trends, case studies and tactics that will keep your meetings social
DESCRIPTION
David Serino delivered this presentation during the 2013 Michigan Meetings Expo on Monday, June 17, at the Suburban Collection Showplace in Novi.TRANSCRIPT
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Michigan Meetings Expo Novi, MI
June 17, 2013
The Meeting Industry:
Social Media Trends, Case Studies & Tactics
Presented By Dave Serino
Strategist & Educator
Think! Social Media
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THE NEW COMMUNICATION MODEL
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THE NEW COMMUNICATION MODEL It’s all about DIALOG…….. - Individuals easily connecting with their existing network to exchange information
And, in the MEETINGS INDUSTRY it’s all about….. - Individuals communicating pre, during & post event to exchange information, build relationships & create business opportunities.
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SOCIAL MEDIA & THE MEETINGS INDUSTRY
Full Survey & White Paper Links: Event Planners Use of Technology & Social Media via the AimGroup: http://www.aimgroupinternational.com/assets/files/survey_SM.pdf
Future of Meetings Whitepaper via Maritz: http://www.maritzresearch.com/~/media/Files/MaritzResearch/Whitepapers/The-future-of-meetings-social-Media_Update_v5.ashx
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SOCIAL MEDIA & THE MEETINGS INDUSTRY
Three Reasons for Social Media Use: 1 – Marketing & Promotion of the company 2 – To keep up with industry news and happenings 3 – Promotion of events
Event Planners Use of Technology & Social Media via the AimGroup
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SOCIAL MEDIA & THE MEETING INDUSTRY
Top Five Social Media Tools for Event Organizers – following the use of the conference web site: 1 – LinkedIn 2 – Facebook 3 – Twitter 4 – Conference App 5 – YouTube
Event Planners Use of Technology & Social Media via the AimGroup
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SOCIAL MEDIA & THE MEETING INDUSTRY
Top channels used during the event: 1 – Conference App 2 – Twitter 3 – Conference Web Site 4 – Facebook 5 – LinkedIn
Event Planners Use of Technology & Social Media via the AimGroup
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SOCIAL MEDIA & THE MEETING INDUSTRY
The Biggest Obstacle We Face:
INEXPERIENCE!
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Tell your audience to engage
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Tell your audience to engage M
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The Future of Social Media for Meetings
“Social networking allows for people to have pre-conversations before the face-to-face interaction takes part.”
………..Build the Community!
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ASK WHAT THEY WANT M
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ASK WHAT THEY WANT…..
• What do you want to know? • What do you need to know? • How will you ask the question?
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Listen for and monitor existing conversations about your event: before, during and after!
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LISTEN M
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LISTEN
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THE TWITTER LIST M
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Strategy, planning and execution
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PHOTO & VIDEO M
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USE TECHNOLOGY TO MAKE IT PERSONAL
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USE TECHNOLOGY TO MAKE IT PERSONAL M
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ANOTHER WAY TO PROMOTE M
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ANOTHER WAY TO PROMOTE • During the two day
business exchange, we received 57 tweets with both hashtags -#SoMeT12 & #DMAI12.
• There were 33 photos taken with Amigo Man
• 18 people used the $100 discount code and 9 used the $50 code
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ANOTHER WAY TO PROMOTE M
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Online: Show Your Mi0en! Campaign: MPI Chicago Tech Conference,
February 19, 2013
In the trade show area – a>er your brief meeDngs with the aFendees in the lounge you will ask them to hold up their palm to “Show Your MiFen” for a photo. When they do this, you will ask them to pledge to “Visit Michigan for the first Dme” or “Visit Michigan again in the near future”. By taking the pledge and posing for a photo, the meeDng planner will become eligible to win a complimentary getaway to “the MiFen that is Michigan”. For added incenDve, for each photo taken a pair of miFens will be donated by MeeDngs Michigan to a charity for children in the Chicago area. Photos will be taken using the newly created MeeDngs Michigan Instagram account. That photo will be hashtagged with #ShowYourMiFen, the TwiFer handle of the person in the photo (if they have one) and the current event hashtag. Images will be shared via TwiFer individually (see example below)and via Facebook in the form of daily albums. Following the event, a winner will be randomly picked for a getaway to Michigan sponsored by one of your partner resorts or desDnaDons.
EXAMPLE: @MtgsMichigan: @daveserino of @sometourism makes the pledge to visit Michigan. #ShowYourMiJen #MPITechChi hJp://instagr.am/p/123abcd/
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Post Event Extension of the Campaign: We would recommend that you tweet out the number of miFens contributed to the organizaDon immediately following the event – at the end of the day. Then you can take a photo of an organizaDon member actually donaDng the miFens on Facebook and TwiFer. A summary of the campaign can be also posted in the MeeDngs Michigan LinkedIn group, within a blog post and any other publicaDon opportuniDes that are available. All of the photos taken with the MiFen Pledge, can be reposed and uDlized in a Facebook album on the fan page. You can also highlight how it was used to benefit a charity organizaDon. If the recipient has a TwiFer handle, a follow up tweet can easily be sent to each person in the photo, thanking him or her parDcipaDon. You can also use the mobile applicaDon called Tout – www.tout.com -‐ to send them a 15-‐second “Thank You Video” the day following the event. This service is free to use. One week out from the event, the image can be uDlized one more Dme. A follow up postcard can be sent out one week later with an app called Postagram – www.postagram.com . The message can be a “Thank you for your Dme, great meeDng you and if you need anything, please call my cell, etc…” You can also let them know how many miFens were donated.
Cost: .99 per postcard mailed in the US The final use of the photo can be done via the service called Printstagram -‐ hFp://printstagr.am/squares -‐ where you can print a set of 24 photos for a charge of $12/plus shipping. You can then mail the photo card to the prospect with a handwriFen follow up note, etc. This campaign combines social media, cause markeDng, and several unique ways to make an impact with potenDal future clients.
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@DaveSerino
http://44d.me/DaveSerino
Dave Serino Strategist & Educator
Think! Social Media USA 209 West Main St., Suite 107
Brighton, Michigan 48116 www.ThinkSocialMedia.com
Cell: 810-623-1505
Skype: dave.serino www.Twitter.com/DaveSerino
www.FaceBook.com/ThinkSocialMedia