transportation demand management update stanford building managers meeting march 11, 2009
TRANSCRIPT
Transportation Demand Management
Update
Stanford Building Managers’ Meeting
March 11, 2009
Importance of TDM* at Stanford Community Relations
- Traffic/neighborhood parking - Public service (Marguerite)
Environmental Sustainability- Climate change- Air quality- Resource conservation
Employee Well Being- Stress reduction- Increased exercise- Financial rewards
*Transportation Demand Management
TDM Challenges
Daily population of 32,000
Campus growth
Increases in local transit fares
Perceived ease of driving alone
General Use Permit
No net new peak-hour trip goal
Limited to 2,300 net new parking spaces
TDM Programs
Extensive shuttle
Parking fee program
Guaranteed ride home
Bicycle program
Freshman “no cars”
Transit information
Pre-tax transit pass + commuter checks
Rideshare matching
Eco Pass/GO Pass
Charter services
Commute planning
Car rental: hourly/daily
Carsharing
East Bay Express
Commute Club
Work shift mgt.
Personal outreach
Promotions / events
Extensive webpage
Commute Club Program
Clean Air Cash ($282/year) and other cash incentives
Carpool permit
Vanpool subsidies
Reserved parking spaces for carpools/vanpools
Complimentary daily parking passes for carpoolers
Rewards for recruiting members
12 free hours of car rental
Transit subsidy
Purchase eight daily permits per month
Entries into regular prize drawings
Members only gifts
“Love Stories,” Commute Heroes, “Picture My Commute,” “Pain at the Pump”
7
Ridesharing is a natural thing
What’s my carbon paw print?
Promote: Campaigns
Bi-annual postcard and poster campaigns
Postcard
Promote: Campaigns
Posters
Promote: Campaigns
Postcards
Promote: Campaigns
Promote: Campaigns
Remember how you used to daydreamOn your way to school
Now you can do it everydayBy joining a Stanford carpool
Promote
Bus advertisements (outside and in)
Promote
Targeted direct mail campaigns
Peak Hour Trip Task Force
Local media
One on one outreach
University champions
Videos
eUpdates
Postcard
Promote: Campaigns Poster
Spring 2008 Postcard
Spring 2008 Banner
Spring 2008 Postcard
Evaluation
Campus commute mode survey
Annual cordon counts
Commute Club/carpool participation
Parking permit sales
Marguerite ridership level
Commuter VMT/carbon footprint
Cars parked on campus
Response rates for promotions
Feedback from eUpdates, events and orientations
How did we do ?
University Employee Mode Splits (%)
Primary Mode 2002 2003 2004 2005 2006 2007
Bicycle 7.0 9.3 9.6 9.9 10.3 11.8
Caltrain 4.0 9.9 11.7 14.3 15.8 17.7
Carpool 10.0 9.2 9.8 9.7 10.0 9.4
Drive Alone 72.0 65.8 63.6 57.8 54.4 51.9
Shuttle/Bus 4.0 2.8 2.9 4.2 4.8 4.9
Other - - - 1.3 1.4 1.2
Vanpool 1.0 0.6 0.6 0.5 0.4 .3
Walk 2.0 2.3 1.9 2.2 2.8 2.9
Peak Hour Commute TripsYear AM Trips PM Trips
2001(baseline)
3,474 3,591
2002 3,275 3,586
2003 3,413 3,476
2004 3,176 3,576
2005 3,383 3,561
2006 3,048 3,427
2007 3,058 3,494
2008 3,020 3,460
Academic Year
CAC Carpoolers Carpools Commute Club*
2002 2,416 1,288 624 3,673
2003 2,550 1,330 621 3,841
2004 2,581 1,541 746 4,077
2005 2,794 1,789 891 4,533
2006 4,114 2,129 1,058 6,144
2007 4,650 2,177 1,102 6,727
2008 5,264 2,010 1,041 7,191
Commute Club Membership
Commuter Parking Permit SalesActive Permits in Mid-February
AcademicYear
University Employee Parking Permits
All Employee and Student Commuter
Parking Permits
2002 6,787 13,497
2003 6,649 14,240
2004 7,105 14,874
2005 7,102 14,730
2006 6,974 14,239
2007 6,818 14,090
2008 6,613 13,390
1990 1992 1994 1996 1998 2000 2002 2004 2006 20080
10,000,000
20,000,000
30,000,000
40,000,000
50,000,000
60,000,000
70,000,000
80,000,000
Total vehicle miles traveled (automobile modes only)
1990 1992 1994 1996 1998 2000 2002 2004 2006 20080
5,000
10,000
15,000
20,000
25,000
30,000
35,000
Total CO2 emissions (metric tons)
What’s in the future……
Diesel-Electric Hybrids
Evaluating University Travel
Renewable Resources
What YOU can do……
Encourage alternative transportation use part-time OK
Alternative work hours
Avoid peak hour commutes
Referrals to commute planning
GO/Eco Pass/Commute Club reminders
Departmental rewards programs
Transportation perks in offer letters
Purchase Fuel efficient vehicles/use Zipcar
Minimize business travel
Serve as a role model
http://transportation.stanford.edu
Brodie HamiltonDirector, Parking & Transportation Services
(650) 723-5815
