T r a n s f o r m i n g A u t o m o t i v e R e ta i l

:D E A L E R T R A C K : t h e o n ly c o n n e c t e d S O L U T I O N d r i v i n g t h e o n l i n e t o i n - s t o r e c o n v e r g e n c e .

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S t r u c t u r e T r a n s a c t M a n a g eAt t r a c t E n g a g e

Yet the showroom remains at the heart

of every transaction, even among the

most digitally driven shoppers. In fact,

J.D. Power has concluded that those who

consume the most online content during

their shopping process often also visit

up to three showrooms prior to purchase.

These trends reinforce the importance of

a connected online to in-store dealership

strategy. By aligning operations and

marketing with current shopper behaviors

and expectations spanning digital and

physical environments, dealers will realize

transformative benefits, including:

To reap these rewards, dealers must

be willing to implement new business

strategies and adopt technologies capable

of streamlining the five most critical

stages of the retail operation: customer

attraction, digital shopper engagement,

deal structuring, transacting, and

operational management. The following pages

illustrate how Dealertrack’s connected

Solution unites each of these holistically.

· Efficiency and

profitability driven

by data and software

integration.

· Trust and long-term loyalty,

powered by transparency and

consistency across digital

and physical environments.

· Increased visibility and relevance

for every type of customer, whether

they favor multiple showroom visits

or prefer to shop primarily online.

Digital continues to reshape the automotive

industry. Studies support its rising tide of

influence on auto shopping, and the emergence

of digital retailing and other technologies now

makes the online dealership experience richer –

and more trusted – than ever.

Whether you seek efficiency at one

particular stage of your retail

operation, or a complete, connected

Solution capable of transforming your

entire business, Dealertrack offers

products and services that support

your dealership strategy.

The following pages highlight key products

designed for optimal efficiency, profitability,

and dealer control throughout the online and

in-store dealership experience.

P r o d u c t s t o S u p p o r t Y o u r S t r at e g y.

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e v e r y c u s t o m e r , at e v e r y c r i t i c a l m o m e n t.

P r o d u c t s t h at at t r a c t:+ Digital Marketing

· Paid Search · Display Advertising · Social · SEO · Managed Services

+ Inventory+

+ CRM

E s s e n t i a l b e n e f i t s :+ Inventory automation and

merchandising consistency

+ Automatically-optimized creative

+ Cost efficiency

+ Complete market reach and content relevance across the most impactful digital ad channels

At t r a c tIn an increasingly crowded digital environment, attracting

customers requires more than mere online presence, it

demands a sound strategy, coordinated efforts, and campaigns

that deliver optimal relevance to your audience. Dealertrack

achieves this “relevant reach” through the Dealer.com

Unified Advertising Exchange.

UN I F IE D A D V E R T I S I N G D ASH BO A R DTargeted campaigns are created and refined based on your market, strategy, and goals.

AD B U I L D E RUse your own display assets, choose from a library of compliance-ready creative, or have Dealer.com Managed Services build your ads for you.

D IS P L AY A D V E R T I S I N GReal-time bidding and machine learning serve the most relevant ads to your shoppers on the sites they visit most.

F e at u r e d P r o d u c t s a n d A d d - o n s :

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a n d s t r e a m l i n e t h ep at h t o p u r c h a s e .

P r o d u c t s t h at e n g a g e :+ Digital Marketing

· Seamless Websites · MyCars™ · Video · SEO · Managed Services

+ Inventory+

+ SmartChat

E s s e n t i a l b e n e f i t s :+ Optimal engagement potential on

every device

+ A “personalized” shopping experience

+ Online campaigns that reflect in-store promotions and marketing

E n g a g eActivity on your website—particularly on vehicle details pages—

has long been a leading indicator of in-store sales; the greater

the depth of engagement, the more influential your site is on

shopping decisions. Dealertrack maximizes engagement through

Dealer.com websites, which offer a comprehensive, controllable

shopping experience on every device.

M O B I L EAs more car shopping migrates to mobile, Seamless Websites provide an optimum experience, no matter the device.

S E A M L E S S W E B S I T E SBuild your dealership’s web presence on the industry’s top-performing technology: Dealer.com Seamless Websites.

M Y C A R S ™ A N D V I D E OSEO-optimized VDPs with MyCars and Video drive customers from “shortlist” to showroom.

F e at u r e d P r o d u c t s a n d A d d - o n s :

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e f f i c i e n t ly, i n s i g h t f u l ly,a n d w i t h c o m p l e t e c o n t r o l .

P r o d u c t s t h at s t r u c t u r e :+ Digital Marketing

· Seamless Websites · Digital Retailing

+ CRM

E s s e n t i a l b e n e f i t s :+ Stronger leads through digital

buying behavior

+ Exceptional buying experience

+ Greater staff insight into every lead

+ Increased customer trust

S t r u c t u r eDriven by digital, deal structuring is evolving from a

protracted in-store experience to an efficient, strategic

online opportunity where dealers can turn consumer empowerment

into a competitive advantage. Digital Retailing allows

shoppers to initiate the deals through credit and financing

tools, as well as the ability to reserve specific vehicles.

PAY M E N T D R I V E R ®

PaymentDriver allows shoppers to generate accurate monthly vehicle payment estimates using a dealer-controlled calculator.

T r a d e d r i v e R ®

TradeDriver provides shoppers with realistic trade-in offers right on your dealership’s website.

F I N A N C E D R I V E R ®

FinanceDriver is a secure credit app that lets shoppers pre-qualify online, before they even visit your showroom.

F e at u r e d P r o d u c t s a n d A d d - o n s :

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f o r t r a n s p a r e n c y, f r o m F & I t o F i x e d O p s .

P r o d u c t s t h at t r a n s a c t:+ Sales and F&I

· Credit Applications · eContracting · eMenu · Compliance and ID Verification

+ Fixed Operations

+ Registration and Titling · OLRS and RegUSA · Accelerated Titling

+ CRM · Salesmaker™

+ DMS 2.0

E s s e n t i a l b e n e f i t s :+ Stronger in-store leads

+ Upsell and value-add opportunities throughout the transaction

+ Alignment across all profit centers: no “siloed” transactions

+ Time and cost-efficiency

T r a n s a c tCustomer transactions have always been the lifeblood of your

business, and in today’s more transparent retailing landscape,

they’re where reputations and long-lasting relationships begin.

Dealertrack Sales and F&I fuel in-store activity, build trust,

and drive efficiency and profitability across your dealership.E M E N U F O R I P A DAn interactive, engaging approach to aftermarket selling that’s proven to boost revenue-per-deal results.

D i g i ta l R e ta i l i n g A p pServe up accurate lease and finance options in a format that enables faster decision making.

E C O N T R A C T I N GAmong its features, Dealertrack eContracting includes the ability to review and sign on tablets, making deal finalization faster than ever.

F e at u r e d P r o d u c t s a n d A d d - o n s :

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w i t h i n t u i t i v e i n s i g h t, v i s i b i l i t y a n d c o n t r o l .

P r o d u c t s f o r m a n a g e m e n t:+ CRM

+ DMS 2.0

+ Inventory+

+ Fixed Operations · Service Pro App E s s e n t i a l b e n e f i t s :

+ Complete mobility for online and in-store visibility

+ Intuitive interfaces requiring minimal staff training

+ Integrated digital marketing and operational data for complete strategic insight

M a n a g eThroughout every step in the online to in-store

experience, operational management must underpin your

customer relations and retailing strategy. Dealertrack

makes this possible through increasingly integrated

Inventory Management, DMS and CRM products.

C R MFrom lead submissions to post-sale follow-ups, CRM provides the visibility and insights you need to build a loyal customer base.

D M S 2 . 0Smart technology, robust functionality, and true partnership define Dealertrack DMS.

S e r v i c e P r o A p pThe industry’s most comprehensive, insightful, and actionable service and parts department system.

F e at u r e d P r o d u c t s a n d A d d - o n s :

go.dealertrack.com/Transform

At t r a c t E n g a g e

S t r u c t u r e

T r a n s a c t

M a n a g e

D i g i ta l m a r k e t i n g

S A L E S a n d F & I R E G I S T R AT I O N & T I T L I N G

F i x e d O p s

C R M

I n v e n t o r y

D M S

D E A L E R S H I PThe online to in-store convergence is transformative.

It allows customers to shop and buy the way they prefer,

streamlines dealership marketing and operations, and

makes the overall purchase experience more enjoyable for

everyone involved.

Dealertrack is helping enable this transformation with

retail automotive’s only connected, integrated Solution,

and it’s ready to discover at

I n n o vat i o n T h r o u g h I n t e g r at i o n.

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