travel oregon global sales...
TRANSCRIPT
TRAVEL OREGON GLOBAL SALES
OPPORTUNITIESODMO Meeting
DATE 12.5.16
ABA
NTA Travel Exchange
IITA
Mid-Atlantic-Link Icelandair
Go West Summit
Toronto Golf Show
NAJ RTO Summit West
ITB
Canada Outdoor Adventure Show
NAJ Active America China
Mountain Travel Symposium
NAJ RTO Summit East
IPW
TAP Dance
IAGTO
NTA Contact
WTM
Eastern & Western Canada Sales Mission
Australia/NZ Sales Mission
France Sales Mission
Germany Sales Mission
BUSA Japan Sales Mission
BUSA China Sales Mission
Brazil Sales Mission (E/O year)
India Sales Mission (E/O year)
TRADESHOWS/SALES MISSIONS
OREGON ROAD RALLY FAM
TRAVEL OREGON/BRAND USA
CONTENT PLAN 2017
VisitTheUSA.com
Trips + Destination-at-a-Glance Videos
VISITTHEUSA.COM STATE PAGE
Instagram integration
Mapping
Activation partner integration
New Must-See content
Ability to embed video in multiple places
Promotion of related experiences & trips
Traffic gen to the page
Content on all 14 language sites
VISITTHEUSA.COM CITY PAGES
TripAdvisor Integration
Instagram integration
Activation partner integration
New Events content
Ability to embed video in multiple places
Traffic gen to the page
Content on all 14 language sites
NEW ITINERARY-BASED TRIPS PAGES
Road-trip enticing images and copy
Video content can be added on all pages
Cross promote travel trade set itineraries, or OTA
Market within Multi-Channel Campaigns and/or Inspiration Guide
Includes on-site promotions and Guaranteed Traffic Generation to your Trips page
3-day itineraries
INVESTMENTS
State Enhanced Page: $4,500
Existing DMO City Page: $4,500 ($2,250 from State, $2,250 from partner)
NEW DMO City Page: $7,000 ($3,500 from State, $3,500 from partner)
Road Trips:
Two Trips (three stops each) $15,000
Two DaaG video packages (four videos for each road trip): $43,600
Four extra days film crew (one day per video package included, but in Oregon it will take six days to cover all six/seven regions): $16,400
Grand Total Trips, with DaaG videos: $75,000
Options include state cover all, Minnesota model (state 2/3, partners 1/3) or split
TINY FOODS CAMPAIGN – JAPANSeptember 2016
BRAND USA & SPARKLOFT MEDIA
14 markets
22 Content-Community Managers
Website and social
Content is planned centrally
Content is “trans-created” Leverage partnerships
BRAND USA & DMOs / Partners
Content is king - but it is very expensive
Brand USA wants to align content with DMOs and partners
Brand USA has great distribution
Planning cycles are long
Content must support the Brand USA marketing plan
Intl. market
Brand USA
DMO
RDMO
TINY FOODS CAMPAIGN – JAPANSeptember 2016
TINY FOODS JAPAN
“TINY FOOD” RESULTS
Travel Oregon produced 7 videos for the Japanese market
Brand USA promoted 4 videos on Brand USA channels in
Japan
Targeted media buy: interest in travel, food, United States
Results:
September 21-29, 2016
$41,989 spend (Brand USA)
7.8M+ impressions
Over 598K engagements
2M+ video views
144K completed views
Outperformed other 2016 Brand USA campaigns in Japan!
TINY FOODS CAMPAIGN – JAPANSeptember 2016
TINY FOODS JAPAN
