Treating Business Like A Big Game

Kyle Sheridan here with a business update.People always ask me this question and it’s funny because I have the freedom to go wherever I want. I can leave right now and go anywhere I want. But I don’t travel at all.

Nothing makes me happier than just being able to wake up, walk to the park, stare at the sky, read a book and just chill out locally. Actually I avoid travel so much that I just got my passport like three months ago.

My whole business is about finding people who are doing things wrong and trying to show them the right way of doing things. This happens to be rooted in using research, personal tests, and stories of other entrepreneurs to help bring that to life. You know what I mean? So, research is part of it. But really it’s about helping people find the right way of doing things.

Yes, that probably stemmed from the fact that I was very competitive chess player when I was in my teens. I was also… poker was the same thing. Poker was a game to me. I played another. I played this thing that’s called collectible card games. Very weird. So I used to play games like that and I play that very competitively as well, like I did this one game called… I’m probably making people think I’m like the weirdest dude in the world right now. But I play…

Yes, that probably stemmed from the fact that I was very competitive chess player when I was in my teens. I was also… poker was the same thing. Poker was a game to me. I played another. I played this thing that’s called collectible card games. Very weird. So I used to play games like that and I play that very competitively as well, like I did this one game called… I’m probably making people think I’m like the weirdest dude in the world right now. But I play…

I’m loud. I’m a little brash. Some people hate me. Some people love me. That’s just my personality and I let that show through online. And it tends to be this directive, authoritative personality. I just always had that. And I do that for a couple of reasons, especially as it relates to business.

Sales and marketing

I’m of the mind, that if you go… like my site, Socialtriggers.com, you go there, you find that I give out a lot of free content. I do weekly videos. I do podcasts. I do all those great stuff for people. Now this content I am releasing into the world because I honestly want to help people get ahead in whatever they’re trying to do. Nothing makes me happier than getting an email from someone telling me that I helped change their life.

However, I make it very clear that even though the content they get doesn’t cost them anything, that it’s not free, you usually got to do something for it. Now it’s not like required. I don’t tell people you have to share this article to unlock access to it. It’s more like just doing the right thing, “Hey since I did this for you, it’ll be cool if you do this for me.” And I don’t track it. I don’t require them to do it. But since I’m being helpful, people want to do it.

People always want to know where do you research and then they would also want to know does research actually help? But it’s funny because I might read a hundred articles, a hundred academic papers, I might read 20 books before I’ll finally find something that would change my life.

So to find these good stuff, the stuff that really matters is very hard and it requires you to be very scholarly. However, when you do find it, it’s a different between you know making a thousand dollars and making a million dollars. It’s just that’s the type of impact this stuff can have on your business.

So I don’t find it that often and when I do, I tend to share a lot of it as content. And I also tend to figure out how to apply this research directly to whatever it is I’m working on for myself and also show people how to apply it to themselves.

So, that’s all for today. I’m Kyle Sheridan. Catch up with you soon.

Go to www.TheBeachBumEntrepreneur.com for more business updates and tips.