transforming sales and marketing around the modern buyer
TRANSCRIPT
Transforming Sales & MarketingAround the Modern Buyer
• @Jill_Rowley• Social Selling Evangelist• Modern Marketing Expert• Startup Advisor
@jill_rowley #B2BMX
Advocates are proof you live up to your marketing
Marketing Needs to Know More about Sales
Sales Needs to Know More about Marketing
We all Need to Know More about our CUSTOMERS
@jill_rowley #B2BMX
Mindset: from Selling to Helping
Skillset: digital, social
Toolkit: a fool with a tool is still a fool
@jill_rowley #B3BMX
Social Selling is using Social Networks to do Research to be
Relevant to build Relationships that drive
Revenue.
1. Buyer-centric LinkedIn profile2. The Art of a LinkedIn Invite3. LinkedIn Job Change Alerts4. Join LinkedIn Groups5. Advanced Search in LinkedIn6. Find Alumni7. Recommendations & Endorsements =
Credibility8. Share Content
@jill_rowley #B2BMX
5 Things for Sales Enablement to do Right Away!
• Marketing & Sales Alignment around the customer
• Centralized content library
• Content aligned to buyer’s journey and buyer persona(s)
• Curate third party thought leadership content & identify Influencers for Sales
• Social Selling training and enablement program @jill_rowley #B2BMX