Travel Travel TrackerTracker

The IssuesThe Issues

* The Travel Industry is going through global changesThe Travel Industry is going through global changes    * The impact of the Internet and ticket less travelThe impact of the Internet and ticket less travel    * The ever increasing pressure on marginsThe ever increasing pressure on margins    * A shake-out continues in the travel industryA shake-out continues in the travel industry    * Fragmented industry with changes in distribution methodsFragmented industry with changes in distribution methods    * Distribution changes by the airlines and wholesalers Distribution changes by the airlines and wholesalers 

* September 11, Ansett collapse, Bali, Iraq and SARSSeptember 11, Ansett collapse, Bali, Iraq and SARS

About Travel Tracker Pty LtdAbout Travel Tracker Pty Ltd  

Travel Tracker commenced business in Victoria in 2001Travel Tracker commenced business in Victoria in 2001    

Travel Tracker recognised a need within the Travel Travel Tracker recognised a need within the Travel Industry Industry

    

This resulted in development of the Travel Tracker This resulted in development of the Travel Tracker SystemSystem

    

The system solves Customer Relationship ManagementThe system solves Customer Relationship Management    

This provides customer marketing and increased This provides customer marketing and increased revenue revenue

    

Travel Tracker is being sold across Australia and Travel Tracker is being sold across Australia and WorldwideWorldwide

Weaknesses in the IndustryWeaknesses in the Industry

Not promoting to all market segmentsNot promoting to all market segments    

Inconsistent marketing tasks and performanceInconsistent marketing tasks and performance    

Reinventing the wheel each marketing campaignReinventing the wheel each marketing campaign    

Missed opportunities due to lack of follow upMissed opportunities due to lack of follow up    

Unable to efficiently recall client dataUnable to efficiently recall client data    

Unable to quickly capitalise on special deals Unable to quickly capitalise on special deals     

Overlooking repeat business from existing customers Overlooking repeat business from existing customers     

Unable to quickly respond to customer requestsUnable to quickly respond to customer requests

  Not addressing and developing Corporate AccountsNot addressing and developing Corporate Accounts

Travel Tracker and database marketingTravel Tracker and database marketing

Be more precise with your marketing activities Be more precise with your marketing activities

  Increase customer satisfactionIncrease customer satisfaction

  The right information, at the right time, to the right The right information, at the right time, to the right customercustomer

  Improve business performance over the short and long Improve business performance over the short and long term term

  Direct mailings dramatically increase response rates Direct mailings dramatically increase response rates

   Costly market researches can be reduced or eliminated Costly market researches can be reduced or eliminated 

Database marketing saves time, resources and moneyDatabase marketing saves time, resources and money

Why Travel Tracker?Why Travel Tracker?

Helps you to capture a greater market shareHelps you to capture a greater market share

Helps you deliver a higher level of service to your Helps you deliver a higher level of service to your customerscustomers

  

Reduces your resources to meet marketing requirementsReduces your resources to meet marketing requirements  

Helps you develop individually tailored Marketing Helps you develop individually tailored Marketing campaignscampaigns

  

Helps you to manage your marketing for the greatest ROIHelps you to manage your marketing for the greatest ROI

Manage your consultants’ and agency’s performanceManage your consultants’ and agency’s performance

What Travel Tracker does for youWhat Travel Tracker does for you

Get to know your customers betterGet to know your customers better  Remember and acknowledge birthdays and anniversaries Remember and acknowledge birthdays and anniversaries   Evaluate your customers real and potential valueEvaluate your customers real and potential value  Learn how to identify your most valuable customers Learn how to identify your most valuable customers   Select target-markets for your activities more accuratelySelect target-markets for your activities more accurately  Calculate the potential of new markets, target-groups and Calculate the potential of new markets, target-groups and

products products   View the contacts and enquiries created by each consultant daily View the contacts and enquiries created by each consultant daily   View the bookings made by each consultant on a daily basis View the bookings made by each consultant on a daily basis   Know how many enquiries and bookings from marketing Know how many enquiries and bookings from marketing

campaignscampaigns

Other Features of Travel TrackerOther Features of Travel Tracker  

Pre-formatted letters for quick productionPre-formatted letters for quick production  Call Back Facility” to ensure a sale doesn’t get lost Call Back Facility” to ensure a sale doesn’t get lost   Welcome Home Facility” to build the customer relationshipWelcome Home Facility” to build the customer relationship  Email and mail distribution lists Email and mail distribution lists   Import and Export facilitiesImport and Export facilities    Capability to view only consultant’s customers or all customersCapability to view only consultant’s customers or all customers    Automatic loading of new customer details from Web enquiriesAutomatic loading of new customer details from Web enquiries    Automatic call back creation from Web enquiriesAutomatic call back creation from Web enquiries

SMS Message capabilitiesSMS Message capabilities

Travel Tracker Features (cont.)Travel Tracker Features (cont.)    

Pre-formatted letters for quick productionPre-formatted letters for quick production    Follow up reminders call back, proposals, enquiries, welcome homeFollow up reminders call back, proposals, enquiries, welcome home    Follow up reminders on complaints, refunds and other eventsFollow up reminders on complaints, refunds and other events    Quick and easy management of referral and repeat businessQuick and easy management of referral and repeat business    Quick and easy mail and email list creation for campaigns and Quick and easy mail and email list creation for campaigns and

invitesinvites    Quick and easy mass email creation and mail outQuick and easy mass email creation and mail out    Quick and easy real time statistics on various criteriaQuick and easy real time statistics on various criteria    Simple integration with Microsoft Outlook and WordSimple integration with Microsoft Outlook and Word Sms Message CapabilitiesSms Message Capabilities

Customer TestimonialCustomer Testimonial

How has Travel Tracker helped Jetset Werribee?How has Travel Tracker helped Jetset Werribee?

  

We have benefited in a way that surpasses all expectations of Travel Tracker. We We have benefited in a way that surpasses all expectations of Travel Tracker. We have a workable mailing centre and emailing system now, which is in constant have a workable mailing centre and emailing system now, which is in constant use to target specific points in our area for Marketing. From this we have use to target specific points in our area for Marketing. From this we have increased the level of business to our office, even in such trying times.increased the level of business to our office, even in such trying times.

  

Travel Tracker has also been used in the sourcing of new Travel Tracker has also been used in the sourcing of new CorporateCorporate clientele. We clientele. We have used Travel Tracker for submissions and continuous marketing to have used Travel Tracker for submissions and continuous marketing to prospective corporate clients and this has produced new business for our office prospective corporate clients and this has produced new business for our office over the past two months.over the past two months.

  

The sales aspect of Travel Tracker has allowed me to see a snapshot of my The sales aspect of Travel Tracker has allowed me to see a snapshot of my consultant’s conversion ratios and the amount of business being processed by consultant’s conversion ratios and the amount of business being processed by each individual consultant for each day of the week. The Diary system is very each individual consultant for each day of the week. The Diary system is very easy to maintain and extra tools such as the "confirmation letters" and "welcome easy to maintain and extra tools such as the "confirmation letters" and "welcome homes" have been invaluable in saving time for our business. homes" have been invaluable in saving time for our business.

  

I would be more than happy to give anyone any information should they need it, I would be more than happy to give anyone any information should they need it, but this is the type of tool that we all wanted.but this is the type of tool that we all wanted.

    

  

SimonSimon -  - Jetset WerribeeJetset Werribee

Customer TestimonialCustomer Testimonial

Ms Beulah PhillipsMs Beulah PhillipsTravel Tracker ( Pty) Ltd Travel Tracker ( Pty) Ltd

4 October 20044 October 2004

Dear Beulah,Dear Beulah,

Just a quick note to thank you for talking us into “ Travel Tracker ” it has made just a Just a quick note to thank you for talking us into “ Travel Tracker ” it has made just a difference to our office.difference to our office.

Having struggled for years with previous database programs, which was so slow and Having struggled for years with previous database programs, which was so slow and really difficult to use, Travel Tracker has made our really difficult to use, Travel Tracker has made our

office so much more streamlined.office so much more streamlined.Our team of 6 consultants find it very easy to use and rely on the system to follow up Our team of 6 consultants find it very easy to use and rely on the system to follow up

enquiries, do database emails with specials as they come in andenquiries, do database emails with specials as they come in andso much more.so much more.As you know our office specialises in cruising and we have increased our segmented As you know our office specialises in cruising and we have increased our segmented

email addresses by 400% since using Travel Tracker. As weemail addresses by 400% since using Travel Tracker. As we advertise on a weekly basis in many different newspapers we are able to monitor each advertise on a weekly basis in many different newspapers we are able to monitor each

campaign as to number of calls and conversions into sales.campaign as to number of calls and conversions into sales.

We absolutely love the product!We absolutely love the product!

With kind regards,With kind regards,Luky WilsonLuky WilsonManaging DirectorManaging DirectorJetset Frankston Jetset Frankston