transforming your photo business (dima and pma@ces))
DESCRIPTION
Our CEO John Foley, Jr. spoke at the 2012 PMA@CES conference to the DIMA group.In this presentation, "Transforming Your Photo Business", John discusses how companies can adapt to changes in the worlds of technology and communications. He discusses current and upcoming trends, but he also presents strategies to help businesses benefit from those.TRANSCRIPT
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Questions or Comments?Phone 1.800.948.0113Email [email protected]
Copyright © 2012 Grow Socially, Inc. All Rights Reserved.
Copyright © 2010 Grow Socially, Inc. All Rights Reserved.
Transforming Your Photo Business
John Foley, Jr., interlinkONE / Grow Socially, Inc.
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Questions or Comments?Phone 1.800.948.0113Email [email protected]
Copyright © 2012 Grow Socially, Inc. All Rights Reserved.
John Foley, Jr. - Introduction
interlinkONE► Enterprise Marketing
Management Software
Grow Socially, Inc.► Strategic Outsourced
Marketing Services /Online Marketing: Social Media, SEO, Website Development
I love Marketing!
@JohnFoleyJr
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Questions or Comments?Phone 1.800.948.0113Email [email protected]
Copyright © 2012 Grow Socially, Inc. All Rights Reserved.
Rules for today
► Keep your phone ON! Social App’s running!► Engage, Share, Connect #PMA@CES
► Follow me - @johnfoleyjr
► No making fun or laughing at MY Accent!
► Participate! It pays to ask questions!
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Questions or Comments?Phone 1.800.948.0113Email [email protected]
Copyright © 2012 Grow Socially, Inc. All Rights Reserved.
Overview
► The Need for Transformation
► Steps to Transform Your Business
► Ideas and Inspiration
Photo Credit: http://www.flickr.com/photos/74105777@N00/2735966814/
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Questions or Comments?Phone 1.800.948.0113Email [email protected]
Copyright © 2012 Grow Socially, Inc. All Rights Reserved.
THE NEED FOR TRANSFORMATION
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Copyright © 2012 Grow Socially, Inc. All Rights Reserved.
First: Basic Human Need
► “Even cavemen did it”
► We need to communicate visually.
► Capture moments… and share them.
Photo Credit: http://6sightreport.com/2011/12/02/all-photography-is-shared/
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Copyright © 2012 Grow Socially, Inc. All Rights Reserved.
However… how we fill those needs changes
► People want to share visual moments faster than ever before.
► Technology advances have empowered people… better quality, at affordable prices, on their own.
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Questions or Comments?Phone 1.800.948.0113Email [email protected]
Copyright © 2012 Grow Socially, Inc. All Rights Reserved.
Disruptive Technology
► Smartphones► Tablets► Social Media► Apps
Photo Credit: Scott Beale / Laughing Squid: http://laughingsquid.com/
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Questions or Comments?Phone 1.800.948.0113Email [email protected]
Copyright © 2012 Grow Socially, Inc. All Rights Reserved.
Disruptive: Smartphone
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Questions or Comments?Phone 1.800.948.0113Email [email protected]
Copyright © 2012 Grow Socially, Inc. All Rights Reserved.
Smartphone Ownership
According to Nielsen’s “State of the Media Report”, 44% of the U.S. mobile population own a smartphone.
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Questions or Comments?Phone 1.800.948.0113Email [email protected]
Copyright © 2012 Grow Socially, Inc. All Rights Reserved.
The Smartphone Effect
► “The share of photos taken with a smartphone went from 17 percent in 2010 to 27 percent in 2011, while the share of photos taken on a camera dropped from 52 percent to 44 percent.”
Source: NPD Group’s 2011 Imaging Confluence Study
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Questions or Comments?Phone 1.800.948.0113Email [email protected]
Copyright © 2012 Grow Socially, Inc. All Rights Reserved.
Cameras on Phones Keep Improving!
iPhone4:• 5 megapixel
photo camera
iPhone4s:• 8 megapixel
photo camera
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Questions or Comments?Phone 1.800.948.0113Email [email protected]
Copyright © 2012 Grow Socially, Inc. All Rights Reserved.
Smartphone Has Changed Everything
► “The smartphone is a two-way device that allows for true visual communication at a distance unlike anything else in history.”
Paul Worthington, December 2nd, 2011
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Questions or Comments?Phone 1.800.948.0113Email [email protected]
Copyright © 2012 Grow Socially, Inc. All Rights Reserved.
Tablets
Photo Credit: http://iainmasterton.photoshelter.com/image/I0000BnVjaMGtKH0
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Questions or Comments?Phone 1.800.948.0113Email [email protected]
Copyright © 2012 Grow Socially, Inc. All Rights Reserved.
Tablets: Disney’s iPad Camera
► The Vivitar Disney iPad Camera lets you shoot 7Mp images with your iPad.
► Create custom projects using your photos with the free Disney Pix App.
► “Share with friends and family”
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Questions or Comments?Phone 1.800.948.0113Email [email protected]
Copyright © 2012 Grow Socially, Inc. All Rights Reserved.
Apps That Make Us Feel Professional
Adobe Photoshop Express
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Questions or Comments?Phone 1.800.948.0113Email [email protected]
Copyright © 2012 Grow Socially, Inc. All Rights Reserved.
Apps: Integrating Mobile + Social
“In 2011, people uploaded photos to Instagram at a rate of 90 pictures every second.”
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Questions or Comments?Phone 1.800.948.0113Email [email protected]
Copyright © 2012 Grow Socially, Inc. All Rights Reserved.
Disruptive Technology: Social Media
► 800 Million Users on Facebook
NOTE: As of December 2011
► 300 Million Users on Twitter
► 62 million users on Google+ in 5 months
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Every 60 seconds on the Internet…
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Questions or Comments?Phone 1.800.948.0113Email [email protected]
Copyright © 2012 Grow Socially, Inc. All Rights Reserved.
How Can You Adapt To Disruption?
► Revisit/Set a Strategy and Plan
► Embrace Technology Advancements
► Market Better Than Everyone Else
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Copyright © 2012 Grow Socially, Inc. All Rights Reserved.
STEPS TO TRANSFORM YOUR BUSINESS
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Questions or Comments?Phone 1.800.948.0113Email [email protected]
Copyright © 2012 Grow Socially, Inc. All Rights Reserved.
Time to Change Your Focus?
► Image Quality?
or…
► Communications & Connectivity?
Photo Credit: http://www.flickr.com/photos/23688516@N00/368590186/
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Questions or Comments?Phone 1.800.948.0113Email [email protected]
Copyright © 2012 Grow Socially, Inc. All Rights Reserved.
What could you change to grow?
► Could you build better hardware?
► Could your website be improved to drive more orders?
► Could you create an App?
► Could you integrate with another service?
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Questions or Comments?Phone 1.800.948.0113Email [email protected]
Copyright © 2012 Grow Socially, Inc. All Rights Reserved.
Change in Messaging
► External: Website and Collateral
► Internal: Mission Statement
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Questions or Comments?Phone 1.800.948.0113Email [email protected]
Copyright © 2012 Grow Socially, Inc. All Rights Reserved.
Change in Sales
► Solutions vs. Commodities
► Resources, Demos, Toolkit
► Questions and Listening
Photo Credit
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Questions or Comments?Phone 1.800.948.0113Email [email protected]
Copyright © 2012 Grow Socially, Inc. All Rights Reserved.
Change in Resources
► Marketing Support
► Web Development
► Mobile Applications
► Social-Enabled
Photo Credit
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Questions or Comments?Phone 1.800.948.0113Email [email protected]
Copyright © 2012 Grow Socially, Inc. All Rights Reserved.
Change / Increase Self-Promotional Efforts
► Bring your offerings to market► Speak volumes of VALUE► Eat your own dog food► Walk the Talk► Practice what you preach
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Questions or Comments?Phone 1.800.948.0113Email [email protected]
Copyright © 2012 Grow Socially, Inc. All Rights Reserved.
Before You Move Forward…
To change and succeed, you must have a plan!
Photo Credit: http://www.flickr.com/photos/49889874@N05/5270989595/
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Copyright © 2012 Grow Socially, Inc. All Rights Reserved.
Let’s Move Forward!
Create Your Strategy, Business Plan,
& Infrastructure
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Copyright © 2012 Grow Socially, Inc. All Rights Reserved.
The Strategy
► Business Plan► Marketing Plan► Sales Plan► Financial Plan► Organizational Needs► Measure
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Copyright © 2012 Grow Socially, Inc. All Rights Reserved.
Crucial Components of a Business Plan
► Executive Summary► Business Section► Market Analysis► Marketing► Sales► Financial ► Management► Human Resources
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Copyright © 2012 Grow Socially, Inc. All Rights Reserved.
Organizational Structure
► Management and personnel
► Administrative organization
► Contingency planning
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Copyright © 2012 Grow Socially, Inc. All Rights Reserved.
Risk Management
► What could prevent you from reaching your goals and what are you going to do mitigate them?
► Do you have enough Capital?
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Copyright © 2012 Grow Socially, Inc. All Rights Reserved.
Financial Plan
• The investment budget
• Statistical data (ratios)
• ROI
• Financial projections
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Copyright © 2012 Grow Socially, Inc. All Rights Reserved.
The Marketing Plan
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Questions or Comments?Phone 1.800.948.0113Email [email protected]
Copyright © 2012 Grow Socially, Inc. All Rights Reserved.
$
Optimize / Social FriendlyeNewsletter Sign-Ups
White PapersLanding Pages
OffersEmailsPolls
Get Noticed
Engageand
Nurture
Inquiries
Engageand
Nurture
Integrated Multi-Channel MarketingAction – Publish – Engage – Converse – Share
Social Media Blogging Analytics Content Mgmt SEO
Start with MKTG Plan
Product?Service?Asset?
Qualified Leads
Sales
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Expo Event8AM-6PM
Send out flyers to clients
Announce on website
Email eNewsletter (Announce)
Tell colleagues you’re attending
Send thank you cards
Enter new contacts in CRM
Mail -Monthly Newsletter
Phone Calls
Marketing Calendar, Take 1
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Expo Event8AM-6PM
Send out flyers to clients
Announce on website
Email eNewsletter (Announce)
Tell colleagues you’re attending
Send thank you cards
Enter new contacts in Excel
Mail -Monthly Newsletter
Create Post, Link back to website
Announce on &
Comment on event’s page
Connect with Keynote Speakers on
Join in on event’s hashtag
Share speaking presentation on
Friend new contacts on
Share event article on
Share event article on
Announce booth # with video post
Follow-Up with Post & Post Pictures
Marketing Calendar, Take 2
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Questions or Comments?Phone 1.800.948.0113Email [email protected]
Copyright © 2012 Grow Socially, Inc. All Rights Reserved.
Marketing Resources: Needs
► Plan then EXECUTE► Storytellers► Content Creators► Mobile/Social
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Questions or Comments?Phone 1.800.948.0113Email [email protected]
Copyright © 2012 Grow Socially, Inc. All Rights Reserved.
Sales Resources: Needs
► Willingness to embrace change!
► Not completely afraid of social media
Photo Credit: http://www.flickr.com/photos/69118659@N00/4894537066/
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Questions or Comments?Phone 1.800.948.0113Email [email protected]
Copyright © 2012 Grow Socially, Inc. All Rights Reserved.
IT Resources: Needs
► Ability to manage data (Excel, CSV, Access)
► HTML/Web Development Experience
► Basic Understanding of Web Security
► Not Afraid to Communicate with Sales & Marketing
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Copyright © 2012 Grow Socially, Inc. All Rights Reserved.
The Takeaway Plan – Tying it all together
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Questions or Comments?Phone 1.800.948.0113Email [email protected]
Copyright © 2012 Grow Socially, Inc. All Rights Reserved.
Key Steps to Success
Plan, Plan, Plan
Review and Refine Your Focus
Get close with Customers – What do they want from you?
Embrace Technology
Self-Promote!
Measure
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Questions or Comments?Phone 1.800.948.0113Email [email protected]
Copyright © 2012 Grow Socially, Inc. All Rights Reserved.
IDEAS AND INSPIRATION
… To Grow Your Business
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Questions or Comments?Phone 1.800.948.0113Email [email protected]
Copyright © 2012 Grow Socially, Inc. All Rights Reserved.
What’s Old… Often Becomes New
► Mobile and Social will not go away… but, there is still a need for tangible items.
► However, we need to make it easy for people to do so.
► Here are some examples…
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Questions or Comments?Phone 1.800.948.0113Email [email protected]
Copyright © 2012 Grow Socially, Inc. All Rights Reserved.
Postagram
► A mobile app that makes it easy to order postcards based on mobile pictures.
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Questions or Comments?Phone 1.800.948.0113Email [email protected]
Copyright © 2012 Grow Socially, Inc. All Rights Reserved.
CanvasPop
► CanvasPop: Easily Print Instagram Photos
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Questions or Comments?Phone 1.800.948.0113Email [email protected]
Copyright © 2012 Grow Socially, Inc. All Rights Reserved.
Improve Your Marketing Efforts
► Website: Design, Content, Calls-to-Action► Social Media: Listen and Engage► Mobile: QR Codes, SMS, Payments► Integrated, Multi-Channel Campaigns
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Copyright © 2012 Grow Socially, Inc. All Rights Reserved.
Website Inspiration
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Questions or Comments?Phone 1.800.948.0113Email [email protected]
Copyright © 2012 Grow Socially, Inc. All Rights Reserved.
Website Inspiration: Compelling Content
http://www.fotocrush.com/
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Questions or Comments?Phone 1.800.948.0113Email [email protected]
Copyright © 2012 Grow Socially, Inc. All Rights Reserved.
Calagaz Photo: Social/Website Integration
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Questions or Comments?Phone 1.800.948.0113Email [email protected]
Copyright © 2012 Grow Socially, Inc. All Rights Reserved.
Use Social Media to Listen and Engage
http://Search.Twitter.com
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Questions or Comments?Phone 1.800.948.0113Email [email protected]
Copyright © 2012 Grow Socially, Inc. All Rights Reserved.
Listen to Social Media Chatter… And Act
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Questions or Comments?Phone 1.800.948.0113Email [email protected]
Copyright © 2012 Grow Socially, Inc. All Rights Reserved.
Going Forward
► Technologies will continue to emerge….…. and disrupt!
► But, if we are determined, we can find ways to grow our business.
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Questions or Comments?Phone 1.800.948.0113Email [email protected]
Copyright © 2012 Grow Socially, Inc. All Rights Reserved.
Find Inspiration Here at the DIMA!
► You should absolutely applaud yourself for devoting time, energy, and other resources for attending this conference!
Photo Credit: http://www.flickr.com/photos/8176740@N05/2565937494/
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Questions or Comments?Phone 1.800.948.0113Email [email protected]
Copyright © 2012 Grow Socially, Inc. All Rights Reserved.
6 SIGHT
Options for Transforming:► Compete?► Infiltrate?► Cooperate?
http://6sightreport.com/2011/12/02/all-photography-is-shared/
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Copyright © 2012 Grow Socially, Inc. All Rights Reserved.
PMA’s LinkedIn Group
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Questions or Comments?Phone 1.800.948.0113Email [email protected]
Copyright © 2012 Grow Socially, Inc. All Rights Reserved.
Your Peers - Calagaz
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Questions or Comments?Phone 1.800.948.0113Email [email protected]
Copyright © 2012 Grow Socially, Inc. All Rights Reserved.
Calagaz
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Copyright © 2012 Grow Socially, Inc. All Rights Reserved.
Calagaz
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Questions or Comments?Phone 1.800.948.0113Email [email protected]
Copyright © 2012 Grow Socially, Inc. All Rights Reserved.
Story Telling From Your Peers
Leo Calagaz – 1955 - http://www.calagaz.com/
Reinvented themselves! And continue to do so.
iGEN, Wide Format
Expanded Services (*Not all inclusive!)Photo books,OrnamentsPuzzlesCanvas printsCollagesCards, personalized 1 or 1000? Scrapping - drag and drop - Scrap booking on line!Print on metal pictures, aluminum pictures..
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Copyright © 2012 Grow Socially, Inc. All Rights Reserved.
Calagaz Cont
► What’s next?► Purchased Silk Screen outfit – Pictures to TShirts► Roland – “Beyond the poster” - Wide Format► Cross / Up selling with comp services
► Advice► Plan► Have a solid marketing and sales plan► Reinvent as the needs require / plan► Network, continuous learning► NO SECRET he says! – Hired a Marketing Director! Part of the
Management Team!
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Questions or Comments?Phone 1.800.948.0113Email [email protected]
Copyright © 2012 Grow Socially, Inc. All Rights Reserved.
Your Peers – Dan’s Camera
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Copyright © 2012 Grow Socially, Inc. All Rights Reserved.
Dan’s Continued
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Questions or Comments?Phone 1.800.948.0113Email [email protected]
Copyright © 2012 Grow Socially, Inc. All Rights Reserved.
Dan’s Continued
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Questions or Comments?Phone 1.800.948.0113Email [email protected]
Copyright © 2012 Grow Socially, Inc. All Rights Reserved.
Story Telling From Your Peers
Steve Olock– DIMA Director at Large! http://www.danscamera.com/
Lost of researching!What will the market bear.PlanningWide Format
Expanded Services (*Not all inclusive!)Photo books,Gallery WrapStick Pix - clingsCanvas printsCollagesScrappingVideo Services – Capture business
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Questions or Comments?Phone 1.800.948.0113Email [email protected]
Copyright © 2012 Grow Socially, Inc. All Rights Reserved.
Dan’s Camera Cont
► Advice from Steve► One thing wont work or fill the hole – Diversify!► Value Added Services around Digital► Plan► Have a solid marketing and sales plan► Reinvent as the needs require / plan
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Questions or Comments?Phone 1.800.948.0113Email [email protected]
Copyright © 2012 Grow Socially, Inc. All Rights Reserved.
Final Thoughts & Action Items
Soul Search
Business Plan Review
Marketing/Sales Plan
Find the Right Resources
Self Promotion
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Questions or Comments?Phone 1.800.948.0113Email [email protected]
Copyright © 2012 Grow Socially, Inc. All Rights Reserved.
Q & A / Contact Me!: http://ilink.me/JR
iFlyMobi.com
QRCode
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Questions or Comments?Phone 1.800.948.0113Email [email protected]
Copyright © 2012 Grow Socially, Inc. All Rights Reserved.
THANK YOU!