HOW A

VIDEO CAMPAIGN

CHANGED THE FACE OF A TOWN

copy 2016 Intellectual Property owned by Fourth Wall Productionsreg Reproduction is strictly prohibited All rights reserved 3196101197bull fourthwallproductions

2CARE TO SHARE

As social media has rapidly become a part of everyday l i fe i t has also gained a spot in many organizat ionsrsquo marketing plans However many organizat ions are struggl ing to f ind the best way to ut i l ize social media for their business

One such organizat ions is the Waterloo Iowa Convention and Vis itors rsquo Bureau This organizat ion works to bring vis itors to their community by highl ighting local businesses events and attract ions

Pr ior to meeting with Fourth Wal l the Waterloo CVB tr ied to reach their audience in more tradit ional ways from walk- ins at their tourism off ice to printed promotional materials

After an impromptu introduction meeting they saw a f i t with Fourth Wal l Productions and decided to take a digital approach

T H E C L I E N T

copy 2016 Intellectual Property owned by Fourth Wall Productionsreg Reproduction is strictly prohibited All rights reserved 3196101197bull fourthwallproductions

2 3CARE TO SHARE

At the beginning of the process Fourth Wal l worked with the Waterloo CVB to outl ine goals that they wanted to reach Only with def ined goals could we begin to craft a social strategy that would work for this cl ient rsquos specif ic needs

The overal l objectives for this project were

bullDrive traff ic to their new website

bullA newly redesigned web presence is only useful i f someone i f is using it The Waterloo CVB wanted a way to attract their audience to their new site

bullIncrease social media presenceSocial media and especial ly Facebook is a popular platform for spreading the word about cool places The Waterloo CVB wanted something they could use on social media to keep their audience engaged

G O A L S A N D O B J E C T I V E S

copy 2016 Intellectual Property owned by Fourth Wall Productionsreg Reproduction is strictly prohibited All rights reserved 3196101197bull fourthwallproductions

4CARE TO SHARE

Tradit ional media has l imited storytel l ing power With many attract ions the power is in i ts unique story and the Waterloo CVB wanted to tel l those stories in the best way possible

With these goals in mind the next step was to design a digital strategy that f i ts the goals and the budget of the Waterloo CVB The result ing project was a long term video ser ies cal led TRAVEL WATERLOO

Each Travel Waterloo episode focused on an attract ion in Waterloo These ranged from a water park to restaurants from museums to a casino and even outdoor art The videos were released once per week during the summer and once every two weeks during the winter on the Waterloo CVBrsquos Facebook Twitter YouTube and blog Each Facebook post l inked back to a related blog post on the Waterloo CVBrsquos website For every episode the Waterloo CVB invested

OUR APPROACH

copy 2016 Intellectual Property owned by Fourth Wall Productionsreg Reproduction is strictly prohibited All rights reserved 3196101197bull fourthwallproductions

2CARE TO SHARE

As social media has rapidly become a part of everyday l i fe i t has also gained a spot in many organizat ionsrsquo marketing plans However many organizat ions are struggl ing to f ind the best way to ut i l ize social media for their business

One such organizat ions is the Waterloo Iowa Convention and Vis itors rsquo Bureau This organizat ion works to bring vis itors to their community by highl ighting local businesses events and attract ions

Pr ior to meeting with Fourth Wal l the Waterloo CVB tr ied to reach their audience in more tradit ional ways from walk- ins at their tourism off ice to printed promotional materials

After an impromptu introduction meeting they saw a f i t with Fourth Wal l Productions and decided to take a digital approach

T H E C L I E N T

copy 2016 Intellectual Property owned by Fourth Wall Productionsreg Reproduction is strictly prohibited All rights reserved 3196101197bull fourthwallproductions

2 3CARE TO SHARE

At the beginning of the process Fourth Wal l worked with the Waterloo CVB to outl ine goals that they wanted to reach Only with def ined goals could we begin to craft a social strategy that would work for this cl ient rsquos specif ic needs

The overal l objectives for this project were

bullDrive traff ic to their new website

bullA newly redesigned web presence is only useful i f someone i f is using it The Waterloo CVB wanted a way to attract their audience to their new site

bullIncrease social media presenceSocial media and especial ly Facebook is a popular platform for spreading the word about cool places The Waterloo CVB wanted something they could use on social media to keep their audience engaged

G O A L S A N D O B J E C T I V E S

copy 2016 Intellectual Property owned by Fourth Wall Productionsreg Reproduction is strictly prohibited All rights reserved 3196101197bull fourthwallproductions

4CARE TO SHARE

Tradit ional media has l imited storytel l ing power With many attract ions the power is in i ts unique story and the Waterloo CVB wanted to tel l those stories in the best way possible

With these goals in mind the next step was to design a digital strategy that f i ts the goals and the budget of the Waterloo CVB The result ing project was a long term video ser ies cal led TRAVEL WATERLOO

Each Travel Waterloo episode focused on an attract ion in Waterloo These ranged from a water park to restaurants from museums to a casino and even outdoor art The videos were released once per week during the summer and once every two weeks during the winter on the Waterloo CVBrsquos Facebook Twitter YouTube and blog Each Facebook post l inked back to a related blog post on the Waterloo CVBrsquos website For every episode the Waterloo CVB invested

OUR APPROACH

copy 2016 Intellectual Property owned by Fourth Wall Productionsreg Reproduction is strictly prohibited All rights reserved 3196101197bull fourthwallproductions

2 3CARE TO SHARE

At the beginning of the process Fourth Wal l worked with the Waterloo CVB to outl ine goals that they wanted to reach Only with def ined goals could we begin to craft a social strategy that would work for this cl ient rsquos specif ic needs

The overal l objectives for this project were

bullDrive traff ic to their new website

bullA newly redesigned web presence is only useful i f someone i f is using it The Waterloo CVB wanted a way to attract their audience to their new site

bullIncrease social media presenceSocial media and especial ly Facebook is a popular platform for spreading the word about cool places The Waterloo CVB wanted something they could use on social media to keep their audience engaged

G O A L S A N D O B J E C T I V E S

copy 2016 Intellectual Property owned by Fourth Wall Productionsreg Reproduction is strictly prohibited All rights reserved 3196101197bull fourthwallproductions

4CARE TO SHARE

Tradit ional media has l imited storytel l ing power With many attract ions the power is in i ts unique story and the Waterloo CVB wanted to tel l those stories in the best way possible

With these goals in mind the next step was to design a digital strategy that f i ts the goals and the budget of the Waterloo CVB The result ing project was a long term video ser ies cal led TRAVEL WATERLOO

Each Travel Waterloo episode focused on an attract ion in Waterloo These ranged from a water park to restaurants from museums to a casino and even outdoor art The videos were released once per week during the summer and once every two weeks during the winter on the Waterloo CVBrsquos Facebook Twitter YouTube and blog Each Facebook post l inked back to a related blog post on the Waterloo CVBrsquos website For every episode the Waterloo CVB invested

OUR APPROACH

copy 2016 Intellectual Property owned by Fourth Wall Productionsreg Reproduction is strictly prohibited All rights reserved 3196101197bull fourthwallproductions

4CARE TO SHARE

Tradit ional media has l imited storytel l ing power With many attract ions the power is in i ts unique story and the Waterloo CVB wanted to tel l those stories in the best way possible

With these goals in mind the next step was to design a digital strategy that f i ts the goals and the budget of the Waterloo CVB The result ing project was a long term video ser ies cal led TRAVEL WATERLOO

Each Travel Waterloo episode focused on an attract ion in Waterloo These ranged from a water park to restaurants from museums to a casino and even outdoor art The videos were released once per week during the summer and once every two weeks during the winter on the Waterloo CVBrsquos Facebook Twitter YouTube and blog Each Facebook post l inked back to a related blog post on the Waterloo CVBrsquos website For every episode the Waterloo CVB invested

OUR APPROACH

4

$50 in Facebook advert is ing

Each Travel Waterloo episode focuses on an attraction in Waterloo

copy 2016 Intellectual Property owned by Fourth Wall Productionsreg Reproduction is strictly prohibited All rights reserved 3196101197bull fourthwallproductions

5CARE TO SHARE

This is the 2nd episode of the Travel Waterloo story it features a local art business

THE RESULTS

copy 2016 Intellectual Property owned by Fourth Wall Productionsreg Reproduction is strictly prohibited All rights reserved 3196101197bull fourthwallproductions

7CARE TO SHARE

SOCIAL ENGAGEMENTThe graphs below provide a clear picture of the results

The first episode of Travel Waterloo was produced and published by the Waterloo CVB There was an instant increase in Facebook followers Since May 2015 there have been 1162 new followers on Facebook (15 increase)

Each episode of Travel Waterloo is featured in a blog post published on the Waterloo CVBrsquos website

Overtime the performance of the each video has largely been dependent on the topic of the video

copy 2016 Intellectual Property owned by Fourth Wall Productionsreg Reproduction is strictly prohibited All rights reserved 3196101197bull fourthwallproductions

8CARE TO SHARE

A B O U T F O U R T H WA L L P R O D U C T I O N S

L E V E R A G I N G A PA R T N E R W I T H E X P E R I E N C E

We are an Iowa amp Colorado-based production team helping bring your storyrsquos charisma to your brandrsquos community We pride ourselves on providing a high production value and creative vis ion through videography

Bui lding a robust video strategy can be terr i fying especial ly today when you have to take into considerat ion your social presence and bui lding an lsquo interested audience Wel l look no further Fourth Wal l Production has got your back We wi l l s it down with your business to brainstorm and bui ld a competit ive strategy We have numerous cl ients who can vouch for our process Whether it rsquos managing a local campaign or turning around a national event we understand that creating and executing a perfect strategy is key - and that is our greatest asset Not only do we have a track record of successes with our cl ients We are ready to help your

copy 2016 Intellectual Property owned by Fourth Wall Productionsreg Reproduction is strictly prohibited All rights reserved 3196101197bull fourthwallproductions

8 9CARE TO SHARE

L E V E R A G I N G A PA R T N E R W I T H E X P E R I E N C E

business in the fol lowing ways

LO C AT I O N P R O D U C T I O N

S T U D I O P R O D U C T I O N

W E B V I D E OP R O D U C T I O N

bullPRODUCTION TURNAROUND

bullPRO-HD VIDEO PRODUCTION

bull3 HRS TRAVEL TIME

INCLUDED

ON SITE VIDEO PRODUCTION

bullGREEN SCREEN AND DIGITAL

bullSTUDIO VISIT OUR STUDIO

DOWNTOWN PRODUCTION

STUDIO

bullPRO SOCIAL MEDIA VIDEOS

bullGREEN SCREEN amp DIGITAL STUDIOS

bullVISIT OUR STUDIO

DOWNTOWN PRODUCTION STUDIO

copy 2016 Intellectual Property owned by Fourth Wall Productionsreg Reproduction is strictly prohibited All rights reserved 3196101197bull fourthwallproductions

10CARE TO SHARE

W E R E A L LY WA N T TO H E A R F R O M YO UGet in touch with us we want to know more about you Our producers creative directors and editors are ever ready to help you brainstorm bui ld and execute a robust video and social media strategy

1923 Market

Street

Denver CO 80202

212

E 4th Street

Waterloo IA 50703

travis

fourthwall

productions

Fourth Wall

Productions

Fourth Wall Productions

3196101197

10

1. Button 2
2. 1. Page 2 Off
   2. Page 31 Off
   3. Page 42 Off
   4. Page 73 Off
   5. Page 84 Off
   6. Page 95 Off
   7. Page 106 Off
   8. 1. Button 6

THE RESULTS

copy 2016 Intellectual Property owned by Fourth Wall Productionsreg Reproduction is strictly prohibited All rights reserved 3196101197bull fourthwallproductions

7CARE TO SHARE

SOCIAL ENGAGEMENTThe graphs below provide a clear picture of the results

The first episode of Travel Waterloo was produced and published by the Waterloo CVB There was an instant increase in Facebook followers Since May 2015 there have been 1162 new followers on Facebook (15 increase)

Each episode of Travel Waterloo is featured in a blog post published on the Waterloo CVBrsquos website

Overtime the performance of the each video has largely been dependent on the topic of the video

copy 2016 Intellectual Property owned by Fourth Wall Productionsreg Reproduction is strictly prohibited All rights reserved 3196101197bull fourthwallproductions

8CARE TO SHARE

A B O U T F O U R T H WA L L P R O D U C T I O N S

L E V E R A G I N G A PA R T N E R W I T H E X P E R I E N C E

We are an Iowa amp Colorado-based production team helping bring your storyrsquos charisma to your brandrsquos community We pride ourselves on providing a high production value and creative vis ion through videography

Bui lding a robust video strategy can be terr i fying especial ly today when you have to take into considerat ion your social presence and bui lding an lsquo interested audience Wel l look no further Fourth Wal l Production has got your back We wi l l s it down with your business to brainstorm and bui ld a competit ive strategy We have numerous cl ients who can vouch for our process Whether it rsquos managing a local campaign or turning around a national event we understand that creating and executing a perfect strategy is key - and that is our greatest asset Not only do we have a track record of successes with our cl ients We are ready to help your

copy 2016 Intellectual Property owned by Fourth Wall Productionsreg Reproduction is strictly prohibited All rights reserved 3196101197bull fourthwallproductions

8 9CARE TO SHARE

L E V E R A G I N G A PA R T N E R W I T H E X P E R I E N C E

business in the fol lowing ways

LO C AT I O N P R O D U C T I O N

S T U D I O P R O D U C T I O N

W E B V I D E OP R O D U C T I O N

bullPRODUCTION TURNAROUND

bullPRO-HD VIDEO PRODUCTION

bull3 HRS TRAVEL TIME

INCLUDED

ON SITE VIDEO PRODUCTION

bullGREEN SCREEN AND DIGITAL

bullSTUDIO VISIT OUR STUDIO

DOWNTOWN PRODUCTION

STUDIO

bullPRO SOCIAL MEDIA VIDEOS

bullGREEN SCREEN amp DIGITAL STUDIOS

bullVISIT OUR STUDIO

DOWNTOWN PRODUCTION STUDIO

copy 2016 Intellectual Property owned by Fourth Wall Productionsreg Reproduction is strictly prohibited All rights reserved 3196101197bull fourthwallproductions

10CARE TO SHARE

W E R E A L LY WA N T TO H E A R F R O M YO UGet in touch with us we want to know more about you Our producers creative directors and editors are ever ready to help you brainstorm bui ld and execute a robust video and social media strategy

1923 Market

Street

Denver CO 80202

212

E 4th Street

Waterloo IA 50703

travis

fourthwall

productions

Fourth Wall

Productions

Fourth Wall Productions

3196101197

10

1. Button 2
2. 1. Page 2 Off
   2. Page 31 Off
   3. Page 42 Off
   4. Page 73 Off
   5. Page 84 Off
   6. Page 95 Off
   7. Page 106 Off
   8. 1. Button 6

copy 2016 Intellectual Property owned by Fourth Wall Productionsreg Reproduction is strictly prohibited All rights reserved 3196101197bull fourthwallproductions

7CARE TO SHARE

SOCIAL ENGAGEMENTThe graphs below provide a clear picture of the results

The first episode of Travel Waterloo was produced and published by the Waterloo CVB There was an instant increase in Facebook followers Since May 2015 there have been 1162 new followers on Facebook (15 increase)

Each episode of Travel Waterloo is featured in a blog post published on the Waterloo CVBrsquos website

Overtime the performance of the each video has largely been dependent on the topic of the video

copy 2016 Intellectual Property owned by Fourth Wall Productionsreg Reproduction is strictly prohibited All rights reserved 3196101197bull fourthwallproductions

8CARE TO SHARE

A B O U T F O U R T H WA L L P R O D U C T I O N S

L E V E R A G I N G A PA R T N E R W I T H E X P E R I E N C E

We are an Iowa amp Colorado-based production team helping bring your storyrsquos charisma to your brandrsquos community We pride ourselves on providing a high production value and creative vis ion through videography

Bui lding a robust video strategy can be terr i fying especial ly today when you have to take into considerat ion your social presence and bui lding an lsquo interested audience Wel l look no further Fourth Wal l Production has got your back We wi l l s it down with your business to brainstorm and bui ld a competit ive strategy We have numerous cl ients who can vouch for our process Whether it rsquos managing a local campaign or turning around a national event we understand that creating and executing a perfect strategy is key - and that is our greatest asset Not only do we have a track record of successes with our cl ients We are ready to help your

copy 2016 Intellectual Property owned by Fourth Wall Productionsreg Reproduction is strictly prohibited All rights reserved 3196101197bull fourthwallproductions

8 9CARE TO SHARE

L E V E R A G I N G A PA R T N E R W I T H E X P E R I E N C E

business in the fol lowing ways

LO C AT I O N P R O D U C T I O N

S T U D I O P R O D U C T I O N

W E B V I D E OP R O D U C T I O N

bullPRODUCTION TURNAROUND

bullPRO-HD VIDEO PRODUCTION

bull3 HRS TRAVEL TIME

INCLUDED

ON SITE VIDEO PRODUCTION

bullGREEN SCREEN AND DIGITAL

bullSTUDIO VISIT OUR STUDIO

DOWNTOWN PRODUCTION

STUDIO

bullPRO SOCIAL MEDIA VIDEOS

bullGREEN SCREEN amp DIGITAL STUDIOS

bullVISIT OUR STUDIO

DOWNTOWN PRODUCTION STUDIO

copy 2016 Intellectual Property owned by Fourth Wall Productionsreg Reproduction is strictly prohibited All rights reserved 3196101197bull fourthwallproductions

10CARE TO SHARE

W E R E A L LY WA N T TO H E A R F R O M YO UGet in touch with us we want to know more about you Our producers creative directors and editors are ever ready to help you brainstorm bui ld and execute a robust video and social media strategy

1923 Market

Street

Denver CO 80202

212

E 4th Street

Waterloo IA 50703

travis

fourthwall

productions

Fourth Wall

Productions

Fourth Wall Productions

3196101197

10

1. Button 2
2. 1. Page 2 Off
   2. Page 31 Off
   3. Page 42 Off
   4. Page 73 Off
   5. Page 84 Off
   6. Page 95 Off
   7. Page 106 Off
   8. 1. Button 6

copy 2016 Intellectual Property owned by Fourth Wall Productionsreg Reproduction is strictly prohibited All rights reserved 3196101197bull fourthwallproductions

8CARE TO SHARE

A B O U T F O U R T H WA L L P R O D U C T I O N S

L E V E R A G I N G A PA R T N E R W I T H E X P E R I E N C E

We are an Iowa amp Colorado-based production team helping bring your storyrsquos charisma to your brandrsquos community We pride ourselves on providing a high production value and creative vis ion through videography

Bui lding a robust video strategy can be terr i fying especial ly today when you have to take into considerat ion your social presence and bui lding an lsquo interested audience Wel l look no further Fourth Wal l Production has got your back We wi l l s it down with your business to brainstorm and bui ld a competit ive strategy We have numerous cl ients who can vouch for our process Whether it rsquos managing a local campaign or turning around a national event we understand that creating and executing a perfect strategy is key - and that is our greatest asset Not only do we have a track record of successes with our cl ients We are ready to help your

copy 2016 Intellectual Property owned by Fourth Wall Productionsreg Reproduction is strictly prohibited All rights reserved 3196101197bull fourthwallproductions

8 9CARE TO SHARE

L E V E R A G I N G A PA R T N E R W I T H E X P E R I E N C E

business in the fol lowing ways

LO C AT I O N P R O D U C T I O N

S T U D I O P R O D U C T I O N

W E B V I D E OP R O D U C T I O N

bullPRODUCTION TURNAROUND

bullPRO-HD VIDEO PRODUCTION

bull3 HRS TRAVEL TIME

INCLUDED

ON SITE VIDEO PRODUCTION

bullGREEN SCREEN AND DIGITAL

bullSTUDIO VISIT OUR STUDIO

DOWNTOWN PRODUCTION

STUDIO

bullPRO SOCIAL MEDIA VIDEOS

bullGREEN SCREEN amp DIGITAL STUDIOS

bullVISIT OUR STUDIO

DOWNTOWN PRODUCTION STUDIO

copy 2016 Intellectual Property owned by Fourth Wall Productionsreg Reproduction is strictly prohibited All rights reserved 3196101197bull fourthwallproductions

10CARE TO SHARE

W E R E A L LY WA N T TO H E A R F R O M YO UGet in touch with us we want to know more about you Our producers creative directors and editors are ever ready to help you brainstorm bui ld and execute a robust video and social media strategy

1923 Market

Street

Denver CO 80202

212

E 4th Street

Waterloo IA 50703

travis

fourthwall

productions

Fourth Wall

Productions

Fourth Wall Productions

3196101197

10

1. Button 2
2. 1. Page 2 Off
   2. Page 31 Off
   3. Page 42 Off
   4. Page 73 Off
   5. Page 84 Off
   6. Page 95 Off
   7. Page 106 Off
   8. 1. Button 6

copy 2016 Intellectual Property owned by Fourth Wall Productionsreg Reproduction is strictly prohibited All rights reserved 3196101197bull fourthwallproductions

8 9CARE TO SHARE

L E V E R A G I N G A PA R T N E R W I T H E X P E R I E N C E

business in the fol lowing ways

LO C AT I O N P R O D U C T I O N

S T U D I O P R O D U C T I O N

W E B V I D E OP R O D U C T I O N

bullPRODUCTION TURNAROUND

bullPRO-HD VIDEO PRODUCTION

bull3 HRS TRAVEL TIME

INCLUDED

ON SITE VIDEO PRODUCTION

bullGREEN SCREEN AND DIGITAL

bullSTUDIO VISIT OUR STUDIO

DOWNTOWN PRODUCTION

STUDIO

bullPRO SOCIAL MEDIA VIDEOS

bullGREEN SCREEN amp DIGITAL STUDIOS

bullVISIT OUR STUDIO

DOWNTOWN PRODUCTION STUDIO

copy 2016 Intellectual Property owned by Fourth Wall Productionsreg Reproduction is strictly prohibited All rights reserved 3196101197bull fourthwallproductions

10CARE TO SHARE

W E R E A L LY WA N T TO H E A R F R O M YO UGet in touch with us we want to know more about you Our producers creative directors and editors are ever ready to help you brainstorm bui ld and execute a robust video and social media strategy

1923 Market

Street

Denver CO 80202

212

E 4th Street

Waterloo IA 50703

travis

fourthwall

productions

Fourth Wall

Productions

Fourth Wall Productions

3196101197

10

1. Button 2
2. 1. Page 2 Off
   2. Page 31 Off
   3. Page 42 Off
   4. Page 73 Off
   5. Page 84 Off
   6. Page 95 Off
   7. Page 106 Off
   8. 1. Button 6

copy 2016 Intellectual Property owned by Fourth Wall Productionsreg Reproduction is strictly prohibited All rights reserved 3196101197bull fourthwallproductions

10CARE TO SHARE

W E R E A L LY WA N T TO H E A R F R O M YO UGet in touch with us we want to know more about you Our producers creative directors and editors are ever ready to help you brainstorm bui ld and execute a robust video and social media strategy

1923 Market

Street

Denver CO 80202

212

E 4th Street

Waterloo IA 50703

travis

fourthwall

productions

Fourth Wall

Productions

Fourth Wall Productions

3196101197

10

1. Button 2
2. 1. Page 2 Off
   2. Page 31 Off
   3. Page 42 Off
   4. Page 73 Off
   5. Page 84 Off
   6. Page 95 Off
   7. Page 106 Off
   8. 1. Button 6

10

1. Button 2
2. 1. Page 2 Off
   2. Page 31 Off
   3. Page 42 Off
   4. Page 73 Off
   5. Page 84 Off
   6. Page 95 Off
   7. Page 106 Off
   8. 1. Button 6