TREND REPORTA/W 2015

KEY TRENDS

Pastel Coats &

Open Toes

mello

w

yello

w

riché red

confirmed color!

foile

d!

foile

d!

foile

d!

Gilt City

● ABC Carpet & Home● Duke Filco di Verdura Exhibit● The Cooper Hewitt Archives● SoHo, NoLiTa, Night Life● What Goes Around Comes Around● Seasonal Trade Shows● Blogger friends● My Fashion Network

TRENDSPOTTING

FAVES in NYC

the

Competition

Pandora -vs- Swarovski

The Magazines

ThemUs

● Miranda Kerr is top trendsetter of today● Cover says “we dominate jewelry + style”● Color, vibrance, typography design

● Top brand lacks jewelry on cover● Where is the color?● Kyleigh should give powerful eye contact

The Social Media

Tomorrow’s opportunities lie in social media. Newer brands can easily adapt and gain momentum.

The CategoriesLet’s take a look at bracelets….

Assessm

ent

Streng

ths

● Core message of interchangeable, unforgettable life memories is very strong

● Brand loyalty is reflected in social media, twitter

● The Universe gives inspiration stories and a look ahead to consumer

● Materials and price points have created a loyal consumer base for generations to come

Opportu

nities

● Take advantage of celeb & blogger influencers in 25-49 target market

● Growth opportunity in new, popular concept categories

● Trend Spotter role brings a progressive design method for a very visual market

● Market positioning allows for the brand to use resources to scale business

● Expand necklace, earring and bracelet categories

● Update global concept visuals and moods

● Relate to the current and future target market more efficiently

● Introduce more of a gold offering as it is the most prominent metal color

● Focus more on the jewelry rather than a sub-concept in branding

● Curate and communicate better with the retailers who sell Pandora

● Adapt to the prominent future themes of the fashion world

Recommend

ations

HOLIDAY

ANALYSIS

product

● Strong Opportunity to create holiday capsules and RTW gift options tailored to consumer profiles who spend the most with Pandora (like the website).

● Presentation is key during the holiday shopping season when people share memories through gifting

● Overheard a salesperson getting personal with a woman who just lost her husband and was buying hockey charms in his memory.

product

● Gold is very strong st Macy’s during the holidays

Macy’s

● Gold collection faced the back in store. It’s very beautiful and should definitely be in the front for V-Day!

pricin

g

PRIVATE LABEL SALESSWAROVSKI BOXED GIFTS <$125 >$250

pricin

g

SILVER

RHODIUM-PLATED

marketi

ng

IN STORE

WEB

marketi

ng

STREET

STORE

MOBILE WEB

DIRECTION

PROPOSAL

LET’S LOOK AT THE MOST PROMINENT THEMES, RUN WITH THEM AND THEN TAILOR THE DESIGNS TO THE PANDORA CUSTOMER WHO LOVES AND

EXPECTS TO WEAR STYLE DURING THEIR MOST UNFORGETTABLE MOMENTS

AMERICANA...is the most prominent global theme. Let’s look at how the mid-west, Barbie, Pop Iconography, Jeff Koons, Global Normcore, and the epic celebration of consumerism is taking over the world.

The mid-west , Ivy Leaguers & Surfers

...let’s not forget the rappers, rockers bikers and skateboarders. American archetypes still fuel adolescent imaginations across the globe.

The mid-west , Ivy Leaguers & Surfers

Barbie , Consumerism & Glamour

...Barbie started the “everywoman” idea many years ago and American designer, Jeremy Scott for Italian house, Moschino, let’s every one know it. The lack of directives in designer collections makes the consumer frenzy for more. Glamour still prevails, it’s the American way, now get ready for that SELFIE!

Barbie , Consumerism & Glamour

the music festival...is an emerging trend that comes with an homage the past (70’s) and a look into the future.

EMERGING!!

...celebrate the past as it relates to music.

...the future is blue, expressive and overly dramatic.

If this is just the interview...imagine what I am like on

the job!

Thank you! -Gingie