trends of food packaging
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TRENDSTRENDSof FOOD PACKAGING
DEVELOPMENT
Henky WibawaINDONSIAN PACKAGING FEDERATION
FEBRUARY 2012
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Global trends in Packaging
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Trends in Packaging
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Packaging Innovation Today:Packaging Innovation Today:
Reduce the cost-in-useEnhance the products
consumer appeal
Environmental issue
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Protection and integrity
Quality and safety
Shelf-life
Environmental respect
Supply Chain handling
and identification
On-Shelf/ Off-Shelf needs
Image and appearanceAesthetic and appeal
Brand awareness
Visual Communication
Display needs
Cost competitiveness
Manufacturing and supply chain performance
MachinabilitySpecifications
Modularity and flexibility
Emotion / satisfaction
Consumer benefits
Differentiation
Information
Ergonomic
Convenience
Easiness and comfort
Any package is a Combination of three Core Requirementsinfluenced by four main Factors
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Why Brands, Packaging and Design?
Clear product recognition, alsowithout labels or colours...
Unique geometry and size as example here.
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Packaging Value Chain
Raw Material Suppliers
Converters (at full capacity/overcapacity)
Food/Pharma Manufacturers
Consumers
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Information Carrier Packaging at the POS/POP
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Packaging Industries Can Take Advantage of Innovative Technology andGrowth Opportunities in Indonesia.
New Microwave Packaging Concepts Active Packaging Concepts
Reactive coatings (micro contact inks,
polymer electronics etc.)Digital print technologies/ Ink jet
Barrier packaging
Variable labels & labeling
Package security features
Nanotechnology
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Beverages Packaging: 2010
Water bottled & Soft Drinks Dry Beverage & Dairy
Flexible
Packaging69%
PP Cups14%
Bag-in-Box
27%
LiquidCarton
21%
PETBottles
50%
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Snacks example ... what are on the market?
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FOOD FROM SMES
TO MODERN RETAIL
FOOD FROM SMES
TO MODERN RETAIL
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ANEKA PRODUK MAKANAN UKM
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FLEXIBLE PACKAGINGFOR EXTENDING THE SHELF LIFE OF
FRUITS AND VEGETABLES
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Trends in Packaging
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Indonesian packaging industry will continue toexperience steady growth through the year 2011
The market is valued at between US$4 billion and $4.6billion, depending upon the current exchange rate
The growth rate should slow to around 7% p.a. over thenext 12 months due to the implementation free tradeagreements
However, rates should return to the 10-15% range within
one to two years.
4.63.92.5 AAGR = 9%AAGR = 12%
2009
2011
2005
Market
size inUS$billions
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Flexible Packaging Represents the Largest and the
Fastest Growing Packaging Material Segment
Flexible Pkg
40%
Woven bags
6%
Glass
Contain.3%
Paperboard
31%
Metal Cans5%
Rigid Plastic
15%
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Innovations and TrendsInnovations and TrendsInnovations and TrendsInnovations and Trends
Market Trends and Drivers:- Kids and Teenagers- Ready-to-use Products on Hand- Cooking Trends- Parameters for Convenience
- Expanding Distribution- Package Sizes- Vending Machine Trends- Natural Food Store Trends- Warehouse Club Trends- Convenience Store Trends
Competitive Trends:- Competing on Convenience- Importance of being smaller- Meals and Side Dishes- Dairy Products
- Beverages- Snacks and Confectioneries- Health & Personal Care- etc.
Packaging Trends:....types of packagingand serving size
trends.
Looking ahead
?
Innovation is an essential Factor
Product Material Machine
- Differentiation
- User Obser-
vation- Socioeconomic
- Existing function
to create new ap-
plication- Reduce cost-in-
use
- New Technologies
- Fast speed
- Greater flexibility- Mass customi-
sation
- Health and Safety
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Materials used in this industry
Paper of all kind
Self-adhesiveWet-glue
Unsupported
filmsSleeves
Packaging
Laminates
In-mould
Basically all
synthetics Carton board
Aluminium
Yoghurt lids
Pet food
Silver metallicsubstrates
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Converting Procedure
Customer
Concept
Slitting
Die Cutting Bag-Making
(Co) Extrusion LaminationWaxing /CoatingMetallising Printing
C o n v e r t i n g
-lacquers
- paraffins- resins
-adhesives
- primers
- film/ foil/ paper
- inks / - primers
film/ foil/ paper
- solvents
- aluminium
Text
Design &
Artwork
Photos
Composing
(Text + Images)
Scanning for
Colour Separation
Flexo
Sleeves
Cylinder
Engraving
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Printing methods usedScreen printing (mesh)
Flexography (relief)Letterpress (relief)Offset (planographic)
Rotogravure (recessed ink cells )Digital (non-impact)
Printing methodsPrinting methods
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The requirements of future printing presses
Increasing need for multi process
Increasing need for flexibility Increasing need for
diversification
Increasing need for high endquality
Increasing need for productivity Increasing need for cost savings
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Lamination Arrangements
1. Waxlamination
2. Wet lamination
3. Solvent-freelamination
4. Dry lamination
5. Dry laminationuncoated web
coated weblaminate
n roller arrangements for different types of lamination
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More polymers
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Raw materials - Plastics
Peelable film: easy opening concept
Easy open system can eliminate the
frustrating struggles as well as accidentsoften caused by using scissors or knivesused to open many sealed packages
f (gr./15 mm)
Taught sealing strength range(2000-4000 gr./15 mm)
Easy opening strength range
(300-500 gr/15 mm)
FF
package
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Material Characteristic O.D. mO2 TR
cc/m2
*24h
WV TRg/m2* 24h
BOPP Standard bioriented PP / 20 200023C 0% RH
7.538 C 90% R
BOPP Acrylic coated / 26 750
23C 0% RH
5
38C 90% R
BOPP PVdC coated / 26 2523C 0% RH
4.238C 90% R
BOPP metallized 2.3 20 10023C 0% RH
0.738C 90% R
BOPP cavitated and metallized 2.4 40 13023C 0% RH
238C 90% R
BOPP metallised high barrier 2.2 16
3023C 0% RH
1.538C 90% R
BOPP PVOH coated / 25 323C 0% RH
538C 90% R
BOPP metallized very high barrier ? 18 0.523C 0% RH
0.338C 90% R
BOPP cavitated - metallized very high barrier 3.6 35 0.223C 0% RH
0.438 C 90% R
OPA Standard oriented polyamide / 1530
23C 0% RH
18038 C 90% R
PA PA - EVOH - PA / 10evoh 0.523C 0% RH
18038C 90% R
PP PP - EVOH - PP / 15evoh 0.323C 0% RH
10038C 90% R
PE PE - EVOH - PE / 15evoh / 13038C 90% R
Raw materials - Plastics
Barrier films
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Material Characteristic O.D. mO2 TR
cc/m2
*24h
WV TRg/m2*24h
PET Standard PET / 12 110
23C 0% RH
50
38C 90% R
PET PVDC coated / 12 823C 85% RH
838C 90% R
PET SiOx coated / 123.5
23C 85% RH
3938C 90% R
PET Al2O3 coated / 122
23C 0% RH
2
38C 90% R
PET metallised 2.0 12 1.523C 75% RH
1.538C 90% R
PET white and metallised 2.2 12 1.523C 75% RH
1.538C 90% R
PET with inorganic coating / 12 123C 60% RH
2538C 90% R
PET metallised very high barrier 2.6 12 0.0825C 85% RH
0.0438C 90% R
PEN Polyethylen naphtalate / 19 < 1 3.838C 90% R
PAN Polyacrilonitrile / 0.823C 75% RH
538C 90% R
Raw materials - Plastics
Barrier films
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Raw materials - Barrier films
Vacuum coated filmsMetallization process
THE KEY PARAMETERS OF THE METALLIZING PROCESS ARE:
stable vacuum for even and consistent coating;
temperature control to avoid deformation and damage to the material;
accurate winding control especially on the low tension range.
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What is Plasma ?
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TRENDS IN THE
PACKAGING INDUSTRY
COST REDUCTION
SHORTER PRODUCTION RUNS CONVENIENCE PACKAGING
EXTENDED SHELF LIFE
SUPPLY CHAIN MANAGEMENT &
ADVANCED LOGISTICS SYSTEM
THE INTERNET
THE ENVIRONMENT
PACKAGING AS MARKETING TOOL
GLOBALIZATION
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Application and control
Packaging line and material performances
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LABEL sales volume worldwide: 33
billion sqm (~ 20 sqm/capita)
Label market area % Growth rate (04-07)
North America 28.7 5 7%Western Europe 27.2 5 6%
China/Asia Pacific 21.5 15-20%/12-16%
Japan 7.4 5 7%
Eastern Europe 7.6 17 -20%
South America 5.6 12 16%India 1.2 18 -23%
Rest of the world 0.8
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LABELS Market Application
Wet-glue-applied 35%
Gummed paper 1%
Wrap-around 9%
Pressure Sensitive 45%Adhesive
Shrink sleeves 6%
In-mold 3%
Security/Smart 1%
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Auxilliary Materials
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Ecology
Ecology
materials ecology
consumer concerns "clean" materials
ecological solutions
life cycle analysis (LCA)(eco balance)
recycleability
Environmental
regulatory compliance
eco audit ISO 14000
"Ecological" Solutions are often "Economical" Solutions
4 R: Reuse Reduce Recycle - Renewable
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Ecology of packaging
VAW EUROPACK ECOLOGY WORKSHOP
Live Cycle Analysis (LCA)
LCALCA
? ??
DSD
ecobalance
ordinan
cesre
cy
cling
Recycling Rate in Germany > 70 %!
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State of the Environment
Plastics are so stable, they stay around for too long
Since the 1950s, one billion tons of plastic has been discarded and maypersist for hundreds or even thousands of years
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Commercially available degradable plastics
TradeName
PolymerType
Application
Supplier Rate ofDegradation
ShelfLife
Standard
BIOMAX Mixedaliphatic &
aromaticPET
Plates,bowls,
containers
Dupont/Metabolix
Compostable in 6
months
12 to 18months
ASTMD6400
EASTARBio
ModifiedPET
Films, fiber,nonwovens,liners, bags
Eastman
Chemical
Compostable in 6months
12 to 18months
ASTM
D6400
ECOFLEX Mixedaliphatic &aromaticPET
Films, liners,bags
BASF Compostable in 6months
12 to 18months
ASTMD6400
NATURE
WORKSPLA
PLA Cups,Containers,
Cutlery,Labels
CargillDow USA
Compostable in 6
months
12 to 18months
ASTMD6400,EN13432
EPI Oxo-degrad.
Oxodegradableadditive
Films,sheets, bags
EPI-Canada
Disintegrates but notcompostable
2 to 3 years ASTMD6954
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Oxo-Biodegradable Plastic
Degradation
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But numerous thread will threaten existing positionsand account for a wide array of potential hurdles in
order to achieve success in Indonesia.
Relative high loan interest and lowcurrency exchange rate
Euphoria of democratic reform system
Complicated distribution networks
Inferior in food safety and environmentally
regulation Low manpower productivity
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