trends of beverages – less and more · trends of beverages – less and more abce dubai 2018...
TRANSCRIPT
Quality by Nature – The sustainable way
Trends of Beverages
– Less and More
ABCE Dubai
2018 Niels Østerberg
Quality by Nature
– The sustainable way
Quality by Nature – The sustainable way
Fruit Based Raw Materials. Tailor made
• For Beverage, Dairy, Bakery industries
• Fit to each individual market demand and customer
• Uniform Quality
Fruit Based Raw Materials. Commodities
• Natural Extracts / Natural Flavours
• Pulps / Concentrates / Pieces
ORANA IS:
Quality by Nature – The sustainable way
Food Service
Ice Cream
Co-Packing
Fresh Fruit Processing
Technology Transfer
ORANA IS ALSO:
Quality by Nature – The sustainable way
ORANA TODAY: • International Company based on Danish values
• 80+ Years Experience in Fruit (1934)
• 40+ Years Experience in Fruit Based Raw Materials
• 4 Innovation Centres
• 5 Production Sites (3 + 2)
• 13 Sales Offices
• ISO, HACCP, Halal Certified
• CSR
• Environment Conscious (Danish style)
Quality by Nature – The sustainable way
OUR SUCCESS IS BASED ON 5 PILLARS:
Tradition & Origins
Innovation & Creativity
Expansion & Localisation
Quality & Responsibility
and
SPREADING THE RISK
Quality by Nature – The sustainable way
PRODUCT RANGE FOOD SERVICE • Crushes
• Fillings
• Toppings
• Jams
• Spreads
• Baking Jams
• Syrups
Sales InC Production
ORANA TEAMS:
Quality by Nature – The sustainable way
Trends of Beverages Less and More
Quality by Nature – The sustainable way
In the “good old days” (1980’s)
• All artificial
• Artificial colours
• Artificial flavours
• Additives
• Added preservatives
• Sugar
• Narrow product range
Quality by Nature – The sustainable way
1st Development Phase
• Less Artificial, Less E-numbers Clean Label
• More Fruit, Natural ingredients
• Less Artificial colours More Natural colours
• Less Artificial flavours More Natural flavours
• Preservatives?
• Sugar, carbohydrates, sodium
• Less Traditional More Wide product range
Quality by Nature – The sustainable way
Tuborg Squash Carbonated Juice Drink (Denmark)
Since 1985: Completely natural colours Use of carrot extract Natural stabilizer – Locust bean gum Natural flavour – Orange oil 5% fruit
Quality by Nature – The sustainable way
1st Development Phase …continued
• More Natural
• More Fruit, Natural ingredients
• Natural Colours
• Natural Flavours
• Less Sugar
• Artificial and natural based sweeteners
• Zero / Low calories
Quality by Nature – The sustainable way
Minute Maid Lemonade (US)
Minute Maid Light in 2018 Minute Maid in 2010
Nutritional Facts
• Calories – 43 per 100 ml • Total Fat ‐ 0 g • Sodium – 13 mg • Total Carbohydrates – 12 g • Sugar ‐ 11 g • Protein – 0g
Ingredients: Contains pure filtered water, high fructose corn syrup, lemon juice from concentrate, less than 0.5% of Natural flavors, citric acid, modified cornstarch glycerol ester of rosin, sodium benzoate and potassium sorbate, and calcium disodium EDTA, Yellow #5.
Nutritional Facts
• Calories – 6 per 100 ml • Total Fat ‐ 0 g • Sodium – 6 mg • Total Carbohydrates – 2 g • Sugar ‐ 1 g • Protein – 0g
Ingredients: Contains pure filtered water, lemon juice from concentrate, less than 2% of Vitamin C (ascorbic acid), natural flavors, citric acid, potassium citrate, glycerol ester of rosin, modified cornstarch, high fructose corn syrup, aspartame, acesulfame potassium.
Quality by Nature – The sustainable way
SPAR’s Aloe Vera Drinks (South Africa)
Claims made from original flavoured Aloe water, contains real aloe pieces and flavoured with fruit juice, no preservatives
Quality by Nature – The sustainable way
2nd Development Phase (Today)
• All Natural Organic
• More Fruit – not from concentrate
• Functional Ingredients
• Products with a story
• Natural colours
• Natural flavours
• No preservatives
• Low sugar / No added sugar
• Wide product range
Quality by Nature – The sustainable way
Unsweetened tea (Indonesia)
PT Ichitan Indonesia has launched first unsweetened tea for health concern consumers.
Contains green tea and Jasmine
Indonesian Consumers have less options for no sugar beverages
Quality by Nature – The sustainable way
Rani Float (Saudi Arabia)
Launched in 2017 targeting kids
• Contains real fruit juice • Free from preservatives • Added with vitamin D
Quality by Nature – The sustainable way
Tropicana from Simple beverage to Highly engineered nutraceutical (US)
1980’s – Tropicana used flash pasteurization
1988 – Tropicana Twister with Vitamin C as key nutrient ingredient
1991 – Tropicana Twister light with reduced calories
2009 ‐ Tropicana with 50% less sugar and calories ; Natural sweeteners + + Calcium + Vitamin D
2005 – Tropicana pure premium essential with added fibre
2016‐ Tropicana with functional benefits claimed 100% juice + probiotics + no artificial ingredients + Sugar
2018 – Tropicana Kids Organic range of products 45% fruit juice with no artificial sweeteners and flavours
Organic Range of Tropicana
Quality by Nature – The sustainable way
Perrier’s Carbonated Mineral Water (France)
Natural water and Zero Calories. Contains few chemical additives
79% of Perrier natural sparkling water, 15% fruit juice and natural flavours
Contains 46 Kcal
In 2018, Perrier & Juice In 1990’s Eau de Perrier Sparkling water
Flavours
Less carbonated compared to the original
version
Natural Flavours Free from sugar
Free from sweeteners Only 2 Calories All natural
Quality by Nature – The sustainable way
SanPellegrino Fruit Beverage (UK)
In 2018, product relaunch with 40% reduction in Sugar
In 2018, new product with organic tea and fruit flavours with cane sugar
All natural with no preservatives and colours 50 calories per 250 ml
In 2015, only 10% of sugar was removed.
Natural sweetened and claims 60 calories less than original version
Quality by Nature – The sustainable way
Red Bull towards consumers preferences (Germany)
In 2017, Trend of Organic In 2003 , Red bull with 35 KJ calories
Sugar‐free version with sucrose and aspartame
Energy content – 485 KJ
Before 1990’s
In 2011, Launch of Red bull fruit flavour versions
Cranberry, Blueberry and Lime
In 2012, Red bull ‐ Zero Calories
Energy content – 4.5 KJ Organic drinks made from 100% natural
ingredients
Quality by Nature – The sustainable way
3rd Development phase (Future, towards 2030)
• Pure Organic
• More Sustainability (raw materials, production)
• More Biodegradable packaging
• More Functionality
Quality by Nature – The sustainable way
Orana’s sustainability initiatives
Quality by Nature – The sustainable way
ORANA AND SUSTAINABLE DEVELOP GOAL POLICY The following 3 SDGs are the prioritized SDGs which the Orana Group is working on:
Quality by Nature – The sustainable way
EXTENDING THE SDG SCOPE Over the next year, we will also work on:
At a later stage also:
Quality by Nature – The sustainable way
2nd Development Phase …continued
• More Story telling
Quality by Nature – The sustainable way
Juice from Farm shops (Denmark)
Quality by Nature – The sustainable way
2nd Development Phase …continued
• More Functional ingredients
Quality by Nature – The sustainable way
Shots (Denmark)
Quality by Nature – The sustainable way
Vitagen as one of the products with less sugar (Malaysia)
Vitagen Regular
Before 2005
Vitagen Less Sugar since
2005
Vitagen Collagen with Less Sugar
Since 2010
50% less sugar content
50% less sugar content with Functional property
Contains less sugar 500 mg of marine collagen 30mg of Vitamin C Improve gut health
Contains probiotic culture High probiotic fibre
50% less sugar Contains probiotic culture High probiotic fibre
Quality by Nature – The sustainable way
Cold Pressed Juice (India)
Detox drink – Charcoal Lemonade Activated Charcoal with cold pressed fruit juices
Raw Pressery Drinks to boost metabolism ‐ High pressure processing ‐ No preservative ‐ No added Sugar ‐ Shelf life – 21 days
Quality by Nature – The sustainable way
Al Ain has launched bottled water with Vitamin D content World’s first bottled water with Vitamin D in UAE Claims safe for adult and children No preservatives No flavours and colours
Vitamin Water (UAE)
Quality by Nature – The sustainable way
Functional Ingredients
Aloe Vera. • Antimicrobial for
mouth hygiene • Lowers blood sugar
• Prevents diabetes • Helps with your
digestive system • Boost immune system
Country of Origin : Southern parts of India
Quality by Nature – The sustainable way
Baobab. • Significant source of vitamin C
• High antioxidant content
• Contains fibre to help regulation of blood sugar
• Prebiotic stimulation for benefical microflora
• High content of magnesium and calcium
Country of Origin : Africa
Functional Ingredients
Quality by Nature – The sustainable way
Beetroot.
• High content of antioxidants
• Good source of minerals
• Reduces bad cholesterol
• Lower blood sugar
• Amongst the best anti-inflammatory foods
Country of Origin : Across globe
Functional Ingredients
Quality by Nature – The sustainable way
Chia Seeds. • Excellent source of antioxidants
• Almost all carbs are fiber
• High in quality of protein
• High content of omega-3 fatty acids
• Balance blood sugar
Country of Origin : Africa and Australia
Functional Ingredients
Quality by Nature – The sustainable way
Chili. • Benefitable for digestive system
• Improves metabolism
• Fights flu and colds
• Rich in vitamin C and E
• Natural source of iron
Country of Origin : Across Globe
Functional Ingredients
Quality by Nature – The sustainable way
Ginger.
• Acts as an antimicrobial
• Acts as anti-inflammatory
• Effective painkiller
• Helps against nausea and vomiting
• Reduce stomach discomfort
• Regulating blood sugar
Country of Origin : Southern Asia and Africa
Functional Ingredients
Quality by Nature – The sustainable way
Hemp Seeds. • High content of protein
• Source of omega-3
• Good source for fiber
• Rich in vitamin E • Excellent source of
magnesium and potassium
Country of Origin : Denmark
Functional Ingredients
Quality by Nature – The sustainable way
Hibiscus. • Anti-inflammatory effects
• Antioxidant effects
• Lowers cholesterol
• Lowers blood sugar
• Protecting your liver
Country of Origin : Egypt and Sudan
Functional Ingredients
Quality by Nature – The sustainable way
Lucuma. • Rich in antioxidants
• Natural low GI sweetener
• Great source of minerals
• High content of vitamins
• Good source of fiber
Country of Origin : Ecuador and Peru
Functional Ingredients
Quality by Nature – The sustainable way
Turmeric. • Anti-inflammatory effects
• Encourages healthy cholesterol
levels
• Supports brain activity
• Regulating blood sugar
• Antioxidant effects
Country of Origin : Southeast Asia
Functional Ingredients
Quality by Nature – The sustainable way
Quality by Nature – The sustainable way
Future EU Beverage market
• More natural / not from concentrate
• More sustainability
• More ethnic products
• More niche products
• More special products for different groups of people
• Shorter product life cycle
Quality by Nature – The sustainable way
Future ME Beverage market
• More natural
• Less sugar
• Low calories
• Organic
• More Functional ingredients
Quality by Nature – The sustainable way
Thank you!
THANK YOU