensuring sales consultants will place an

order in-store via web when products

are not available

· Training sales consultants to have a

more effective method for collecting

CRM data, and are conversely

empowered with CRM data to help in-

store sales

· Incentivizing and rewarding in-store

associates for their omni-efforts

Shem Szot Director of Marketing/eCommerce StickerYou

Peter Watanabe Director, Marketing and eCommerce STAPLES Canada Inc.

Nurullo Makhmudov Director, Online User Experience and Strategic Initiatives Sears Canada

Megan Doepker Founder UNA Fashion

It’s no secret—brands love online

advertising….but not all online advertising

is the same, and with new ad-blocking

technology, you must be vigilant

in measurement as you build your

attribution models. The experts on this

panel share their cases as to what they

see works best in grabbing the awareness

of customers:

· Search: keywords needed to drive the

purchase decision

·narrowly focused

· Display: following the customer down

the funnel as they discover

· How long is too long to chase the

sale?

· Measuring success: setting up KPIs to

· Adding instant-buy features on ads to

convert the customer with fewer clicks

·most long-term success, and bang for

your buck

2:20

David Hsieh VP Marketing Instart Logic

Learn how web performance impacts

your business and brand experience as

you innovate to meet your customers

demands. Everything you don’t know

about mobile performance might be

slowing you down. It’s possible to have

your ‘heavy’ website and still be fast.

Executive Presenter, Kijiji

Kijiji Advertising puts retailers in front

of online Canadian shoppers who are

either researching their next purchase,

or looking to buy. Our network provides

advertising opportunities across Kijiji,

eBay, and StubHub – reaching over half

of online Canadians. Through highly

targeted audience segmentation, Kijiji

Advertising helps retailers engage and

grow their audiences quickly and at scale.

2:30

Fabiana Pereira Co-founder, CMO

Famedrop

eMail is still the most reliable way

to directly communicate with your

brand holistically, so achieving synergy

between in-store and eCommerce

efforts is crucial. Streamlining the eMail

production process needs a sturdy

roadmap, and you need leverage it to

strengthen your sales without weakening

your brand along the way. Join Fabiana

so you may learn the steps involved in

developing a truly omni-channel email

strategy:

· Best practices in email marketing

· The processes, platforms, and

resources needed for a truly omni-

channel email strategy

· Customer segmentation: how to put it

together and use it

Brahm Booth eCommerce Manager RW & Co

Your customer is very open, and you

shouldn’t miss the opportunity to catch

what they’re already telling you. What

can be captured online can be translated

to stores. Is your digital marketing staying

up to speed with the dozens of touch

points your customer is having with your

brand? Throughout this presentation,

Brahm helps you understand how to

distractions, creating the storyline

to drive marketing, leadership and

organizational upgrades:

· Discover ways to measure your

customers’ Omnichannel journey

· Learn how to measure and react to

· Missed opportunities in physical

shipments, goods in stores and other

tangible ideas

· Digital economies of scale – bringing

the savings but increasing the reach

and frequency



and that the federal government

helped, not hindered, entrepreneurs

in seizing the moment.

MP Sweet will review federal

initiatives related to and since his

Canada’s digital strategy and what the

future holds.

5:00

Jamie Herbert Head of Marketing Spotify Canada

As quickly as a Snapchat, and other

intentionally ephemeral messages,

company’s launch, thrive, decline

and disappear seemingly everyday.

Changing tastes and consumption

habits foster new products, brands

and categories at a dizzying pace: a

product launches, is rapidly adopted,

is challenged by ‘me-too’ competitive

offerings, novelty wears off, the

category becomes commoditized,

growth becomes challenging, while

unforeseen innovations could spell

obsolescence.

How do brands prepare for and

overcome these challenges? Listen

to Jamie Herbert, Head of Marketing

for Spotify Canada discuss Spotify’s

approach to these and other brand

challenges in the ephemeral age.

5:30

Cheers! Keep the fun and networking

going with our annual cocktail party—

be sure to meet someone you haven’t!

6:30

2:50

You snooze, you lose...so grab some coffee!

Trust us, you don’t want to miss the guest

speakers.

3:30


opportunity to ask personal Q & A from

the presentations and network in a relaxed

setting.

Shaeleigh Afton


GOTSTYLE: The Menswear Store

Jennifer Mach

Manager, Market Analysis &

Strategy

Canada Post

Fabiana Pereira

Co-founder, CMO

Famedrop

Jeff Barto

Trust Strategist

Symantec

John Panighel

CRM & Digital Marketing

Manager

adidas-Group Canada

Denis Coombes Director

ROI Revolution

Brahm Booth

eCommerce Manager

RW & Co.

8. Online Merchandisers Top

What’s Not

William Greenbaum

CEO

CruiserRepublic.com

4:30

David Sweet MP And Former Chair

House of Commons Standing Committee on Industry, Science and Technology

In 2012, the Canadian Parliament’s

Standing Committee on Industry,

Science and Technology released a

report titled “eCommerce: Pursuing

the Promise”—which was based on

the testimony of almost three dozen

and research done by the Committee

and Industry Canada.

The report took stock of the state of

eCommerce in Canada, the role the

Government of Canada could play in

Canadians from coast-to-coast would

have access to these opportunities,

ensuring consumers are protected

Retailers - Register now with code ETCPDF and

save $300




Day Three:Beyond Checkout: Customer Engagement For Lifetime

Value

M AY 1 8 , 2 0 1 6

8:00

Home-stretch! Start the last day of

eTail Canada right with breakfast and

networking.

OR

Is there a junior eCommerce team

member or digital marketer who you

think is the next big thing? Retailer

nominations to be submitted To

[email protected].

8:45


eTail Canada 2016


To chair this day, contact Bill.Penney@


9:00

Enrico del Grande Head of eCommerce and

Digital Marketing

Fruits and Passion

Last September Fruits & Passion

launched its brand new website and

has been over performing since in

most key metrics in its industry. The

key: the power of that ever important

“click”! And it is essential that these

clicks transform themselves into sales

session, Enrico will share with you:

· How to effectively display your

product catalog on your site?

· What are your customers looking

for?

· What functions are worth

implementing?

· How to make life easier for your

clients?

9:20Experience

Rebecca McKillican CEO

Well.ca

Erin Young Chief Marketing and

Well.ca

In 2015, Well.ca was selected through

a Forrester Research poll as having

the best customer experience in

customer-centric organization and

puts the customer at the heart of

all business decisions and actions.

This focus differentiates its brand

in an increasingly competitive retail

landscape. During this session,

Rebecca and Erin will share insights

on how to create a winning customer

how to:

· Use customer insight and

information to drive marketing and

merchandising decisions

· Build loyalty and trust with your

consumers and go above and

beyond to surprise and delight them

(and make things right when they go

wrong)

· Ensure a consistent and exceptional

experience across channels

9:40


Criteo

Criteo delivers personalized

performance marketing at an

extensive scale. Measuring return on

post-click sales, Criteo makes ROI

transparent and easy to measure.

Criteo has over 1,700 employees

over 9,250 advertisers worldwide

with direct relationships with over

11,000 publishers. Criteo ads reach

over 1 billion unique Internet users

(comScore, March 2015).

10:00

Timothy Faught President

Posterjack

Leah Telfer eCommerce Manager

Babies R Us


Digital

FLIR Systems

internet from your customers—and

they’re talking about your business!

Since they’re a fan of you, show them

some recognition (they love the re-

grams!); borrow their content and

enhance your SEO. By showcasing

different perspectives, you can speak

to different types of customers. The

experts on this panel share their tips to:

· Establishing enterprise-wide best

practices for your brand—what

rules and links are essential to your

SEO plan

· Building fresh and relevant content

for SEO optimization

· Curating your brand’s products to

ensure your product is relevant in

the targeted shoppers’ search

· Creating valuable and shareable

content for search engines to rank

with essential, relevant keywords

· Incorporating keywords in social

and brand content to make your

webpage rank higher than your

competitors

10:30The Recipe For Excellent

Content

Gianna Caucci eCommerce Manager

LEF Industries

When your customer visits your

website, you want to wow at inception

to draw them into your brand’s

world. There has been incredible

advancement in the way of visual tools

and content that excite and captivate

the customer. Learn from Gianna

ways you can educate and entertain

the customer throughout their

webpage visit, such as:

Don’t just make the customer a fan or a follower—make them committed. The last day of eTail Canada is all

about staying engaged with your customer and having them stick with your brand and not turn anywhere else.



· Leveraging content to achieve

multiple eCommerce goals

· Bridging the communication gap

between management and content

creators

· Steps for delivering a clear and

engaging message

· Examining ways to connect with

consumers and evoke an emotional

response without face-to-face

interaction

10:50

11:30 Client

Milton Pedraza CEO

Luxury Institute

Brands are under pressure from many

macro and micro-economic factors.

Many are taking the high road by

transforming themselves from passive

relationship builders. Has your brand

begun its transformation? Milton

Pedraza, a client-relationship building

expert, leads this session in which you:

· Learn what Baby-Boomers,

Generation-Xers, and Millennials

require and expect from brands well

beyond great products and in terms

of client relationship building

·relationship culture of in-store and

call center brand ambassadors, and

what you need to do to help them

· Discover how to make your new

client experience consistent

across people, channels and client

segments

11:50

Riaz Faride


Linen Chest

It doesn’t take much to get someone

to buy a low-ticket item online.

Amazon Kindle books go for around

$10 or less. What people would buy

at Canadian Tire, Home Depot or

Sears can now be shipped to them

fairly quickly. Ask any retailer, and

they know they have to compete with

online commerce or else they’ll fail.

But, when it comes to big-ticket

items, ones over a $1000, there’s

more trepidation and fear from the

consumer. While a typical consumer

has no problem charging $25, $100,

or even $200, to buy something

online, the fear factor goes up

exponentially as the price climbs

higher.

Why is this? It all comes down

perception management.

How your customers view their

online experience with you will either

increase or decrease their fear of

buying big-ticket items. You need

to educate your customers on the

technical advantages you provide so

and no fear. During this talk, Riaz

focuses on these three key areas:

· How to maintain compliance

standards for data protection of

your customers.

· How to remove fear from buying

big-ticket purchases online by

providing personal follow-up

· How to work with compliance

and legal departments to follow

upcoming government standards to

guarantee shopper protection

12:10

Kristen Johnson Digital Marketing

Specialist

APP Group

Richard Sejean Director of eCommerce

Browns Shoes

Lauren Steinberg Director, Marketing

Loblaw Digital

Neel Banerjee Senior Product Manager

Urban Airship

Your role in the retail environment

has changed: you need to use your

left and right brain, balance art and

science, and be a creative while also

being a scientist. And let’s not forget,

you need to sell your product, with

top customer service. The executives

on this panel explore how they have

adjusted their mindsets internally

to enable the marketer to be a data

scientist by:

· Forgetting the pretty: conducting

A/B testing to understand what

online content is grabbing users’

attention

· How personal is too personal?

Straddling the “creepy yet accurate”

line of curated selling based on CRM

· Attribution marketing models:

planning your best plan of attack

and breaking down information to

relay to teams to push suggested

products

· Experimenting with blending of

content and commerce—your

content moving customers around

the site to discover more product

12:40

Try to sit with someone you don’t

know!

OR

A private lunch around a deep

discussion on one particular issue. To

lead this exclusive lunch, contact Bill.

[email protected] or 416-

574-5164.



1:40Welcome

To lead this track, contact Bill.Penney@


Welcome

To lead this track, contact Bill.Penney@


1:50

Elissa Dancziger

eCommerce Marketing

Manager

Groupe Dynamite

·network base

· Going beyond deal sites, and growing in

· Accessing their value to your company

· Offering different commission levels to

encourage non-deal sites to join your

· Getting more revenue out of your

relationships

Colleen Rodericks


Digital Marketing

Lastman’s Bad Boy

Each phase in your life affects how you live, where you live and what you buy. Think of all the big milestones in your life: going to school, getting a job, getting married, buying a place, having a baby, selling your home, putting your kids through school and downsizing. For each life event, you buy products that suit your current lifestyle. But when it comes to making a large purchase like an appliance, furniture or electronics, that’s when your detective hat comes out researching all the details from make, model, price and overall customer satisfaction scores…so what happens when

but you see a whole wack of poor reviews on that retailer? Colleen Rodericks explains how to turn positives into negatives and boost your sales:

· How poor reviews affect your sales, but how to use poor reviews to your advantage

· Which platforms to use acquire customer reviews (good or bad)

· How reviews driver your SEO and enables you to acquire new customers easier

· Marketing your customers voice to create powerful content

· Adding credibility to your brand and increase your AOV

2:10

Rob Long


Marketing

EyeBuyDirect.com

Gaurav Sharma



Grand & Toy

Shawn Watt

Senior Manager,


Kobo

Jordan Demeo

National eCommerce

Account Manager

L’Oreal Canada

A/B testing allows you to gain insight

to your customers and what they want

from your online experience. Not all

tests will be winners and they may not

have as big of an impact as you hoped.

Not all of your winning features may win

when they’re put all together, but A/B

testing is critical to maximize the potential

of the experience your site delivers to

customers and its return back to you.

Executives discuss:

· Putting yourself in the customers’

shoes: testing one feature at a time to

improve the buying journey

·your site receives

· Running the tests for a week and

ensuring bounce rates are low

· Focusing on micro-conversions to

achieve macro-goals: small wins that

pay big dividends

Erin McKeever


Strategist

Nestlé Purina PetCare

Jose Gonzalez

Director of Digital

Marketing

Vega


Consumer Engagement

Manager

L’Oréal Canada

Jennifer Patterson

Manager, Content Marketing

Addition Elle

The game has changed for marketers:

customers are dictating creative

content plans. Brands need to craft

their social marketing through the

customer perspective to have meaningful

interactions. By building relationships

through experiential content, brands can

enhance their CRM efforts, and uncover

what the customer wants to drive sales.

When editorializing social content to

“speak” like their customer, they entertain

and educates. The leaders on this panel

discuss:

· Video: shoppable content to immerse

the buyer into your brand’s lifestyle

· Blogging: curating content that is to the

point, relevant, and promotes need-to-

have products

· Using social to engage with 1:1

messaging—how personal is too

personal?

· Tools used to optimize and boost social

commerce



3:20

Who doesn’t love Toronto’s local Mill

Street Brewery? Grab a micro-brew

and enjoy the last but if networking.

4:00


opportunity to ask personal Q & A

from the presentations and network

in a relaxed setting.


Criteo

Elissa Dancziger eCommerce Marketing

Manager

Groupe Dynamite

Ahmed Doha Assistant Professor of

Supply Chain

Management Sprott

School of Business

Carleton University

Alex Tan Head of Marketplace

Sales and Marketing

The Source

Colleen Rodericks Head of eCommerce and

Digital Marketing

Lastman’s Bad Boy

Ammar Khan Social Media Manager


Allison Enright Editor

Internet Retailer Magazine

Jaylone Lee

eCommerce Manager

BESTSELLER

Patrick Suter

eCommerce Team Lead

BESTSELLER

5:00

2:40

Ahmed Doha Assistant Professor of Supply Chain Management Sprott School of Business Carleton University

Bundling products and services has been widely practiced in e-tail and retail settings with the hope of increasing sales volume and speed. However, empirical evidence suggests that traditional bundling is not as effective in

Dr. Doha will set your organization on a path of marketing success by showing you

· Current best practices in bundling products and services

· Why traditional bundling does not and will not work as effectively

· Novel bundling methods and practices to boost marketing and sales performance

Executive Presenter, Curalate

Consumer behavior is rapidly changing. With 2.6 billion images shared daily, discovery is constant, desire is instant. And images don’t just inspire. They sell. The Curalate Visual Commerce Platform connects visual content to commerce throughout the customer journey to drive awareness, engagement, and conversions. See why nearly 800 of the most loved brands love Curalate.

3:00

Alex Tan Head of Marketplace Sales and Marketing The Source

The Source launched eCommerce marketplaces in Novemeber 2013, and soon after, became the largest seller on eBay Canada in FY 2014. At the end of 2014, The Source’s amazon.ca store launched and quickly on-boarded over 1,200+ private

ca provides a new channel to market The Source’s in-house brands; The Source quickly became a leading third party seller on the Amazon marketplace. During this session, Alex Tan shares experiences of running The Source’s marketplace initiatives, and how marketplaces can help other retailers alike to increase sales, acquire more customers and gain access to international markets.

· The pros and cons of selling on amazon and eBay for your business

·eBay, Amazon, or Etsy?

· Should you sell to the US and the EU? And how to save shipping cost on cross border shipments

Ammar Khan Social Media Manager Ford Motor Company Canada

Ford has been Canada’s bestselling automotive brand for seven years in a row

and content marketing have become an important and effective component of the marketing and communications mix. This session will outline the variety of ways that Ford of Canada measures it’s social media successes.

· Learn how to measure your brands ability to impact favorable opinion and likelihood to buy via social media

· Gain key insights into the value of social media data and how it can improve the quality of your social media engagement

· Learn how effective your brand social media is versus competitor efforts.



Day Four: eTail Canada Workshop Day

8:15

more!

9:00

David Nagy Entrepreneur, Online Marketer

Business Consultant


eTail Canada 2016

9:05

30-minutes for delegates to list out all their challenges and what they would like to solve in in today’s

workshop.

30-minutes for delegates to list out all their challenges and what they would like to solve in in today’s

workshop.

9:35

· What is your niche? Showcasing the right products

· Brand positioning: what customer experience to deliver

· · Assessing the competition

· · Where the talent pools are coming from

· What Millenials are looking for in a good workplace environment


BESTSELLER

Patrick Suter

eCommerce Team Lead

BESTSELLER

10:05

· What technology is essential to boost a SMB

· Marketing and IT: a balance of budgets for art and science

· Scaling for success to not over-promise and under-deliver

Demetrius Michael Head Instructor, Digital Marketing

Bitmaker Labs

· Building a mentor program for digital and eCommerce success

· Becoming a champion of outside learning

· Brining in experts—what has your workforce responded well to

10:35

M AY 1 9 , 2 0 1 6



11:05

· Deciding which providers meet your needs: what are the key criteria?

· Rethinking current best practices in the platform review process

· Understanding why you need more than a scoring model to evaluate vendors

Jennifer Steckel Elliot Principal

Art & Commerce

· Culture to emulate in a traditional business

· All hands on-deck attitude

· How to foster a true team environment

11:35

· Not losing speed during migration: keeping the business running smoothly

· Assessing the need to haves and nice-to-haves

· Identifying how to avoid potential challenges that cause project delay and budget overages

Mark Rouse Partner

IQ Partners

· Beyond vacation days: what perks employees respond best to

· Corporate fun is possible

· Working remotely and setting own hours

12:05

· Timing: how long it takes to get to the consumer when an order hits the system

· Costs: weekly and monthly—how the big picture and nuggets of information build your budget

· Sales and marketing promotions: did they increase order value? Knowing how to target the right

message to the right consumer

· Inventory: monitoring thresholds and cost to deliver on most popular items

Rob Henderson CEO

yconic

· Beyond vacation days: what perks employees respond best to

· Corporate fun is possible

· Working remotely and setting own hours

12:35

1:35






About Our Lead SponsorsWebsite: www.adobe.com

Adobe is the global leader in digital marketing and digital media solutions. Our tools and services allow our customers to create groundbreaking

digital content, deploy it across media and devices, measure and optimize it over time and achieve greater business success. We help our customers make, manage, measure and monetize their content across every channel and screen.


Website: www.bronto.com

Bronto Software, a NetSuite (NYSE: N) company, provides a cloud-based commerce marketing automation platform to mid-market and enterprise organizations worldwide. Bronto is the number one ranked email marketing provider to the Internet Retailer Top 1000, with a client roster of leading brands, including Timex, Samsonite, Lucky Brand, Theory, Vince Camuto and Christopher & Banks. The Bronto Marketing Platform is deeply integrated with commerce platforms, such as NetSuite, Magento, Demandware and MarketLive. The company is headquartered in Durham, NC, with additional

more information, visit bronto.com.

Website: www.canadapost.ca

Service 34 million customers every year with Canada Post – Your critical enabler of eCommerce. As Canada’s national distribution network, we help businesses reach this market and address the communication and distribution challenges that selling and shipping throughout Canada may present.

Businesses can extend an unmatched level of convenience with our network of 6,500 retail outlets to their customers. The complete range of Canada Post delivery and service options enable businesses to reliably meet any timeline and budget requirements.

Managing returns of unwanted items is faster and easier with Canada Post. Our retail outlets give customers convenient hours for parcel drop off. Alternatively, businesses can authorize customers to have Canada

Post pick it up. Canada Post helps businesses service Canadians easily.

Website: www.criteo.com

Criteo delivers personalized performance marketing at an extensive scale. Measuring return on post-click sales, Criteo makes ROI transparent and easy to

8,500 advertisers worldwide and with direct relationships with over 10,000 publishers.

Criteo ads reach over 1 billion unique Internet users (comScore, March 2015).

Consumer behavior is rapidly changing. With 2.6 billion images shared daily, discovery is constant, desire is instant. And images don’t just inspire. They sell. The Curalate Visual Commerce Platform connects visual content to commerce throughout the customer journey to drive awareness, engagement, and conversions. See why nearly 800 of the most loved brands love Curalate.

Demandware Commerce is the only digital commerce platform that delivers

the speed, agility, innovation and superior economics required to master the new retail reality of constant and unpredictable change. With intuitive applications for both business and technical users, retailers are empowered to quickly execute omni-channel merchandising and marketing; manage operations globally; and develop unique capabilities that differentiate their brand. Seamless

disrupting business, ensuring that platform functionality is always current. Based on a scalable cloud infrastructure that delivers optimal performance, security and uptime, Demandware Commerce removes the barriers and complexities of traditional licensed software, and allows retailers to focus on the strategic business initiatives that drive growth.

Website: www.ebay.ca/growyourbusiness

eBay is the world’s most vibrant marketplace for discovering great value and unique selection. eBay connects millions of buyers and sellers around the globe, empowering people and creating opportunity through Connected Commerce™. Our vision for commerce is one that is enabled by people, powered by technology and open to everyone. We partner but never compete with our sellers and create stronger connections between buyers and sellers with product experiences that are fast, mobile and secure. eBay is visited by more than 9 million unique Canadians per month (comScore Media Metrix: November, 2015). For more information, visit ebay.ca/growyourbusiness.

Website: www.instartlogic.com

Instart Logic makes application delivery fast, secure, and easy. Our end-to-end platform combines machine learning for performance and security, with a CDN for delivery, and is designed for DevOps and

Website: www.kijijiforbusiness.ca/contact

Kijiji Advertising puts retailers in front of online Canadian shoppers who are

either researching their next purchase, or looking to buy. Our network provides advertising opportunities across Kijiji, eBay, and StubHub – reaching over half of online Canadians. Through highly targeted audience segmentation, Kijiji Advertising helps retailers engage and grow their audiences quickly and at scale.



About Our Lead SponsorsNew Relic is a software analytics company that makes sense of billions of metrics about millions of applications in real time. New Relic’s comprehensive SaaS-based solution

provides one powerful interface for web and native mobile applications and consolidates the performance monitoring data for any chosen technology in an environment. There are thousands of active customer accounts using New Relic’s cloud solution every day to optimize more than 200 billion metrics for 3 million applications. New Relic is pioneering a new category called Software Analytics.

Website: www.opmpros.com

OPM Pros is an award-winning digital marketing agency based in Montreal, Quebec that works closely with major retailers across North America to help them maximize their online business performance. OPM Pros offers services to 80+ clients like BeyondtheRack.com, ShopBentley.com, Roots Canada, Forever 21 Canada, Staples Canada, Garage Clothing, Dynamite,

OPM Pros has extensive experience managing an array

2015 expanded into the realm of Search & Display. The relationships the OPM Pros team has built are key to their—and their clients’—success. OPM Pros has been

Junction and LinkShare, winning CJ’s Agency of the Year Award in 2015 and LinkShare’s Agency of the Year Award in 2014.

To learn more on how OPM Pros can help launch and

revenues through Paid Search & Display Advertising campaigns, please contact Paresh Vadavia at [email protected] or visit our site at www.OPMpros.com.

ROI Revolution is an ecommerce-focused digital marketing agency

providing expert full-service management of paid search, online shopping, social media advertising, and search engine optimization.

ROI’s unique approach puts their proprietary software suite in the hands of dedicated account teams whose singular focus is delivering remarkable results for their clients. Founded in 2002, ROI manages over $150 million in yearly online advertising spend for 250+ clients in seven countries.

immediately with the right tactics in place. Meet with ROI Revolution at eTail Canada for a complimentary campaign review & gift.

Website: www.symantec.com

Symantec Corporation (NASDAQ: SYMC) is the global leader in

cybersecurity. Operating one of the world’s largest cyber intelligence networks, we see more threats, and protect more customers from the next generation of attacks. We help companies, governments and individuals secure their most important data wherever it lives. To learn more go to www.symantec.com or connect with Symantec at: http://www.symantec.com/social/.

Urban Airship is leading the movement of mobile innovators. Mobile strategies must extend beyond app acquisition or risk

leaving 70 percent of users behind within 30 days after the download. Urban Airship helps brands build high-value relationships from the moment of download, increasing engagement 4X and retention 2X to turn users into loyal brand advocates. The Urban Airship Mobile Engagement Platform arms companies with the broadest set of possibilities for creating rich, interactive experiences that drive new levels of reach, relevance and immediacy with all mobile audiences. Thousands of companies and some of the most demanding brands in retail, media & entertainment, sports and travel & hospitality, trust Urban Airship to deliver the mobile moments that matter to their customers and their business. For more information, visit www.urbanairship.com and follow us on Twitter @urbanairship.

Website: www.visa.ca

Visa Inc. (NYSE:V) is a global payments technology company that connects consumers,

more than 200 countries and territories to fast, secure and reliable electronic payments. We operate one of the world’s most advanced processing networks — VisaNet — that is capable of handling more than 65,000 transaction messages a second, with fraud protection for consumers and assured payment for merchants. Visa is not a bank and does not issue cards, extend credit or set rates and fees for consumers. Visa’s innovations, however, enable its

choices: pay now with debit, ahead of time with prepaid or later with credit products. For more information, visit visa.ca, visacorporate.tumblr.com and @VisaNewsCA.



About Our Media Partners

eMarketer is the authoritative research

ahead of digital and require credible benchmarks for their

decisions. We deliver customers a comprehensive and

as vetted data and insights to support their initiatives.

Supporting Associations

The Canadian Institute of Marketing is an association of

professional marketers. Membership is

experience, the last two in senior management. The Institute

provides members with networking opportunities, a journal,

Professional Marketer. www.professionalmarketer.ca

The Location Based Marketing Association (The LBMA) is a member-based international

trade group focused on promoting the

engagement and utilization of location-based and

geo-social services by brands, agencies, media companies and

telecommunications companies alike.

The association seeks to empower these members through

the provisioning of white papers, case studies, pilot projects,

research and standards in support of their goals to reach

audiences based on the use of hyper-local and hyper-relevant

marketing practices.

The association currently has chapters in Toronto, Montreal,

New York, San Francisco, Atlanta, Seattle, Amsterdam, London,

Berlin and Singapore.

The Luxury Institute is the objective and

independent global voice of the high

net-worth consumer. The Institute

conducts extensive and actionable

research with wealthy consumers about their behaviors and

attitudes on customer experience best practices. In addition,

we work closely with top-tier luxury brands to successfully

customer-centric enterprises. Our Customer Culture

consulting process leverages our fact-based research and

enables luxury brands to dramatically Out behave, as well as

outperform their competition. The Luxury Institute also

operates LuxuryBoard.com, a membership-based online

research portal, and the Luxury CRM Association, a

membership organization dedicated to building customer-

centric luxury enterprises.

Supporting PublicationsSupporting Publ

is a global

community of senior digital professionals

whose responsibilities intersect strategy, marketing,

technology, and innovation. Headquartered in Boston,

members around the world, including: industry analysis,

interviews with digital leaders, calendar of events, job

opportunities, and a free monthly newsletter. Learn more at

The 6,900 readers of Direct Marketing magazine

are a loyal, unique and highly responsive audience

of senior marketers in Canada. Collectively, they

represent companies which conceive, create and

execute data-driven, direct and digital advertising campaigns

that generate more than $51 billion in sales each year. These

campaigns are delivered via every media channel available to

engage prospects, expand loyalty, and produce results.

EMARKETING + COMMERCE (EM+C) is

information you need to reach more people

and serve them better, to market more effectively, and to

increase revenue — all online. The eM+C staff is backed by an

Editorial Advisory Board that represents the freshest thinkers

in the arena of e-marketing and commerce, keeping us focused

and ahead of the curve.

Frank Reactions helps retailers unleash

customer experiences, online and off. The

Frank Reactions podcast (formerly the Frank

Online Marketing Show) features interviews with experts on

digital marketing, social media, e-retail and customer

experience. Host, author and advisor, Tema Frank created

(Web Mystery Shoppers) in 2001 and she brings her clients

over 30 years’ experience in marketing, customer service,

human resources & communications. Find her on Twitter @

temafrank, LinkedIn, email ([email protected]) or

phone 1-866-544-9262.

Innovative Retail Technologies (formerly

Integrated Solutions for

Retailers) - a free monthly magazine helping retail executives

make informed decisions about technology and operations

solutions for all of their sales channels. The magazine provides

insight on how retailers can achieve critical business objectives

by integrating leading-edge solutions across the retail

enterprise.

Internet Retailer is the world’s

eCommerce. Through multiple print, digital and web-based

publications and database services, we provide strategic and

practical business information and original competitive

research on e-retailing to more than 400,000 retail executives

and direct marketers every month.



Payments Business magazine is read by more

than 13,000 Canadian executives at the

nation’s leading retail merchants, ecommerce

sellers, card issuers, acquirers, independent

sales organizations (ISOs), and other businesses

which much keep abreast of changing payments

systems, transaction technology, card-based

programs, digital currency, and traditional

payment operations. The senior executives also

include CFOs, treasurers, marketers,

operations, credit & billing managers,

collections teams, loyalty & membership

managers, and IT executives.

Retail Insider

Retail Insider is Canada’s most-read

retail industry news publication. It

reports on stories not discussed elsewhere, and

also provided a convenient daily summary of

Canadian retail news from other online sources.

To ensure you’re up to date, subscribe to Retail

Insider’s free daily ‘E-News’.

Retail TouchPoints (RTP)

is an online publishing

network for retail executives, offering content

focused on optimizing the customer experience

across all channels. RTP provides an array of

editorial opportunities and content designed to

guide the retail companies in their quest for

long-term success.

Focusing on the importance of thinking

innovatively in a new media climate, we provide

optimal vehicles to share industry insights and

announcements, such as digital newsletters,

video and audio podcasts.

More than 25,000 retail executives tap into the

weekly Retail TouchPoints newsletter, covering

every type of line of business, from C-level

executives, to Marketing, Merchandising, Store

Operations, IT and Supply Chain.

Target Marketing helps

professionals navigate

multichannel direct

techniques and solutions that will improve

marketing performance no matter what

challenges you face, whether you market

through print, email, online, mobile or any of

today’s channels. Our thought leaders tackle

the pros and cons of new technology to offer

diverse opinions about the tactics that are

successful and best practices to implement

them. Whatever challenges marketers face

thesolutions to survive and thrive in this ever-

evolving world.

The Ecommerce Club is a

member-led group dedicated to

encouraging and supporting

retailers in developing ecommerce

expertise. Building collaboration through

information sharing, market insight, networking

and events, we’re bringing the industry

together to develop best practice for an

omnichannel future.

Total Retail is the go-to

source for marketing,

eCommerce, operations and management

executives looking for the latest news and

analysis on the omnichannel retail industry. A

quarterly print issue, daily e-newsletter (Total

Retail Report), daily-updated website, and

virtual and in-person events offer brick-and

mortar retailers, e-tailers, catalogers, brand

manufacturers and retail industry consultants

the information they need to do their jobs more

effectively.

About Our Media Partners


Registration Information ·

· e-mail: [email protected]

· Register online www.etailca.com

INDIVIDUAL PRICING FOR RETAILERS

PRICING FOR SOLUTION PROVIDERS

GROUP DISCOUNTS FOR RETAILERS

Any service provider to business to consumer organizations - Including software vendors, internet developers, technology vendors, solution providers, third party logistics providers, consultants or companies with primary revenues resulting from commissions, subscriptions and/or advertising. Worldwide Business Research reserves the right to enforce the rate for retail brands.

• All fees include continental breakfast, lunch, cocktail receptions and conference documentation.

• Day One (May 16) is for retail companies only

• payment is received and may be subject to cancellation.

• Teams must be from the same company to receive the savings.

• To secure space for your team, contact Alex Mitra at 1-416-597-4774 or email [email protected]

• Cancellation Policy: Any cancellations received in writing not less than eight (8) days prior to the conference, you will receive a 90% credit to be used at another WBR conference which must occur within one year from the date of issuance of such credit. An administration fee of 10% of the contract fee will be retained by WBR for all permitted cancellations. No credit will be issued for any cancellations occurring within seven (7) days (inclusive) of the conference.

• A 13% HST is applied to all registrations.

Please Note:

Book ByFeb 29, 2016

Book By Mar 31, 2016

Standard Price

4 Day Conference Pass (Includes Workshop Day; May 16-19)

SAVE $300CA $1699

SAVE $200CA $1799

CA $1999

(May 16-18)

SAVE $300CA $1499

SAVE $200CA $1599 CA $1799

Price

3 Day Conference Pass (Includes Workshop Day; May 17-19) CA $3398

2 Day Conference Pass (May 17-18) CA $2899

Groups of 3-4 20% off the current price (per person)

Groups of 5-7 25% off the current price (per person)

Groups of 8-12 Flat Rate of CA $7,999

Register Today & Save $$$’s!

transforming retail. together. - iqpc corporate · transforming retail. together. ... keynote...

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