travailler en réseau the atlantic arc: new translations for an old identity tamara...
TRANSCRIPT
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Travailler en réseau
The Atlantic Arc: New Translations for an Old
IdentityTamara Guirao-Espiñeira
Stéphane RidouCAAC: Conference of Atlantic Arc Cities
@arcatl @CityStoryteller @Gachibowli56
April 2014
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1. Several Definitions of the Atlantic Arc. 2. Evolution and translation of the concept.
3. From analysis to action.
New Translations for an Old Identity
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What do you know about the Atlantic Arc?
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A geographical conundrum… -Atlantic
Europe
- Atlantic façade
- OSPAR : NEA
- Sea Basin DG MARE
- Celtic Countries
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… not solved by EU...
INTERREG II
INTERREG III INTERREG IV
Atlantic Area
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But the concept evolves
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So… Where do we stay?
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SWOT Analysis: Atlantic Arc
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What is CAAC? An international association of cities
Concerning networking CAAC represents: •A Club of Atlantic cities: the Atlantic Urban Forum•A Community of towns and other actors, citizens above all. Concerning the action, it should focus on: •Campaigning: make lobbying not only a political issue but also an instrument for raising awareness •Cooperation: European projects, but also •informal exchanges•Coaching: A resource centre for the Atlantic cities, •Communication: making CAAC cities, their activities and experiences, examples and 'highlights' of a communication strategy 2.0-based.
http://www.atlanticcities.eu
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Some rewarded cities of the Atlantic Arc
• Lisbon: « City Break » award (2013)• San Sebastian: City of the year by Civitas
(2013)• Cardiff: European Capital of Sport (2014)• Nantes: European Green City (2012)• Dublin: European City of Science (2012)• Brest: Child Friendly City (2014)
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2012: Atlantic (Arc) City of the Year
This annual contest seeks to reward excellence in Atlantic cities, members or not of the network, in the
implementation of exemplary policies.
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A city is not a company…
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AT BRAND project
• Led by Dublin City Council • Funded by FEDER- Atlantic Area INTERREG Programme• Partnered by the Conference of Atlantic Arc Cities, Cardiff, Liverpool, Faro, San Sebastian and La RochelleAim: Explore the feasibility of a long-term strategy to co-brand the Atlantic area
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AT BRAND: a cross-learning programme
• Innovative city-brand management (methodological guidelines, thematic workshops, partner profiles and peer-review); • Innovative pilot actions at local level with high potential for transferability; • A complementary web-based toolkit for the Atlantic brand, highlighting core brand messaging; and creating a draft roadmap for co-branding the Atlantic area.
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AT BRAND (expected) impact
• Capitalize on best practice developments in place branding and learn from past initiatives. • Build on progress made by Nordic countries and the Baltic Sea region• Reinforce and complement local and regional strategies while showcasing the effectiveness of developing a coherent place branding strategy across the Atlantic Arc
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Calendar• January 2014: Start of ATBRAND Initiative
• February 2014: Kick off meeting in Dublin
• March 2014: Presentation at University of Coimbra
• April 2014: CAAC presentation at Tourism working group and at the
Executive Bureau in Bordeaux
Launch of the web /communication plan
Launch of CAAC mirror working group
• June 25th to 27th: Workshop on “Atlantic City Branding” in Liverpool
• September 2014: Meeting of mirror working group at CAAC General
Assembly
• October 2014: Workshop at La Rochelle
Pilot projects starts
• December 2014: Comprehensive Model For Innovative Brand Management
• February 2015: Workshop in San Sebastian
• June 2015: Final meeting and conclusions in Dublin
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The role of the CAAC in ATBRAND
• Main set of communication materials (plan, visual identity, leaflet, website, blog, SoMe) 31/03/2014
• Networking and media update online and offline, within partnership & Atlantic & European stakeholders Continuous
• CAAC working group Continuous• Dissemination event June 2015
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Wanna join us? We’re looking for input to build an
accurate, new narrative for the
Atlantic Arc
AT BRAND : interviewing experts
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Tamara Guirao-EspiñeiraStéphane Ridou
Conference of Atlantic Arc CitiesCVAA- CAAC-CCAA
[email protected]@arcatl @citystoryteller @Gachibowli56
Gracias
Merci!
Obrigado
Thank you!
‘The cause of the Atlantic‘ should be, first of all, a voluntary action to transform a geography, that of Western Europe, of the Atlantic area, in an economic unit and a human set Xavier Gizard