trendwatching - feb-2014 - upgradia
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UPGRADIAThe digital culture of constant upgrade and iteration comes to theworld of physical objects
trendwatching.comFEBRUARY 2014 TREND BRIEFING
www.trendwatching.com/trends/upgradia
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UPGRADIA DEFINITION:
Driven by consumers thirst for quicker, moreseamless access to the new (in ways that
are cheaper, more sustainable and more
participatory) and facilitated by emerging
technologies, the constant stream of upgradesand iterations typical of the digital ecosystem
is coming to the world of physical objects.
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INFINITE NEWISMAn upgrade mindset meets new
technologies
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In the digital space, endless consumer desire for
the new is served by a never-ending stream of
updates. Now, this digitally-inspired expectation of
perpetual update and improvement is shifting into
the physical world.
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Every ObjectConnected
Relentless ProductEvolution
The emerging Internet of Things is both
fuelingthe expectation shift outlined
above, and facilitatingthe arrival of
digital-style constant iteration in the
realm of physical objects.
New, more democratic manufacturing
technologies and distribution platforms
such as 3D printing and crowdfunding
are also facilitating the constant
upgrade and evolution of products.
1. INFINITE NEWISM
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In 2009, there were 2.5 billion connected
devices, most of these were personal devices
such as cell phones and PCs. In 2020, there
will be up to 30 billion connected devices,
most of which will be products.
- Gartner, October 2013
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More For Less Money More For Less Guilt
2. MORE FOR LESS
The thrill of getting a whole new product for
a fraction of the cost is helping to drive the
UPGRADIA trend. And unlike access-based
consumption models, UPGRADIA promises
the joy of endless new products andthe
autonomy of outright ownership.
Many consumers feel guilt over the impacts
of their consumption on the planet, society
and self. UPGRADIA innovations deliver the
new while incurring fewer of the negative
impacts associated with the discard/buy new
consumption model.
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HACKER CHICThe status and excitement of DIY
upgrades
3
Of course, only a minority of consumers want to
open, improve, reshape and/or hack products. But
the online space and 3D printing will make it easy
for these makers to push their upgrades to peers
who just want easy, seamless solutions.
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EXAMPLES: Every Object UpgradedThe impulse towards UPGRADIA can be applied
to anyobject, to make it more efcient, add entirely
new functionality, improve design, and more.
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Copenhagen WheelWheel turns any pedal bike into hybridebike
Every Object Upgraded
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The Floyd LegAdd-on turns any flat surface into table
Every Object Upgraded
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Pour MasonAdd-on turns Mason jar into coffee maker
Every Object Upgraded
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Renault Kangoo Camper: TravelPackModular kitchen unit converts vehicle intocamper van
Every Object Upgraded
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EXAMPLES: Every Object ConnectedWhile any object can get the UPGRADIA treatment,
right now turning dumb objects think TVs, cars
and more smart is thekey UPGRADIA innovation.
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Samsung: Evolution KitAdd-on hardware upgrades smart TV
Every Object Connected
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Google ChromecastDongle turns ordinary TV into a smart TV
Every Object Connected
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Sony: BRAVIA Smart StickDongle integrates TV with Google Chromeweb browser
Every Object Connected
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AutomaticDongle and app provide driving metrics
Every Object Connected
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FuseApp connects drivers to data from their car
Every Object Connected
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LOCK8Smart bike lock enables location tracking
Every Object Connected
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digitalSTROMSmartphone-enabled blocks turn anyappliance smart
Every Object Connected
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auris skyeDevice adds AirPlay or wifi connection toolder music docks
Every Object Connected
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EXAMPLES: Connected Objects UpgradedAlready connected objects can get the UPGRADIA
treatment, too. Think bolt-ons that add an entirely new
dimension to the device.
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Structure SensorClip-on sensor turns iOS device into 3Dscanner
Connected Objects Upgraded
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LumuPlug-in turns smartphone into digital lightmeter
Connected Objects Upgraded
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MichronDevice enables time-lapse photography
Connected Objects Upgraded
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Shaka Weather StationDevice converts smartphone into weatherstation
Connected Objects Upgraded
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EXAMPLES: Open UPGRADIAAnother powerful form of UPGRADIA: open products
that allow consumers to devise and implement their
own upgrades/improvements/iterations.
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PhonebloksOpen source, modular smartphone
Open UPGRADIA
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BleepBleepsOpen source digital devices for parents
Open UPGRADIA
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O G
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Neo900Open source, upgradeable phone
Open UPGRADIA
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O UPGRADIA
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KanoOpen source coding kit for children
Open UPGRADIA
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NEXT
What changes in a world where consumers expect
almost anyobject to be upgradeable?
The meaning of new shifts. Not an endless stream
of new physical objects; insteadnew functionality/
capabilities.
No more planned obsolescence. Instead, smart
brands will plan, build and sell for constant iteration.
The trueemergence of every product as a (constantly
evolving) service.
A world of new informationfor consumers to track,
share and then act on.
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