trends, tools and tips for technology careers

From Mortar Board to the Board Room:Trends, Tools and Tips for Technology Careers

The Jobs Market: The Bad News

Trends, Tools and Tips for Technology Careers – February 20142

The Jobs Market: The Good News


of employers in the digital, IT and information services industry claim to be facing a skills crisisSource: Bateman (2013)

Where Are These Jobs?


There are many typical career paths for technology graduates. However, today we are focusing on 5 areas of significant demand

4

Where Are These Jobs? (cont.)


Structure


Session Structure

1. Big Data Management

2. Data Science & Analytics

3. Mobile Applications

4. Content Marketing & Digital Design

5. Consulting & Business Analysis

6. The Future?

1.1 Why Big Data?


0

200,000,000,000,000

400,000,000,000,000

600,000,000,000,000

800,000,000,000,000

1,000,000,000,000,000

1,200,000,000,000,000

3,000,000,000,000

1,200,000,000,000,000

How Much Data is There in the World?

2010

1997

40,000%

Sources: Lesk (1997) and Gow (2000)

1.1 Why Big Data? (cont.)


Big data means big data storage …

1.2 Who Does Big Data?


Database Administrator

1.3 What Do You Need to Know?


High standard of coding Understanding of

the technologies

Project management

1.4 How Do You Get Started?

11

www.bigdatauniversity.com[Free Online Courses]

www.hortonworks.com/products/hortonworks-sandbox

[Free Online Environment]

www.mapr.com/services/mapr-academy

[Free Online Tutorials]

www.cloudera.com/content/cloudera/en/resources.html

[Free Courses / Paid Certification]


Structure


Session Structure






6. The Future?

2.1 Why Data Science?


2.1 Why Data Science? (cont.)


2.2 Who Does Data Science?


“Data Scientist: The Sexiest Job of the 21st Century” Harvard Business Review

2.2 Data Scientists: By The Numbers


190,000shortage of data scientists in the US alone (Manyika et al, 2010)

$225,000starting salaries for data scientists

(Loizos, 2013)

$300p/hhourly rate to hire data scientists

via Kaggle (Granville, 2013)


Trends, Tools and Tips for Technology Careers – February 201417Source: Conway (2013)



www.rss.org.uk/site/cms/contentChapterView.asp?chapter=12

[Graduate Diploma (c£450)]www.datasciencecentral.com/

group/data-science-apprenticeship

[Free Resources / Certification]

www.cloudera.com/content/cloudera/en/resources.html

[Free Courses / Paid Certification]www.kaggle.com

[Online Community/Competitions]

Structure


Session Structure






6. The Future?

3.1 Why Mobile Applications?


“If I were to put my money on one particular IT job area

for 2014 …

Mobility, Mobility, Mobility”

Source: Weldon (2013)

3.1 Mobile Use: By The Numbers


50%of global mobile web users use

mobile as their primary or exclusive means of going online

1,200,000,000people accessing the web from their mobile devices

6.5 appsactively used by consumers in a

30-day period

1/4of all searches are performed on

mobile devices

57%of users say they won’t recommend businesses with a poor mobile site

Source: Hepburn (2013)

3.2 Who Does Mobile Applications?




Mobile coding Networks and operating systems

Design and user experience (UX)


24

http://training.adobe.com/certification[Paid Certification] http://99designs.co.uk/designers

[Online Community/Competitions]

www.mmaglobal.com[Free Online Resources]

http://www.w3schools.com/html/html5_intro.asp

[Free Online Tutorials]


Structure


Session Structure






6. The Future?

4.1 Why Content Marketing?

Trends, Tools and Tips for Technology Careers – February 201426Source: Content Marketing Institute (2014)

Consumers have shut off the traditional world of marketing. They own a DVR to skip TV advertising, often ignore magazine advertising, and now have become so adept at online “surfing” that they can take in online information without a care for banners or buttons (making them irrelevant)

Smart marketers understand that traditional marketing is becoming less and less effective by the minute, and that there has to be a better way

Enter Content Marketing

4.1 Why Content Marketing? (cont.)

27 Trends, Tools and Tips for Technology Careers – February 2014

4.1 Why Digital Design?


4.2 Who Does It?




Visualisation Tools

The Social Web

MultimediaDesign


31

http://training.adobe.com/certification[Paid Certification] www.tableausoftware.com/

support/certification[Paid Certification / Free Tutorials

and Environment]

www.contentmarketinginstitute.com[Free Online Resources]

http://wordpress.org/[Free Website CMS]


Structure


Session Structure






6. The Future?

5.1 Why Business Analysis?


“If a lion could talk we still couldn’t understand him” Ludwig Wittgenstein

5.1 Why Business Analysis? (cont.)


The success rates of IT projects:

5.2 Who Does Business Analysis?




Technology

Soft skills

Business and Management


37

http://certifications.bcs.org/category/15680

[Paid Certification]http://news.top-consultant.com/guide_to_consulting_firms.aspx

[Free 400-Page Guide]


Structure


Session Structure






6. The Future?

6.1 The Third Revolution?


The Agricultural Revolution (18th Century)

The Industrial Revolution (19th Century)

6.2 Future in Jeopardy?


6.3 The Computational Revolution


“Even positions once thought to be immune from computerisation are now under threat” Carl Benedikt Frey and Michael A. Osborne (2014)

6.4 Jobs at Risk


6.5 Computer Proof Your Career


Manage the data, technologies and

algorithms

Creative & design jobs not suited to

computersPeople-facing roles

using soft skills and strategy

Summary


The jobs discussed today are not only in high demand with employers today, but are probably also safe from future automation

Although the jobs market has had ups and downs and new challenges may emerge the future remains bright for technology graduates