Calling all Friends � TribesVolume V, Issue 4, 2018-19

An Organisation of the Ministry of Tribal Affairs, Government of India

TRIBES HAAT

TRIFED

1 L

ak

h ite

ms

Price

33%

TRIFED announces

a at reduction on the 33%

sale price of its 1 lakh items

70% of the value of every

purchase you make goes to a tribal family

IN THIS ISSUEIndex � the big strides

in 2018-19

Marketing & retail trade-Page:3

Taking Tribal Handlooms &

Handicrafts across the country-

Page:5

Mechanism for Marketing

through Minimum Support

Price(msp) & Development of

Value Chain-Page:8

Page:9-11

Art & Craft Map-Page:12

TRIFED for Tribals, Livelihood &

Income generated for Tribals

(2018-19)-Page:2

Projected targets-

From the MD’s desk

Opening new vistas- Page:6-7

Miles to Go....-Page:11

Expansion of outlets-Page:4

Oppo�unities

with TRIFED

A Franchisee of Tribes India

Sales Executives through walk

in interviews at Regional

Centers of TRIFED

Group Suppliers

A contributor to the Friend of

Tribes Scheme (CSR)Empaneled as Artisans or

A Young Entrepreneur in Van

Dhan Scheme

You can be :

The tribes constitute over 8% of the country’s population.

This is a very significant number, corresponding to over 10

crore Indians. The national object of inclusive development

(sabka vikas) includes the development of tribes as an

important component. The Adivasi way of life is guided by

primal truths, eternal values and a natural simplicity. Their

creations issue from the depths of time. This quality gives

their arts and crafts a timeless appeal.

TRIFED is engaged in generating livelihood

opportunities for tribal communities through marketing

development of the natural products

collected/produced or items created by them in

terms of handicrafts and handlooms. The ultimate

objective of TRIFED is socio-economic development of

tribal people in the country.

The approach of marketing development of tribal

products envisages TRIFED’s role as a facilitator and

service provider. The philosophy behind this approach

is to empower tribal people with knowledge, tools

and pool of information so that they can undertake

their operations in a more systematic and scientific

manner. It involves capacity building of the tribal

people through sensitization, formation of Self Help

Groups (SHGs) and impart training to them for

undertaking a particular activity, explore marketing

possibilities in national as well as international markets,

creating opportunities for marketing tribal products on

a sustainable basis, creating a brand and providing

other services.

13 lakh mandays for Tribals, empowering their entrepreneurship skills.

Increase in sale has lead to generating around

1400000

0

Mandays Generated

285429 245108190509

522140.8

1319699.2

2018-192017-182016-172015-162014-15

and ceremonial activities to appease the demigods and

spirits. They are created in order to ensure a good harvest,

avert diseases and honour the valiant and the dead.

SAU

RA

AR

T

Practiced by

the Saura tribe

of Orissa,

known as one

of the world’s

most ancient

tribes, these

paintings adorn

the walls of their

homes and

take root in

their religious

belief,

Livelihood & income generated for Tribals (2018-19)

TRIFED for Tribals

What does Trifed do?

2

The approach of marketing development of tribal

products envisages TRIFED’s role as a facilitator and

service provider. The philosophy behind this approach

is to empower tribal people with knowledge, tools

and pool of information so that they can undertake

their operations in a more systematic and scientific

manner. It involves capacity building of the tribal

people through sensitization, formation of Self Help

Groups (SHGs) and imparting training to them for

undertaking a particular activity, exploring marketing

possibilities in national as well as international markets,

creating opportunities for marketing tribal products on

a sustainable basis, creating a brand and providing

other services.

MARKETING & RETAIL TRADE

RECORD HIGH SALES!With a constant endeavor to excel Trifed

registered record breaking sales of Rs. 3512.98 lakhs last year, an increase of 75%.

Sale during the Year (2018-19)

Purchase during the Year(2018-19)

5000

0

891.96 765.96595.34

1631.69

4124.06

2018-192017-182016-172015-162014-15

selaS gnikaerB droceR

4000

0

595.34

2016-17 2018-19

3512.98

2014-15

1427.62

2017-18

2002

2015-16

1232.5

Concerted efforts lead to a procurement of

an increase of 153%

HIGHEST EVER PROCUREMENT!

Rs. 4124.06 lakhs worth of tribal products,

Ÿ Jammu & Kashmir- Leh, Ladakh

Ÿ Gujarat- Bharuch, Dahod, Vadodara Ÿ Chhattisgarh- Jagdalpur

Ÿ Himachal Pradesh- Kinnaur

Ÿ Jharkhand- Hazaribagh, Ranchi

Ÿ Assam- Baksa, Dausa, Guwahati, Udalgiri Ÿ Karnataka- BengaluruŸ Madhya Pradesh- Jabalpur & ChindwaraŸ Maharashtra- BhandaraŸ Odisha- Bhubaneswar, Keojhar Ÿ Rajasthan- Udaipur, JaisalmerŸ Telangana- Adilabad, Hyderabad Ÿ Uttarakhand- Chamoli, Udham Singh Nagar

TAMs are organized with a view to identify new artisans and new products at the sourcing level in States/Districts/Villages for expanding the tribal producers base, emphasizing on strengthening & expanding

supplier base and creating sustainable marketing system for a balanced growth of livelihood opportunities for tribals.

Artisan Mela

(Rs in Lakhs) (Rs in Lakhs)

Empanelling Artisans: Tribal Artisan Mela (TAM)

3

The approach of marketing development of tribal

products envisages TRIFED’s role as a facilitator and

service provider. The philosophy behind this approach

is to empower tribal people with knowledge, tools

and pool of information so that they can undertake

their operations in a more systematic and scientific

manner. It involves capacity building of the tribal

people through sensitization, formation of Self Help

Groups (SHGs) and imparting training to them for

undertaking a particular activity, exploring marketing

possibilities in national as well as international markets,

creating opportunities for marketing tribal products on

a sustainable basis, creating a brand and providing

other services.

EXPANSION OF OUTLETS

TRIFED HITS A CENTURY 104 Outlets Now

Shop when you y, from Tribes India Outlets at Airports

0

2018-192017-182016-172015-162014-15

110

45 43 42

87

104

TRIBES INDIA, the brand promoted by Ministry of Tribal Affairs and TRIFED to procure tribal handicrafts and artefacts and market them on behalf of the tribals has been gathering momentum over the last two years,

from 32 outlets in 2016-17, TRIFED has now moved to 104 outlets across the country.

Jammu

Coimbatore

Goa

TrivandrumChennai

Ahmedabad

Jaipur

Udaipur

Kolkata Varanasi

Dehradun

Gangtok

Pune

Opened

Opening Shortly

Offered Space

4

Pan India coverage and growing

TAKING TRIBAL HANDLOOMS & HANDICRAFTS ACROSS THE COUNTRY

Artisans benetted fromAadi Mahotsavs

2014-15

134

2015-16

131

2016-17

60

2017-18

1159

2018-19

20382100

0

TRIFED started a new concept of organizing ‘Aadi Mahotsav’.A Festival of Craft, Culture, Cuisine and Commerce in all major cities across the country. The event comprised of display and sale of tribal art and craft, tribal medicine & healers, tribal cuisine, tribal craft demonstrations and tribal folk dances. All these put together under one roof provided a glimpse of the rich traditional culture of tribal communities to the urban population.

1000

0

2018-192017-182016-172015-162014-15

425.88472.52

240.22

442

962.94

Sales Realised in Aadi Mahotsav

organized in citiesAadi Mahotsav

Dantewada

Dehradun

Dimapur

Bhilai

Chandigarh

Coimbatore

Darjeeling

Guwahati

Hazaribagh

Korba

Jabalpur

Mount Abu

Bengaluru

BhubaneswarBokaro

Allahabad

Bongaigaon

Chennai

Ahmedabad

Bhopal

Chindwara

Dahod

Dibrugarh

GangtokGoa

Gwalior

HyderabadImphalIndore

JaipurJamshedpur

Gurgaon

JodhpurKirandul

KokrajharKolkata

KulluLucknow

MumbaiMussoorie

MysoreNasik

New Delhi Ooty

Rourkela

Vijaywada

Shillong

Udaipur

Puducherry

Raipur

Solan Valley

Vadodara

Pune

PatnaPrayagraj

Ranchi Ranthambore

In the Year 2019-20, TRIFED plans to

organise 24 Aadi mahotsavs at various places

accross the country

AADI MAHOTSAV

5

Mary Kom

Punch Tantra collection exhibits the excellence & powerful tribal legacy of

hardwork, discipline, determination, symbolic

to its Brand Ambassador & World Boxing Champion

Ms. Mary Kom.

OPENING NEW VISTAS

Bookmark

www.tribesindia.com

SHOP NOW

Tribes India Interior Design Studio work done in -

Ÿ Department of Bio Technology,

Ÿ TRIFED HO

Ÿ Parliament House

Ÿ Dr Ambedkar International

Centre

Ÿ Ministry of Tribal Affairs

Ÿ FSSAI,

Ÿ Office of Chief Election

Commissioner

Tribes India products are also made available on

www.amazon.com catering to international

buyers.

Breaking into the digital world, Tribes India has

s t a r t e d i t s o w n e - c o m m e r c e w e b s i t e

www.tr ibesindia.com and mobile app in

collaboration with e-franchise partner for sale of

tribal products.

Main streaming heritage Mahua drink: TRIFED plans to

popularize authentic tribal products by bottling Mahua, the traditional

tribal drink and sell it in the open market across the country. TRIFED in

association with IIT Delhi has developed Mahua nutra beverages

having low alcohol content (4%) in flavours of Mahua, pomegranate,

ginger, guava etc. Pomegranate, Banana etc.

6

Tribes India just a click away

Ÿ Deendayal Research Institute

Ÿ NERAMAC

Ÿ Gramodya Trust

Ÿ MSME

Ÿ Indian Oil Corporation Ltd

Ÿ Bharat Petroleum Corporation Ltd

Strengthening TRIFED-MOUs Signed

Indian Oil Corporation

Ltd and Bharat

Petroleum Corporation

Ltd have sanctioned

fund of Rs. 1.85 crores &

Rs. 5.22 crores towards

Van Dan Vikas

Karyakaram.

Table Calender Wall Calender

TRIFED released its highly praised wall & table

top Calendars for the year 2019 promoting

traditional Tribal School of Paintings Warli,

Pithora, Gond, Saura created by its Tribal artists.

Celebrating Raksha Bandhan with

Eco Friendly handcrafted Rakhi

produced by Indian tribal rural

artisans

Plantable Rakhi: Tribes India promoted eco- friendly and plantable

rakhis. A perfect blend of traditional workmanship with modern

aesthetics. Seed Paper was handcrafted by Sahariya tribal women of

Orchha in Madhya Pradesh.

Pankha Exhibition: Hand Fans are age old tradition & are an intergral part

of the Indian society. TRIFIED and the J.D. Centre for Arts (JDCA) collaborated

to promote Pankha – a range of hand fan, aesthetically created by artisans.

Tribes India marketed these Pankhas through its stores & online retail through its

web portal.

Tribes India Calendar

7

Friends of Tribes-CSR Initiatives

The objective of the scheme is to provide a fair deal to tribals in their trade of Minor Forest

Produces (MFP) through

& DEVELOPMENT OF VALUE CHAINTHROUGH MINIMUM SUPPORT PRICE(MSP) MECHANISM FOR MARKETING

Ÿ Development of Value Chain of MFP (Van Dhan Vikas Karyakram)

Ÿ Providing Minimum Support Price

Ÿ Livelihood & Employment Generation for 9 lakh tribals households benefitting 45 lakh tribal individuals

associated with value addition activities through Van Dhan Vikas Karyakram

Ÿ The programme will cover 27 states, 307 tribal districts in phases impacting a population of approximately 1.1

crore households and 5.5 crore gatherers dwelling in the forests

Indicative state-wise distribution of economically important MFPs

Indicative map showing major Tribal districts

8

Honble Prime Minister of India Shri Narendra Modi

launches Van Dhan Vikas Kendra at Bijapur, Chhattisgarh

T DR I E F

Three components of the scheme to facilitate tribal livelihood and income enhancement :

PROJECTED TARGETS

i) Procurement of MFPs at Minimum Support Price- Rs.300 crores, • Target beneficiaries 1.1 crore tribal families

ii) Establishment of Infrastructure Support including:

iii) Van Dhan Vikas Karyakram : Supporting additional income generation through training of tribals on value

addition in MFP • Setting up of 3000 Van Dhan Vikas Karyakram for livelihood generation forf 9.00 lakh tribal families.

• Modernization of haat bazars – 3,000 @ Rs.5.00 lakh per Haat – Rs.150 crores• Setting up of storage facilities - 600 - @ Rs.3.25 lakh per godown – Rs.19.50 crores

In the first phase we propose to cover the 10 states namely Andhra Pradesh, Assam, Chhattisgarh, Gujarat, Jharkhand, Karnataka, Madhya Pradesh, Odisha, Rajasthan & West Bengal through a coordinated decentralized plan as notified by the Ministry of Tribal Affairs Government of India as on 28 February,2019.

Details available at www.trifed.in

TRIFED proposes to undertake a 4-Tier cascading model of advocacy and IEC strategy at National, State, District and Panchayat/Haat Bazaar level to activate ground level functionaries to participate in the Scheme.

We propose to setup almost 30,000 SHGs in the first year and a similar number in the next year.

A Highlight of the scheme would be an integrated IT enabled digital platform to facilitate implementation of the scheme at the haat bazar level & also to exchange information from the villages to the district, states & the central government agencies through a partnership with almost 3 lakh 78 thousand CSCs.

The Road Ahead

The Year that was

Introduacing the

discount scheme to

increase salesAPRIL, 2018

MAY, 2018An Exotic range of hand

fan was launched for

sale through Tribes India

outlets by Shri Jual Oram, Ministrer of Tribal Affairs.

It was ideated by renowned artist Shri Jatin Das

JUNE, 2018During the first quarter,

1690 beneficiaries

imparted training on

sustainable collection, primary processing, value

addition of MFPs for livelihood generation.

9

JULY, 2018

Tribes India created three sections as Naturals,

experience the wide range of products it has

on board.

Heritage & Exotica in its

outlets to make it easy

for the customers to

AUGUST, 2018care and concern for

simple livelihoods practiced

in the rural and under

developed areas.

TRIFED/Tribes India supplied Pankhas for

Independence day celebration demonstrating

NOVEMBER, 2018

TRIBAL DANCE

Aadi Mahotsav

Dilli Haat

FASHION SHOW DILLI HAAT

SALE & PURCHASE

SEPTEMBER, 2018the association of Boxing

Champion and Member

of Parliament

Launch of Punch Tantra collection to celebrate

Smt. Mary Kom as the Brand Ambassador for

Tribes India

OCTOBER, 2018inaugurated Aadi

Mahotsav organised at

Ahmedabad Haat in the

Shri Jaswantsinh Bhabhor

presence of Minister of State for Tribal Affairs

Chief Minister of Gujarat Shri Vijay Rupani

10

TRIFED under the guidance of Ministry of Tribal Affairs would also be presenting the very innovative Van Dhan

Scheme for value addition and marketing of Minor Forest Produces before the nation this year. Sixty thousand Van

Dhan self help groups of tribal gatherers would be set up in 27 States spread over 307 districts of the country. We at

TRIFED, are sure that Van Dhan will showcase tribal commerce at its best. May I request all folks to join and support

the movement for real tribal development.

TRIFED is expanding and expanding very fast. But this scale up is to better serve the tribal cause, i.e, empowerment

and livelihood generation for tribals. From a level of 1.90 lakh man days created in 2016-17 we have now reached a

level of 13.1 lakh man days in 2018-19 through diligent implementation of schemes of procurement and marketing

of handlooms, handicrafts and forest produces. This is a big jump indeed and would not have been possible without

your support. Thank you very much. We promise to double this effort, this year.

Dear Friends of Tribes From the Managing Director's desk

Pravir Krishna

MD,TRIFED

11

JANUARY, 2019Tribes India Participated

in Maha Kumbh Mela

FEBRUARY, 2019Minor Forest Produce(MFP)

through Minimum Support

Price(MSP)& Development

of Value Chain

National Workshop on Mechanism for Marketing of

DECEMBER, 2018 Aadi Mahotsav, Bhopal

MARCH, 2019Tribes India promoted

organic colors sourced

from Tribals

Mirror & BeadworkAndhra Pradesh

Toda EmbroideryTamil Nadu

Cashew,Coffee &Spices

Kerala

Banana FibreKarnataka

Warli ArtMaharashtra

Bagh Print &Gond Art

Madhya Pradesh

Hangings &Pithora Art

Gujarat

Applique workRajasthan

PashminaJammu & Kashmir Sheep wool

Himachal Pradesh

AngoraUttarakhand

Dhurrie rugsUttar Pradesh

Bhagalpuri SilkBihar

LepchaSikkim

TurmericMeghalaya

ApataniArunachal Pradesh

Muga SilkAssam

Naga WeaveNagaland

Black potteryManipur

Mizo WeaveMizoram

Bamboo CraftTripura

KanthaWest Bengal

Dongria Kondh & Saura ArtOdisha

Tassar SilkJharkhand

Metal Craft & Kosa SilkChhattisgarh

Banjara WorkTelangana

TRIFED (Head Ofce)

NCUI Building, 2nd Floor, 3 Siri Institutional Area, August Kranti Marg, New Delhi-110016.

Tel : +91-11-26968247, 26569064, 26514854

E-mail: trifed.mfpdivision@gmail.com, mdtrifed@rediffmail.com

www.trifed.in

@VanDhanSeVikas@VanDhanSeVikas@tribesindia@tribesindia

- Arts & Crafts Map - Arts & MapCrafts

The Tribes e-commerce PUSHShop from

www.tribesindia.com

Scan the QR code for

Shop Addresses